The WARC Podcast

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Podcast de The WARC Podcast

Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.

  1. HACE 1 DÍA

    Research: The Power of Emotions

    WARC’s Amy Rodgers talks to DAIVID’s founder and CEO Ian Forrester about the power of emotion in advertising. Discussing which emotions over index in the strongest commercial campaigns. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

    25 min

  2. HACE 3 DÍAS

    Insights from the WARC Awards - Local insights boost brand

    The second episode in a special three-part series that looks at the winners of the WARC Awards, highlighting work that worked and asking what you can learn from it, particularly from a creative effectiveness point of view. Discussing McDonald's Big enough to make a difference, Ujjivan’s An envelope that sealed the fate of women, and Nescafé’s Brewing coffee culture in tea-drinking India. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

    23 min

  3. 12 SEPT

    Consumer trends: New shopping habits and the power of live events

    The third episode in a three-part series exploring the most important trends influencing global consumers. WARC's Catherine Driscoll talks to Chris Beer, senior data journalist at GWI, and Ananda Roy, SVP global thought leadership Europe at Circana. Discussing the improved positivity in consumer spending and the resurgence of live events in Europe. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

    43 min

  4. 10 SEPT

    Insights from the WARC Awards - bold moves in media

    The first episode in a special three-part series that looks at the winners of the WARC Awards, highlighting work that worked and asking what you can learn from it, particularly from a creative effectiveness point of view. Discussing Heinz and Absolut’s Absolutely Heinz, Lacoste’ Unexpected encounters, and Mercado Libre’s Handshake Hunt. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

    24 min

  5. 5 SEPT

    Consumer Trends: Using AI and Multigenerational households in the US

    The second episode in a three-part series exploring the most important trends influencing global consumers. WARC's Ann Marie Kerwin talks to Chan Suh, Chief Digital Officer at Prophet and Luke Roberts, Strategy Director at Alma Miami. Discussing the impact of AI on shopper experience and the rise of multigenerational households. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

    34 min

  6. 3 SEPT

    3 in 15: Putting Attention into Practice

    WARC’s Ann Marie Kerwin and Cathy Taylor talk about the latest Guide on attention. Discussing viewability, metrics and measurements, examples of outcomes, and much more. Subscribers can read the articles for this guide here. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

    20 min

  7. 29 AGO

    Consumer trends: The era of live, rising temperatures and "okay doomer" in Asia

    The first episode in a three-part series exploring the most important trends influencing global consumers. WARC's Rica Facundo talks to Michael Patent, founder and president of the Culture Group and Emmanuel Sabbagh, Chief Strategy Officer TBWA\ Asia. Discussing the re-emergence of live events, and the rising temperatures across Asia Pacific. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

    37 min

  8. 27 AGO

    2024 trends in programmatic advertising

    WARC's Paul Stringer talks to Wayne Blodwell, co-founder and CEO at Impact Media and Sascha Eder, CEO and co-founder at NewtonX. Discussing third-party cookies, programmatic transparency, sustainability, and investment trends between walled gardens and open web advertising. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

    36 min
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Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.

Información

  • Creador
    WARC
  • Años de actividad
    2021 - 2024
  • Episodios
    270
  • Clasificación
    Apto
  • Copyright
    © WARC
  • Mostrar sitio web
    The WARC Podcast

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