The Edward Show

Edward Sturm
  • 0.0 (0)
  • MARKETING
  • UPDATED DAILY

Daily SEO advice, hacks, and interviews with some of the top voices in search engine optimization, as well as sit-downs with many undiscovered talents.

  1. 17 HR AGO

    Wil Reynolds: Why Most SEOs Are Playing the Wrong Game

    E1031: Wil Reynolds, founder of Seer Interactive, joins the show to break down what's actually working in SEO right now - and what most people are getting completely wrong. This conversation goes beyond tactics. Wil explains why chasing shortcuts, automations, and "quick wins" is a losing strategy, and why the future belongs to people who understand how humans think, search, and make decisions. We talk about AI, agents, brand, keyword strategy, client work, and the mindset required to stay relevant in a rapidly changing industry. In this: - Why most SEOs are focused on the wrong things - The difference between tenure and tenacity in SEO - What's actually changing with AI search and LLMs - Why "talking to real humans" is still the biggest edge - How to find keywords that actually drive revenue (not vanity traffic) - Why ranking #1 can still be a waste of time - The problem with listicles, loopholes, and copycat strategies - How to use PPC data to validate SEO decisions - What real marketing looks like in a search-driven world - How brand perception impacts both Google and AI results - Wil's experiments with LLMs and how fast results can change - Why most agencies lose trust (and how to avoid it) - The role of agents and automation in modern workflows - Why internal linking and SEO processes are becoming fully automatable - The importance of playing the long game vs chasing short-term wins Key ideas from Wil: - Just because you rank doesn't mean you'll win customers - SEO without understanding people is incomplete - If your strategy depends on a loophole, it won't last - Brand matters more than ever in AI-driven search - The fastest wins are often the least durable - The best insights come from watching real users, not tools - You have to earn trust, not automate it ⭐️ Wil Reynolds' agency - Seer Interactive - https://www.seerinteractive.com/ ⭐️ Wil Reynolds' 𝕏 - https://x.com/wilreynolds ⭐️ Wil Reynolds' LinkedIn - https://www.linkedin.com/in/wilreynolds/ ⭐️ Wil Reynolds' YouTube - https://www.youtube.com/user/wilreynolds ⭐️ My mom passed away, what kind of son was I to her? - https://wilreynolds.medium.com/my-mom-passed-away-what-kind-of-son-was-i-to-her-af28b8e40c3e 🚀 Edward's SEO Articles - https://edwardsturm.com/articles/search-engine-optimization/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Meet Wil Reynolds 00:32 SEO Origins and Tenacity 05:18 Talk to Real Searchers 10:51 Intent and Keyword ROI 15:21 Listicles Versus Strategy 18:44 Buyer Psychology Reading List 21:28 AI Agents and Orchestrators 28:05 Internal Linking Automation 34:10 Meaningful Impact and Teaching 42:17 Creative Campaign Sex Toy Day 49:43 Influencing LLMs and Reputation 01:02:45 Long Game SEO Mindset 01:09:30 Accountability Beyond SEO 01:15:18 Closing Thoughts and Outro The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #seo #digitalmarketing #growthhacking

    1hr 17min

  2. 18 HR AGO

    Keyword Cannibalization: Why Your SEO Pages Compete (And How to Fix It)

