Purpose, Peace, Profit: The Simple Framework to Scale Your Consultancy Without Burning Out with Deena Priest

In this episode, Craig sits down with executive coach Deena Priest to unpack the three pillars of sustainable Consultancy leadership: Purpose, Peace, Profit.  Along the way, they explore how to spot the early signs of unfulfillment, tackle the fear of selling, and break free from the micromanagement trap. Deena shares why emotional regulation is a non‑negotiable skill for leaders, and how to build a legacy that lasts through smart succession planning.

00:00 — Introductions & Why Founders Lose Their Spark

 05:42 — From Consulting to Coaching: Finding Purpose Again

 11:37 — The Hidden Signs You’re No Longer Fulfilled

 17:41 — Why Most Consultancy Founders Struggle With Sales

 20:25 — Breaking the Micromanagement Habit That’s Draining You

 24:05 — How to Lead With Confidence (Even Under Pressure)

 27:44 — Using NLP to Reframe Setbacks Into Wins

 30:32 — Mastering Emotional Regulation for High‑Stakes Leadership

 36:07 — Building a Consultancy Legacy That Outlives You

Host Craig Herd 

Guest Deena Priest