The Whitespark Local Update

Darren Shaw & Claire Carlile
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The Whitespark Local Update is the go-to podcast for Local SEOs and Marketers who want to stay ahead of the curve in local search and the local visibility space. Join industry experts Claire Carlile and Darren Shaw for a lively, insightful roundup of their carefully curated selection of top “must-read” and “must-watch” links, including news, trends, and can't-miss resources.

  1. AI Remembers Bad Reviews, Zero-Click Search & Apple’s New Siri AI | E36 The Whitespark Local Update

    hace 4 días

    AI Remembers Bad Reviews, Zero-Click Search & Apple’s New Siri AI | E36 The Whitespark Local Update

    This week on The Whitespark Local Update, Darren Shaw and Claire Carlile break down the latest local SEO news, including:📝 Study: How Review Profiles Impact Brand AI Visibility (Trustpilot and Seer Interactive) 📝 This is the AI prompt you need to track and aren't (Wil Reynolds) 📝 The Click Is Now Optional. Here’s What Isn’t. (Amanda Natividad) 📝 Colorado Banning Lead Gen Companies from Selling Legal Leads to Law Firms (Jason Hennessey) 📝 Apple introduces Siri AI (Apple Newsroom) 📝 Internal Data Mining and Strategic Review Acquisition (Krystal Taing, Near Media) 📝 Social Signals as a Ranking Factor (Michael B. Snow, SOCi)

    24 min
  2. Gemini Can Now Manage Your GBP, Why Review Replies Go Missing | E35 The Whitespark Local Update

    17 jun

    Gemini Can Now Manage Your GBP, Why Review Replies Go Missing | E35 The Whitespark Local Update

    Local SEO keeps changing with the speed of light, but Claire Carlile and Darren Shaw are here to help you keep up. This week, they cover: 📝 AI Search, Speak Your Customer's Language or Be Left Out of the Conversation (Michelle Ali) 📝 Connect Google Business Profile to Google Analytics (Google) 📝 How to Rank in Surrounding Cities or Towns (Miriam Ellis) 📝 Google’s Review Reply Rejection Filter (Michel van Luijtelaar) 📝 Chunking Your Content for AI? 1956 Called. They Want Their Method Back (Dorron Shapow) 📝 Connect your Google Business Profile to Gemini (Mike G. and Google)

    22 min
  3. AI Search Data in GSC, Schema for LLMs & GBP Video Verification | E34 The Whitespark Local Update

    9 jun

    AI Search Data in GSC, Schema for LLMs & GBP Video Verification | E34 The Whitespark Local Update

    Local search was busy last week. Claire Carlile and Darren Shaw break down what happened, why it matters, and what you should do about it. This week, they cover: 📝 Why B2B Is MORE Emotional Than B2C (Amanda Natividad and Talia Wolf) 📝 Why Do We Need Zero Click Marketing? (Rand Fishkin) 📝 AI Mode + AI Overviews directly in Search Console (Chris Long) 📝 Google Business Profile Video Verification Tutorial (Brad Wetherall) 📝 How Schema Markup Influences Search and AI (Jake Hundley) 📝 The First Edition of The Signal: The AI stuff marketers can't ignore (Wil Reynolds and Alisa Scharf) 📝 Schema, LLMs and the Low Bar for “Evidence” in GEO (Mark Williams-Cook)

    16 min
  4. Social Media is 90% Fake, AI Local SEO Playbook, More AI In Maps | E33 The Whitespark Local Update

    2 jun

    Social Media is 90% Fake, AI Local SEO Playbook, More AI In Maps | E33 The Whitespark Local Update

    We are back with another episode of the Whitespark Local Update, where our host Darren Shaw and special guest Celeste Gonzalez discuss: 📝 Google Already Knows Everything About You — And Their New AI Features Make It Worse (Near Media) 📝 Your Feed Is the Product of a Stealth Marketing Campaign (Lane Brown) 📝 Google Maps just got an AI facelift (Claudia Tomina) 📝 The new playbook for localized AI search optimization (Darren Shaw) 📝 Google Ask Maps: How to optimize for visibility (Rich Sanger) 📝 Google Offer Posts are getting more prominence (Michael B. Snow)

    23 min
  5. New Google AI Search Box, Local Sponsorships & Review ROI | E32 The Whitespark Local Update

    26 may

    New Google AI Search Box, Local Sponsorships & Review ROI | E32 The Whitespark Local Update