    E1030: Keyword cannibalization - what it is, how to identify it, and how to fix it without wasting time on things that don't move your business forward. This topic came from a detailed post in the SEO subreddit, along with real-world examples and insights from people actively working on sites. We also connect it back to how Google actually handles duplicate and competing content, and where people tend to get this wrong. Keyword cannibalization is often misunderstood. It's not just about duplicate content - it's about multiple pages on your site competing for the same intent, causing Google to split ranking signals and making it harder for any one page to perform well. In this episode, I walk through: - What keyword cannibalization actually is (and what it isn't) - How to spot it using Google Search Console - Why pages bounce in rankings and what that usually means - How to use SERP overlap to determine if two pages target the same intent - When you should consolidate pages vs keep them separate - A step-by-step process to fix cannibalization correctly - Why 301 redirects matter more than most people think - Common mistakes, including creating new content before fixing existing issues - Why "best tools 2024 / 2025" URLs can create problems - The limitations of canonical tags - What to expect after making changes (timeline and ranking volatility) I also share an important point that most people overlook: You don't need to fix cannibalization everywhere. Focus on keywords that actually drive revenue, leads, or meaningful traffic. It's easy to spend hours cleaning up issues that have no real impact on your business. There's also a discussion on how Google handles duplicate content, including insights from Matt Cutts, and why this problem still exists today. If you're doing SEO seriously, this episode will help you avoid one of the most common ways sites limit their own performance. ⭐️ The Reddit Thread - https://www.reddit.com/r/SEO/comments/1skbj17/heres_what_i_have_learnt_about_keyword/ ⭐️ The Matt Cutts Video - https://www.youtube.com/watch?v=mQZY7EmjbMA 🚀 Edward's SEO Articles - https://edwardsturm.com/articles/search-engine-optimization/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Cannibalization Overview 00:43 What It Means 01:04 How To Spot It 01:42 SERP Overlap Test 02:25 Consolidation Playbook 03:16 Common Fix Mistakes 04:09 When It Actually Matters 05:06 Duplicate Content Explained 06:43 Local Site Examples 07:43 Advanced Diagnosis Issues 10:17 GSC Data Weirdness 11:09 Wrap Up The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #keywordcannibalization #technicalseo #seo

    14 min

  3. 2 DAYS AGO

    E-Commerce Link Building That Actually Works with Kai Cromwell

    E1029: How e-commerce brands should build backlinks, especially Shopify brands. Kai Cromwell, an e-commerce SEO legend, joins the show for his second time. We cover what links are worth paying for, what links to avoid, how to evaluate link marketplaces, when to use cold email, and why most e-commerce brands should be careful about building too many links directly to product pages. Topics covered: - Where e-commerce brands should build backlinks from - When a new brand should avoid spending money on links - How much Kai recommends spending if you use link marketplaces - Why link insertions are often better than guest posts - How to check whether marketplace metrics are outdated - Red flags to look for before buying a link - Why traffic history matters - How to evaluate a site's outbound link ratio - What topical relevance should look like - What makes a link insertion look natural - How Kai uses cold email for link building - Why niche sites are often more useful than big news sites - How to think about building links to the homepage, collection pages, blog posts, and product pages - Why Kai usually avoids building links to product pages - Anchor text ratios for e-commerce sites - How smaller brands can build links without a large budget - Why free foundational links still matter - How link exchanges, journalist requests, and PR can fit into a link building strategy - What makes one backlink more valuable than another - Why having a real brand and useful content makes link building easier Kai also shares a few link building stories, including one involving a food blogger, a cookie company, and a fake cookie recipe made with ChatGPT. If you're in e-commerce, this episode is a must. ⭐️ Kai's first time on the podcast - Full Shopify SEO breakdown - https://www.youtube.com/watch?v=pu8J3ldS9mQ ⭐️ Kai Cromwell on 𝕏 - https://x.com/KaiCromwell ⭐️ Kai Cromwell on LinkedIn - https://www.linkedin.com/in/kai-cromwell/ ⭐️ Kai Cromwell on YouTube - https://www.youtube.com/@searchnewseas ⭐️ Kai Cromwell's Shopify SEO Agency, New Seas - https://newseas.co/ 🎯 The AI System to Find Relevant Journalists, Land Coverage, and Earn Ongoing High-Authority Backlinks - https://edwardsturm.com/articles/articles_ai-system-find-journalists-earn-high-authority-backlinks/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Backlinks for Ecommerce 00:24 Choosing Link Sources 01:52 Best Marketplaces and Pricing 03:14 Buying Links Mistakes 06:53 Red Flags to Avoid 09:15 Topical Relevance Checks 10:18 Great Link Insertions 12:32 Cold Email Link Building 15:46 Natural Link Profiles 17:53 Where to Point Links 19:03 Blog Links and Internal Juice 20:57 Branded Search and Anchors 22:39 Branded Anchors Only 22:57 Why News PR Is Hard 24:33 Press Releases And Tools 26:33 Scaling Outreach With Rechecks 28:50 Link Building On A Budget 31:16 HARO And Reporter Platforms 32:45 Picking High Value Links 35:44 Creative Link Building Stories 39:28 Make A Site Worth Linking 40:38 Viral Assets And Trend Surfing 43:05 Brand Quality Beats SEO 45:31 Wrap Up And Where To Find Kai The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #ecommerceseo #shopifyseo #linkbuilding #searchengineoptimization

