The ONE Thing

Discover the surprisingly simple truth behind extraordinary results. Learn how the most successful people in the world approach productivity, time management, business, health and habits with The ONE Thing. A ProduKtive® Podcast.

  1. The Habit Lab: How to Build Consistency in Business & Life with Kim Zuroff

    HACE 9 H

    The Habit Lab: How to Build Consistency in Business & Life with Kim Zuroff

    High achievers aren’t held back because they don’t know what to do. The challenge is always consistency. Habits are so powerful because they are automatic - and in this episode, you’ll learn how to harness the power of habit to help you hit your most elusive goals. Today, Jay sits down with Kim Zuroff, Director of Growth and Executive Coach at The ONE Thing, to talk about the art and science of habits. Kim walks through the habit loop of cue, craving, response, and reward, and explains why habits are often a design problem, not a discipline problem. Jay and Kim discuss how distractions like phone notifications and inbox checking can derail your ONE Thing, why tracking your time creates awareness, and how to start small enough that you can keep going even on your worst days. They also explore habit stacking, evening routines, and why the 66-day journey matters when building lasting change. Challenge of the Week: Pick one habit you want to build. Identify the cue, the craving, the response, and the reward. For the best chance of success, attach it to something you already do automatically, such as “After I brew my coffee, I will…” *** To learn more, and for the complete show notes, visit: https://the1thing.com/pods. We talk about: [00:00] Why High Achievers Struggle With Consistency [02:59] The Habit Loop Reveals What Drives Behavior [07:45] How Habits Show Up in Coaching [11:03] Why the First Domino Has to Be Small [15:22] How Email Becomes Someone Else’s Agenda [20:37] Better Mornings Begin With Better Evenings [39:12] The ONE Thing Challenge Links & Tools from This Episode: The ONE Thing Operating System: https://the1thing.com/os Kim Zuroff’s previous episode on The ONE Thing Podcast, “Is Your Serial Achievement an Addiction?”: https://podcasts.apple.com/us/podcast/is-your-serial-achievement-an-addiction-heres-how-to/id1191482456?i=1000678146322 Free Resources: https://the1thing.com/free-resources-v2 Want to be a guest or share feedback? Email podcast@the1thing.com or send us an audio note at https://www.speakpipe.com/the1thing. Produced by NOVA: https://novapodcasting.com/

    42 min
  2. Brand Building 101: Content Strategy, Storytelling, Positioning and More with Donald Miller

    11 MAY

    Brand Building 101: Content Strategy, Storytelling, Positioning and More with Donald Miller

    Entrepreneurs know they need to create content, build trust, and stay visible. The hard part is knowing what to say, how often to say it, and how to make sure your message actually leads people toward your business. In this episode, Jay Papasan sits down with Donald Miller, author of StoryBrand, for a practical masterclass on brand building for entrepreneurs. Donald breaks down how to use content to create curiosity, build familiarity, and guide customers toward commitment. He also explains why the strongest brands are built around a specific problem, a clear promise, and a founder or leader who knows how to show up with both empathy and competence. From personal brand strategy to storytelling, positioning, social proof, and video content, this conversation gives business owners a clearer path for becoming known, trusted, and chosen. Challenge of the Week: Own a specific problem. Identify the negative, painful, or annoying thing you want people to call you for, then start saying it clearly. The more specific the problem, the easier it is for customers to understand why they need you. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: [00:00] Your Brand Is Holding You Back [04:01] Avoid the Biggest Mistake Entrepreneurs Make [11:41] Share the Right Stories to Stay Top of Mind [17:22] Build Trust Before You Ask for the Sale [21:49] Use Proof to Make People Feel Like They Know You [28:45] Own the Problem You Want to Solve Links & Tools from This Episode: Donald’s Book, Building a StoryBrand 2.0 Donald Miller’s Website Free Resources Produced by NOVA

    35 min
  3. The Making of The ONE Thing: What We Cut From the Book (And Lessons We’d Add Today)

    4 MAY

    The Making of The ONE Thing: What We Cut From the Book (And Lessons We’d Add Today)

    Before The ONE Thing became the bestselling book readers know today, it was a much bigger manuscript, more than 400 pages long. In this episode, Jay Papasan goes back to the final stretch before publication to unpack the hard decisions that shaped the book and made it stronger. Jay shares the lessons behind what got cut, including the idea that low hanging fruit can be a distraction and how maintenance can quietly steal time from the work that matters most. Then he turns to what 13 years of teaching, coaching, and living these principles has taught him since the book came out. He walks through the concepts he would add back today, including core values, the someday letter, taking a bigger view of time with a paper calendar, and the origin story behind the focusing question. Challenge of the Week: Take the biggest project on your plate right now and ask yourself: what is one thing I can subtract to make this simpler, more manageable, and more elegant? Play the subtraction game. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: [00:00] We Cut 50% of The Book [04:39] Low Hanging Fruit is a Trap [08:56] Maintenance Can Quietly Become a Thief of Productivity [13:59] Thirteen Years Later, Jay Knows What He Would Add Back [18:02] A Bigger View of Time Leads to Better Planning [22:37] The Focusing Question Came From a Need for Real Accountability [28:18] The ONE Thing Challenge Links & Tools from This Episode: The ONE Thing Operating System Get the ONE Thing Book Here Free Resources Want to be a guest or share feedback? Email podcast@the1thing.com   Produced by NOVA

