The Website Success Show: SEO & Website Tips For Beauty, Health & Wellness Businesses Who Want More Website Traffic & Convers

Jules White: Website & SEO Marketing Consultant
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  • MARKETING
  • CHAQUE SEMAINE

Struggling to get more website traffic, clients, or sales from your beauty, health or wellness website – without spending hours on social media or pouring money into ads?  You need simple, effective SEO. This podcast is for beauty, health & wellness businesses – including salon owners, skin clinics, medspas, private practitioners, mental health professionals, training academies, and coaches – who want their website to do more than just look good.  Each week, you’ll get: Bite-sized SEO strategies you can actually useWebsite marketing tips to help you attract and convertReal-world examples from businesses like yoursInsights into how Google, AI tools, and online search really workWhether you’re wondering: How to get found on GoogleHow to attract more local clients or boost online sales How to optimise your images, landing pages, or product descriptionsHow to get recommended by ChatGPT and other AI search toolsOr how to make better use of the content you already have?You’re in the right place. Hosted by Jules White, website and SEO consultant and founder of The Website Success Hub, this show helps you make smarter website decisions that drive more of the right traffic – and turn visitors into paying clients.Each episode delves into simple ways to make your website more effective, providing you with expert insights and actionable tips to optimize your website’s SEO and make your website your hardest working team member!

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    103: From Fleeting Posts to Lasting Assets - Why Your Website Should Be the Hub Of Your Content

    In this episode, Jules White shares why creating content you own first is a smarter, calmer route to sustainable marketing. If you’re pouring heart and soul into social media while your website sits neglected, this conversation shows how to flip that pattern so your site becomes the hub that actually drives decisions, sales and bookings. Key takeaways Socials are rented space Most engagement happens within 24–48 hours. You’re feeding someone else’s platform rather than building assets you control.Your website is where decisions happen It’s the store, while social is just the signpost. Focus first on the pages closest to the sale and get the messaging crystal clear.Owned content gives you freedom When you create on your own channels first, you can repurpose to social by choice, not pressure.Authority comes from consistent long-form content Clear, repeated messaging across your site helps you get recommended in search and by AI systems.Proof that it compounds Jules’ podcast has passed 8,000 downloads without ads or social promotion, with early episodes still attracting listeners each week.Resources mentioned in this episode Listen to last week’s Episode 102: Social Media Is Optional - How to Build a Calmer Business Without Constant Posting How to make social a choice, not a requirement.Episode 92: Want to be ChatGBT Famous? Here’s how AI really picks who to show Tips on showing up in AI results and building brand authority.Join the Website Growth Club Step-by-step support to make your website the hub and reduce reliance on social media.Book a discovery call Get honest guidance on whether the Website Growth Club or 1:1 support is the best fit for you.If you found this helpful, please subscribe to the show and share it with a friend who wants a calmer, more sustainable way to market online. Send us a text Support the show Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

    22 min

  2. 19 SEPT.

    102: Social Media Is Optional - How to Build a Calmer Business Without Constant Posting

    In this episode, Jules White challenges the belief that you have to be on social media to grow your business, and shares why she believes social media is optional - not essential. Jules explains why relying on platforms you don’t own can leave you feeling drained, frustrated, and at the mercy of algorithms. She highlights the hidden cost of posting daily, the risks of building on “borrowed ground”, and the harm caused by platforms designed to keep us scrolling. Instead, Jules shares her own experience of building a business without social media - instead through referrals, Google, and her podcast - proving that clients can and do come from outside of social feeds. She explores why your website, podcast, email list, and relationships are far more powerful long-term assets, and how they can bring clients to you for years after you publish. Key Takeaways: The problem with social media: It’s borrowed ground, algorithms change, and posts disappear within 24 hours.Where clients really come from: Referrals, relationships, networking, and Google often outperform endless posting.Content that lasts: Podcasts, websites, blogs, and email lists keep working long after you create them.The myth of “free” platforms: If you’re not paying, you’re the product - platforms profit from your time and attention.Why women face more friction online: Bias in platforms means women’s voices are more likely to be silenced or attacked.If you’ve been questioning whether social media is truly working for you, this episode will help you rethink where to put your energy and focus on assets you control. Resources mentioned in this episode: Join The Website Growth Club - step-by-step guidance, monthly training, and live Q&As to help you make your website your hardest working team member.Book a 1:1 Website & SEO Intensive - shift your focus into content and assets you own, with personalised support from Jules.Related Episodes: Episode 096: How to Find Clients Now Without Relying on Social Media or Ads: Blending Active and Passive MarketingEpisode 062: Less Social, More Success! 3 Sustainable Strategies to Build Your Business Without Social MediaEpisode 002: Why You Don't Need To Keep Feeding The Algorithm: Use Your Existing Content Potential To Show Up In SearchDon’t forget to subscribe to The Website Success Show for more practical tips on websites, SEO, and growing a business beyond the scroll. Send us a text Support the show Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

