Clout Nine

Alex Drachnik
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Hosted by Alex Drachnik, Clout Nine dives into the real world of social media. How people built online careers, what they were doing before the internet found them, and how gaining massive online popularity affects their mental health, relationships, and daily lives. Each episode features creators, entrepreneurs, and anyone who has built a full-time living online sharing the unfiltered stories behind their screens. Clout Nine pulls back the curtain on the digital world we are living in.

Episodes

  1. 3 DAYS AGO

    Why You Need to Be on Snapchat Now (Monetization Secrets) w/ David ‘The Magic Crasher’

    Is Snapchat the most underrated platform for creators in 2026? In this episode, we sit down with David "The Magic Crasher" (6M+ followers) to break down exactly how he built a multi-platform empire and why he prioritizes Snapchat over TikTok for monetization. David reveals his "Saved Story" strategy that doubled his views overnight, the specific posting schedule that prevents burnout, and why "gatekeeping" your secrets is actually hurting your growth. If you are a brand or creator looking to break the internet, this is the blueprint you’ve been waiting for. 🚀 IN THIS EPISODE, YOU'LL LEARN: The Snapchat Goldmine: Why saved stories are paying out like YouTube long-form (and how David got 48M extra views from one feature).Platform Arbitrage: The specific hierarchy of which apps pay the most right now.The "In-App" Editing Hack: Why the Head of Instagram says you must use their native tools for reach.Creator Protections: Why joining unions like SAG-AFTRA is the next step for professional creators.The 90-Day Viral Challenge: David’s exact homework for anyone starting from zero today. 🔗 CONNECT WITH DAVID: TikTok: The Magic Crasher on TikTok: https://www.tiktok.com/@themagiccrasher Instagram: David Bonfadini | TMC (@themagiccrasher) https://www.instagram.com/themagiccrasher/ Snapchat: THE MAGIC CRASHER on Snapchathttps://www.snapchat.com/@themagiccrasher 👋 ABOUT DRAX SOCIAL: We help brands and creators go viral with short-form and long-form content. Whether you're looking to break the internet or build a sustainable media engine, we have the blueprint. 👉 Work with us: https://draxsocial.com

    58 min

  2. 4 FEB

    He Got 1 Billion Views on ONE Video (Here's How) w/ Nathan Kessel

    How do you get 1 billion views on a single YouTube Short? In this episode of Clout Nine, we sit down with Nathan Kessel, the opera singer turned viral powerhouse with over 25 million followers. Nathan didn’t just get lucky. He mastered the science of retention, pattern recognition, and algorithmic triggers to become one of the most viewed creators on the planet. If you are trying to grow on YouTube Shorts or TikTok, this is the blueprint you've been looking for.🚀 In this episode, we cover: - The 1 Billion View Strategy: Breaking down exactly how one video crossed the billion-view mark.- Opera to Influencer: How Nathan pivoted from classical music to becoming a content giant. - The Science of Retention: Why 100% retention isn't enough and how to hold attention. - Platform Wars: Why Nathan believes YouTube Shorts is currently the most powerful platform online. - The Money Reality: The truth about creator income instability and how to diversify. Whether you're a brand or a creator, Nathan’s approach to treating his content like a TV network will change how you post. Follow NathanIG: https://www.instagram.com/kessel_nathan/ TikTok: https://www.tiktok.com/@kessel_nathan_official YouTube: https://www.youtube.com/@kessel_nathan

    1h 6m

  3. 28 JAN

    From Being Homeless to Going Viral: The Reality of Creator Life ft. The Saucy Sibz

    They went from recording in a parked car to reaching millions of views. In this episode of Clout Nine, meet Francesca and Nic Piazza (The Saucy Sibz), the duo who risked homelessness to build a media business from scratch. Most people think "going viral" solves all your problems. But what happens when you have no home, no job, and only a podcast mic? Francesca and Nic reveal the brutal, unpolished truth about the creator economy that no one talks about.🔥 In this episode, we cover: - The Origin Story: How health struggles and burnout led to living in a car in Colorado. - The Turning Point: How a single TikTok video changed their lives overnight. - Meme Marketing: How Francesca became a "meme lord" and grew a massive Instagram following organically. - Creator Economics: The terrifying instability of influencer income and how to survive it. - Authenticity vs. Perfection: Why "cringe" and honest content is beating polished aesthetic videos. If you're feeling lost in your creator journey or think you need a perfect studio to start, this conversation proves that your story is your most valuable asset. 🎧 Listen now and welcome back to Clout Nine. Follow the Saucy Sibz: Saucy Sibz IG: https://www.instagram.com/saucysibz/ Nic: https://www.instagram.com/nicodemuspiazza/ Francesca: https://www.instagram.com/thefrancescapiazza/ Saucy Sibz Podcast: https://open.spotify.com/show/1J141elKHqiU48lyGTi1lo?si=f64df9790fd84a19

