Creative Juic‪e‬ Indepreneur

In this episode, Jack is joined by our friend Mark Eckert, a producer, drummer, and the owner of music licensing company THATPITCH! We unpack the history of the music business and sync, how Mark started THATPITCH to fill a void in the industry, the evolution of sync licensing, and what Indies need to know to gain a competitive advantage in sync.

On this episode of Creative Juice, Corrin and Jack zoom out and peel back the layers to talk about marketing your music at the highest level. We touch on the differences between direct response marketing and Madison Ave brand awareness marketing, how the music industry traditionally operates, and how musicians can tie these two marketing ideologies together in 2021!

In this special episode of Creative Juice, Corrin and Jack take a break from talking marketing to discuss team building, tough conversations, and working with difficult people! From bands and solo artists to managers, producers, and label teams, dig into one of the less commonly discussed topics in the music biz: working through disagreements!

In the first Creative Juice episode of 2021, Corrin and Jack run down the process of backplanning your music marketing from epic goals, overall marketing campaign KPIs, and ad campaign objectives! You'll learn how we break down objectives for artists of all sizes for album releases, recurring single drops, and everything in between.

In this episode, Corrin and Jack unravel their predictions and guesstimates on what's come in 2021! From experiential marketing and livestreams, to AI, VR, TikTok, and the reopening of the touring industry, there's a lot of ground to cover!

So in our second hot seat round on Creative Juice, Corrin and Jack dive into another round of Indies' questions about all things music marketing! Tune in to hear a few burning questions unpacked and answered!