Ultra Uncovered

Ultra Uncovered
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"Welcome to Ultra Uncovered, the podcast where we explore the untamed world of ultra running. Together, we're peeling back the layers of iconic races, challenging terrains, and the incredible stories that fuel the passion for the sport. Get ready to uncover the raw essence of ultra running with us.

  1. 11 HR AGO

    Uncovered: The Mile 70 Idea That Became Death March Running Company

    In this episode of Ultra Uncovered, Corinne and Russell sit down with two of the founders of Death March Running Company, Taylor Horowitz and Kody Riley, to unpack the story behind one of trail running’s most creative and fast-rising brands. Born out of shared suffering deep into ultra races, Death March started as a long-running idea between friends and came to life mid-race at High Lonesome. What began as a passion project focused on irreverent, relatable graphics has quickly grown into a recognizable brand rooted in authenticity, humor, and the realities of ultra running. Taylor and Kody share how their complementary strengths, creative chaos balanced with thoughtful execution, have shaped the brand’s rapid growth, all while juggling full-time jobs and late-night order fulfillment. They dive into how most of their ideas come straight from the trail, capturing the universal experiences of runners, from “blister sisters” to porta-potty emergencies. The conversation explores: How Death March built momentum organically through authenticity and communityThe role of storytelling, humor, and shared experience in their designsTheir approach to athlete teams, emphasizing community builders over performance statsPartnerships with races like High Lonesome and unique activations like the Western States beer mileThe balance between keeping things fun versus scaling into something bigger.They also reflect on the evolving landscape of trail running, their desire to preserve the sport’s “dirtbag ethos,” and the importance of inclusivity, highlighted by their majority-female athlete team and intentional community focus. At its core, Death March Running Company is less about apparel and more about celebrating the weird, gritty, and deeply human side of ultra running, by people who are living it themselves. Shop DMRC See Corinne's Carnage Trail Kids Trading Card If you're enjoying the show, leave us a review and tell a friend!

    1hr 2min

  2. 3 DAYS AGO

    Uncovered: Runher Magazine and The Future of Women's Running Media

    In this episode of Ultra Uncovered, hosts Corinne Shalvoy and Russell Ditsworth talk with Ashley Mateo, Editor-in-Chief of Runher Magazine, to explore the origin, mission, and impact of one of the newest and most compelling voices in running media. Ashley shares her unconventional journey into the sport, from a lifelong gymnast to a dedicated marathoner, and how her career in traditional media ultimately led her to identify a major gap. There was a lack of meaningful, in-depth storytelling centered on women in running. What began as frustration with SEO-driven content and limited editorial space for nuanced stories evolved into a bold idea. Create a print magazine dedicated to women’s running. Through a successful Kickstarter campaign that quickly exceeded expectations, Runher Magazine proved there was a strong appetite for long-form, thoughtful, and inclusive storytelling in the sport. We discuss: Why print still matters in a digital-first world and how slowing down enhances the reader experienceThe importance of diverse voices and contributors, from journalists to subject-matter experts outside traditional running mediaA reimagined approach to advertising as storytelling, highlighting the real work brands are doing to support women athletesThe editorial commitment to inclusive representation, including trans and non-binary runners, and why those stories matter now more than everThe behind-the-scenes realities of building a magazine, from pitching and timelines to sourcing photography and managing freelancersAshley also reflects on broader trends shaping the sport, including the surge in women’s participation, the growing visibility of elite female athletes, and the evolving conversation around race formats, accessibility, and climate challenges in marathoning. At its core, Runher Magazine is more than a publication. It is a platform built on the belief that women’s stories in running deserve depth, permanence, and visibility beyond fleeting headlines. And you know we love celebrating women here on Ultra Uncovered. Subscribe to Runher Magazine or consider gifting it to a friend! Follow Ultra Uncovered on YouTube and and leave us a comment

    56 min

  3. 7 APR

    Uncovered: Terignota - On a mission to make trail running accessible to all

    Our mini series on trailblazing brands continues. In this insightful interview, Alex King, founder of Terignota, shares his journey of creating accessible, high-performance trail running apparel, his views on the sport's commercialization, and his philosophy of adding value to the community. Discover his sourcing strategies, product design insights, and vision for the future of trail running gear. Check out Terignota If you are enjoying out content, please consider leaving us a rating and review! Thanks, Corinne & Russell