    1 hr

  4. 21 JAN

    The Truth About Being An Actor In 2026 Nobody Wants To Admit w/ Jess Adams

    In this episode of Clout Nine, Alex Drachnik sits down with actor and TikTok shop live host Jess Adams for an honest conversation about navigating the entertainment industry, social media visibility, and what it really means to build a career in the public eye. Jess shares her perspective on growing up in entertainment, transitioning between acting and hosting, and learning how to show up as herself in an industry that constantly tries to put people in boxes. Together, they talk about identity, confidence, internet perception, and the pressure creators face when their lives are viewed through a screen. This episode explores the emotional side of being online, the reality behind “overnight success,” and the personal growth that comes from learning how to protect your energy while still chasing big goals. If you’ve ever felt misunderstood, questioned your path, or wondered what life looks like behind the highlight reel, this conversation will resonate. Follow Jess on all social media platforms: Instagram: https://heyor.ca/ntpwd9 TikTok: https://heyor.ca/eActYC YouTube: https://heyor.ca/NV4i44

    47 min

  5. 14 JAN

    What Being on Reality TV Does to Your Mental Health w/ Jay Starrett (Survivor, The Challenge)

    In this episode of Clout Nine, Alex sits down with Jay Starrett to unpack the real journey behind reality TV fame, content creation, and finding yourself when the cameras turn off. Jay Starrett is best known for his appearances on Survivor, The Challenge, and Ex on the Beach, where he competed in some of the most physically and mentally demanding reality shows on television. But there’s a lot more to Jay than what viewers see on screen. In this conversation, Jay opens up about how he got his start making Jackass-style videos as a kid, why Vine shaped his sense of storytelling, and how reality TV completely changed his relationship with discipline, gratitude, and identity. He shares what it’s really like living without a phone for weeks at a time, the mental toll of competition shows, and why coming off a season can leave you questioning who you are outside of the game. The episode also dives deep into Jay’s evolution as a content creator, his rise as an emo-nostalgia voice on social media, and how authenticity, not chasing trends, helped him build a loyal fanbase. From Survivor survival tactics to beating Challenge legends, to the pressure of staying grounded with a growing audience, Jay gets candid about ego checks, burnout, and staying true to yourself in an industry built on attention. If you’ve ever wondered: - What reality TV actually does to your mental health - How to balance fame, identity, and real life - Why nostalgia and emo culture are making such a huge comeback - Or how creators build content while disappearing from the internet for month This episode is for you! 🎧 Listen now and subscribe to Clout Nine for unfiltered conversations about social media, identity, and what happens when the clout fades. Jay Starrett Socials: Instagram: https://www.instagram.com/jqskim/ TikTok: https://www.tiktok.com/@jqskim YouTube: https://www.youtube.com/@Jqskim Snapchat: https://www.snapchat.com/@jqskim

    1h 23m

  6. 7 JAN

    From OnlyFans to Stand-Up Comedy: Can You Really Change Your Career? w/ Nicole Drinkwater

    In this raw and unfiltered episode of Clout Nine, host Alex Drachnik sits down with Nicole Drinkwater for a deeply honest conversation recorded in Dubai. Nicole opens up for the first time about her childhood, growing up in an abusive household, suppressing emotions, and how comedy became both a survival mechanism and a shield. She shares her unconventional journey from working multiple jobs in the UK to moving to Dubai at 21 with no safety net, building a career in real estate and fitness, and eventually transitioning into social media, parody music, stand-up comedy, and online platforms like Patreon and OnlyFans. This episode explores the darker realities of the creator economy, including toxic relationships, manipulation, financial control, and the emotional cost of dating someone with massive influence online. Nicole candidly discusses how social media, validation, trauma, and money became entangled, and how she ultimately reclaimed her identity, voice, and independence. Together, Alex and Nicole unpack topics rarely discussed openly: Turning trauma into comedy and creativity Growing an audience without losing yourself The emotional impact of OnlyFans and monetizing your image Power dynamics in influencer relationships Accountability, self-worth, and healing after narcissistic abuse Why resilience, not perfection, builds real success This is not just a creator story. It is a conversation about survival, self-awareness, and choosing yourself after everything falls apart. If you are a creator, entrepreneur, or someone navigating visibility, relationships, and identity in the age of social media, this episode will resonate deeply. Follow Nicole: Instagram: https://www.instagram.com/nicoledrinkwater/ YouTube: https://www.youtube.com/@NicoleDrinkwater

    1h 39m

  7. 31/12/2025

    Is the Fitness Content Space Oversaturated? Becoming a Hybrid Athlete & Dealing With Burnout Ep. 5

    In this episode of Clout Nine, Alex sits down with Erica Sarrafi to unpack what it really looks like to evolve in public, both physically and mentally. Erica shares her journey from fitness influencer to bodybuilder, powerlifter, runner, and now triathlete, and why she actually likes being bad at something before she gets good at it. The conversation dives into the addictive highs of progress, starting from ground zero, and how constantly challenging yourself can be both motivating and exhausting. Together, they talk candidly about creator burnout, body image in the fitness space, shifting algorithms, and the pressure of watching content get more polished, faster, and more AI-driven by the day. Erica opens up about navigating changing body standards online, evolving personal goals, and learning how to stay grounded while sharing so much of your life publicly. They also get into the realities of long-form versus short-form content, YouTube consistency, monetization across platforms, screen time guilt, and why authenticity is becoming the only real differentiator left on social media. This episode is an honest conversation about growth, discomfort, reinvention, and choosing curiosity over perfection. If you’ve ever felt stuck, burnt out, or scared to try something new because you might be bad at it, this one’s for you.

