Creator Upload

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Everything You Need To Know About The Creator Economy Hosted by Lauren Schnipper and Josh Cohen

  1. 4 days ago

    The Next Era of the Creator Economy (feat. Jamie Gutfreund)

    Today, Lauren and guest co-host Jamie Gutfreund break down how Hollywood creator agencies are battling Madison Avenue for brand budgets. Plus, they dive into Instagram paying YouTubers up to $500K for long-form content, Netflix poaching top creator talent like Druski, and a groundbreaking new California law protecting the children of family vloggers. What you’ll learn: -- How 64% of adults and 77% of Gen Z are now getting their news directly from social media. -- Why the transition from "Creator 1.0" to "Creator 3.0" changes how brands spend their media dollars. -- The real reason Netflix and Tubi are aggressively pursuing YouTube stars. -- Why the new California Senate Bill 1247 gives child influencers the right to demand the removal of their footage. 00:00 Welcome Jamie Gutfreund 00:55 Social Media & Election News 02:15 Independent Journalism on Social 05:47 The AI Problem in Schools 07:38 Hollywood vs. Madison Avenue 09:30 Shifting Brand Budgets to Creators 12:07 The Evolution to Creator 3.0 15:56 Netflix Poaching YouTube Creators 19:32 Instagram’s $500K Long-Form Deals 23:09 Have We Reached Peak Content? 29:25 New Law Protects Family Vloggers' Kids 32:23 Uploads & Downloads Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

  2. 30 Oct

    The New Era of Creator-Led Television (feat. Rich Bloom, Tubi EVP & GM of Creator Programs)

    Can short-form TikTok creators make the leap to Hollywood-style television? In this episode of Creator Upload, we sit down with Rich Bloom (GM of Creator Programs & EVP of Business Development at Tubi) to break down Tubi’s major partnership with TikTok to greenlight 10 creator-led original series. Rich reveals how Tubi is funding original shows, pairing TikTok talent with seasoned production companies, and letting creators maintain IP ownership and creative control. Also: we dissect Alphabet’s Q3 earnings, including YouTube hitting $11.2B in ad revenue and capturing nearly 16% of total U.S. TV viewing time. Plus: Instagram’s controversial rollout of 90-minute video uploads and the debate surrounding platform monetization. What you’ll learn: -- How Tubi and TikTok are greenlighting full-length creator shows -- Why IP ownership and creative freedom are crucial for streaming originals -- YouTube’s living room TV dominance over Netflix and streaming rivals -- The creator community's reaction to Instagram’s new 90-minute video format -- Plus: Andrew Yang’s Noble Mobile acquisition and MrBeast's new Mastercard pact 00:00 Alphabet Q3 Earnings & Living Room Viewing 03:19 YouTube Streaming Dominance vs. Netflix 07:10 Instagram Tests 90-Minute Video Uploads 09:40 The Debate Over Instagram Monetization 13:50 Platform Incentives: YouTube vs. Meta 20:00 Rich Bloom on Tubi’s TikTok Partnership 22:30 Funding, IP Ownership & Creative Control 24:10 Pairing Creators With Production Companies 26:20 Why TikTok Is Pushing Creators to TV 28:15 How Tubi Moves Fast Inside Fox 29:43 Upcoming Creator Series Slate 30:40 Noble Mobile Acquires SmartLess Mobile 33:58 MrBeast Inks Deal With Mastercard 37:15 Wrap Up & Outro Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

  3. 23 Oct

    One Giant Legislative Leap for Creatorkind (feat. Shira Lazar)

    Creators are finally being recognized as real businesses by the US government! Today we're joined by Shira Lazar, CEO of What's Trending and advocate with the Creators Guild of America. We explore the Small Business Administration's new guidance allowing creators to use NAICS code 5121 to apply for SBA loans and federal contracts. We also discussed leaked documents revealing The Wall Street Journal's strategic push into video and streaming media. What you’ll learn: -- How creators can now get access to small business loans and government contracts. -- The role of the Creators Guild of America in securing this historic SBA win. -- Why legacy media like the Wall Street Journal is actively hiring to expand its video presence. -- The alarming stats on how much non-educational YouTube content kids watch in school. 00:00 Intro & Top Stories 00:20 Kids Prefer YouTube Over TV 01:24 Unwell University & Creator Colleges 04:58 The YouTube in Schools Problem 10:09 Wall Street Journal's Video Pivot 19:55 Shira Lazar on SBA Classification 26:44 What SBA Recognition Unlocks 35:21 LinkedIn's New Creator Features 40:44 Netflix Buys Massive Twitch Event Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

