The Honest Creative

Alicia Daw

The Honest Creative is a behind-the-scenes look at building a creative business that actually works. From luxury weddings to real-life motherhood, Alicia shares the unfiltered truths, hard-earned lessons, and strategic shifts that turn talent into a thriving, sustainable career.

Episodios

  1. 22 ABR

    Episode 3: Nikki Estefan on Branding & Authentic Connection

    Nikki Estefan shares her journey from motherhood photography to branding photography, emphasizing the importance of authenticity and connection in branding. She discusses the evolution of marketing, the impact of digital connection, challenges of differentiation in branding, and the importance of showing up on social media. Additionally, she highlights the shift in consumer behavior and the role of social media in decision-making. The conversation covers topics such as navigating social media overwhelm, authenticity in branding, the art of brand photography, creating a personalized branding experience, wardrobe and confidence building, client relationship and comfort, anticipating future branding needs, business pivot and goal setting, the strategy retreat experience, and actionable steps for brand improvement. The discussion emphasizes the importance of aligning social media trends with business goals, building authentic and genuine brand representation, and providing a personalized and confidence-building branding experience. It also highlights the impact of strategy retreat on business decisions and the benefits of community and support in the strategy retreat. Takeaways Authenticity and connection are crucial in brandingThe impact of digital connection on emotional relationships and consumer behavior Align social media trends with business goalsInvest in personalized and confidence-building branding experiences Chapters 00:00 Introduction to Nikki Estefan08:18 The Impact of Digital Connection13:56 The Importance of Showing Up on Social Media20:07 Navigating Social Media Overwhelm26:44 Client Relationship and Comfort33:34 The Strategy Retreat Experience

    38 min

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The Honest Creative is a behind-the-scenes look at building a creative business that actually works. From luxury weddings to real-life motherhood, Alicia shares the unfiltered truths, hard-earned lessons, and strategic shifts that turn talent into a thriving, sustainable career.

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