Podiatry Marketing

Tyson E. Franklin and Jim McDannald, DPM
  • 0.0 (0)
  • MARKETING
  • UPDATED WEEKLY

Conversations on building a successful podiatry practice with Tyson E. Franklin and Jim McDannald, DPM. Look for new episodes every Monday morning.

  1. 5 DAYS AGO

    Same-Day, No-Wait Visits: Turn Capacity Into a Competitive Edge

    💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, dive into the benefits and strategies of promoting same-day, no-wait visits in podiatry clinics. The discussion includes real-world examples, the importance of message consistency, and tips on how to train staff to reinforce the promise. They explore the competitive advantage of offering immediate care and its potential to attract and retain patients. Whether you're operating in North America or elsewhere, this episode provides valuable insights on how to stand out in a crowded healthcare market by offering rapid access to foot and ankle care. ✉️ Contact: jim@podiatrygrowth.com

    23 min

  2. 27 OCT

    Helicopter Marketing & Why It's An Inconsistent Marketing Strategy

    💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, explore the concept of 'helicopter marketing'–an inconsistent approach to marketing that many podiatrists fall victim to. They discuss the importance of maintaining a consistent marketing strategy, budgeting wisely, and building a 12-month marketing calendar. The hosts emphasize that regular, steady marketing efforts yield better results than sporadic, intense bursts. They also share practical tips on proactive planning, understanding your ideal patient, and engaging effectively with sales representatives. Tune in for valuable insights and strategies to ensure your marketing efforts build momentum and deliver sustainable results. ✉️ Contact: jim@podiatrygrowth.com

    25 min

  3. 20 OCT

    Celebrating 200 Episodes with Don Pelto, DPM

    💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching Welcome to the 200th episode of Podiatry Marketing! In this special edition, hosts Jim and Tyson are joined by Dr. Don Pelto, an actual practicing podiatrist with a keen interest in marketing. Dr. Pelto shares his journey into the world of podiatry marketing, influenced early on by classic business and psychology books, and honed through years of practice and innovation. The conversation touches on his impactful strategies, including dominating online reviews, utilizing principles of urgent care, and leveraging the power of shockwave therapy to enhance patient satisfaction and profitability. Dr. Pelto also emphasizes the importance of investing in continuous learning and connecting with like-minded, positive professionals. This episode is packed with actionable insights and inspiring stories for any podiatrist looking to elevate their practice. Tune in and celebrate with us! ✉️ Contact: jim@podiatrygrowth.com

    41 min

  4. 13 OCT

    Marketing to Run Clubs: One-to-One vs. One-to-Many

    💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, explore marketing strategies for podiatrists to connect with running and jogging communities. They discuss the importance of building trust through one-to-one interactions, leveraging group talks for one-to-many engagements, and the ripple effect of community involvement. They also highlight strategic sponsorships and visibility opportunities, like organizing open houses or runner-specific events at clinics. This episode is packed with practical tips for podiatrists looking to expand their patient base among runners. ✉️ Contact: jim@podiatrygrowth.com

    22 min

  5. 6 OCT

    Marketing Mistakes (and Wins) from Real Podiatrists

    💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the importance of learning from both marketing mistakes and successes in the field of podiatry. As they edge closer to their 200th episode milestone, they dive into real-life examples and share valuable insights. Jim and Tyson explore topics such as the risks of relying solely on word of mouth, the importance of consistent branding, and the benefits of hosting community events. They also emphasize the importance of follow-up systems, utilizing Google Business Profile, and the drawbacks of replicating other clinics’ strategies without a personalized approach. Tune in to discover actionable lessons that can enhance your marketing strategies and grow your podiatry practice. ✉️ Contact: jim@podiatrygrowth.com

    27 min

  6. 29 SEPT

    Generative Engine Optimization Explained: The Future of Patient Search

    💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, delve into the exciting world of Generative Engine Optimization (GEO). Explore how this new strategy is emerging from the realm of AI-powered tools like ChatGPT, Claude, Anthropic, and Google Gemini. Learn why transitioning from traditional SEO to GEO can provide a competitive edge in capturing local searches and thriving in the evolving digital landscape. Don't miss out on expert tips, practical steps, and the significance of being an early adopter in this cutting-edge field. ✉️ Contact: jim@podiatrygrowth.com

    29 min

  7. 22 SEPT

    Referral Marketing - More Than Just Asking for Patients

    💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, dive into the nuances of referral marketing, especially tailored for podiatry clinics. They discuss the importance of trust and referral networks, emphasizing how word-of-mouth from other healthcare professionals and even non-professional contacts can significantly benefit a clinic.  They provide actionable tips on how to maintain strong relationships with referral partners, turn patients into advocates, create a referral-friendly clinic culture, and track referrals effectively. Key insights into building these networks, offering exceptional service, and valuing your referral sources are also covered. This episode is packed with strategies to help you build a robust, effective referral system that can drive the growth of your practice. ✉️ Contact: jim@podiatrygrowth.com

    26 min

  8. 15 SEPT

    How to Thrive When Google Changes the Rules

    💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the rapid changes in Google's platforms and their impact on podiatry clinics. They cover the evolution from traditional SEO strategies to the importance of AI-generated content, the rise of local service ads, and the critical role of Google Business profiles.  Discover how to adapt to Google's ever-evolving algorithms to maintain visibility and effectively attract patients. Whether you're a seasoned podiatrist or new to the field, this episode offers valuable insights to keep your clinic competitive in the digital age.✉️ CONTACT jim@podiatrygrowth.com

    31 min
See All (202)

About

Conversations on building a successful podiatry practice with Tyson E. Franklin and Jim McDannald, DPM. Look for new episodes every Monday morning.

Information

  • Creator
    Tyson E. Franklin and Jim McDannald, DPM
  • Years Active
    2022 - 2025
  • Episodes
    202
  • Rating
    Clean
  • Copyright
    © 2022, Podiatry Marketing
  • Show Website
    Podiatry Marketing

You Might Also Like