Challenger Cities

Iain Montgomery

Iain Montgomery of Now or Never Ventures interviews urbanists, creatives, transit and development types to explore how cities can punch above their weight and create distinctive new futures outside of the tired playbooks.

  1. Challenger Cities EP64: Tourism as a Stress Test with Maryam Siddiqi

    2 DAYS AGO

    Challenger Cities EP64: Tourism as a Stress Test with Maryam Siddiqi

    Tourism is big business. Cities spend vast sums attracting visitors, promoting landmarks and polishing their image. What they’re far less good at is thinking through the experience of actually being there. How a place works once you arrive. How you move around it. What makes sense, what doesn’t, and what quietly undermines the affection people might otherwise develop for a city. In this episode, Iain Montgomery is joined by Maryam Siddiqui, a Toronto-based travel and culture journalist who came to travel writing sideways rather than by design. Starting out in PR before moving into business journalism, then arts and culture, Maryam brings a critical, socially minded lens to how cities are marketed, experienced and lived in. Our conversation treats tourism not as leisure, but as a stress test for cities. We talk about over-tourism and the post-pandemic reckoning it forced into the open. About why cities are often better at selling themselves than explaining how they work. About transit systems that feel like puzzles, wayfinding that assumes insider knowledge, and why visitors notice problems locals have learned to tolerate. We dig into regenerative tourism, not as a buzzword but as a philosophy rooted in care, stewardship and Indigenous knowledge. If cities invite people in, what responsibility do they have for how those people move, behave and experience the place? And why are metrics like “heads in beds” still crowding out harder questions about emotion, memory and whether people actually want to come back? Toronto becomes a case study, from the confusion of its transit system to the disconnect between what’s officially promoted and what people actually love. Small theatres. Independent restaurants. Neighbourhood scenes that don’t lend themselves to brochures. As Maryam puts it, “The places that don’t need publicising are the ones with the money to do publicising.” We also talk about how people really plan trips today, bypassing official channels in favour of TikTok, Instagram, Reddit and word-of-mouth, and what that means for tourism organisations still behaving like broadcasters rather than curators. We close with Maryam’s magic wand: making it genuinely safe and easy to bike around cities, and pushing tourism organisations to show up for locals, not just visitors. Sponsoring neighbourhood festivals. Supporting cultural life. Making it obvious how tourism contributes to the everyday city. Because at its best, tourism doesn’t invent affection. It amplifies what’s already there. Topics covered: Tourism as a stress test for citiesOver-tourism and the post-pandemic shiftWhy cities sell highlights but neglect experienceTransit, wayfinding and everyday frictionRegenerative tourism and care for placeTikTok, trust and the collapse of official travel commsToronto as a case studyThe gap between what cities promote and what people loveWhy tourism organisations need to show up for locals

    1 hr
  2. Challenger Cities EP63: The Pub Is a Public Service with Pete Brown

    6 DAYS AGO

    Challenger Cities EP63: The Pub Is a Public Service with Pete Brown

    In this episode of Challenger Cities, we've got Pete Brown, one of the UK’s most thoughtful writers on beer, pubs, and drinking culture. Pete has spent decades writing about pubs not as lifestyle accessories or nostalgic backdrops, but as places where history, behaviour, economics and everyday social life collide. We talk about why pubs weren’t designed, branded or planned into existence, but evolved slowly through circumstance, need, and habit. Why that matters for cities obsessed with masterplans and placemaking. And why attempts to “recreate” pub culture so often feel hollow. Pete offers a compelling reframing of alcohol as a form of social technology. Dangerous if mishandled, but deeply valuable when surrounded by the right rituals, spaces, and social rules. We explore how pubs moderate behaviour, teach people how to drink, and create a crucial middle ground between sobriety and excess that many cultures understand instinctively. We also get into the overlooked design intelligence of pubs. The bar as a place for accidental conversation. The invisible queue. The unspoken rules about who you talk to, where, and for how long. How pubs create weak ties between people who would never otherwise meet, without forcing intimacy or participation. From there, the conversation widens out to loneliness, screens, and a world increasingly engineered to keep people at home. Pete makes the case that pubs sit in direct opposition to frictionless, algorithmic life, and that this discomfort is precisely what makes them socially valuable. We talk about flat-roof pubs, post-war housing estates, and why the loss of informal gathering places has left many newer neighbourhoods socially hollow. We look at how pubs are being squeezed from all sides: cheaper beer in supermarkets, rising costs, higher taxes, and policy frameworks that treat them like any other retail unit while ignoring the social work they do for free. This is a conversation about pubs, but it’s really a conversation about cities. About what we value, what we price, and what we quietly allow to disappear while wondering why public life feels thinner than it used to.

    49 min

About

Iain Montgomery of Now or Never Ventures interviews urbanists, creatives, transit and development types to explore how cities can punch above their weight and create distinctive new futures outside of the tired playbooks.

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