The Marketing Matrix

Lisanne Murphy
  • 5.0 (1)
  • ENTREPRENEURSHIP
  • UPDATED TWICE WEEKLY

Are you an online entrepreneur, wading through the bottomless sea of experts and amateurs dishing out large servings of (mis)information. Knowing what will actually make a difference in your business and how to implement the gems requires more time than any of us has! Join Lisanne Murphy, social media agency owner and secret tactic adventurer, as she uncovers the best entrepreneurial minds to demystify the nitty-gritty marketing secrets that make all the difference in actual businesses. These strategies deliver the perfect cocktail of behavioral science and street smarts that are changing the landscape of dream customer definition, message crafting, offer creation, Dream 100 activity, content creation, sales conversion, and traffic profitability. Listen in as she puts these tactical and tangible tools to the test in her own agency and pulls back the curtain to reveal the path to becoming an online legend.

  1. Transforming Business Through Purpose-Driven Leadership with Wayland Lum TMM : 112

    19 HR AGO

    Transforming Business Through Purpose-Driven Leadership with Wayland Lum TMM : 112

    In this episode of the Marketing Matrix, Lisanne Murphy interviews Wayland K. Lum, founder and CEO of Copperbox, a leadership advisory firm. They discuss the importance of aligning leadership with core purpose, the role of AI in leadership development, and Copperbox's approach to empowering executives in private equity firms. Wayland shares insights on the challenges leaders face and the importance of human connection in leadership. Keywords leadership, AI, private equity, Copperbox, human connection   Takeaways Align leadership with core purpose for unstoppable growth.AI technologies create sustainable revenue and growth.Copperbox empowers CEOs and executive teams.Human-centered leadership is purpose-driven and nature-grounded.Leaders should stretch beyond titles to evolve.Copperbox partners with private equity for leadership enhancement.AI helps define critical paths for executive development.Human connection remains vital in leadership roles.Copperbox focuses on relationship-building in marketing.Wayland emphasizes the social responsibility of leadership.  Chapters 00:00:02 Introduction to Lumina Growth Lab00:00:56 Meet Wayland K. Lum00:01:41 Copperbox's Leadership Philosophy00:02:55 Challenges in Leadership Development00:09:30 Wayland's Personal Journey00:15:46 AI in Leadership Development00:29:12 Copperbox's Marketing Strategy Connect with Wyland: www.copperbox.co / https://www.linkedin.com/in/wayland-k-lum/  https://www.linkedin.com/company/copperbox-leadership-advisory/?viewAsMember=true THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST  For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.  ✅ IF WE WORK TOGETHER, YOU’LL GAIN: ➤ The capability to rapidly scale with systems. ➤ An increase in sales and revenue within the first 90 days of working together. ➤ A 12-month execution plan that accumulates free cash flow. ➤ The ability to stop wasting money on sales and marketing initiatives that don’t work ✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level. ✅ WHAT’S NEEDED TO WORK TOGETHER: ➤ Have satisfied customers and a proven track record. ➤ Established product-market-fit ➤ Have the capacity to handle increased business. ➤ Are open to following our proven frameworks and strategies. ✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started. 👉 https://calendly.com/lisanne-2/discovery-call-growth-partner You can also follow Lisanne on the socials: Instagram: https://www.instagram.com/lisannemurphyhq/ Facebook: https://www.facebook.com/lisanne.murphy.3 LinkedIn: https://www.linkedin.com/in/lisanne-murphy/ See you next week on The Marketing Matrix!

    34 min
  2. Turning Life’s Limits into Business Innovation with Jolly Nanda TMM : 111

