The White Saviors

Canadaland Beyond

Over 25 years, WE built a golden brand by inspiring children to rally around their charismatic leader. But behind the scenes, employees experienced a cult-like culture and a troubling blur of charitable and commercial activities. In the aftermath of a national scandal, thousands of donors and volunteers (and dozens of ‘celebrity ambassadors’) are left wondering where the money went, and whether the savior industry creates a constant need for victims. From CANADALAND, the news company that exposed it all, this is the exclusive story of a charity that did well when it was supposed to be doing good. Hosted on Acast. See acast.com/privacy for more information.

Episodios

  1. Introducing: What Is Happening Here (Official Trailer)

    17/11/2025

    Introducing: What Is Happening Here (Official Trailer)

    Some say Canada is currently in the throes of a horrible surge of anti-Jew hatred. Others say that anti-zionism is being conflated with antisemitism. So which is it? And who is to blame for it — activists, or Israel? What is Happening Here is a co-production of Canadaland and The Canadian Jewish News. Listen to the first two episodes wherever you get your podcasts. Become a Canadaland supporter now and listen to the whole series plus bonus episodes, ad-free. https://canadaland.com/join/ Hosted on Acast. See acast.com/privacy for more information.

    4 min
  2. We're in the Fight of Our Lives

    20/10/2025

    We're in the Fight of Our Lives

    Canadaland covers Canada, period. If there was ever a time to support Canadian news, it’s now. Go to canadaland.com/join and become a supporter today.  Host: Jesse Brown Credits: Tristan Capacchione (Audio Editor & Technical Producer), Jesse Brown (Editor and Publisher) Hosted on Acast. See acast.com/privacy for more information.

    13 min
  3. Introducing: The Copernic Affair

    TRÁILER

    Introducing: The Copernic Affair

    The Copernic Affair is available now, wherever you get your podcasts. The life of an unassuming sociology professor in Canada gets turned upside down when he is accused of carrying out a 1980 bomb attack on a synagogue in Paris. Hassan Diab says heʼs innocent, but French investigators are determined to prove otherwise. Journalists Dana Ballout and Alex Atack take listeners through the twists and turns of this extraordinary story, all the while asking… Is Hassan Diab guilty, or is he a scapegoat? And what if one person’s justice means committing an injustice to another? You can become a Canadaland supporter to listen to the whole series early and ad-free. Hosted on Acast. See acast.com/privacy for more information.

    4 min

  4. 21/09/2021

    UPDATE (September, 2021)

    What's up with the WE Organization now? An update on recent developments. Further reading: WE Charity planned to move to the United States. (link) WE Kenya country director Carolyn Moraa's blog (link) The Twitter campaign against The White Saviors (link) Hosted on Acast. See acast.com/privacy for more information.

    20 min

  5. 13/09/2021

    Chapter Five - The Bottom Line

    Where did the money go? Where are all the schools that WE says it built?  A political scandal breaks the dam on decades of silence. Revelations pile up of donor fraud, racism, child abuse, "dirty trick" campaigns against WE's enemies and other financial misconduct. Then, the Kielburgers silence the scandal with a shocking announcement...  **** Music by Audio Network **** Official responses from The WE Organization: Allegations by Amanda Maitland and that of racism: The entire WE organization is deeply committed to inclusion, diversity, equity and to combating anti-Black racism. For past instances involving unconscious bias which have taken place within the WE organization, we have apologized to Amanda and others. The WE Charity Board of Directors undertook an independent review from management on this matter. The Special Committee retained McCarthy Tétrault LLP to perform the Review. The McCarthy team was comprised exclusively of BIPOC professionals with strong credentials in labour and employment, the education sector and in anti-racism work and workplace reviews to conduct the review. McCarthy retained Amorell Saunders N’Daw, a respected educator, as an expert in Equity, Diversity and Inclusion (EDI) matters. The Review team was directed by and reported to the Special Committee only, not other Board members and senior management. The Review did not identify any evidence of overt acts of racism at WE Charity. The review also concluded that Ms. Maitland was not shut down or silenced at the WE town hall in June 2019. A recording and transcript of the town hall confirm that Ms. Maitland aired her perspective in several exchanges, was not cutoff by Mr. M. Kielburger or anyone else, and she was invited by Mr. M. Kielburger to continue the conversation after the town hall. Ms. Maitland elected not to do so. Allegations of “white saviorism” A couple of critics have suggested that WE Charity is guilty of “White Saviourism”. While we respect people’s opinions, this is deeply disappointing to me and to the team. Critics are ignoring the reality that WE Charity isn’t a group of white people in Canada, but is instead a Kenyan-registered non-governmental organization operated by a team comprised of 98 per cent Kenyans — from local leadership, to community mobilization, to delivering programs. We are a well-established, thoughtful operation executing on world-class development work. The Kenyan communities we work with have experienced dramatic changes to the way that they live through education, clean water and community empowerment. The WE Charity development programs happening in Kenya are not unilaterally created out of Canada - they are created with our team in Kenya and more importantly, in partnership with the communities with work with. These communities see themselves as the drivers of change and know that through the work that have done with us they will be able to continue to educate their children and improve their daily lives. It seems that people don’t understand this. Frankly, incorrect assumptions are being made without understanding.” WE Charity’s prior responses to Canadaland’s questions: 2018 investigation: https://www.canadaland.com/all-of-wes-answers-to-canadaland-and-letters-from-their-lawyers/ 2019 investigation: Hosted on Acast. See acast.com/privacy for more information.

