Creative Juice Indepreneur

For artists and bands looking to fuel their growth with effective music marketing strategies, there's a dizzying array of options constantly being advertised to you...how do you know what opportunities to focus your time, effort, energy, and budget on?
 
In this episode of Creative Juice, Jack and Circa break down opportunities in the industry for marketing your music so that you can choose the best vehicle for your growth! Learn about the differences between digital marketing, influencer campaigns, playlisting, and PR and the pros and cons of each strategy.
 
Whether you're looking to work on your own music marketing or build a team, this episode will help you you survey your options and choose the most effective ways for you to grow your fan base, revenue, and business from top to bottom!
 
DISCOVER:
Why Having a Large Fan Base Offers More Leverage for Monetization
How We Structured Our Agency to Seize Music Marketing Opportunities
How Email, SMS Marketing, and Paid Ads Can Predictably Grow Your Career
The Pros and Cons of Influencer Marketing
The Risks Associated With Playlisting and How to Navigate Them
Why PR Is Effective for Building Brand Authority
 
RESOURCES:
Learn Top Music Marketing Strategies Inside IndiePRO
Looking to expand your team or need marketing help? Apply to work with IndieX!
Join Us In The Indepreneur Discord Server!

Visit the websites of your favorite artists and bands and you'll probably find a form with the call to action "Sign Up For Updates". Tough question: how many fans do you think actually sign up just for updates?
 
In this episode of Creative Juice, Jack and Circa answer one of the biggest questions on growing your list of fans...how to actually get fans to sign up! Learn about the top email list-building offers we use with our IndieX agency clients right now, choosing the right offer based on your audience size, and what emails to send to your fans after they sign up for an offer!
 
If you've tried email marketing before and want to give your fans a solid reason to sign up, this episode unpacks everything that we see working for artists in the wild today!
 
DISCOVER:
Why It's Important To Properly "Bribe" Your Fans
How To Build A Permission Offer Based On Your Audience
Why Early Access Offers Perform For Email List Growth
How To Craft An Effective Giveaway Campaign
Where Email Marketing and Tour Marketing Collide
How To Create The Ultimate Offer Around Your Album
 
RESOURCES:
Learn Top Music Marketing Strategies Inside IndiePRO
Looking to expand your team or need marketing help? Apply to work with IndieX!
Join Us In The Indepreneur Discord Server!

Will 2024 be the year that email marketing proves to be dead, buried, and useless for artists? The answer might surprise you...
 
In this episode of Creative Juice, Jack and Circa spill the beans about the future of email marketing for musicians with facts and figures, case studies, and client stories showing how email is one of the highest ROI channels! Learn why music industry folks think that email is a thing of the past, why poor strategy ACTUALLY makes email marketing appear dead, and how we've used email marketing at our agency IndieX to drive five, six, and seven-figure e-commerce campaigns and operations!
 
Want to make email marketing work in your business? This episode dives deep into stories, strategies, and automation tactics so that you can transform your email marketing into a powerhouse!
 
DISCOVER:
Why Email Is NOT Dead In 2024
How Poor Strategy Leads to Unsuccessful "Dead" Email Marketing
What Makes Email Marketing a 4200% ROI Channel
How An IndieX Client Did $40k in Vinyl Sales In One Day Through Email Marketing
Why Owning Your List of Fans Is Critical for Success
What Offers and Email Automations To Use In Your Marketing
 
RESOURCES:
Learn Email Marketing For Musicians Inside IndiePRO
Looking to expand your team or need marketing help? Apply to work with IndieX!
Join Us In The Indepreneur Discord Server!

Planning an EP or album release this year and overwhelmed with options for building the marketing strategy? There are two camps when it comes to launching an album in 2024...
 
In this episode of Creative Juice, Jack and Circa share album launch strategies that set our IndieX agency clients up for success so that you can apply them to your releases - and profit! Learn about the common pitfalls in EP and album launches, the interplay between singles releases and full album launches, how to get your fans excited about your launch, what you need to get started, planning a release timeline, and building an album launch funnel that converts!
 
Don't release an album in 2024 without a roadmap for engaging your fans and maximizing sales! This episode is packed with strategy, tactics, and stories from successful launches to help you plan your most successful launch yet!
 
DISCOVER:
Why Is There A Gap Between Production Costs and Marketing Budget For Artists
How To Build An Effective Album Launch Funnel
How To Engage Your Fans for a Successful Launch
What You'll Need for a Successful Launch From Music and Tools to Content and Beyond
How to Plan Your Release Timeline
Why An Album Launch Funnel Has Long-term Benefits
PLUS: Get Our Free Album Launch Workbook
 
RESOURCES:
Learn Top Music Marketing Strategies Inside IndiePRO
Get Our Free Album Launch Workbook
Looking to expand your team or need marketing help? Apply to work with IndieX!
Join Us In The Indepreneur Discord Server!

Compared to every other industry around the world, the music industry is notably bad at data consolidation and artists suffer the most from it! There are a dizzying amount of digital marketing tools that can help artists capture and monetize fan bases...So where do you start?
 
In this episode of Creative Juice, Jack and Circa discuss the marketing tools every artist should have in their arsenal and unpack the features that are non-negotiables! Dive into website platforms, email and SMS marketing tools, e-commerce platforms, funnel builders, and automation tools and learn why "music" specific tools often don't measure up to broader digital marketing solutions!
 
Don't let the lack of the right tools hold back your fan base growth and revenue! This episode provides a roundup of the digital marketing tech that we use day in and day out for marketing for artists and bands of all kinds!
 
DISCOVER:
What Essential Marketing Tools Every Artist Should Have
Why Broad Digital Marketing Solutions Outperform "Music" Specific Tools
How Email Marketing and SMS Marketing Should Differ in Your Strategy
What Real Value Automation Brings Artists and Common Misunderstandings
Examples of Simple and Complex Automation
PLUS: An Inside Look at the IndieCRM!
 
RESOURCES:
Learn Top Music Marketing Strategies Inside IndiePRO
Looking to expand your team or need marketing help? Apply to work with IndieX!
Join Us In The Indepreneur Discord Server!

Ever felt like your music is the roadblock in your marketing journey? It's time to rethink, reassess, and re-strategize!
 
In this episode of Creative Juice, Jack and Circa reveal what to do when your music marketing strategies hit a roadblock and how a critical evaluation of your music could be the key to unlocking audience growth. Learn why social content fails and how to diagnose yours, as well as when to fine-tune your music from gathering and analyzing feedback to refining songwriting, production, mixing to create a better product!
 
Don't let your music hinder your marketing efforts. If your music needs some fine-tuning, this episode has you covered with tips to transform your music from a stumbling block to a spark for your career!
 
DISCOVER:
The "Do Not Pass Go" Moment in Music Marketing
Why Content Fails and How to Diagnose It
What Steps to Take if Your Music Needs Work
How To Gather and Analyze Feedback For Your Music
When To Look Critically At Your Music
How To Refine Your Songwriting, Production, and Mixing Processes
 
RESOURCES:
Learn Top Music Marketing Strategies Inside IndiePRO
Looking to expand your team or need marketing help? Apply to work with IndieX!
Join Us In The Indepreneur Discord Server!