    31 min
  4. The Psychology of Hope: A Blueprint for a More Hopeful Life with Dr. Robyne Hanley-Dafoe

    27 ABR

    The Psychology of Hope: A Blueprint for a More Hopeful Life with Dr. Robyne Hanley-Dafoe

    When the world feels heavy, hope can feel fragile, or even out of reach. In this episode, Jay sits down with award-winning behavioral psychologist Dr. Robyne Hanley-Dafoe to unpack what hope really is and why it matters so much in difficult seasons. Dr. Robyne explains that hope is not the same as optimism. Optimism is often tied to a specific outcome, while hope is the steady belief that no matter what happens, we will find a way through. Together, they explore the psychology of hope, the role of agency and environment, and why small daily habits can help us stay grounded when life feels uncertain. They also talk about toxic positivity, the people who hold hope for us when we cannot hold it ourselves, and how leaders can create honest, steady environments in challenging times. Challenge of the Week: Ask someone, “What are you hoping for right now?” Then follow it with, “May I hope with you for that?” *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: [00:00] A Timely Conversation About Hope [01:08] Hope Is Different From Optimism [12:10] Leading With Honesty in Hard Seasons [15:24] The Four Building Blocks of Hope [22:43] Hope Habits That Still Work on a Bad Day [34:26] The ONE Thing Challenge Links & Tools from This Episode: The ONE Thing Operating System Read I Hope So by Dr. Robyne Hanley-Dafoe Free Resources Want to be a guest or share feedback? Email podcast@the1thing.com   Produced by NOVA

    39 min
  5. Should Business Leaders Get Political? A Framework for Speaking Up

    20 ABR

    Should Business Leaders Get Political? A Framework for Speaking Up

    When something bad happens in the world, every business leader has a difficult decision to make - the decision to speak up, or to stay silent. In the past, silence was the safest option - today, that’s no longer the case. In such a chaotic world full of conflict, inequality, and political polarization, it’s never been more important to get this question right. In this episode of The ONE Thing Podcast, Jay Papasan tackles the modern leader's biggest dilemma: The choice to speak up. Whether it's a global crisis, a political movement, or social turmoil, the pressure to "say something" is at an all-time high. To find the answer, Jay sits down with four world-class experts - Donald Miller, Phil M. Jones, Julia Lashay Israel, and Valorie Burton - to build a definitive framework for navigating public conflict carefully and intentionally. This episode is not about telling you what to think. It is about helping you make a wiser decision, one that aligns with your values, your responsibilities, and the impact your voice can have. Challenge of the Week: The next time you feel the urge to immediately post, react, or speak out, pause first and get curious. Ask what else you need to understand before adding your voice. That pause may help you create clarity instead of more noise. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: [00:00] Should Business Owners Speak Up or Stay Silent? [07:05] Julia Lashay’s Framework for Posting With Integrity [11:01] Phil M Jones on Curiosity, Context, and Slowing Down [14:08] Donald Miller on Regret, Responsibility, and Brand Risk [16:21] Valorie Burton on Mission, Empathy, and Adding Clarity [20:56] How this shows up in our lives [26:02] The 6 Question Framework for Deciding When to Speak [36:16] Your Weekly Challenge Links & Tools from This Episode: The ONE Thing Operating System Watch and Listen to Julia Lashay full episode here Watch and Listen to Phil M Jones full episode here Donald Miller Website Valorie Burton’s Website Free Resources Want to be a guest or share feedback? Email podcast@the1thing.com   Produced by NOVA

    39 min
  6. Why Talented People Go Unnoticed: Career Cheat Codes with Courtney Johnson