    46 min

  4. 2 DAYS AGO

    Google's New SEO Reality: Why 'Non-Commodity' Content Is Taking Over

    E1028: Breaking down what Google is rewarding right now when it comes to SEO - and how so much "standard" content isn't working. Last week at the Google Search Central Live Toronto event, a series of slides started circulating in the SEO community. One in particular stood out: the difference between commodity content and non-commodity content. This is a practical breakdown of that idea, what it means for your site, and how to apply it without losing rankings for keywords. I also share a simple ChatGPT prompt you can use to create titles that combine keyword targeting with real, experience-driven angles that people actually want to click. What you'll learn in this episode: - The difference between commodity content and non-commodity content - How generic "tips" content struggles to rank and convert - How to keep strong keyword relevance while making your content more specific - A simple prompt you can use with ChatGPT to generate better titles - When non-commodity content works best (top-of-funnel vs. bottom-of-funnel) - How to structure titles so they match search intent and improve click-through rate - How scaled, templated content can lead to ranking drops or manual actions - What Google actually says about AI-generated content and when it becomes a problem - Why you don't need to target every keyword variation or conversational query - Practical advice on SERP comparison and keyword selection Key takeaway: You still need keywords. Google is still a relevance-driven system. But content that is generic, repeatable, and easy to produce is getting filtered out more aggressively. Content that is specific, experience-based, and difficult to replicate performs better - especially when combined with clear keyword targeting. ⭐️ The Commodity vs Non Commodity slide: https://x.com/CyrusShepard/status/2047044462774563300 ⭐️ Google Search Central Live Toronto - All Slides (April 2026) - https://www.jcchouinard.com/google-search-central-live-toronto-slides-april-2026/ ⭐️ The Reddit Thread - https://www.reddit.com/r/TechSEO/comments/1svgj8p/need_help_manual_action/ 🚀 Edward's SEO Articles - https://edwardsturm.com/articles/search-engine-optimization/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Organic Search Shift 00:15 Commodity vs Non-Commodity Content 01:14 Kris Ott Shoutout 03:51 Keyword Targeting Reality 04:26 ChatGPT Title Prompt 05:30 Top vs Bottom of Funnel Titles 07:05 Avoid Obvious Patterns 07:55 What Non-Commodity Means 08:43 AI Content Guidance 10:09 Myth Busting SEO Slides 12:40 Core SEO Still Works 13:17 Wrap Up And Outro The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #seo #contentmarketing #digitalmarketing

