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2 HARI LALU

Google AI Mode is About to Get More Popular

In this episode, Eric and Neil unpack Google AI Mode’s Chrome integration and how 100M MAUs could ignite a new distribution flywheel—fueling ads, partnerships, and startup pressure. They compare Google’s gen video/image capabilities, debate the “free subsidized by ads” model, and analyze YouTube’s latest updates: TV-style ad swaps, title tests, AI Inspirations, collabs, dubbing, and creator discovery. They also reveal why topic choice beats flashy hooks, share a multilingual trend-mining workflow, explore agent tooling, and spotlight Carrot.ai. TIMESTAMPS (00:00) Google AI Mode, Chrome rollout, and the ads flywheel (02:45) Google’s gen video/image edge and “free” strategy (05:45) Big YouTube changes: ad swaps, title tests, Inspirations, collabs (10:50) Topic vs. hook, dubbing and global growth (15:40) Agents + trend mining playbook; sponsor: Carrot.ai 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. 🎙️ Learn More About the Hosts Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel 📩 Free Resources Growth Newsletter: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ ✅ Subscribe for Daily Marketing Insights!

2 hari lalu

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21 min
25 SEP

AI has changed SEO forever (SEO vs GEO)

In this episode, Neil and Eric break down how to win both Google rankings and AI citations. They compare short-query SEO factors like backlinks, authority, and technical signals with AI-driven co-citations and long conversational prompts. You’ll learn practical plays such as building FAQ sections, crafting concise fact nuggets, bundling subtopics, and tightening your NAP for dual visibility. They also unpack why most teams fail to see AI ROI, how MCP-driven workflows change that, and Peter Thiel’s timeless monopoly playbook: start small, scale right, and partner instead of disrupt. Actionable strategies, no fluff—built for AI Overviews and Google alike. Key takeaways Co-citations + FAQs boost AI citations Summaries, NAP, subtopics win dual visibility MCP workflows drive real AI ROI TIMESTAMPS (00:00) Google rankings vs AI citations explained (03:00) Why most teams miss AI ROI + MCP basics (07:00) Fortune 500’s low AI bar and agency playbooks (13:00) Enterprise RFPs, podcast ROI, and leverage coaching (15:00) Peter Thiel’s monopoly playbook: start small, scale right 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. LEARN MORE ABOUT THE HOSTS Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel FREE RESOURCES Growth Newsletter: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ https://www.youtube.com/@neilpatel

25 Sep

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22 min
24 SEP

Marketing Agencies Are Feeling an Artificial Uptick in Business

Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Agencies are struggling—and it’s creating smart M&A opportunities. In this episode we talk through real-world agency deal math (B2B + B2C cross-sell, community leverage, video/creative capability, and AI-driven margin lift), why asset purchases beat stock deals, and the contract pitfalls to watch. We also unpack why many shops are seeing an “artificial uptick” (older stalled deals finally signing vs. true net-new growth), hiring bottlenecks, and how fixing operations changes outcomes regardless of the macro economy. Plus, brand-safety lessons from a social post that triggered review-bombing, winning-by-inches lessons from Roger Federer and Novak Djokovic, Jerry Jones’ unconventional Dallas Cowboys marketing playbook, and the emerging SEO surge for LinkedIn posts (a Reddit/Quora-style trend) as ChatGPT referral traffic drops. Key takeaways Agency M&A playbook: prioritize asset deals, confirm assignability, hunt B2B↔B2C synergies, and use AI to expand services and improve margins. Don’t be fooled by “upticks”: much of the recent growth is old deals finally closing; leads are up but net-new revenue lags—fix ops and hiring to convert. Small edges compound: manage emotions, win the next point, and market like a showman—Federer/Djokovic consistency + Jerry Jones-style spectacle wins long term. TIMESTAMPS (00:00) Agencies Are Struggling—M&A Conversations Heat Up (01:16) B2B+B2C Synergy: Community, Creators & AI Leverage (03:58) From Skepticism to Deal Diligence: How It Starts (04:13) Buying Agencies: Asset Deals & Contract Traps (04:46) Fast Filters: Not Every Intro Deserves a Call (05:40) Artificial Revenue Spikes from Delayed Deals (06:43) Growth via New Logos vs Operational Unblocking (08:19) Macro View: Why the Economy Still Feels Weak (08:41) Brand Safety Gone Wrong: Public Backlash Case (12:10) Sponsor Note: NP Digital + Growth Tools (12:29) Federer’s 54% Rule: Winning with Marginal Gains (15:07) Djokovic on Composure: Your Brand = Your Temperament (15:55) Cowboys Case Study: Spectacle as Strategy (20:41) Promo DNA: Jerry Jones Learned from Grocery Hype (21:00) LinkedIn SEO Surge, ChatGPT Referrals Drop (21:45) Final Takeaways & Wrap 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, a top business podcast with 61 million downloads! Each episode features marketing tips and strategies from entrepreneurs who practice what they preach and live what they teach. Hosted by: Eric Siu (Founder of Leveling Up & Single Grain) Neil Patel (Co-founder of Neil Patel Digital, named a Top 10 Marketer by Forbes) 👉 Learn more about the hosts: Leveling Up with Eric Siu: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel Other Free Resources from Eric & Neil Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ ✅ Don’t forget to SUBSCRIBE for daily marketing insights! OTHER FREE RESOURCES FROM ERIC AND NEIL👇 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ DON'T FORGET TO SUBSCRIBE :)

