Welcome to the Wednesday Weekly Win, our business breakthrough story series. Each week, we sit down with real entrepreneurs from our Business By Design community who are building digital businesses and creating results that once felt impossible. Today, Jenni welcomes back one of her favorite returning guests, fertility coach and doula Sophie Byfield, who was a Breakthrough of the Year finalist at Next Level and has continued to rack up breakthrough after breakthrough since her last appearance. Sophie helps women find the missing piece in their fertility journey so they can finally see their two pink lines, and her path to a thriving 6-figure business is one of the most honest, heartfelt, and instructive stories in the Business by Design community. From making just $1,000 a month and hitting wall after wall, to a single coaching conversation that changed everything, Sophie's journey shows the importance of getting out of your own way, listening to the right people, and trusting the process long enough to let it work! This is another real story of clarity, momentum, and the breakthroughs that happen when you finally stop guessing and start following a proven path. From first digital products to 6-figure launches, to building audiences and scaling systems, every conversation reveals the mechanics of what actually creates growth in a digital business. Because when you see someone just a few steps ahead of what you're doing, something powerful happens. 🚀 Ready to Build a Business That Gives You More Freedom? The doors to Business By Design are officially OPEN, but only for a few short days. If you're tired of piecing your business together with random strategies, guessing what to do next, or feeling like you're working harder than your results reflect, Business By Design was built for you. This isn't just another online course. It's the complete, step-by-step blueprint for building, launching, and scaling a profitable digital business with more clarity, more confidence, and a proven roadmap to follow. Learn more and enroll here: 👉 www.businessbydesign.net 🎙️ Hear From Real Business By Design Success Stories Wondering what it's really like inside Business By Design? Join us for two live student panels featuring entrepreneurs who've used the BBD framework to build thriving businesses across a variety of industries. Membership Business Panel Tuesday,June 23rd @ 3PM PT 👉 https://us02web.zoom.us/meeting/register/SNoIuPKFQwiYPktyHLmPmg#/registration Meet Business By Design members who built recurring revenue, created predictable income, and grew thriving membership businesses to 6 and 7-figures and ask them your questions live! Seven-Figure Business Panel Thursday, June 25th @ 2pm PT 👉 https://us02web.zoom.us/meeting/register/qN4OW_wITQ6XKTbc5SY-aA#/registration Meet the Performance Mastermind Members who have used the Business By Design framework to scale to seven figures and beyond, and hear the strategies, lessons, and mindset shifts that made the biggest difference. Ask them your questions live! Snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore, @jenniwedmore and @fertilitycoachsophie. We'd love to hear what resonated with you the most from this episode and especially what you want covered in future ones. In this episode you'll hear: How Sophie discovered James during his free training, recorded her submission video while sick with COVID, and made the leap into BBD The words Sophie's father spoke on his deathbed that gave her the permission she needed to go all in on herself and never look back The one coaching conversation that revealed why a membership was the wrong offer for a fertility audience, and how a single reframe took her from $1,000 to $5,000 a month in 6 months Why Sophie abandoned the webinar model after doing over 40 in five months and how switching to a challenge launch transformed both her results The "choose your own adventure" course structure Sophie built so that every client gets a fully personalized fertility healing path based on their own body and cycle How following James's advice finally broke Sophie's habit of chasing shiny objects and changed everything The way that Jenni's nudge to get on TikTok paid off almost immediately for Sophie The emotional moment at BBD Live where Sophie met her first in-person client she had helped conceive from the other side of the world Why letting go of the 9-to-5 mindset was Sophie's biggest personal breakthrough and how creating white space in her day unlocked a whole new level of freedom For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/837
