The Bigger Narrative

Andy Raskin
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A podcast about strategic narrative

  1. 10/06/2025

    Help Scout CEO Nick Francis

    Learn why Nick Francis bet everything on a new business model—and about the new strategic narrative he built to make sense of it for his team, his investors, and his customers. With my mom on a rare vacation, my sister steps in to take the intro call.

    23 min

  2. 06/03/2025

    Influ2 CEO Dmitri Lisitski

    Choosing the right enemy is critical for a great strategic narrative. Also, my mom proposes an tweak to Influ2's name.

    17 min

  3. 14/01/2025

    Tech Mahindra CEO Mohit Joshi

    A $6.5B services company adopts a new strategic narrative to convey differentiation in its market and guide employees. Also, my mom wants to get more personal.

    16 min

  4. 15/10/2024

    Elekta GM Anish Patankar

    How one of the world's largest medical device makers is using a new strategic narrative to differentiate its software offerings from those of its biggest competitor.

    18 min

  5. 06/02/2024

    Foxglove CEO Adrian Macneil

    Foxglove's "Goodbye prototypes, Hello production" narrative became a strategic North Star not only for selling, but also for how CEO Adrian Macneil's team fleshes out product roadmap.

    24 min

  6. 26/09/2023

    NorthOne CEO Eytan Bensoussan

    NorthOne started as an online bank for small businesses—it’s backed by top-tier VCs including Redpoint and Battery Ventures—but the vision from the beginning was to go beyond banking to add automation/intelligence around things billing, cash management—all the stuff big companies take for granted, but that small ones still struggle with. As Northone began rolling out those capabilities, however, CEO Eytan Bensoussan and his team struggled to describe what NorthOne was becoming—to customers, investors, and job candidates. So together we built a narrative around what NorthOne now calls “Connected Banking.” In this episode we dive into what that means and how Eytan and his team got there.

    30 min

  7. 13/06/2023

    OneTrust CEO Kabir Barday

    As OneTrust grew through acquisition, CEO Kabir Barday craved a new narrative to help buyers, investors, and employees make sense of what it was becoming. My mom likes that I showed up to my first call with Kabir sweaty from ultimate frisbee.

    19 min

  8. 12/05/2023

    Redox CEO Luke Bonney

    How Redox evolved from pitching what was essentially a technology brag to a strategic narrative about a change in the world that starts with its customers' customers. My mom even gets what Redox does, sort of.

    18 min
See All (30)

About

A podcast about strategic narrative

Information

  • Creator
    Andy Raskin
  • Years Active
    2020 - 2025
  • Episodes
    30
  • Rating
    Clean
  • Copyright
    © Andy Raskin
  • Show Website
    The Bigger Narrative