Why She Left It All Behind From Apple to Instagram: How One Woman Pioneered Social Media Strategy at Tech's Biggest Companies

What happens when you land your dream job at Apple, only to realize comfort zones have expiration dates? In this episode, I sit down with communications strategist Fana Yohannes, who shares how she went from being an early listener of this podcast to revolutionizing social media at Apple and Instagram—and eventually walking away from it all to build something on her own terms. We're unpacking the invisible excellence trap, why having a sponsor matters more than a mentor, and how to know when it's time to Switch, Pivot, or Quit® (even when everyone thinks you're crazy for leaving). Plus, Fana drops truth bombs about AI, overcoming imposter syndrome, and why being "delusional" might be the secret to her success.

Fana's LinkedIn - https://www.linkedin.com/in/fyohannes/