  4. 17 Oct

    How to Move Mountains (of cash) for Creators, feat. Dhar Mann CEO Sean Atkins

    Traditional Hollywood is officially handing the reins to YouTube creators. In this episode, guest co-host Sean Atkins (CEO of Dhar Mann Studios) joins Josh to tell all about the Dhar Mann creator plan. Plus, they discuss Sony hiring former YouTube executive Fede Goldberg to run its legacy Screen Gems label, and Disney’s brand new wide-reaching partnership with Dude Perfect. What you’ll learn: -- Why Sony is pivoting Screen Gems toward creator-driven films and shorter development cycles -- How Dude Perfect fits perfectly into Disney’s multi-genre, family-friendly strategy and experiential footprint -- The details of Dhar Mann Studios' $100 million initiative to connect brands directly with creators -- The development of 'Creator City', a massive new 9-soundstage compound in Los Angeles -- Druski's reportedly upcoming hosting gig on Saturday Night Live Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

  5. 9 Oct

    Dhar Mann’s Disney-Sized Ambitions

    On the show today: we break down the latest news shaking up the industry, including Dhar Mann's massive $100 million pledge to bridge the gap between creators and brands. We also dive into his upcoming "Creator City" campus, discuss why creators are flocking to LinkedIn, and explore YouTube's controversial new "Channel Search" testing. 00:00 Introduction & Welcome to Creator Upload 00:17 Advertising Week in New York City 02:14 The Rise of LinkedIn Creators 05:45 Dhar Mann’s $100M Adweek Challenge 08:52 Announcing Creator City in Los Angeles 10:29 Brand Activations & Studio Spaces 14:10 YouTube’s New Creator Discovery Tab 18:31 Meta’s Action Against Exploitative Ads 24:13 Mark Rober’s $2.5M Google Investment 26:26 Episode Wrap-Up & Outro Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

    Dhar Mann’s Disney-Sized Ambitions

  6. 2 Oct

    Inside Our Private Sessions at VidSummit (here's what we learned)

    This week on Creator Upload, we recap our trip to Dallas for VidSummit, where we had our first proper live event! We share some of the insights we learned from within the creator industry, including a few we didn't expect. Then, we break down a pair of traditional media powerhouses stepping into creator-land, as Live Nation backs Creator Nation and WME launches Creator Labs. Plus, we discuss why the Academy Awards bringing the Oscars to YouTube is a massive shift for the future of global television. 00:00 Introduction & Losing Our Voices 00:57 Why We Love VidSummit 04:23 Our First Live Breakout Event 06:55 Insider Brand Deal Secrets 08:46 Reevaluating the Legacy of MCNs 12:12 Live Nation Backs Creator Nation 14:26 WME Unveils Creator Labs 16:39 Can Agents Build Creator Businesses? 21:49 The Oscars Come to YouTube Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

  7. 25 Sept

    We Went to Made On YouTube 2026 (everything you need to know)

    Josh returns from YouTube’s Made On 2026 event at Pier 57 in NYC with a firsthand look at all the major platform announcements. From custom homepage feeds and TV remote comments to new AI editing tools and voice protection DRM, we break down what these updates mean for viewers, creators, and advertisers. 00:00 Introduction & Made On Event History 04:28 Consumer Updates: TV Viewing Metrics, Posts & Comments 09:30 Micro Dramas & Custom Feeds 14:37 AI Shopping Search Capabilities 17:52 Creator AI Updates: Ask Studio & Dynamic Thumbnails 19:36 Video A/B Testing & Natural Language Editing 22:14 Voice Likeness Protection & DRM 23:41 Advertiser Updates & Brand Deal Metrics 25:25 MrBeast Book Sales Analysis 26:55 ScrollEd & The Future of Reading Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

    We Went to Made On YouTube 2026 (everything you need to know)

  8. 18 Sept

    VidCon and Cannes Lions are merging (and moving?)

    VidCon is officially teaming up with Cannes Lions and moving to Nashville, and Logan Paul just admitted to a $100 million mistake with his hydration brand, Prime. From the IAB Creator Fronts revealing a projected $44 billion industry spend by 2026 to a wild new AI scent marketing trend pitched at Brand Week, we cover the headlines you need to know. 00:00 Coming Up 00:20 Inside the IAB Creator Fronts 04:11 Fox Creator Studios and Mad Realities 06:04 A $44 Billion Creator Economy 08:15 Brand Week and Scent Marketing 13:19 Why Your Brand Needs a Scent 16:13 VidCon and Cannes Join Forces 21:13 VidCon is Moving to Nashville 30:02 Logan Paul's $100 Million Mistake 32:15 The Danger of Viral Creator Brands 37:28 Outro Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

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About

Everything You Need To Know About The Creator Economy Hosted by Lauren Schnipper and Josh Cohen

Information

  • Creator
    Tubefilter
  • Years Active
    2020 - 2026
  • Episodes
    319
  • Rating
    Explicit
  • Copyright
    © Tubefilter
  • Show Website
    Creator Upload

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