    Big local search news dropped last week, and Claire Carlile and Darren Shaw are here to break down what changed and why it matters. This week, they cover: 📝 Google Launches AI-Powered Search Box (Near Media Newsletter)📝 2026 Google I/O Keynote Bingo (Britney Muller)📝 Google intelligence and what it means for local SEO (Claudia Tomina)📝 The ROI of Reputation Connecting Reviews to Revenue, Rankings, and Retention (Brad Wetherall, GatherUp)📝 Photo View Counts on Google Business Profiles are Back (Muhammad Hussain)📝 Improving AI Visibility for Local Businesses Through Sponsorships (Ellen Sartin)📝 Google’s Guidance on AI Search is Naive and Self-Serving (Mike King)

    19 min
  6. Reddit & Socials in GBP, Google Personal Intelligence & AI Search | E31 The Whitespark Local Update

    19 may

    Reddit & Socials in GBP, Google Personal Intelligence & AI Search | E31 The Whitespark Local Update

    Local search keeps changing, and Claire Carlile and Darren Shaw are here to make sense of it. This week, they cover: 📝 How Google’s Personal Intelligence is Quietly Revolutionizing Your Search Results with Garrett Sussman (Near Media) 📝 AI Citation Ranking Factor Analysis (Cyrus Shepard) 📝 RIP AI Overview Tracking (Dana DiTomaso) 📝 Google is now pulling Reddit threads directly into Google Business Profiles (Darren Shaw) 📝 Google is now pulling social media posts directly into Google Business Profiles (Darren Shaw) 📝 Google Suspended This Profile: Their Calls Stopped Overnight (Sterling Sk) 📝 It Works Until It Doesn't: AI Content Strategies That Backfire (Lily Ray)

    23 min
  7. Google Ask Maps Deep Dive, AI Mode for Local SEO & New GBP Features | E30 The Whitespark Local Update

    12 may

    Google Ask Maps Deep Dive, AI Mode for Local SEO & New GBP Features | E30 The Whitespark Local Update

    Claire Carlile and Darren Shaw are back with a new episode of the Whitespark Local Update. Here’s what they cover in this one: 📝 17 Content Types to Survive Google’s Zero-Click Future (Cyrus Shepard)📝 5 Data-Backed Features of Websites Winning Google in 2026 (Cyrus Shepard)📝 Most pages are too long for AI agents to read (Myriam Jessier)📝 Your GBP Photo Gallery just got Smarter (Google Small Business Bulletin)📝 Google Ask Maps Deep Dive: Ask Maps Is The Future of Local SEO Panel Discussion (NearMedia)📝 Google Offer & Event Post highlights appear in search results for the Leisure Industry (Michael B. Snow)📝 Whitespark’s Guide to Google’s AI Mode for Local Businesses (Miriam Ellis)

    21 min
  8. How To Optimize Google's Local AI, LSAs For Restaurants, Schema! | E29 The Whitespark Local Update

    28 abr

    How To Optimize Google's Local AI, LSAs For Restaurants, Schema! | E29 The Whitespark Local Update

    On this episode of the Whitespark Local Update, Claire Carlile and Darren Shaw bring you a fresh roundup of last week’s most important local SEO updates. They cover: 📝 Google Ask Maps is moving from listings to recommendations (Rich Sanger) 📝 ‘Restaurants’ and ‘coffee and dessert’ now have local service ads (Eric Levine) 📝 Schema Markup for Internal Knowledge Graphs to Support Topic Entity Strategy in AI Search (Aimee Jurenka) 📝 Google Maps Blocked 292 Million Reviews & Removed 13 Million Fake Profiles (Search Engine Roundtable, Barry Schwartz) 📝 The ghost citation problem (Kevin Indig via his newsletter Growth Memo) 📝Commodity and Non-Commodity Content (Mark Williams-Cook) 📝 Most SEOs Are Preparing for Yesterday's Internet (Ross Simmonds)

    22 min
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The Whitespark Local Update is the go-to podcast for Local SEOs and Marketers who want to stay ahead of the curve in local search and the local visibility space. Join industry experts Claire Carlile and Darren Shaw for a lively, insightful roundup of their carefully curated selection of top “must-read” and “must-watch” links, including news, trends, and can't-miss resources.

Información

  • Creador
    Darren Shaw & Claire Carlile
  • Años de actividad
    2025 - 2026
  • Episodios
    36
  • Clasificación
    Apto
  • Copyright
    © 2026 Darren Shaw & Claire Carlile
  • Mostrar sitio web
    The Whitespark Local Update

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