    13 ABR

    Why Talented People Go Unnoticed: Career Cheat Codes with Courtney Johnson

    A lot of talented people assume that if they work hard enough, they’ll eventually get noticed. Courtney Johnson says that’s simply not how careers work. In this episode, Jay sits down with Courtney, author of Career Cheat Codes, to unpack the unwritten rules that often separate people who get promoted, hired, and remembered from those who get overlooked. They explore how visibility, relationship-building, and personal branding shape career growth, whether you’re applying for a job, growing a business, or trying to expand your influence inside your company. Courtney shares practical ways to stand out, from sending a thoughtful follow-up note to improving your digital first impression with better lighting, audio, and online presence. She also opens up about how applying The ONE Thing helped her build her platform, land a book deal, and push through imposter syndrome. Challenge of the Week: Get visible in one way that feels a little uncomfortable this week. Post on LinkedIn, share a recent win in your company channel, or raise your hand in a room where you’d normally stay quiet. Pick the one that feels scariest and do it anyway. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: [00:00] In Corporate, Working Hard Isn’t Enough [05:53] Getting Your Foot in the Door [08:36] What Employers Look for in  [12:58] Do First Impressions Matter? [17:44] Crafting The Perfect Digital First Impression [25:52] She Focused on Her ONE Thing [38:13] The ONE Thing Challenge  Links & Tools from This Episode: Read Career Cheat Codes by Courtney Johnson Connect with Courtney on LinkedIn Follow Courtney Johnson on TikTok Free Resources Want to be a guest or share feedback? Email podcast@the1thing.com   Produced by NOVA

    42 min
  7. How Billionaires Set Goals: A Step-by-Step Guide to Achieve Your Goals Using the 4-1-1

    6 ABR

    How Billionaires Set Goals: A Step-by-Step Guide to Achieve Your Goals Using the 4-1-1

    If you want to achieve real and sustainable success, you don’t need another productivity system - try this instead. In this episode, Jay Papasan sits down with Director of Training Chris Dixon to unpack one of the most requested teachings in The ONE Thing community: the 411. They explain why to-do lists, project management tools, and reactive planning often leave people busy but not truly productive. Then they walk through how the 411 creates a simple, one-page view of your most important goals by connecting the year, the month, and the week. Jay and Chris also break down the rhythm that makes the 411 work: daily review, weekly reflection, monthly adjustment, and time blocking the actions that matter most. Along the way, they share common mistakes people make, how to avoid turning the 411 into another to-do list, and why simplicity is the key to making this tool stick. If you’ve ever felt clear on your goals but unsure what to do next, this episode gives you a practical way to close that gap. Challenge of the Week: Go download the 411 tool from the1thing.com/resources, then time block 30 minutes at the end of this week to build your first 411. Keep it simple. Start with just one goal for the year, one milestone for the month, and one action for the week. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: [00:00] This is How Billionaires Set Goals [01:25] Why To-Do Lists DON’T WORK. [10:21] How to Make a 411 [16:09] What Real 411 Progress Looks Like in Practice [22:58] How To Build Rhythms  [32:19] How to Update the 411 Month to Month and Year to Year [37:08] Common Mistakes [39:59] The ONE Thing Weekly Links & Tools from This Episode: The ONE Thing Operating System Free Resources (Including the 411) Want to be a guest or share feedback? Email podcast@the1thing.com   Produced by NOVA

    43 min
  8. The Science Behind Sustained Success with Nir Eyal

    30 MAR

    The Science Behind Sustained Success with Nir Eyal

    What if the biggest thing holding you back isn’t your skills, your resources, or even your discipline—but your beliefs? In this conversation, Jay sits down with Nir Eyal to unpack the hidden force behind motivation and persistence. While most people think success comes from knowing what to do, Nir makes a compelling case that the real driver is belief. If you don’t believe the effort will pay off—or that you’re capable of sustaining it—you’ll quit long before results show up. They break down the “motivation triangle” of behavior, benefit, and belief, and explore how limiting beliefs quietly shape your decisions, your relationships, and your ability to follow through. You’ll also learn a practical method to uncover those beliefs and replace them with ones that actually serve you. This episode also tackles a critical question: when should you keep going, and when should you quit? Nir shares a simple three-part framework to help you decide with clarity instead of emotion. If you’ve ever felt stuck, inconsistent, or ready to give up, this conversation will change how you see yourself—and what’s possible. Challenge of the Week: Identify one limiting belief that’s holding you back. Write it down, then ask yourself: “Could the exact opposite be true?” Create a new belief that serves you—and repeat it when things get hard. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: [00:00] Introduction to Nir Eyal and Persistence in Success [05:30] The Motivation Triangle [10:54] How to Identify and Replace Limiting Beliefs [23:55] If You Want to Quit, Ask These 3 Questions [30:16] How Your Brain Filters Reality and Shapes Your Success [42:39] The ONE Thing Weekly Challenge Links & Tools from This Episode: The ONE Thing Operating System Beyond Belief by Nir Eyal   Inquiry-Based Stress Reduction (IBSR) / The Work by Byron Katie  Grit by Angela Duckworth Research by Gabriele Oettingen on visualization (Mental Contrasting / WOOP)  Free Resources Want to be a guest or share feedback? Email podcast@the1thing.com   Produced by NOVA

    46 min

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Discover the surprisingly simple truth behind extraordinary results. Learn how the most successful people in the world approach productivity, time management, business, health and habits with The ONE Thing. A ProduKtive® Podcast.

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