    56 min

  4. 2 APR

    Uncovered: RNNR

    Continuing our mini series on some of the coolest up and coming brands in the sport of running, Corinne talks with Kate Arsenault, founder of RNNR. Kate shares her entrepreneurial journey, the brand's focus on fun and community in running, and insights into product development, marketing, and the evolving trail and road running scenes. We touch on the following and much more! Brand ethos and focus on fun and communityProduct development and design processMarketing strategies and community engagementTrail vs road running dynamics and trends Check out RNNR Kate's favorite hat Follow RNNR on Instagram

    47 min

  5. 30 MAR

    Uncovered: The Next Wave of Trail Running Brands - Hyperlyte Liquid Performance

    Discover the inspiring story behind Hyperlyte Liquid Performance, a brand revolutionizing trail and ultra running in the performance nutrition space. From innovative product formulations to community-driven marketing, learn how entrepreneurs Emory Atterberry and Jeremy Bohnett  are shaping the future of the sport. Main Topics: The evolution and current state of trail and ultra runningThe unique formulation and brand philosophy at HyperlyteBuilding an authentic brand rooted in community and storytellingThe importance of supporting emerging and 'underdog' athletes Balancing business growth with sustainability and ethos in sportServicing the elite ultra runner, the back of the pack and everything in betweenVisit Hyperlyte

    1hr 5min

  6. 16 MAR

    Bonus POD! Dakota Jones on his unreal 2013 San Juan Solstice 50 CR

    A great addition to our recent longform pod with Ryan Sullivan (who holds the 3rd fastest time run in the men's division at SJS 50), Dakota Jones joined the pod for the 2nd time to relive his 2013 SJS50 Course Record run. Thanks for coming on Dakota! Such a fun conversation If you appreciate the show, we'd be super appreciative if you'd share it with a friend and leave us a rating and review so we can continue to grow. Dakota's writup in I Run Far about his 2013 race Matt Carpenter's write up about his 2004 San Juan Solstice

    24 min

  7. 11 MAR

    The San Juan Solstice 50 mile with 2x Champion Ryan Sullivan

    The SJS 50 is a Colorado San Juan Classic. Once called the Lake City 50, This majestic, high alpine loop and the list of who's who of the sport who have run it are both equally impressive. Whether you're considering running it yourself or just want to visit this remote nook of Southwest Colorado, this one's for you! Ryan Sullivan is the self proclaimed #1 SJS 50 fan and is also extremely fast, having run the race 4x and winning twice with a course PR of 8hrs 12min. Hear first hand what it takes to traverse 12k ft and spend hours about 12,500ft elevation to win this CO mid summer staple. Need to load up on some carbs ahead of the racing season, check out Fuel Goods and use CS20 for 20 percent off!

    1 hr

  8. 25 FEB

    "I'm here to help you achieve your goal" Insights from Scott Barlow, PT, MSPT

    In this episode of Ultra Uncovered, Corinne and Russell welcome Physical Therapist to the Stars (of the Castle Rock Run Club) onto the podcast Scott Barlow, PT, MSPT. Scott has over two decades of extensive experience treating endurance athletes and ultra runners and helping them get physcially ready to reach their goals. This Episode covers many topics including: The Patient/Care Paradigm and why Scott started his own practiceImportance of listening to your patientsOverarching Physical Therapy philosophiesChanges in PT over the last decade and how they affect current careWhy PT's are obsessed with GlutesHow to Find a qualified PT for yourselfCommon overuse injuries amongst runnersThe #1 thing competitive runners should do to improveThanks Scott for being on the pod!Check out Scott's practice Try Fuel Goods for your sports nutrition needs and support a Woman Owned company and use code CS20 for 20% off your purchase

    45 min
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About

"Welcome to Ultra Uncovered, the podcast where we explore the untamed world of ultra running. Together, we're peeling back the layers of iconic races, challenging terrains, and the incredible stories that fuel the passion for the sport. Get ready to uncover the raw essence of ultra running with us.

Information

  • Creator
    Ultra Uncovered
  • Years Active
    2024 - 2026
  • Episodes
    73
  • Rating
    Explicit
  • Copyright
    © Ultra Uncovered
  • Show Website
    Ultra Uncovered

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