    22 min

  3. 12 SEPT.

    101: Is Your Website Saying What Clients Really Need to Hear?

    In this episode, Jules White takes a closer look at a website from a customer point of view, uncovering common mistakes that lead to missed opportunities and lost clients. After searching for a specialist solicitor, Jules shares her experience comparing recommendations from her local network with results from Google Gemini. The contrast highlights how trust signals, clear messaging, and customer-focused language can make or break a website’s impact - both in AI-driven search results and when potential clients are checking you out after a word-of-mouth referral. Key Takeaways: Why Trust Signals Matter: Strong reviews, specialist mentions, and external validation are often more powerful than endless blocks of text.The Problem with “About Us” Pages: Many firms focus on themselves instead of the problems they solve and the stress they remove for clients.Simple Fixes with Big Impact: From clear navigation to updated homepage messaging, even small tweaks can drastically improve conversions.AI Search Insights: How tools like Google Gemini evaluate websites and why your content needs to speak directly to client concerns.If you’re wondering what your own website might be missing - or you’d like fresh eyes to help identify quick wins - you can book a Website Clarity Power Hour or request a Website / SEO Audit with Jules. Both options give you clear, actionable steps to improve your site and make it more likely to be recommended by Google, AI, and real people alike. Send us a text Support the show Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

    11 min

  4. 4 SEPT.

    100: What 100 Podcast Episodes Have Taught Me About Confidence, Consistency, and Marketing That Lasts

    In this milestone episode, Jules shares honest reflections on reaching 100 episodes and 7,700+ downloads without promoting the show on social media or using ads. She talks about how podcasting has boosted her confidence, why showing up consistently matters, and how embracing imperfections keeps the process human and sustainable. Jules also explains why podcasting works as slow, evergreen marketing, how updating intros and outros helps current offers reach new listeners across the whole back catalogue, and what she will focus on next as AI search reshapes how people find businesses online. Key takeaways Confidence grows when you hear yourself back and realise the inner critic is not the truth.Consistency counts. Recording regularly helps you keep momentum and serve your audience.Progress over perfection. The “imperfect but done” episodes still help people.Slow marketing works. Podcasting can grow without social media or ads, often through word of mouth, guest spots, and email.Evergreen leverage. Updating your intro, mid-roll, and outro means your latest offer is heard across every episode.What’s next. Blend solid SEO foundations with practical guidance on showing up in AI search results.Resources mentioned in this episode Listen to Episode 039: The biggest website and SEO mistakes I see and how to avoid themListen to Episode 047: How I use AI in my personal life, from meal planning to mindset coachingListen to Episode 085: Can AI find your business? A look at ChatGPT, Gemini and Perplexity for local searchWork with Jules Explore The Website Growth Club for ongoing support to strengthen your website foundations.Book a Website Clarity Power Hour to get focused help on your website or SEO.Enjoying the podcast? If this episode helped, please share it with a friend who is working on their website. If you host a show and would like Jules to talk about SEO and AI-era search, get in touch about guesting. If a mini-series on FEA Create and HighLevel would be useful, let Jules know what you would like covered. Send us a text Support the show Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

