TheAngryMoneyPod Josemaria Agulanna and Adebisi Borokinni

In this conversation, Adebisi Borokinni and Olugbeminiyi Idowu discuss the importance of PR for startups and how to create a compelling PR story. They emphasize the need for clarity, consistency, and strategic communication to shape the perspective of an entity. They also highlight startups' common mistakes in telling their stories, such as lack of clarity and inadequate communication during crises.



Chapters

00:00 Introduction and Excitement

14:15 Creating a Compelling PR Story

33:54 Effective Communication During Crises

45:40 Navigating Crisis Communication

53:38 Embracing Failure and Hard Work



Resources:

Twitter/X - https://twitter.com/mr_bemi

LinkedIn - https://www.linkedin.com/in/olugbeminiyi-idowu-1019a3

Instagram - https://www.instagram.com/mrbemi/

 

Talking Drum

Twitter/X - https://twitter.com/TalkingDrumComm

LinkedIn - https://uk.linkedin.com/company/talkingdrumcomm

Instagram - https://www.instagram.com/talkingdrumcomm/



Socials of Host

Adebisi Borokinni

Linkedin:https://www.linkedin.com/in/adebisi-borokinni/

Twitter:https://twitter.com/Just_Adebisi



Josemaria Agulanna

Linkedin: https://www.linkedin.com/in/josemaria-agulanna/

Twitter:https://twitter.com/agulannajose

Summary

Roger Norton shares his background and experiences in product development and entrepreneurship. He emphasizes the importance of playing big games and taking risks to succeed. Norton also discusses generating ideas and finding meaningful problems to solve.

He advises focusing on solving problems rather than being solution-focused. Additionally, he provides insights on validating ideas and prioritizing features in a minimum viable product (MVP) and so much more.



Chapters

00:00 Introduction and Background

04:55 Generating Ideas and Solving Problems

09:27 Validating and Choosing the Right Problem to Solve

12:28 Finding the Right Problem and Market Research

17:14 Building and Launching the Minimum Viable Product (MVP)

27:43 Collecting and Incorporating Customer Feedback

34:00 Launching and Continuous Improvement

43:10 Building a Product for Non-Technical Founders

46:12 Differentiating Between Startups and Small Businesses

53:29 Insights from Building Businesses from the Ground Up

53:43 Favorite Music and Books

55:54 Hobbies and Free Time



Resources:

Website : www.rogernorton.net

Twitter (X) : www.twitter.com/rogernort

Linkedin : www.linkedin.com/in/rogernort

Blog : www.rogernort.medium.com

Book: www.leanpub.com/starthere



Socials of Host

Adebisi Borokinni

Linkedin:https://www.linkedin.com/in/adebisi-borokinni/

Twitter:https://twitter.com/Just_Adebisi



Josemaria Agulanna

Linkedin:https://www.linkedin.com/in/josemaria-agulanna/

Twitter:https://twitter.com/agulannajose

Summary:Kehinde Ogundare, the country manager for Zoho Nigeria, discusses the complex business environment in Nigeria, highlighting issues like currency fluctuations and infrastructure deficiencies while praising the youthful workforce's potential. He emphasizes the importance of understanding local market nuances and the role of technology in business, particularly through Zoho's commitment to localization, value, and security. Ogundare showcases how Zoho's suite of tools supports various business functions, from marketing to HR, and stresses the need for digital marketing and data analytics. The conversation also covers the transformative impact of AI, automation, and IoT on business efficiency and competitiveness. Finally, Ogundare offers strategic insights on navigating the Nigerian market, emphasizing continuous learning and adaptation.



Chapters

00:00 Introduction and Personal Questions

05:39 Challenges and Opportunities in the Nigerian Market

11:41 Scaling in Other African Countries

14:37 Key Trends in the B2B Landscape

27:27 Zoho's Products for Business Upscaling

36:41 Understanding Marketing and Social Media Engagement

37:38 Zoho Campaigns and Zoho Social for Marketing

38:40 Zoho Sales IQ for Live Chats

39:35 Zoho Books for Finance and Inventory Management

40:04 Zoho People for Human Resource Management

40:59 Zoho Mail and Zoho Workplace for Productivity

41:52 Success Stories and Testimonials

46:02 The Future of Innovation and Technology

49:21 Artificial Intelligence and the Internet of Things

52:48 The Impact of Technology on Quality of Life

59:55 Key Advice for Scaling a Business



Where to find us and follow us:

Guest:

Kehinde:https://twitter.com/dkennyjobby

Host:

Josemaria: https://twitter.com/agulannajose

Adebisi:https://twitter.com/Just_Adebisi

Twitter:https://twitter.com/angrymoneypod

Instagram:https://www.instagram.com/theangrymoneypod/

Spotify playlist:https://open.spotify.com/playlist/2CQ1lwyr6FqSesLwmcsDJl?si=3647f94959a94b30

Summary:

In this episode, the Jam and Adebisi, Welcome a special guest, Chikodi, the founder of Salad Africa. They discuss the challenges and importance of building a network as founders. Chikodi shares tips for effective networking, including being intentional, adding value, and listening to others. He emphasizes the need to show up and prioritize networking, even when it may not be convenient.



The co-hosts also highlight the significance of being authentic and sharing personal stories to connect with others. Overall, the conversation emphasizes the value of building genuine relationships and their impact on personal and professional success. In this episode, Mr Salad shares valuable insights on building relationships, nurturing networks, and making thoughtful decisions when it comes to showing up or sending gifts.



He also provides advice for founders applying to accelerators and emphasizes the importance of problem conviction, a strong support system, and building with people you genuinely like.



Social Media

Guest: Mr Salad: https://twitter.com/chikodiukaiwe

Host: https://twitter.com/agulannajose & https://twitter.com/just_adebisi



Sponsor of the Podcast:

Salad Africa:https://www.saladafrica.com/:

Salad Africa is a financial technology company building infrastructure for African SMEs. Salad seamlessly integrates payroll, credit, and employee benefits, streamlining operations for businesses across Africa.

In this episode is all about working in a startup and what it takes to build a business.

Amazing Conversation between Josemaria Agulanna and Adebisi Borokinni. In this episode they talk about New Year’s Resolutions, Talk about the Current Fuel Scarcity, The Yearly Strike by ASUU and if Universities should be Privatized. To follow us social media- Instagram; https://instagram.com/theangrymoneyshow?utm_medium=copy_link. Twitter; https://twitter.com/angrymoneyshow?s=21