    46 min

  6. 06/09/2021

    Chapter Four - Crimes In Kenya

    Kenya was the jewel in the crown of the WE Organization's global empire. It's where they took celebrities and CEOs for life-changing "experiences" with needy children, followed by stays in their 5-star luxury beach resort. It's also where WE co-founder Marc Kielburger hired a private security firm staffed by an ex-Israeli military operative and a Sri Lankan fugitive to deal with Kenyan employees who he thought were robbing or blackmailing him. They in turn accused Marc of kidnapping them and financial misconduct. This is an explosive tale of death threats, bribery and corruption in a country where WE was supposed to be helping.  Music by Audio Network **** Official responses from The WE Organization: Claims by Peter Ruhiu  Peter Ruhiu has a history of making false statements. In fact, Mr. Ruhiu’s employment with Free The Children Kenya was terminated in 2018 after financial irregularities were discovered by the charity during a spot audit. WE dismissed Mr. Ruhiu, who made a full confession and returned the misappropriated funds. He was criminally charged by Kenyan authorities and has also plead guilty to falsifying a police report.  Phone recording of Peter Ruhiu  Mr. Kielburger was acting in cooperation with the authorities in the conduct of this investigation, as has been documented by various third parties. Moreover, it is evident when listening to the recording that Marc Kielburger initiated the call, noting the date and time, prior to calling Mr. Peter Ruhiu. We have submitted documentation to Canadaland that clearly confirms these facts, including a statement by Michelle Hambly, a Canadian national, who is Mr. Ruhiu’s ex-wife. We also shared with Canadaland extensive supporting documentation including an independent report from the external international agency that was involved in the investigation as well as an independent report from the former Directorate of Criminal Investigations supporting these facts.  Claims by Mr. Kimakeke  Mr. Kimakeke posted a blog for a few days with false materials, accompanied by a solicitation for reader donation/funds. Mr. Kimakeke removed the blogpost five days later, with a statement on the same blogsite renouncing his claims. Mr. Kimakeke has multiple times made false claims, and multiple times renounced those claims. An affidavit signed by Satani Kimakeke was previously provided to Canadaland, dated October 7th, 2020. In it, Mr. Kimakeke said under oath that he had fabricated his past claims about Marc Kielburger. Mr. Kimakeke specifically said “I told Jesse Brown on July 6th, 2020, prior to publication of the information on the Canadaland web site on these matters, that the claims about Marc Kielburger and WE Charity is, in fact, false” …, “however, Jesse Brown published the false information anyways. I also explained to Jesse Brown on Twitter the information was incorrect. He did not modify his reporting or take down false information”.   WE Charity’s responses to Canadaland’s previous questions: 2018 investigation: https://www.canadaland.com/all-of-wes-answers-to-canadaland-and-letters-from-their-lawyers/ 2019 investigation: https://www.documentcloud.org/documents/21044335-we-responses-to-canadaland-2019?responsive=1&title=1 WE.org Transparency page: Hosted on Acast. See acast.com/privacy for more information.