    23 SEPT

    Turning Life’s Limits into Business Innovation with Jolly Nanda TMM : 111

    Summary Lisanne Murphy welcomes Jolly Nanda, founder of Vicrity Management Consulting, for an insightful conversation on turning life’s toughest challenges into opportunities for growth. Jolly shares how her personal experience with misdiagnoses shaped her mission to create people-first business solutions that drive change. Together, they discuss the realities of startup life, why strategic planning and change management are essential, and how aligning business goals with human-centered leadership creates lasting impact. Whether you’re a startup founder, consultant, or business leader, this episode offers inspiration and actionable lessons to help you innovate through adversity and lead with purpose.   Keywords entrepreneurship, strategic planning, change management, startups, business growth   Takeaways Strategic planning is crucial for business success.Change management begins with people.Aligning business goals with people-focused strategies is key.Personal experiences can drive innovative solutions.Startups need to be agile and adaptable.Building the right team is essential for growth.Misdiagnoses can lead to new business opportunities.AI is transforming business landscapes.Networking and referrals are powerful tools.Empowering individuals leads to better health outcomes. Chapters 00:00:02 Introduction to Lumina Growth Lab00:00:57 Meet Jolly Nanda00:02:06 Jolly's Entrepreneurial Journey00:06:08 The Power of Change Management00:12:28 Innovative Solutions in Healthcare00:18:35 AI and Business Transformation00:26:32 Building the Right TeamConnect with Jolly :   Www.vikriti.com; www.altheia.com https://www.LinkedIn.con/company/vikriti/ Https://www.LinkedIn.com/company/altheia-inc/   THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST    For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.    ✅ IF WE WORK TOGETHER, YOU’LL GAIN: ➤ The capability to rapidly scale with systems. ➤ An increase in sales and revenue within the first 90 days of working together. ➤ A 12-month execution plan that accumulates free cash flow. ➤ The ability to stop wasting money on sales and marketing initiatives that don’t work   ✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.   ✅ WHAT’S NEEDED TO WORK TOGETHER: ➤ Have satisfied customers and a proven track record. ➤ Established product-market-fit ➤ Have the capacity to handle increased business. ➤ Are open to following our proven frameworks and strategies. ✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started. 👉 https://calendly.com/lisanne-2/discovery-call-growth-partner You can also follow Lisanne on the socials: Instagram: https://www.instagram.com/lisannemurphyhq/ Facebook: https://www.facebook.com/lisanne.murphy.3 LinkedIn: https://www.linkedin.com/in/lisanne-murphy/ See you next week on The Marketing Matrix!

    31 min
  3. Thriving in Business - Growth Strategies and Challenges with Paul Batz TMM:110

    16 SEPT

    Thriving in Business - Growth Strategies and Challenges with Paul Batz TMM:110

    In this episode, host Lisanne Murphy sits down with Paul Batz, leadership coach, author, and CEO of Good Leadership Enterprises. Together, they explore the values-driven principles behind good leadership and how leaders can thrive without sacrificing well-being. Paul shares his journey of building a business rooted in goodness, generosity, and purpose, and how these values can transform both organizations and individuals. Lissane and Paul also dive into the importance of team alignment, gratitude, and positivity as tools for sustainable success.   What you’ll learn in this episode: -The 7 Fs framework and how it supports balanced leadership. -Why leading with goodness creates stronger, healthier organizations. -How gratitude and generosity shift workplace culture. -Practical insights for aligning your team around shared values. -Why personal well-being is central to professional success.   Whether you’re a business owner, team leader, or aspiring changemaker, this conversation will leave you inspired to lead with courage and goodness. Links to Connect with Paul Batz:  https://goodleadership.com, https://www.linkedin.com/in/paulbatz/, https://www.linkedin.com/company/good-leadership-enterprises  THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.    ✅ IF WE WORK TOGETHER, YOU’LL GAIN: ➤ The capability to rapidly scale with systems. ➤ An increase in sales and revenue within the first 90 days of working together. ➤ A 12-month execution plan that accumulates free cash flow. ➤ The ability to stop wasting money on sales and marketing initiatives that don’t work   ✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.   ✅ WHAT’S NEEDED TO WORK TOGETHER: ➤ Have satisfied customers and a proven track record. ➤ Established product-market-fit ➤ Have the capacity to handle increased business. ➤ Are open to following our proven frameworks and strategies.   ✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started. 👉 https://calendly.com/lisanne-2/discovery-call-growth-partner You can also follow Lisanne on the socials: Instagram: https://www.instagram.com/lisannemurphyhq/ Facebook: https://www.facebook.com/lisanne.murphy.3 LinkedIn: https://www.linkedin.com/in/lisanne-murphy/ See you next week on The Marketing Matrix!

    35 min
  4. The Lie Women Still Believe About Power with Gloria Feldt TMM:109

    16 AUG

    The Lie Women Still Believe About Power with Gloria Feldt TMM:109

    Episode Description: Join host Lisanne Murphy as she sits down with Gloria Feldt, a trailblazer in gender equality and leadership. In this episode, Gloria shares her journey from a small-town upbringing to becoming the national president of Planned Parenthood and co-founding Take the Lead. Discover how Gloria's experiences shaped her mission to achieve gender parity in leadership and the innovative programs she developed to empower women across various sectors. Key Highlights: Gloria's personal journey and the epiphany that led her to advocate for women's rights. The founding of Take the Lead and its impact on women's leadership. Insights into the cultural biases affecting gender parity and how to overcome them. The role of AI in education and leadership training. Upcoming events and programs by Take the Lead. Connect with Gloria: Websites: http:www.TakeTheLeadWomen.com  http://www.thepowerupconference.com  LinkedIn: www.LinkedIn.In/GloriaFeldt  LinkedIn Business: www.LinkedIn.In/take-the-lead-women  Instagram, threads, Bluesky,: @takeleadwomen  Facebook, YouTube @taketheleadwomen  @GloriaFeldt everywhere except X and TikTok Hashtags: #WomenInLeadership #GenderEquality #TakeTheLead #Empowerment Call to Action: Listen to the full episode to explore how you can contribute to gender equality in your field. Don't forget to subscribe and leave a review!