24 Sep

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24 min
18 SEP

GEO is not different than SEO. BUT…

In this episode, Eric and Neil break down the evolution of SEO into GEO, AEO, and LLMO, and why marketers must adapt to shifting client demands. They explore how platforms like Reddit and YouTube now shape search visibility, highlight the risks of short-term SEO hacks, and share lessons from creators like MrBeast on growth, focus, and profitability. (00:00) The future of SEO: GEO, AEO, and LLMO explained (05:00) Why brand mentions, Reddit marketing, and YouTube strategy drive rankings (10:00) SEO hacks, parasite strategies, and Google’s shifting role (15:00) Reddit optimization tips and the dangers of AI-generated content (20:00) Business lessons from MrBeast and Cursor: revenue vs. profitability To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out: Eric’s YouTube: Leveling Up with Eric Siu Neil’s YouTube: Neil Patel Connect with Us: Single Grain Eric’s ad agency NP Digital Neil’s ad agency X: @neilpatel, @ericosiu Instagram: @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

18 Sep

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31 min
2 HARI LALU

3 Questions to Romanticize Your Life, Love, and Business

Chris and I have been leaning into connection rituals that help us romanticize our life, our marriage, and the businesses we’ve built. On a recent date night, we asked three questions that completely shifted our conversation, our energy, and the way we looked back on our week. In this episode, we share those exact three questions, how they gave us new insights, and why practicing gratitude, pride, and surprise is one of the best ways to keep your relationships, your work, and your life feeling vibrant instead of routine. Get ready to romanticize your life in the best way possible. Check out our Sponsors: SKIMS - I finally tried SKIMS and I get all the hype. Shop SKIMS Fits Everybody collection at SKIMS.com and let them know we sent you in the dropdown after checkout. Brevo - the all-in-one marketing and CRM platform designed to help you connect with customers and grow your business. Get started for free today - go to www.brevo.com/happy Blinds.com - Blinds.com makes it easy to get the designer look without the showroom markups. Get an exclusive $50 off when you spend $500 or more with code EARN at checkout. Shopify - Try the ecommerce platform I trust for Glōci, Sign up for your $1/month trial period at Shopify.com/happy Headway - the #1 daily growth app that delivers key insights from the world’s best non fiction books in bite sized 15 minute reads and audio. Save 25% off when you go to makeheadway.com/happy. Airbnb - Start making money by listing your home on Airbnb with an experienced Co-host, find a co-host at airbnb.com/host HIGHLIGHTS Why it’s so important to romanticize your life, relationship, and business. The 3 questions we asked each other on date night. The question that forces you to reflect on what went right this week. The question that unlocks pride in how you showed up. Why asking about surprises forces you to get out of your comfort zone. How intentional questions create more intimacy with your partner, peers, or team. RESOURCES Join our VIP Mastermind Weekend (only 1 spot left) HERE! Join the Audacity Challenge HERE! Join the most supportive mastermind on the internet HERE! Check out our FREE 90-Day Business Blueprint HERE! Listen to my free SECRET PODCASTS SERIES - Operation: Rekindle This B*tch Get glōci HERE Use code: HAPPY at checkout for 25% off! FOLLOW Follow me: @loriharder Follow glōci: @getgloci Follow Chris: @chriswharder

