Screw It Just Do It with Alex Chisnall Alex Chisnall

In this episode, I sit down with Matthew Mills, the CEO of Deliciously Ella. What started as a simple recipe website has blossomed into a comprehensive plant-based food and wellness platform, encompassing a restaurant, a range of food products, an app, bestselling books, and a highly engaged social media community.

Matthew shares his insights on the importance of combining diverse skill sets to achieve business success. We dive into the early days of Deliciously Ella, discussing how intuition often guides initial business decisions, and how crucial data becomes as the business grows. Matthew also highlights the significance of having a diversified cash flow and a resilient business model, ensuring the company isn't easily toppled by unforeseen events.

Join us as we explore Matthew's philosophy on building a brand with staying power, the careful balance between growth and stability, and the lessons learned from scaling Deliciously Ella from a blog to a beloved household name.


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In this episode, join us as I sit down with David Haze, a man who transformed his personal turmoil into a series of world-record adventures.

David shares his story from hitting rock bottom, including years in jail and battling addiction, to finding solace and freedom atop a paddleboard. Discover how embracing the spirit of adventure and the lessons from 'The Chimp Paradox' & David Goggins empowered him to not only rebuild his life but also to inspire others to push their boundaries.

Whether it’s racing through rivers or touring untouched terrains, David exemplifies how every setback is a setup for a remarkable comeback. Don't miss out on hearing how David is now striving towards pioneering efforts in eco-conscious exploration and has been recognised as the Ocean Activist of the Year.

Tune in to hear a story of redemption, resilience, and the relentless pursuit of adventure.


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This week, I chat to Mike Beaton, a distinguished Royal Marine turned nutrition expert and endurance athlete. From the rigorous training grounds of the Royal Marines to challenging the limits in Ironman competitions, Mike has not only represented Great Britain seven times but has also been honoured with an MBE for his significant contributions to health and nutrition.

In this episode, Mike shares his early childhood experiences, the pivotal moment he decided to join the Marines, and how these experiences shaped his unique "recipe for success." We'll explore his journey to receiving the prestigious MBE, his passion for educating the youth about diet and nutrition, and his rigorous training regimen that balances a demanding career with family life.

Discover how Mike's military discipline transformed into his approach to endurance sports and nutrition, making him a revered figure in both fields. Whether you’re a budding athlete, a nutritional enthusiast, or someone looking for inspiration to push your limits, Mike's insights offer invaluable lessons in resilience and dedication.

This episode is a must-listen for anyone interested in the military world, sports endurance, and nutritional wisdom.


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I talk to Craig Harrison, former British Army sniper turned mental health advocate and survival instructor. Known globally for holding the world record for the longest confirmed sniper kill, Craig's story doesn’t just end with his military prowess.

Today, we explore his life beyond the battlefield, discussing not only his remarkable military achievements but also his battles with PTSD, his transition into civilian life, and how he has turned his struggles into a source of strength and teaching.

Craig opens up about his initial motives for joining the army and his long-standing physical and psychological battles following 23 years of service.

Find out how Craig went AWOL from the Army, joined the French Foreign Legion, and fell into bare-knuckle boxing. Hear how the press leaked the story of his sniper kills in Afghanistan and had to live for three years in a safe house with his wife. We'll hear how writing his bestselling book "The Longest Kill" served as a therapeutic process and led him to establish The Maverick Survival School. But not before a car was found kitted out with explosive devices - and a picture of Craig in it.

Craig also shares intimate details of how nature and his wife have been vital in his ongoing battle with daily thoughts of suicide and his message to fellow veterans on how to make the army work for you.

Join us on this conversation that not only highlights a journey of incredible survival and resilience but also sheds light on the importance of mental health support for veterans.


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In this episode of Screw It Just Do It, I sit down with the Chris Billam-Smith, the reigning World Boxing Organization cruiserweight champion.

Born in Epsom and brought up in Bournemouth, Chris’s story is not just about punches and knockouts; it’s a tale of relentless perseverance, overcoming setbacks, and an undying passion for boxing that saw him rise from a humble beginning to holding multiple titles including the European, British, and Commonwealth cruiserweight championships.

Chris shares intimate details about his journey in the ring, from his emotional victory dedicated to his mother to the lifestyle changes that shaped his career trajectory. He discusses the critical role of recovery tools like sleep, the mental resilience forged through tough times, and his vision for the future.

Whether you're a boxing aficionado or just love a good fight story, this episode is packed with powerful insights into what it takes to be a champion both in and outside the ring.


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In this episode of Screw It Just Do It, I chatted with Tommy Kelly, a former Royal Marine Commando turned entrepreneur. Co-founder of Jöttnar, a highly technical outdoor clothing brand, Tommy shares his journey from navigating the harsh environments of the Arctic Circle to pioneering innovations in the outdoor apparel industry.

Discover how his military experiences, especially his challenging 'night of hell', have shaped his business and approach to overcoming adversity.

We gain insights into Tommy's early aspirations to join the Marines, the elite Mountain Leader Troop, and the pivotal moments that led him and fellow Marine Steve Howarth to identify a gap in the high-performance outdoor gear market.

This episode not only explores the critical lessons learnt in the extremities of both nature and business but also delves into the importance of resilience, adaptation, and the crucial need for downtime in achieving long-term success.


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