    14 min

  5. 4 DAYS AGO

    This AI SEO System Builds and Updates Revenue Pages Automatically

    E1027: Tryggvi Rafn rejoins the show to screenshare (on YouTube) the AI-powered SEO system he built from scratch over four months. This is not another "AI writes blog posts" workflow. The system is designed to discover, prioritize, and build revenue-driving pages automatically, using a combination of data pipelines, keyword clustering, and agent-based workflows. We walk through how it works end-to-end, including how it finds opportunities, creates content, and routes everything through a structured review process. What we cover: - How the system builds a "keyword universe" from multiple data sources - Using Google Search Console, scraped content, forums, and product data together - Turning website content into a vector database to better understand topics - Automatically generating and scoring new keyword opportunities - Clustering keywords into topics and mapping them to the right pages - Why most tools focus too much on blog content (and what to do instead) - Building commercial pages, landing pages, and product-driven SEO content - How the system identifies missing pages and creates them - The role of intent analysis and why it needs to be tracked over time - How "striking distance" and information gain are used to improve rankings - The content pipeline: research → brief → draft → review → publish - Why human review is still a critical step in the workflow - How agents are used for research, analysis, and execution - The difference between stateful agents and task-based agents - How the team iterates on content quality and improves outputs over time - What actually makes AI-generated content useful instead of generic - The biggest challenges in building a system like this (and what broke along the way) - How much time this saves compared to manual SEO workflows - Real-world results, including ranking for competitive keywords and driving high-ticket sales We also get into the technical side: - Building data pipelines that don't break at scale - Error handling and workflow reliability - Managing handoffs between different agents - Designing systems that continuously improve with feedback This episode is especially useful if you: - Run SEO for an e-commerce or service business - Want to move beyond manual keyword research and content planning - Are thinking about building internal tools using AI - Care about ranking pages that actually drive revenue, not just traffic ⭐️ Tryggvi Rafn on 𝕏 - https://x.com/ecomtryggvi ⭐️ Tryggvi Rafn on LinkedIn - https://www.linkedin.com/in/tryggvi-rafn/ ⭐️ Tryggvi Rafn on YouTube - https://www.youtube.com/@Ecomtryggvi ⭐️ Tryggvi Rafn's agency - https://www.nordicamarketing.com/ 🚀 Edward's SEO Articles - https://edwardsturm.com/articles/search-engine-optimization/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Auto SEO Overview 01:20 Why Page Types Matter 02:06 Brand DNA Brain 03:05 Keyword Universe Pipeline 06:38 Clustering Explained 07:47 Results and Human Review 08:46 Command Center Workflows 11:02 Intent and Commercial Focus 11:57 Images and Alt Text Automation 14:29 Project Brain Knowledge Base 17:46 Information Gain Briefs 19:45 Backlog to Review Workflow 24:54 Writing Quality Controls 26:36 Building Lessons and Roadblocks 29:52 Five Keyword Sources 32:54 Impact on Rankings 33:47 Wrap Up and Next Features The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #seo #programmaticseo #growthhacking

    36 min

  6. 5 DAYS AGO

    SEO Crawling Myths: Why Crawl Budget Isn't Your Problem

    E1026: Breaking down common SEO crawling myths and explaining why "crawl budget" is usually not the real problem. We talk about crawling, indexing, authority, sitemaps, content pruning, duplicate content, and cannibalization. The legendary David Quaid, our guest, explains why more crawling does not mean better rankings, why XML sitemaps do not magically fix indexing issues, and why authority is often the missing piece when pages are crawled but not indexed. Topics covered: - Can you actually optimize crawling? - Why crawl budget is misunderstood - Crawled not indexed vs. discovered not indexed - Why sitemaps do not solve most SEO problems - How Google prioritizes crawling - Why more crawling does not equal better indexing - The role of authority in crawling and indexing - Why internal links matter for crawl priority - When technical SEO fixes actually help - Why content pruning usually does not improve crawl budget - How duplicate content differs from cannibalization - When cannibalization becomes a real SEO issue - How to think about slugs, folders, and overlapping pages - Why new sites often struggle with indexing - How to diagnose crawling and indexing problems more realistically - Why HTML sitemaps can still be useful This episode is for SEOs, site owners, marketers, and founders who are trying to understand why Google is crawling, indexing, or ignoring certain pages. ⭐️ David Quaid on 𝕏 - https://x.com/DavidGQuaid ⭐️ David Quaid on LinkedIn - https://www.linkedin.com/in/davidquaid/ ⭐️ David Quaid's agency - https://primaryposition.com/ 🚀 Edward's SEO Articles - https://edwardsturm.com/articles/search-engine-optimization/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Can You Optimize Crawling 01:30 Sitemaps And Crawled Not Indexed 02:54 Authority Drives Indexing 04:54 How Google Triages Crawling 10:07 Internal Links Beat Crawl Budget 22:02 Tech SEO Myths And Stack Claims 25:20 Sitemaps Are Not A Todo List 25:54 Content Pruning And Root Causes 31:50 HCU Recovery And Lost Authority 34:19 Thin Content And Information Gain 35:16 Duplicate Content And Cannibalization 36:20 Duplicate Content Reality 37:05 How Pages Block Results 39:14 Cannibalization Explained 39:38 Slug Synonyms Traps 42:54 Niche Content Strategy 44:51 PAA And FAQ Risks 47:53 Diagnosing With SERP Data 49:32 When To Specialize Safely 53:56 Fixes Eject Or Noindex 55:54 Small Business Pitfalls 58:36 Audits And Misdiagnosis 01:01:00 Keyword Level Detection 01:05:14 Crawl Budget True False 01:06:07 Sitemaps And Authority 01:09:16 HTML Sitemaps And Nav 01:12:19 Wrap Up And Farewell The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #technicalseo #searchengineoptimization #seo #webdevelopment