2 hari lalu

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16 min
24 SEP

Simple Ways to Quickly Calm Your Nervous System with Liz Moody

Have you ever felt resentment or anxiety holding you back from the life you know you’re meant to live? In this episode, Liz Moody opens up about agoraphobia, her fear of flying, and the exact steps she used to rebuild her confidence. We talk about releasing resentment toward our parents, somatic tools that move emotion out of your body, and how to build self-trust with daily choices. Liz breaks down why community and structure are medicine for an anxious brain, and the nervous system tools and decision frameworks to show up fully. Tune in to learn why healing gets to be FUN and how to clearly DEFINE the life you actually want to live. Check out our Sponsors: SKIMS - I finally tried SKIMS and I get all the hype. Shop SKIMS Fits Everybody collection at SKIMS.com and let them know we sent you in the dropdown after checkout. Brevo - the all-in-one marketing and CRM platform designed to help you connect with customers and grow your business. Get started for free today - go to www.brevo.com/happy Blinds.com - Blinds.com makes it easy to get the designer look without the showroom markups. Get an exclusive $50 off when you spend $500 or more with code EARN at checkout. Shopify - Try the ecommerce platform I trust for Glōci, Sign up for your $1/month trial period at Shopify.com/happy Headway - the #1 daily growth app that delivers key insights from the world’s best non fiction books in bite sized 15 minute reads and audio. Save 25% off when you go to makeheadway.com/happy. Airbnb - Start making money by listing your home on Airbnb with an experienced Co-host, find a co-host at airbnb.com/host HIGHLIGHTS 00:00 Meet Liz Moody, wellness expert and best-selling author. 04:45 How did you develop agoraphobia? 09:30 How does fear of flying impact your life? 15:00 What is the Hoffman Process? 19:30 Tips to release resentment. 27:45 Why experimenting helps with fear and anxiety. 31:15 Three ways to build self-trust. 36:00 Why defining your best life frees you from comparison and regret. 38:00 Why fun and play are non-negotiables in your healing journey. 40:15 Liz’s tips for calming the nervous system and finding happiness. 49:00 Tools to overcome performance anxiety. 56:00 Our favorite and least favorite aspects of being in long-term relationships. RESOURCES Join the 30 Day Audacity Challenge HERE! Join the most supportive mastermind on the internet HERE! Check out our FREE 90-Day Business Blueprint HERE! Listen to my free SECRET PODCASTS SERIES - Operation: Rekindle This B*tch Get glōci HERE Use code: HAPPY at checkout for 25% off! FOLLOW Follow me: @loriharder Follow glōci: @getgloci Follow Liz: @lizmoody

24 Sep

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1j 4m
3 HARI LALU

“I Quit Social Media And My Business Grew 165%: Here’s How”

Feeling burnt out by the social media hamster wheel? You’re not alone. Today’s guest, Kate Kordsmeier, is here to show us there’s another way to build your business… and it doesn’t have anything to do with the Instagram algorithm. Kate is a certified life and business coach, and the founder of Success with Soul, where she helps entrepreneurs grow soul-led, sustainable businesses using SEO, funnels, automation, and feminist business systems… all without social media. In this episode, we’re unpacking why creators are stepping back from social and betting big on SEO. We’ll dig into what’s really happening with AI and organic traffic, how to future-proof your visibility, and what steps you can take today to start showing up sustainably without burning out. So if you’ve ever wondered, “Is SEO dead” or “Can I really grow my business without social?”, this conversation is for you. And hey, if you want to learn even MORE about breaking free from the social media hamster wheel and attract your dream clients with SEO, head to jennakutcher.com/seo to take Kate’s incredible course, Anti-Social SEO! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://jennakutcherblog.com/quit-social-media-business-growth Thanks to our Goal Digger Sponsors: Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger. Find a co-host today at http://airbnb.com/host. Start your risk-free Greenlight trial today at http://greenlight.com/goaldigger! Spend $250 on your first campaign on LinkedIn Ads and get a free $250 credit for the next one—no strings attached. Just go to https://www.linkedin.com/goal. Shop SKIMS Fits Everybody collection at http://skims.com/goaldigger! Ready to see what powerful banking can do for your business? Visit http://www.mercury.com/goal to apply in minutes. Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC. The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Working capital loans provided by Mercury Lending, LLC NMLS ID: 2606284.