    20 min

  5. 15 AOÛT

    099: How to Improve Your Website’s SEO and Accessibility with Simple Tweaks

    In this episode, Jules White carries out a live website and SEO audit with Suzanne from Inclusive Communication, uncovering simple, actionable ways to improve her site’s visibility, accessibility, and clarity. Jules identifies quick wins that can make a big difference - from adjusting font sizes in the navigation menu for better readability, to tightening up homepage messaging so visitors instantly understand what the business does and why it matters. They also explore how to make the most of trust signals like reviews, improve heading structures for both SEO and accessibility, and ensure the right pages are appearing in Google’s index. You’ll hear practical tips on using tools like Google Search Console and the AIOSEO Chrome plugin to spot technical issues, plus why refining page titles and descriptions can strengthen how Google understands your site. Key Takeaways: Clarity Above the Fold: Your homepage’s top section should instantly show what you do, why it matters, and the action visitors should take.Navigation Matters: Increase font size and spacing for accessibility and user experience, especially on mobile.Trust Signals: Collect and showcase reviews on your website and relevant industry platforms.Structure for Success: Use a clear heading hierarchy (H1, H2, H3) for better SEO and screen reader accessibility.Control What Google Sees: Use Search Console to check indexed pages, fix unwanted results, and set clear titles and descriptions.Think Like Your Visitor: Make the customer the hero of your website messaging, focusing on their problems and transformed results.Resources mentioned in this episode: Google Analytics & Search Console Setup Course – step-by-step guidance for setting up and using these free tools from Google.Book a Power Hour – get tailored, actionable advice to improve your website’s SEO and performance.Find out more about Inclusive Communication – bespoke communication boards for schools, playgrounds, councils, and organisations.Send us a text Support the show Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

    28 min

  6. 8 AOÛT

    098: Can ChatGPT-5 Really Help You Build a Better Website?

    In this episode, Jules White explores the release of ChatGPT‑5 and Google’s AI Mode in the UK, offering practical, grounded advice on how to use AI tools to support (but not replace) your website-building process. Jules shares why this week’s AI developments are exciting, what’s changed with the new ChatGPT model, and how small businesses can use it to streamline tasks like wireframing, content planning, and SEO - all while keeping control of their privacy, platforms, and messaging. She breaks down the pros and pitfalls of letting AI assist with your website, reminding listeners that your website is a long-term asset that needs careful thought, not shortcuts. If you’re feeling overwhelmed with content planning or unclear on where to focus, Jules shares how she uses AI in her daily business tasks, including writing copy, sparking ideas, and chatting through blocks while out walking her dog! Key Takeaways: What’s new in ChatGPT-5: Learn how the latest update changes speed, reliability, reasoning, and how it might support your content strategy.Using AI to plan your website safely: Discover how tools like ChatGPT can help you with homepage structure, SEO meta tags, and first-draft ideas without handing over full control.Privacy and platform matters: Understand why it’s still vital to build your site on a trusted platform like FEA Create or HighLevel rather than letting AI generate a whole site for you.Getting unstuck with your messaging: Jules shares how she uses AI voice chats and custom wizards inside her membership to help clients write stronger homepage copy and clarify what they actually do.If your homepage or core pages aren’t optimised yet, and you’re still pouring time into blog content, this episode will also help you refocus. Resources mentioned in this episode: Homepage Blueprint with AI Wizard – inside The Website Growth ClubBook a Discovery Call – Get clarity and support for your next website stepsIf you're working on your website and want to feel more confident about using AI alongside strategy and structure, this episode is packed with real-world insights. Send us a text Support the show Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