    1hr 14min

  7. 6 DAYS AGO

    He Ranked #1 on Google With 35 Words (No SEO)

    E1025: Matt Diamante breaks down how he built a simple one-page tool that ranked #1 on Google with almost no content and no traditional SEO work. The site is LinkGap.io, a backlink gap analysis tool he built in a single afternoon using AI. It has roughly 35 words on the page, no meta description, no analytics, and almost no backlinks - yet it ranks and generates thousands of leads. This conversation walks through exactly how it was built, how it gained traction, and why it's working despite breaking most SEO "rules." What you'll learn: - How Matt built a working SaaS-style tool in a few hours using AI - The exact setup process (hosting, APIs, and basic structure) - Why he ignored traditional SEO best practices - and still ranked - How the tool generated 14,000+ emails as a lead magnet - The simple marketing strategy that drove initial traffic - User behavior signals vs. on-page SEO - How to come up with similar tools in any niche - The difference between building a brand vs. a standalone tool - How to turn simple tools into long-term products or SaaS Key takeaways: - You don't need a full website to rank - a useful tool can be enough - Distribution (even a single video) can kickstart traction - AI can handle most of the technical build if you guide it properly - Small, focused tools can outperform large, "optimized" sites - There are still many underserved niches outside of marketing Topics covered: - AI-assisted development (Claude Code) - Backlink gap analysis and SEO tools - Lead generation through free tools - Ranking factors beyond traditional SEO - Building and testing ideas quickly If you're trying to grow a business, build tools, or get traffic without overcomplicating SEO, this episode gives a practical example of what's possible right now. ⭐️ Backlink Gap Analysis - https://linkgap.io/ ⭐️ Matt Diamante on Instagram - https://www.instagram.com/heytony.agency/ ⭐️ Matt Diamante on TikTok - https://www.tiktok.com/@heytonyagency ⭐️ Matt Diamante on YouTube - https://www.youtube.com/@heymattdiamante ⭐️ Matt Diamante's agency - https://heytony.ca/ 🚀 Edward's SEO Articles - https://edwardsturm.com/articles/search-engine-optimization/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 SEO Without SEO 00:35 What LinkGap Does 01:22 Costs and Email Leads 03:12 Build Time and Setup 04:23 Hosting and Tooling 06:57 Vibe Coding WordPress 09:16 Back to LinkGap Build 11:37 No Tracking or GSC 11:54 Marketing With Videos 12:31 Ranking Against Giants 14:01 Exact Match Domain Twist 14:30 SEO Signals vs UX 15:01 Chrome Data Theory 16:36 Ranking Wins and AI Overviews 18:03 Monetizing the Tool 18:32 Simple Weekly SEO Actions 19:09 The Best SEO Course 20:03 Lead Magnets for Any Niche 21:09 Rank Report Card Idea 21:43 Focus and Team Execution 23:49 Subdomain vs Standalone Brand 26:56 Underserved Niches Beyond Marketing 27:54 Wrap Up and Thanks The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #linkbuilding #backlinks #searchengineoptimization #seo