3 hari lalu

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59 min
2 HARI LALU

The #1 Money Mistake Couples Make (and How to Avoid It)! Tori's Episode of Here Comes the Drama with Christa Innis

When it comes to love, weddings, and money — things can get messy. In this special episode, we’re re-releasing a conversation I had on the Here Comes the Drama podcast with Christa Innis, to talk about one of the most common (and costly) mistakes couples make: avoiding real conversations about money. From wedding budgets and bachelorette party expectations to navigating debt, boundaries, and financial transparency, we’re unpacking all the drama around love and money. Whether you’re planning your big day, standing beside a friend, or just love a juicy “Am I the A**hole?” wedding story, this episode is full of hot takes, practical scripts, and no-shame advice to help you protect your wallet and your relationships. Plus, we’ll talk about how to plan a wedding you can actually afford. Resources & Links: Grab your free bridal party script guide: herfirst100k.com/bride Here Comes the Drama podcast: https://www.christainnis.com/podcast Read transcripts, learn more about our guests and sponsors, and get more resources at https://herfirst100k.com/financial-feminist-show-notes/couples-money-mistakes/ Save your seat inside Business Bootcamp! Your COMPLETE roadmap to go from idea to income: ⁠herfirst100k.com/business-bootcamp Looking for accountability, live coaching, and deeper financial education? Check out our exclusive community! Join the $100K Club: https://herfirst100k.com/100k-pod Our favorite travel and cash-back credit cards, plus other financial resources: https://herfirst100k.com/tools Not sure where to start on your financial journey? Take our FREE money personality quiz! https://herfirst100k.com/quiz Special thanks to our sponsors: Squarespace Go to www.squarespace.com/FFPOD to save 10% off your first website or domain purchase. Indeed Get a $75 sponsored job credit to get your jobs more visibility at Indeed.com/FFPOD. Rocket Money Stop wasting money on things you don’t use. Cancel your unwanted subscriptions by going to RocketMoney.com/FFPOD. Quince For your next trip, treat yourself to the luxe upgrades you deserve from Quince. Go to Quince.com/FFPOD for free shipping on your order and 365-day returns. Netsuite If your revenues are at least in the seven figures, download the free e-book Navigating Global Trade: 3 Insights for Leaders at NetSuite.com/FFPOD. Masterclass Our listeners always get great discounts on MasterClass, of at least 15% off any annual membership at Masterclass.com/FFPOD. Learn more about your ad choices. Visit megaphone.fm/adchoices