    21 min

  7. 1 AOÛT

    097: Are Your Website Images Hurting Your SEO? What to Fix First

    In this episode, Jules White shares how to optimise your website images for better search visibility, faster load times, and stronger performance across Google and AI-powered tools like ChatGPT. After helping a client the recovery process from a major SEO drop following a platform migration, Jules dives into a common question from that session: How do I optimise my images so they help rather than harm my website? This episode covers everything from file names and alt text to load speed, AI search results, and practical examples of what actually works. Key Takeaways: Image SEO Basics: Learn why correctly naming your image files (using dashes and keywords) and writing clear, relevant alt text matters more than ever.Avoid Common Mistakes: Discover why large file sizes, generic filenames, and mismatched imagery can slow your site down and confuse both search engines and visitors.AI Search & Image Recognition: Hear how tools like ChatGPT and Perplexity are starting to use image data - and how to get your brand to show up in those results.Bite-Sized Action Steps: Start by updating one image on your homepage and one on your top sales page - optimise file name, file size, and alt text.Resources mentioned in this episode: 🎧 Episode 010: Website Migration Mistakes That Sabotage Your SEO🎧 Episode 013: SEO Basics – Your Essential Guide to Getting Found On Google🎧 Episode 085: Can AI Find Your Business? I Put ChatGPT, Gemini & Perplexity To The Test🎧 Episode 095: Three Simple Checks to Future-Proof Your Website for Search🧰 Grab the workshop: Become ChatGPT Famous: How To Get Recommended In AI Search📈 Join The Website Growth Club – Bite-sized steps to improve your site every month💬 Book a Power Hour – Identify your best-performing pages and spot image SEO quick winsDon’t forget to subscribe for more grounded advice on SEO, content strategy, and getting your website to work harder for your business. Send us a text Support the show Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

    27 min

  8. 25 JUIL.

    096: How to Find Clients Now Without Relying on Social Media or Ads: Blending Active and Passive Marketing

    In this episode, Jules White answers a question from The Website Growth Club: “How can I get clients now while I’m working on my SEO? Should I be using Google Ads?” If you’ve ever felt stuck waiting for your SEO to kick in, or you’re tired of hearing you must be on social media to get clients, this episode is for you. Jules breaks down the real difference between active and passive marketing, busts the myth that social media is essential, and shares practical ways to bring in new clients—without relying on Instagram, Facebook, or TikTok. Drawing on her own recent workshop launch experience, Jules explains how most sales came from conversations, relationships, and email—not social media. You’ll come away with seven actionable active marketing ideas, clear examples of quick SEO wins, and reassurance that blending active and passive approaches is the most sustainable way to grow your business. If you want more honest, practical conversations and support, find the link to The Website Growth Club here. Mentioned Links & Resources: The Website Growth Club – Jules’ membership for honest, practical support and bite-sized action stepsHow to Become ChatGPT Famous: Get Recommended in AI Search – WorkshopEpisode 062: Less Socials, More Success—Three Sustainable Marketing StrategiesEpisode 063: The Shift Away from Social Media – What’s Next?Episode 033: Social Media vs SEO: Busting The MythsBeginner’s QuickStart Guide to SEOSend us a text Support the show Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

    25 min
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Struggling to get more website traffic, clients, or sales from your beauty, health or wellness website – without spending hours on social media or pouring money into ads?  You need simple, effective SEO. This podcast is for beauty, health & wellness businesses – including salon owners, skin clinics, medspas, private practitioners, mental health professionals, training academies, and coaches – who want their website to do more than just look good.  Each week, you’ll get: Bite-sized SEO strategies you can actually useWebsite marketing tips to help you attract and convertReal-world examples from businesses like yoursInsights into how Google, AI tools, and online search really workWhether you’re wondering: How to get found on GoogleHow to attract more local clients or boost online sales How to optimise your images, landing pages, or product descriptionsHow to get recommended by ChatGPT and other AI search toolsOr how to make better use of the content you already have?You’re in the right place. Hosted by Jules White, website and SEO consultant and founder of The Website Success Hub, this show helps you make smarter website decisions that drive more of the right traffic – and turn visitors into paying clients.Each episode delves into simple ways to make your website more effective, providing you with expert insights and actionable tips to optimize your website’s SEO and make your website your hardest working team member!

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