    29 min

  8. 24 APR

    SEO Veteran Debates AI Search Founder on What Gets You Into LLMs

    1024: An experienced SEO practitioner and an AI search founder debate what gets a brand surfaced inside large language models like ChatGPT, Claude, and Gemini. The conversation starts with a core disagreement: is generative engine optimization just an extension of SEO, or is it a fundamentally different discipline? From there, it expands into how AI systems actually produce answers, what "query fan-out" means in practice, and if most traditional SEO frameworks may not translate cleanly into AI-driven environments. This episode breaks down how both sides approach the problem in the real world - one focused on ranking and retrieval, the other on shaping how AI models understand brands, categories, and decisions. Topics covered:  - The difference between SEO and generative engine optimization (GEO/AEO)  - What "query fan-out" is and how AI decomposes a single prompt into many searches  - When AI does not search at all - and what that means for visibility  - The role of awareness, consideration, and conversion in AI-driven journeys  - If most AI influence happens before any citation or click  - How LLMs decide which brands to mention (and which to ignore)  - The relationship between search rankings and AI-generated answers  - Whether optimizing for subqueries is practical or scalable  - The concept of "information gain" and if original research matters more than summaries  - Auditing how AI currently perceives your brand  - The role of reputation signals like reviews, Reddit, and third-party content  - If traffic and rankings may be the wrong metrics for AI visibility  - The risks of scaling content purely to match query variations  - How brand positioning, content, and reputation interact inside AI systems  - Tactical approaches to getting included in AI-generated recommendations  - The limitations of LLMs, including reliance on consensus and susceptibility to weak signals  - Differences between platforms like ChatGPT, Claude, Perplexity, and Gemini  - Whether tactics like schema, markdown, or llms.txt actually matter  - How new brands can break into AI results without existing authority  - The long-term question: are LLMs search engines, or something fundamentally different? This is a detailed, back-and-forth debate with real disagreement, practical examples, and a focus on how things work today. If you work in SEO, content, SaaS, or growth, this will challenge how you think about visibility and influence in AI systems. ⭐️ Tom Rudnai's Dark AI Report - https://demand-genius.com/resource/dark-ai-and-what-actually-drives-aeo-influence/ ⭐️ Tom Rudnai on LinkedIn - https://www.linkedin.com/in/tom-rudnai-0539b6151/ ⭐️ Demand-Genius - https://demand-genius.com/ ⭐️ David Quaid on 𝕏 - https://x.com/DavidGQuaid ⭐️ David Quaid on LinkedIn - https://www.linkedin.com/in/davidquaid/ ⭐️ David Quaid's agency - https://primaryposition.com/ 🚀 Edward's SEO Articles - https://edwardsturm.com/articles/search-engine-optimization/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 GEO vs SEO Explained 01:18 Meet Tom and David 03:30 Research Shows AI Rarely Searches 04:54 Buyer Journey Prompt Stages 10:20 Complexity Changes GEO Strategy 13:27 Prompt Is Not the Query 16:23 Query Fan Out Predictability 20:48 Authority and Brand Signals 25:49 If SEO Metrics Mislead in GEO 28:48 Hacking Lists vs Real Influence 37:17 Do LLMs Need Google Lists 39:18 Testing Fast Indexing Effects 41:14 Iceberg Not Funnel 42:24 Make Visibility Inevitable 43:34 Information Gain Ladder 46:42 How LLMs Learn Brands 54:00 Perplexity Versus LLMs 59:11 Auditing AI Perception 01:09:05 Measuring Visibility Influence 01:13:06 Markdown For AI Context 01:15:53 Schema Skepticism 01:19:48 AI As Influence Channel 01:21:19 LLMs TXT Debate 01:23:53 Retrieval Versus Training 01:25:44 Reddit And Citations 01:29:37 Creating Category Terms 01:32:21 Credibility Signals 01:41:29 Prompting And Variability 01:42:50 Funnel Consistency Findings 01:44:59 Model Landscape Shifts 01:49:29 Advice For New Sites 01:52:56 Gaming AI Recommendations 02:02:26 Model Differences And Wrap 02:03:26 Final Thanks And Links The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #generativeengineoptimization #answerengineoptimization #searchengineoptimization #digitalmarketing

    2h 5m
See All (1k)

About

Daily SEO advice, hacks, and interviews with some of the top voices in search engine optimization, as well as sit-downs with many undiscovered talents.

Information

  • Creator
    Edward Sturm
  • Years Active
    2023 - 2026
  • Episodes
    1k
  • Rating
    Clean
  • Copyright
    © 2026
  • Show Website
    The Edward Show

You Might Also Like