The College Essay Guy Podcast: A Practical Guide to College Admissions

Ethan Sawyer

Practical, up-to-date interviews with experts in college admissions, financial aid, personal statements, test prep and more. Ethan Sawyer (aka College Essay Guy), interviews deans of admission, financial aid experts, and veterans of the admissions field to extract, then distill their advice into practical steps for students and those guiding them through the process. From creating an awesome college list to appealing a financial aid letter, Ethan skips the general advice and gets right to the action items, all in an effort to bring more ease, joy and purpose into the college admissions process.

  1. 3 DAYS AGO

    Authoring Your Life: Why the Personal Statement Is About (Much) More Than Getting into College

    In today’s episode, I’m joined by my long-time colleague, and our Chief People Officer here at CEG, Sandy Longworth. Sandy has worked as a therapist, a researcher, college counselor — among other things — and has spent years studying the role that narrative storytelling plays in how teens develop their identities.  Important note: While Sandy trained as a therapist, and we do talk a lot about therapy in our conversation, I want to make clear that I do not hold that college counseling and essay coaching — or what we do at College Essay Guy — to be therapy. It isn’t. As college counselors and essay coaches — and I’m speaking about us as a profession here — we help students discover the skills, qualities, values, and interests they’ll bring to a college campus… and then express those parts of themselves in writing.  Having said that, when I was first introduced to Narrative Therapy in 2012, I was struck by how some of its techniques — like reframing, for instance, which involves finding alternate perspectives on a set of events, something sometimes called “re-storying” — overlap with some of the things that happen in essay coaching sessions… and that’s the territory Sandy and I explore in this conversation.   In this episode, Sandy and I get into:  How adolescence is a key time for identity development, how this process unfolds and why it’s so significant for personal statements What is narrative identity theory and how do our stories shape who we think we are and can be?  How can narrative therapy techniques help students develop and showcase these qualities? What are some narrative therapy exercises students can use to reflect on their experiences and write authentically? And more   Sandy Longworth is a proud first-generation college graduate of the University of Wisconsin-Madison who earned her M.S. in Marriage and Family Therapy from Seattle Pacific University, completed her doctoral coursework in Child and Family Studies from UW-Madison, and completed her School Counseling certificate at Northern Illinois University.  There’s a little more to her bio, but I’ll let her share that with you directly — hope you enjoy.    Play-by-Play: 3:05 – Sandy shares her background and some of her roles and identities  9:46 – Why is adolescence such a key time for identity development, and how does that connect to the personal statement?  12:20 – What role does narrative storytelling play in how students think about and develop their identities?  24:26 – How can narrative therapy techniques help students develop and showcase these qualities in their college application? 39:32 – What are some practical ways counselors and students can bring narrative therapy techniques into the personal statement process? 41:34 – Sandy leads Ethan through a narrative exercise 53:41 – Ethan and Sandy share impact and reflections 1:01:16 – How could narrative therapy ideas inform a montage-style essay? 1:10:10 – What does Sandy love about this work?  1:13:32 – What resources are available to learn more about narrative therapy? 1:16:15 – Closing thoughts    Resources: The Dulwich Centre The Values Exercise CEG's College Admission Nutrients (aka The Great College Application Test) College Essay Guy’s Personal Statement Resources College Essay Guy’s College Application Hub

    1h 17m

  2. 16 SEPT

    Rethinking “Best” Colleges: Tools, Tips, and Mindset Shifts for a Better College List with Jay McCann and Dr. Steven Antonoff, Co-Authors of The College Finder