    1h 11m

  8. 24/12/2025

    Everything You Know About Going Viral Is Wrong (and what ACTUALLY works) with Daniel Coffeen | Ep. 4

    What actually happens after you go viral? In this episode of Clout Nine, Alex sits down with Daniel Coffeen to talk about internet fame, creator identity, and the chaos that comes with being known online. From accidental virality to internet inside jokes, Daniel breaks down what it’s really like navigating attention, algorithms, and audience perception without losing your sense of humor. They get into: What virality really feels like behind the scenes How creators deal with being “recognized” online The pressure (and absurdity) of internet fame Why not everything online needs to be taken so seriously If you’re a creator, chronically online, or just fascinated by how fast internet culture moves, this episode is for you. Follow Daniel:Instagram: @danielcoffeen3 (yes, Coffin with an N) Follow Clout Nine:New episodes every week exploring fame, identity, and the real cost of going viral.

    1h 9m

  9. 17/12/2025

    Michaela Jill Murphy on Voicing Toph from Avatar The Last Airbender at 12 Years Old! Ep. 3

    What happens when you voice one of the most iconic characters in animation history before social media even existed? In this episode of Clout Nine, I sit down with Michaela Jill Murphy, the original voice of Toph Beifong from Avatar: The Last Airbender, to talk about growing up in the spotlight long before likes, follows, and algorithms were a thing. We get into what it was really like voicing Toph at just 12 years old, how the Netflix resurgence of Avatar created an entirely new wave of fame years later, and the surreal experience of being rediscovered by a generation that grew up online. Michaela opens up about identity, mental health, navigating fandom as an adult, and how she shows up online now on her own terms through vlogs, conventions, and pure chaotic hotel room energy.This conversation is about nostalgia, growth, and what it means to reclaim your story in a world that suddenly wants to watch again. Follow Michaela:Instagram: https://www.instagram.com/michaelamostly/TikTok: https://www.tiktok.com/@michaelajillmurphyYouTube: https://www.youtube.com/@michaelamostly If you grew up with Avatar, work in entertainment, or have ever been rediscovered by the internet, this one hits.

    1h 11m

  10. 10/12/2025

    Chloe Eleanor on Making $100,000 From ONE TikTok Shop Video, The Truth About TikTok Shop Nobody Wants To Admit, Dealing With Burnout

    I sit down with creator and TikTok Shop powerhouse Chloe Eleanor to talk about the reality of building a life online, staying adaptable, and why creators who stop learning fall behind fast. We get into everything from evolving as a creator to the pressure of constantly reinventing yourself, balancing multiple niches, and building a future that goes beyond just follower counts. Chloe opens up about the behind-the-scenes of her creator journey, the lessons she learned from scaling TikTok Shop, and why curiosity is the secret weapon that keeps her growing. We also talk about her newest chapter: house hunting, homesteading, and documenting a more grounded, outdoor lifestyle while still maintaining a thriving online business. It’s a refreshingly honest conversation about the creator world, the mental side of it, and what happens when you choose growth over comfort. Find Chloe online:TikTok (TikTok Shop + shopping content): https://www.tiktok.com/@chloes_cartLifestyle, home, and outdoor content: https://www.tiktok.com/@chloeeleanorr I’m your host Alex Drachnik and this is Clout Nine: real conversations with the people who built a life online. Sponsored by DRAX Social - the social-media video agency that helps creators and brands scale with high-converting content, done-for-you strategy, and top-tier production. New episodes every week.

    1h 4m

  11. 03/12/2025

    Alex Drachnik: Is Social Media Ruining Our Mental Health? 1 Million Followers In 1 Month, 10 Year Overnight Success

    Welcome to Clout Nine! This is my brand new podcast where I sit down with creators, influencers, founders, and anyone who’s built a life online to talk about their origin story, their path to success, and the impact it’s had on their mental health. This is the very first episode (and my solo episode), which by the way… I was so nervous to film. I can shoot a million videos with guests, but sitting alone in front of the camera? That’s the real test. In this episode I break down why I started Clout Nine, how I got to where I am today as a creator, the mental health moments I’ve never shared before, and what you can expect from future episodes with my guests. I’m excited to open up more as I get comfortable in this format. So welcome to Clout Nine. Because what happens when the clout fades?

    39 min
  • 11 Episodes

About

Hosted by Alex Drachnik, Clout Nine dives into the real world of social media. How people built online careers, what they were doing before the internet found them, and how gaining massive online popularity affects their mental health, relationships, and daily lives. Each episode features creators, entrepreneurs, and anyone who has built a full-time living online sharing the unfiltered stories behind their screens. Clout Nine pulls back the curtain on the digital world we are living in.

Information

  • Creator
    Alex Drachnik
  • Years Active
    2025 - 2026
  • Episodes
    11
  • Rating
    Explicit
  • Copyright
    © Alex Drachnik
  • Show Website
    Clout Nine