    36 min
  5. BONUS: Tools for Conscious Creators with Mark Phillips

    29/01/2021 · BONUS

    BONUS: Tools for Conscious Creators with Mark Phillips

    If you’re looking to monetize your passion, you’ve got to think of the entire customer journey. Get a clear roadmap from the start when you’re creating content and things will make more sense to both you and your audience.   EPISODE LINKS: Website -  https://gmarkphillips.com/ YouTube - https://www.youtube.com/c/GMarkPhillips Social Media - everywhere (at) gmarkphillips THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST! To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolbox For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninja You can also follow Lisanne on the socials: Instagram: https://www.instagram.com/lisannemurphyhq/ Facebook: https://www.facebook.com/lisanne.murphy.3 See you next time on The Marketing Matrix!

    41 min
  6. BONUS: Mindset Coaching and Self-Care with Jennifer Loedhing

    28/01/2021 · BONUS

    BONUS: Mindset Coaching and Self-Care with Jennifer Loedhing

    Are you in the right mindset to show up every day as an entrepreneur and deliver your best work? In this bonus episode of the Marketing Matrix Podcast, mindset coach Jennifer Loehding shared how to perfect your morning routine, get in the right mindset to succeed, and get the most out of networking.  Episode Links: www.jenniferloehding.com https://www.instagram.com/jenniferloehding/ THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST! To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolbox For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninja You can also follow Lisanne on the socials: Instagram: https://www.instagram.com/lisannemurphyhq/ Facebook: https://www.facebook.com/lisanne.murphy.3 See you next week on The Marketing Matrix!

    44 min
  7. TMM108: Rapid Business Growth While Staying Authentic with Liz Benny

    27/01/2021

    TMM108: Rapid Business Growth While Staying Authentic with Liz Benny

    Marketers: are you including intuition and empathy in your strategy for growth? The secret to millions of dollars in revenue? It really comes down to caring. After listening, you’ll be able to evaluate where you are now so you know exactly what the next steps you need to take to grow your business to the next level. EPISODE LINKS: https://www.facebook.com/groups/TimeToKapow www.instagram.com/lizbenny https://www.facebook.com/LizBenny THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST! To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolbox For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninja You can also follow Lisanne on the socials: Instagram: https://www.instagram.com/lisannemurphyhq/ Facebook: https://www.facebook.com/lisanne.murphy.3 See you next week on The Marketing Matrix!

    56 min
  8. TMM107: Launching Loudly with Steve Larsen

    25/01/2021

    TMM107: Launching Loudly with Steve Larsen

    Want to know why your product launches are falling flat? Entrepreneurs: the answer is simple. You need to define your dream audience, build the products and provide the value ladder, and then launch. After listening, you’ll know what steps to take next to launch your next product. EPISODE LINKS: Stevejlarsen.com Instagram: @stevelarsenhq YouTube: https://www.youtube.com/c/SteveJLarsen https://www.facebook.com/stephenlarsen1 https://www.linkedin.com/in/larsenstephen/ THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST! To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolbox For more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninja You can also follow Lisanne on the socials: Instagram: https://www.instagram.com/lisannemurphyhq/ Facebook: https://www.facebook.com/lisanne.murphy.3 See you next time on The Marketing Matrix!

    1h 2m
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Are you an online entrepreneur, wading through the bottomless sea of experts and amateurs dishing out large servings of (mis)information. Knowing what will actually make a difference in your business and how to implement the gems requires more time than any of us has! Join Lisanne Murphy, social media agency owner and secret tactic adventurer, as she uncovers the best entrepreneurial minds to demystify the nitty-gritty marketing secrets that make all the difference in actual businesses. These strategies deliver the perfect cocktail of behavioral science and street smarts that are changing the landscape of dream customer definition, message crafting, offer creation, Dream 100 activity, content creation, sales conversion, and traffic profitability. Listen in as she puts these tactical and tangible tools to the test in her own agency and pulls back the curtain to reveal the path to becoming an online legend.

Information

  • Creator
    Lisanne Murphy
  • Years Active
    2019 - 2025
  • Episodes
    121
  • Rating
    Clean
  • Copyright
    © 2019 The Marketing Matrix
  • Show Website
    The Marketing Matrix