    Hi friends, and welcome back to the podcast. In today’s episode, I’m joined by two special guests: Dr. Steven Antonoff and Jay McCann, co-authors of the newly updated 5th edition of The College Finder: Your comprehensive guide to finding colleges that fit YOUR unique path. In this conversation, we dig into some of the biggest questions students and families face in the college search today, including: What—if anything—are rankings good for in 2025? Beyond starting salaries, which outcome metrics actually indicate value? What’s a responsible way for students to use AI in the search phase—and what should they avoid? How do you plan a high-yield campus visit (or a virtual substitute) that actually informs fit? What’s the most productive role for parents at each stage of the process? Jay McCann is co-author of The College Finder, now in its fifth edition since Steve’s original publication in 1993. He earned his graduate degree at San Diego State University, where he was part of the Native American Scholars and Collaborators grant, focusing on education and community engagement. Jay began his counseling career in Denver Public Schools, where he served as department chair, before moving to Valor Christian High School and now The Westminster Schools in Atlanta. He is also the founder of Future to Find College Consulting, and he lives in Atlanta with his wife, Erin, and their three young children. Dr. Steven Antonoff has more than 30 years of experience in higher education. He is the author of College Match and The College Finder, both highly regarded resources for students and counselors. Steve holds a PhD in Human Communication Studies, an MA in Education from the University of Denver, and a BS in Psychology from Colorado State University. He is the former Dean of Admission & Financial Aid, Executive Director of Admissions & Student Affairs, and Dean of Students at the University of Denver. A founding chair of the American Institute for Certified Educational Planners, he helped launch the first certification program, training initiatives, and textbook for IECs. His work supports low-income and first-generation students through IB programs, Denver’s Latino Association, and College Summit. He is the recipient of IECA’s Professional Achievement Award, now named in his honor.  We hope you enjoy!   Play-by-Play:  4:37 – What do students need to understand about themselves before they start their college search?  5:45 – What are some common gaps between what students say they want and the schools they choose? 7:37 – How much time should students spend reflecting on what they want in a college? 11:23 – What, if anything, are rankings good for in 2025? 15:42 – Beyond starting salaries, which outcome metrics actually indicate value? 19:15 – How can students evaluate the strength of a specific program at a college? 22:49 – How can students get a real sense of campus culture? 27:12 – How should students (and counselors) categorize colleges when building a list? 32:44 – How many colleges should students apply to? 33:53 – What’s a responsible way for students to use AI in the search phase—and what should they avoid? 38:14 – How should students and families think about Early Action and Early Decision? 42:34 – What’s the most productive role for parents in this process? 45:46 – What’s one action step seniors should take before applying? 48:12 – What are a few must-have resources for the college search and application process?     Resources:   Books, Guides, and Tools The College Finder 3 Step Guide to Choosing a College That's Right for You Fiske Guide to Colleges SchoolBuff (Dr. Antonoff’s website) Future to Find (Jay’s website)   College Research Platforms College Navigator  CampusReel  CampusTours  College Scorecard Net Price Calculator Center   Reflection + College Planning Roles and Identities Exercise (with Counselor Notes) How to Decide Whether to Apply Early Action (EA) or Early Decision (ED) Challenge Success (Stanford) Making Caring Common (Harvard)  CEG Podcast Episode 503 with Trisha Ross Anderson (Making Caring Common)  College Essay Guy’s Personal Statement Resources College Essay Guy’s College Application Hub

    52 min

  3. 3 SEPT

    614: 13 Mistakes High School Students Make When Creating Their College List

    Welcome back to the podcast. It’s September, which means many students are building the list of colleges they’re applying to. Today I’m joined by New York Times Bestselling Author, Harlan Cohen, who walks us through his 13 most common mistakes students make when they’re creating their college list.  We cover, among other things:  The importance of shifting from what “they” want… to what you want The problem with rankings  The importance of doing “future math”  Why treating college as a one-year experiment can lower the stakes And more Harlan Cohen is the New York Times bestselling author of The Naked Roommate: And 107 Other Issues You Might Run Into In College and six other titles (over 1 million copies in print). His social media accounts have over 1.5 million followers and he hosts a popular podcast. He is the founder of Best First Year, a college success coaching program for students and parents. Harlan lives in Chicago, Illinois with his wife and three children. Harlan also has a wonderful college readiness and success program called Best First Year. His coaching guides parents and students from college search all the way through the first year on campus. You can use code CEG for a nice little discount.  We hope you enjoy.   Play-by-Play: 3:12 – Understanding the importance of college choices 5:54 – Mistake #1: Focus on being wanted 12:12 – Mistake #2: Start with rankings 16:45 – Mistake #3: Let scarcity and fear guide you. 19:56 – Mistake #4: Make this about the rest of your life. 23: 11 – Mistake #5: Don’t have a plan (SEPFA). 27:21 – Mistake #6: Expect instant access to clubs and activities. 34:01 – Mistake #7: Don’t look for merit aid and financial aid. 38:21 – Mistake #8: Don’t do future math. 41:26 – Mistake #9: Don’t talk to current students on campus. 44:02 – Mistake #10: Want to impress friends and family. 46:06 – Mistake #11: Don’t visit at the best time. 47:01 – Mistake #12: Follow friends and significant others to campus. 47:54 – Mistake #13: Assume everyone graduates (nope). 54:38 – What does Harlan hope students and families will keep in mind as they go through this process?  Resources: Harlan Cohen’s Best First Year (enter the code “CEG” for a discount) CEG Podcast Episode 207: 17 Things to Do Before Going to College CEG Podcast Episode 109: How to Figure Out Which School is Right for You CEG Podcast Episode 121: Which Schools Are the Most Generous With Financial Aid? (US Version) Murphyjitsu: an Inner Simulator algorithm College Essay Guy’s Personal Statement Resources College Essay Guy’s College Application Hub