2 hari lalu

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55 min
23 SEP

This is 100x Better Than Netflix

Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire In this episode of Marketing School, Eric Siu and Neil Patel talk about why building a business can feel “better than Netflix,” the trap of over-reading versus doing, and how to balance philosophy with action. They break down “bet-the-fund” venture capital moments (Andreessen Horowitz, Sequoia, GV, Founders Fund, etc.) and explain how LP co-invest sidecars work. The conversation then shifts to recession odds vs. stock market crash probability, Buffett-style investing and Berkshire’s record cash, and why fundamentals matter more than headlines. Finally, they cover new data showing ChatGPT’s traffic referrals decelerating versus Google, and how that shapes SEO strategy—more bottom-of-funnel, revenue-focused content, especially for enterprise B2B. Not financial advice. Key takeaways Action beats consumption: books and podcasts are useful, but skills compound in the trenches. Use philosophy to stay grounded, then execute. Concentrated bets win: top VCs sometimes allocate 15–70% to a single conviction play; founders should also swing when the odds are in their favor and understand LP co-invest dynamics. SEO reality check: Google still dwarfs AI referral traffic. Prioritize bottom-of-funnel content and measure by revenue/conversions, not month-to-month traffic swings. TIMESTAMPS (00:00) Business vs Netflix: Entrepreneurship as a Game (01:58) Book Trap: Why Reading Might Keep You Broke (02:29) Execution Beats Theory: Tennis & BJJ Analogy (04:31) Stoicism in Business: Lessons from Marcus Aurelius (05:03) B2B ABM Tactics: Personalized Ads + Landing Pages (05:33) VC Risk Bets: Skype, Stripe, Uber, Cognition & More (07:05) Behind the Scenes: LP Co-Investments & Sidecars (08:35) Will a Recession Hit? Crash Probabilities Unpacked (09:20) Buffett-Style Investing: Valuations & P/E in 2025 (11:31) Berkshire’s Record Cash While Markets Peak (12:09) Tech vs Non-Tech: Target's Tough Lesson (13:35) ChatGPT vs Google: AI Traffic Trends from Ahrefs (14:36) Traffic ≠ Conversions: The Shift to Revenue Metrics (15:02) Bottom-of-Funnel Is Back: MoM Traffic ≠ Value (15:26) Enterprise GTM Shift: Attribution & RFPs Rewired (16:20) Blog Leads in Decline: What Works Now (16:47) High-Stakes Deals: Final Thoughts & Takeaways ABOUT THE CHANNEL Welcome to Marketing School, a top business podcast with 61 million downloads! Each episode features marketing tips and strategies from entrepreneurs who practice what they preach and live what they teach. Hosted by: Eric Siu (Founder of Leveling Up & Single Grain) Neil Patel (Co-founder of Neil Patel Digital, named a Top 10 Marketer by Forbes) 👉 Learn more about the hosts: Leveling Up with Eric Siu: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel Other Free Resources from Eric & Neil Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ ✅ Don’t forget to SUBSCRIBE for daily marketing insights! OTHER FREE RESOURCES FROM ERIC AND NEIL👇 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ DON'T FORGET TO SUBSCRIBE :)

23 Sep

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19 min
25 SEP

Conflict Is Necessary At Work... Really with Amy Gallo

Most of us hate conflict. It feels uncomfortable, anxiety-inducing, and often easier to avoid. In this episode, I talk with conflict expert Amy Gallo about why avoiding conflict fuels more anxiety in the long run, and how to reframe difficult conversations as opportunities for connection and progress. Amy shares her four-step framework for handling conflict, what to do when shame or fear hijack your emotions, and why practicing in small, everyday interactions can build confidence for higher stakes moments. Tune in to learn tools and mindset shifts you need to navigate disagreements with more calm, clarity, and confidence. In this Episode, You Will Learn 00:00 Why most of us avoid conflict. 06:00 Tips to manage conflict in a healthy way. 09:45 How avoiding conflict builds “conflict debt” that comes back stronger. 12:30 Ways to rebuild trust and strengthen relationships after conflict. 17:30 The gender angle of negotiating and conflict at work. 22:45 Amy’s 4-step framework for handling conflict effectively. 30:15 Why “agree to disagree” isn’t always a real solution. 32:00 How do you recover from conflict when shame or rumination takes over? Resources + Links Get a copy of my book - The Anxious Achiever Watch the podcast on YouTube Find more resources on our website morraam.com Follow Follow me: on LinkedIn @morraaronsmele + Instagram @morraam Follow Amy: on LinkedIn @amyegallo + Instagram @amyegallo

25 Sep

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40 min

YAP Media Network is the #1 Business and Self-Improvement Podcast network - representing top shows including our flagship show, Young and Profiting with Hala Taha. We specialize in running 360° podcast campaigns and co-created branded content across podcast host-read ads, custom podcast episodes, social media, youtube, and livestreams leveraging our award-winning social media and podcast agency, YAP Media.