    47 min

  7. 30/08/2021

    Chapter Three - The Halo Effect

    In the age of “corporate social responsibility,” giant corporations are tired of looking like the bad guys. Microsoft, Dow Chemical, Allstate Insurance, Hershey's, Teck Mining – these companies were used to being blamed and boycotted. But by donating to WE Charity, they got more than tax benefits - they got a whole new PR strategy. This is the story of how WE turned virtue into a commodity, and sold it to the world’s biggest companies. But at what point does a charity become a marketing firm? Music by Audio Network **** Official responses from The WE Organization: Canadaland asked WE about the allegation that it promised to inoculate one child every time the WE365 app was downloaded, despite having no plan to connect those two things. The WE Organization responded: “Given WE Charity’s 20+ year history of supporting medical programs, and with well-documented photos and description of partnership with government health agencies (HERE), and hundreds of global medical practitioners who participated in medical programs, we can confirm with confidence that our vaccine campaigns were successful and that all funds raised for our inoculation programs went directly to helping children as intended.” Canadaland asked WE about the allegation that it “invented” impact numbers (usage statistics) for the WE365 app. The WE Organization responded with this answer about the app’s download numbers: “The WE365 app and its impact were clearly tracked and measured - to suggest otherwise would be false. There was nothing subjective about it. When someone downloaded the app and became a user, the information was tracked by the APP store. The TELUS team, who were very hands on in the program deliverables, also had direct access to all of the data. There would be no reason or means for anyone to “invent” anything.” With regards to child labour, WE Charity has said: “WE Charity’s commitment to ending child labour is evident and beyond reproach based on more than 20 years of dedication to working with the poorest children and families around the world.” When asked about its partnerships, the WE Organization has said:   “We recognize that no company is ‘perfect,’ but we take a 360-analysis to determine the overall socially responsible practices of the business. We take our vetting process seriously and have frequently declined/halted pursuit of partnerships because they do not align with our values… We are dedicated to adhering to our strict vetting process, even in cases where the opportunity cost has been millions of dollars.” The WE Charity story, according to WE:  https://www.we.org/en-CA/about-we/we-charity/our-story WE Charity’s responses to Canadaland’s questions: 2018 investigation: https://www.canadaland.com/all-of-wes-answers-to-canadaland-and-letters-from-their-lawyers/ 2019 investigation: Hosted on Acast. See acast.com/privacy for more information.

    36 min

  8. 23/08/2021

    Chapter Two – The Cult of Kielburger

    Kids in 17,000 schools have been encouraged to take the WE Pledge, join the WE movement, and “Live WE.” But what does that really mean? In practice, it has meant fundraising for WE, paying the Kielburgers’ private company for a “voluntourism” trip, going to work for WE, and living in communal WE housing. According to many of those who lived WE, it meant joining an organization very much like a “cult.” Music by Audio Network ********** Official responses from WE: With regards to child labour, WE Charity has said “WE Charity’s commitment to ending child labour is evident and beyond reproach based on more than 20 years of dedication to working with the poorest children and families around the world.” When asked about its partnerships, the WE Organization has said:   “We recognize that no company is ‘perfect,’ but we take a 360-analysis to determine the overall socially responsible practices of the business. We take our vetting process seriously and have frequently declined/halted pursuit of partnerships because they do not align with our values… We are dedicated to adhering to our strict vetting process, even in cases where the opportunity cost has been millions of dollars.” The WE Charity story, according to WE:  https://www.we.org/en-CA/about-we/we-charity/our-story WE Charity’s responses to Canadaland’s questions: 2018 investigation: https://www.canadaland.com/all-of-wes-answers-to-canadaland-and-letters-from-their-lawyers/ 2019 investigation: https://www.documentcloud.org/documents/21044335-we-responses-to-canadaland-2019?responsive=1&title=1 WE.org Transparency page: https://www.we.org/en-CA/transparency-reporting/we-charity WE.org Financials page: https://www.we.org/en-CA/about-we/we-charity/governance/ ME to WE Transparency page: https://www.we.org/en-CA/transparency-reporting/me-to-we Further reading: Canadaland’s reporting on WE Charity: https://www.canadaland.com/?s=we+charity This episode contains source materials used under the Fair Dealing provisions of the Copyright Act. Sources: Guelph Politicast https://guelphpolitico.ca/2020/08/19/guelph-politicast-234-we-a-personal-story/ It Takes a Child Craig Kielburger’s Story – A Journey into Child Labour Directed by Judy Jackson Produced by Judy Films Youtube The Story of Craig Kielburger produced, and narrated by Sherine Mansour CPAC Youtube In Search Of Character LiveWire Media Elkind+Sweet Communications, Inc Hosted on Acast. See acast.com/privacy for more information.

