Trade Tales

Business of Home, Kaitlin Petersen
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Trade Tales

Business of Home's editor in chief Kaitlin Petersen talks to interior designers about nurturing creativity, finding a firm’s financial footing, setting goals and discovering their own version of success as a result.

  1. 12 FEB

    Cortney Bishop on the monthly fee that keeps her firm in motion

    Cortney Bishop on the path she took to level up her clientele, why she thinks of her projects as marketing campaigns, how hiring a business manager is one of the best decisions she ever made—and what you should look for in a candidate if you want to hire one, too.

    57 min

  2. 29 ENE

    Jenna Chused on embracing risk in order to grow

    Jenna Chused on honing her marketing efforts to achieve better exposure, how she overcame a fear of delegation in order to grow, and the real costs of project photography in order to get published today.

    50 min

  3. 15 ENE

    Michel Smith Boyd on why a flat fee lets him focus on creativity [Rebroadcast]

    After some early career confusion, Michel Smith’s Boyd’s rise to success was swift—so swift that he was landing swanky clients while still in design school. Now, he’s taking a moment to go back and button up the basics he missed at the beginning.

    36 min

  4. 1 ENE

    How Pure Salt’s cofounders turned a signature look into a successful brand [Rebroadcast]

    As college roommates, Aly Morford and Leigh Lincoln never guessed their fast friendship would one day become a business partnership. After launching their design firm, they discovered another shared ambition: the desire to turn their budding business into a brand empire.

    51 min

  5. 18/12/2024

    Jenna Gross on the showhouse that helped solidify her brand

    Jenna Gross on the showhouse that helped her embrace her design aesthetic, how she uses social media to forge connections with future clients, and how her business had to level up before she could take on a more elevated clientele.

    50 min

  6. 04/12/2024

    Why Mandy Cheng won't delegate her firm's finances

    Mandy Cheng on why she’s not delegating the firm’s finances, the best methods for decoding a client’s taste, and the client education document that’s transformed the way she vets potential new projects.

    58 min

  7. 20/11/2024

    Hannah Oravec on bringing wellness into the design process

    Hannah Oravec on her first foray into retail, why the best new hires have their own personal taste, and how her careful approach to pricing a job balances overbidding for the work without scaring clients away.

    50 min

  8. 06/11/2024

    Jean Liu’s trick for measuring client commitment

    Jean Liu on why she’s capping her firm at a certain size, the importance a retainer plays in gauging a client’s level of commitment, and how she helps prepare her team for their next chapter.

    57 min
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Business of Home's editor in chief Kaitlin Petersen talks to interior designers about nurturing creativity, finding a firm’s financial footing, setting goals and discovering their own version of success as a result.

Información

  • Creador
    Business of Home, Kaitlin Petersen
  • Años de actividad
    2021 - 2025
  • Episodios
    104
  • Clasificación
    Apto
  • Mostrar sitio web
    Trade Tales

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