The Point of Attachment

UTA Brand Studio

The Point of Attachment is a podcast series developed and produced by UTA Brand Studio. It focuses on the insights and strategies that draw people to brands through the lens of culture, design and storytelling. Hosted by studio chief Larry Vincent, each episode is a field expedition in 20 minutes or less, designed to answer a central question that is relevant to modern brand managers.

  1. UTA Presents The Findings Report -- DoGooders

    24/09/2018

    UTA Presents The Findings Report -- DoGooders

    Many brands are tying themselves to charitable causes in order to win consumer affection, but is it a good business strategy? Author Anne Bahr Thompson and USC marketing professor Adlai Wertman provide insights and answers.

    31 min
  2. UTA Presents The Findings Report -- Generations, Part 2

    16/09/2018

    UTA Presents The Findings Report -- Generations, Part 2

    A Millennial and an Xer walk into a room. When they leave, we get a podcast. Listen to the second installment of our two-part series on American generations, featuring an interview with bestselling author Neil Howe.

    34 min
  3. UTA Presents The Findings Report -- Generations, Part 1

    16/09/2018

    UTA Presents The Findings Report -- Generations, Part 1

    Amidst all the noise about Millennials, Xers and Boomers there's a real theory about generations and their power over business. Bestselling author Neil Howe explains it all for us on the latest podcast.

    34 min
  4. UTA Presents The Findings Report --The Pitch

    09/09/2018

    UTA Presents The Findings Report --The Pitch

    When you're making a pitch, your target knows a lot about your tactics. It's called persuasion knowledge. We interview bestselling author Paul Smith, and researchers Kent Grayson and Mathew Isaac for tips on how to wrangle it and make it work to your advantage.

    33 min
  5. UTA Presents The Findings Report - #04 Sounds Appealing

    02/09/2018

    UTA Presents The Findings Report - #04 Sounds Appealing

    Sounds is the forgotten spice. In this episode we delve into the way that sound affects perceptions of brands and product experiences. Guests Maxime Goulet, Michael Lowe and Charles Spence provide useful examples.

    33 min
  6. UTA Presents The Findings Report -- Femvertising

    26/08/2018

    UTA Presents The Findings Report -- Femvertising

    Feminism is making a come-back and marketers have latched on. But do female-forward campaigns achieve their goals? In this episode of the podcast we interview Heather LeFevre, Linda Ong, and Shelley Zalis for answers.

    35 min
  7. UTA Presents The Findings Report - Blame it on the Clown

    19/08/2018

    UTA Presents The Findings Report - Blame it on the Clown

    Most marketers shy away from horror experiences because they worry it will be too controversial for their brand. But there's a strong case to be made for the power of fright. In this podcast, we interview filmmaker Matt Kaplan and researcher Lea Dunn to explore the ways that fear can be used by brands to forge a bond with their customers.

    29 min
  8. UTA Presents The Findings Report - Fyre Danger

    13/08/2018

    UTA Presents The Findings Report - Fyre Danger

    The Fyre Festival was one of the biggest trainwrecks of 2017. But aside from being social media catnip, it also offered a case study on the growing power of social media, influencers and our daily life online. Filmmaker Nicco Quiñones joins us to discuss UNDER THE INFLUENCE, his upcoming documentary about the event, and culture analyst Linda Ong provides useful insight on what it all means for marketers.

    30 min
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About

The Point of Attachment is a podcast series developed and produced by UTA Brand Studio. It focuses on the insights and strategies that draw people to brands through the lens of culture, design and storytelling. Hosted by studio chief Larry Vincent, each episode is a field expedition in 20 minutes or less, designed to answer a central question that is relevant to modern brand managers.

Information

  • Creator
    UTA Brand Studio
  • Years Active
    2014 - 2018
  • Episodes
    16
  • Rating
    Clean
  • Copyright
    © 2014 UTA Brand Studio
  • Show Website
    The Point of Attachment