    56 min

  4. 19 AUG

    Inside the Application (Part 6): Making the Decision with Cassidy, Class of 2025

    Hi friends, and welcome back to the podcast. This one’s going to be short—and honestly, it’s an episode I didn’t think I was going to record. Why? Well, if you’ve been following along with Cassidy’s journey over the past year, you know we’ve covered a lot: from brainstorming her personal statement, to revising her supplements, to weighing her college acceptances. And when we wrapped Part 5, I figured we could leave it there. I thought it might be enough to know she had some great options. Silly me. You wrote in. You wanted to know: Where did she end up? So here we are: the final chapter (well, really the beginning) of Cassidy’s college journey. In this quick update, Cassidy shares where she’s heading this fall, why she chose it, and how she’s getting ready for this next step. Huge thanks to Cassidy for letting us in on the process.  I hope you enjoy.   Play-by-Play 1:45 – How has Cassidy been spending the summer and preparing for college?  2:36 – Cassidy shares which school she will be attending this Fall 4:03 – What factors influenced Cassidy’s final decision? 7:37 – What advice would Cassidy share with students and families going through this process? 8:43 – Closing thoughts    Resources: How to choose which college to attend: Key factors to consider College Essay Guy’s Personal Statement Resources College Essay Guy’s College Application Hub

    10 min

  5. 5 AUG

    Admission Nutrients (Part 6 of 6: Intellectual Curiosity): Important Ingredients for a Well-Balanced College Admission Process—And Life with Hillary Dickman

    Welcome back to the podcast! This is our sixth and final chapter of our series on admission nutrients — qualities that can make for a healthier, more meaningful college admission process… and life. In case you missed it, we started with collaboration, with Raissa Diamante (Director of admission from Harvey-Mudd College), then I sat down with Deanna Dixon, (Dean of Admission at Smith College) to talk about leadership, then Tom met with Dysean Alexander (Assistant Director for West Coast Admission at Lafayette College) to talk about consistent engagement and Nathan Faust (Loyola Marymount University) to talk about service to others. Today we conclude the series by talking about intellectual curiosity with Hillary Dickman from Colorado College. In our conversation, Hillary and I cover a lot of ground, including:  What is intellectual curiosity in the context of the college admission process? Where does intellectual curiosity show up in a student’s application? Why is it important in the admissions process at Colorado College and how does their approach to identifying intellectual curiosity differs from other liberal arts colleges? What is Colorado College’s latest supplemental essay prompt? Advice for both students and parents as they navigate this process And more!  Hillary Dickman is originally from the San Francisco Bay Area and holds a Bachelor’s and a Master’s degree in Speech Communication from Miami University in Oxford, Ohio. She began her career in higher education teaching public speaking, interpersonal communication, and intercultural communication at the University of Cincinnati and the University of Colorado at Colorado Springs. Since 2021, she’s been part of the admission team at Colorado College, where she’s worked on scholarship programs, the counselor advisory board, and now focuses on print and email marketing. She’s also navigated the college admission process as a parent — her older child is a recent graduate of Wellesley College, and her younger one is a student at Colorado College. I hope you enjoy this conversation. I certainly did.     Play-by-Play: 3:09 – What do college admission counselors do during the summer?  4:55 – What are some of the roles that Hillary plays at Colorado College?  8:56 – What makes Colorado College a unique school? 10:39 – What is intellectual curiosity in the context of the college admission process? 17:43 – Where does intellectual curiosity show up in a student’s application? 22:29 – What are some examples of intellectual curiosity from over the years?  32:29 – What do students or parents misunderstand about intellectual curiosity? 40:01 – Why is intellectual curiosity important at Colorado College?  48:22 – What is Colorado College’s latest supplemental essay prompt? 57:10 – What if the thing I’m curious about has nothing to do with my major? 1:00:18 – What advice does Hillary give to students for writing their personal statement? 1:04:03 – How long does Hillary spend reading an essay and the application as a whole? 1:09:54 – How does Hillary recommend students get started with the writing process? 1:13:58 – What are Hillary’s thoughts on using ChatGPT in the application process? 1:18:16 – What is demonstrated interest and why is it important to Colorado College?  1:24:00 – What does Hillary hope that students and parents will keep in mind throughout this process?    Resources: College Partnerships with CEG Mihaly Csikszentmihalyi: Flow, the secret to happiness (TED) CEG Podcast Episode 506: Demonstrated Interest: What Is it, Why Is it Important, and How Do You Show it? with Dean of Enrollment Christine Bowman What is Demonstrated Interest? A Practical How-To Guide College Essay Guy’s Personal Statement Resources College Essay Guy’s College Application Hub