    35 min

  9. 20/08/2021

    Chapter One – The Children's Crusade

    Craig Kielburger was the Greta Thunberg of the 90s – a 12 year-old kid from the suburbs who dreamed of freeing the world’s children from slavery. His activism made him famous, and he was endorsed by Oprah, the Pope, the Queen, and the Clintons. His campaign became a global movement and a powerful brand.  But right from the start, there were uncomfortable questions about money and exploitation. Decades later, it all came crashing down. But the seeds of WE’s self-destruction were planted right from the start… Official responses from WE: According to the WE Organization: neither the WE Organization nor Marc or Craig Kielburger have ever been investigated by a law enforcement agency, currently or in the past. The WE Organization maintains that all financial transactions between its various entities, both charitable and for-profit, have followed all applicable laws. In his libel claim against Saturday Night Magazine: Craig Kielburger said that the article was false and led people to wrongly believe he was keeping the money for himself. According to a reported statement by a Free the Children accountant, donations made prior to the organization becoming a registered charity were deposited in a separate bank account, and the group was being run as a charity pending Revenue Canada’s approval of its application. 2018 investigation: https://www.canadaland.com/all-of-wes-answers-to-canadaland-and-letters-from-their-lawyers/ 2019 investigation: https://www.documentcloud.org/documents/21044335-we-responses-to-canadaland-2019?responsive=1&title=1 Further reading: Canadaland’s reporting on WE Charity: https://www.canadaland.com/?s=we+charity The WE Charity story, according to WE:  https://www.we.org/en-CA/about-we/we-charity/our-story WE.org Transparency page: https://www.we.org/en-CA/transparency-reporting/we-charity WE.org Financials page: https://www.we.org/en-CA/about-we/we-charity/governance/ ME to WE Transparency page: https://www.we.org/en-CA/transparency-reporting/me-to-we Music by Audio Network This episode contains source materials used under the Fair Dealing provisions of the Copyright Act. Sources: It Takes a Child Craig Kielburger’s Story – A Journey into Child Labour Directed by Judy Jackson Produced by Judy Films Youtube The Story of Craig Kielburger produced, and narrated by Sherine Mansour CPAC Youtube In Search Of Character LiveWire Media Elkind+Sweet Communications, Inc https://www.livewiremedia.com/product/in-search-of-character/ The Price WE Paid The Fifth Estate/CBC Interview with Craig... Hosted on Acast. See acast.com/privacy for more information.

    32 min

  10. TRÁILER DE LA TEMPORADA 1

    Introducing: The White Saviors

    Over 25 years, WE built a golden brand by inspiring children to rally around their charismatic leader. But behind the scenes, employees experienced a cult-like culture and a troubling blur of charitable and commercial activities. In the aftermath of a national scandal, thousands of donors and volunteers (and dozens of ‘celebrity ambassadors’) are left wondering where the money went, and whether the savior industry creates a constant need for victims. From CANADALAND, the news company that exposed it all, this is the exclusive story of a charity that did well when it was supposed to be doing good. Subscribe to The White Saviors now! Series launch: August 23 ***** Editor’s Note: WE Charity, its founders and related entities have notified Canadaland that they intend to sue Canadaland because they contend that the trailer and press release concerning The White Saviors podcast contain “baseless allegations”.    You can read their “Libel Notice” here and their detailed response to the trailer and press release here. Canadaland reminds listeners that the White Saviors trailer and press release provide a summaries of the information and allegations that will be fully explained in the podcast series, including WE’s responses to the allegations. ***** This trailer contains source materials used under the Fair Dealing provisions of the Copyright Act.  Sources:  It Takes a Child Craig Kielburger's Story - A Journey into Child Labour Directed by Judy Jackson Produced by Judy Films Youtube The Story of Craig Kielburger produced, and narrated by Sherine Mansour CPAC Youtube In Search Of Character LiveWire Media Elkind+Sweet Communications, Inc https://www.livewiremedia.com/product/in-search-of-character/ The Price WE Paid The Fifth Estate/CBC Interview with Craig Kielburger CSPAN Craig Kielburger NSB Speakers promotional video Youtube Marc Kielburger NSB Speakers promotional video Youtube WE Movement Youtube Channel https://www.youtube.com/channel/UCm6agaIkn5aBJlLLds7P1HQ MeToWe Youtube Channel https://www.youtube.com/channel/UCm6agaIkn5aBJlLLds7P1HQ CTV News - Kielburger brothers interview with Lisa Laflamme https://www.youtube.com/watch?v=m_p5PRLy2os MTV Cribs: Craig Kielburger Episode Haddon Strategy https://vimeo.com/49975157 Editor’s Note (August 20, 2021): WE Charity, its founders and related entities have notified Canadaland that they intend to sue Canadaland because they contend that the trailer and press release for The White Saviors contain “baseless allegations”. You can read a copy of their Libel Notice  Hosted on Acast. See acast.com/privacy for more information.

    4 min

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Over 25 years, WE built a golden brand by inspiring children to rally around their charismatic leader. But behind the scenes, employees experienced a cult-like culture and a troubling blur of charitable and commercial activities. In the aftermath of a national scandal, thousands of donors and volunteers (and dozens of ‘celebrity ambassadors’) are left wondering where the money went, and whether the savior industry creates a constant need for victims. From CANADALAND, the news company that exposed it all, this is the exclusive story of a charity that did well when it was supposed to be doing good. Hosted on Acast. See acast.com/privacy for more information.

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