    1h 27m

  6. 22 JUL

    611: Admission Nutrients (Part 5 of 6: Service to Others / Community Impact): Important Ingredients for a Well-Balanced College Admission Process—And Life with Nathan Faust

    In Episode 5 of our series on Admission Nutrients, Tom Campbell is joined by Nathan Faust, Admission Counselor at Loyola Marymount University, to talk about Service to Others / Community Impact. In their conversation, they get into:  Why service to others and community impact is a valuable nutrient to fold into your high school experience—and life Tips on communicating your service and community-impact initiatives to admissions officers Examples of how this nutrient may overlap with the others Advice for counselors on how to explain the value of this nutrient to students and families And more! Nathan Faust is a graduate of Loyola Marymount University where he earned both his B.A. (2019) and M.A. (2023) in English. After brief stints in finance and sports management, he joined the admission team in 2021 as a regional recruiter in the Pacific Northwest, where he works with students from Oregon and Washington. Nathan is passionate about educational opportunity, enjoys connecting with students, and values demystifying the admission process.  In his free time, Nathan enjoys creative writing, the highs and lows of cheering for the Portland Trail Blazers, camping in mosquito-less places, and spending time with friends also in mosquito-less places. We hope you enjoy.   Play-by-Play: 4:40 – Why is service to others important at Loyola Marymount University (LMU)?  6:36 – How does LMU view service hours differently and why?   16:55 – How does service to others impact wellbeing?  23:56 – How can students best communicate their service work on their application?  29:40 – How can students weave in service to others in the personal statement?  33:45 – Where else does service to others show up in the application? 41:03 –  FAQs about service to others 41:43 – What if I want to talk about my mission trip? 43:30 – What if I quit my service endeavor? 43:47 – What if my service program was discontinued? 44:42 – How do I know what really counts as service? 45:34 – What if I didn’t really take anything away from this service opportunity? 47:10 – Closing thoughts and advice for students   Resources: Why Giving Is Good for Your Health (Resident Psychologist Susan Albers, Cleveland Clinic, 2022, ) Why I changed my mind about volunteering (Rachel Cohen, Vox, 2024, ) Workplace Wellness Programs Why Meaningful, Long-Term Volunteer Opportunities Are The Key To Engaging Your Top Talent (William Aruda, Forbes, 2022) How to Use the Common App Additional Information section and Challenges and Circumstances section: Guide + Examples College Essay Guy’s Personal Statement Resources College Essay Guy’s College Application Hub

    50 min

  7. 8 JUL

    Admission Nutrients (Part 4 of 6: Consistent Engagement): Important Ingredients for a Well-Balanced College Admission Process—And Life with Dysean Alexander

    In Episode 4 of our series on Admission Nutrients, Tom Campbell is joined by Dysean Alexander, Assistant Director for West Coast Admission at Lafayette College, to discuss Consistent Engagement. In their conversation, they get into:  Why consistent engagement is a valuable nutrient to fold into your high school experience How it’s talked about in an admissions office, and how admission readers like Dysean (and his team at Lafayette) measure it Tips on “translating” your own examples of consistent engagement to an admission officer audience Advice for counselors on how to explain the value of this nutrient to students and families And more! Counselor by day and stand-up comedian by night, Dysean Alexander is a first-generation college graduate of Ursinus College (PA) where he earned a BA in Media & Communications while being an all-conference football player. After his first year as a college admission counselor (Albright College), he served as the Assistant Director For Middle School Enrollment at Moravian Academy (PA), allowing him to gain additional knowledge on high-level high school curriculum and communities. After 6 years working at Lafayette College, he has been able to work with Army ROTC recruitment and POSSE selection, and has covered territories all over the globe, domestically spanning from Long Island, NY to Southern California, where he now serves as Assistant Director Of West Coast Admissions.   Play-by-Play:  2:39 – Welcome and introductions  7:12 – Where does consistent engagement show up in an application?  10:09 – How do institutional priorities impact admission?   19:19 – What does consistent engagement say about the student to an admission reader? 25:50 – How can students brainstorm and prioritize which activities to show on the application? 36:30 – What is the balance of quality over quantity when it comes to activities? 45:05 – FAQs about consistent engagement 45:28 – What if I decide to change activities midway through high school?  52:23 – What if I had to stop my activity? 53:49 – What if I transferred schools and didn’t have time to engage consistently? 57:49 – What are some tips for counselors and educators in this process? 1:07:06 – Closing thoughts   Resources: College Essay Guy's BEABIES Exercise (Public) College Essay Guy’s Personal Statement Resources College Essay Guy’s College Application Hub

    1h 8m

  8. 24 JUN

    Admission Nutrients (Part 3 of 6: Leadership): Important Ingredients for a Well-Balanced College Admission Process—And Life

    In Episode 3 of our series on Admission Nutrients, Ethan is joined by Deanna Dixon, the Dean of Admission at Smith College, to dive into leadership and initiative. In their conversation, they get into:  What are a few of the qualities Smith College looks for?  How does their supplemental essay point to their institutional priorities and what they’re looking for in an applicant? Why are leadership and initiative important from Smith’s perspective?  What does she think about ChatGPT? When it comes to equity and leveling the playing field, how does she believe the profession is doing? Advice for students and families going through this process And more!   Deanna Dixon has worked in college admission since 2006 and currently serves as Dean of Admission at Smith College.  As a graduate of a women’s college, she has maintained a deep commitment to women's education and college attainment for marginalized students in general.  A parent of a college senior, Deanna appreciates the dedication of college counselors and the shared partnership of matching students to the best school for them. Deanna has a bachelor’s degree from Smith College and a master’s degree in business administration from The Olin School of Business at Washington University in St. Louis. We hope you enjoy our conversation.    Play-by-Play: 2:09 – Welcome and introductions 2:37 – What are some roles that Deanna plays as Dean of Admission at Smith?  4:59 – What does life look like behind the scenes at Smith? 8:10 – What is yield and why is it important to colleges? 10:01 – What are some of the “positive character attributes” that Smith is looking for? 14:05 – Where do these attributes show up in an application?  17:07 – How does Smith’s supplemental essay point to their institutional priorities? 22:54 – Why are leadership and initiative important from Smith’s perspective?  24:30 – What are some interesting or unconventional examples of students taking initiative or leadership at the high school level? 27:46 – Where does leadership show up on campus at Smith?  31:06 – How have personal statement topics shifted over the years? 36:39 – What’s one of Deanna’s favorite essays she has read? 38:50 – What does Deanna think about ChatGPT? 44:13 – When it comes to equity and leveling the playing field, how does Deanna believe the profession is doing? 49:09 – Advice for students and families going through this process 51:45 – Closing thoughts  Resources: Tony Jack’s Class Dismissed  3 Step Guide to Choosing a College That's Right for You College Essay Guy’s Personal Statement Resources College Essay Guy’s College Application Hub

    55 min
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About

Practical, up-to-date interviews with experts in college admissions, financial aid, personal statements, test prep and more. Ethan Sawyer (aka College Essay Guy), interviews deans of admission, financial aid experts, and veterans of the admissions field to extract, then distill their advice into practical steps for students and those guiding them through the process. From creating an awesome college list to appealing a financial aid letter, Ethan skips the general advice and gets right to the action items, all in an effort to bring more ease, joy and purpose into the college admissions process.

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