Adweek Podcast Network

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Kanaal • 13 programma’s

Marketing

Marketing

Wekelijks bijgewerkt
Ondernemerschap

Ondernemerschap

Bijgewerkt 05-06-2024
Marketing

Marketing

Wekelijks bijgewerkt
Technologie

Technologie

Wekelijks bijgewerkt
Marketing

Marketing

Wekelijks bijgewerkt
Marketing

Marketing

Bijgewerkt 18-06-2025
Zakelijk

Zakelijk

Wekelijks bijgewerkt

24 FEB

Fandom Over Funnels: Marian Lee of Netflix on Culture-Led Brand Growth

This week on Adspeak by ADWEEK, host Rebecca Stewart speaks with Netflix CMO Marian Lee about building culture-first marketing that fuels fandom and organic conversation. From flexible campaign planning to live events and immersive brand experiences, Lee shares how Netflix balances authentic partnerships, IP protection, and ad-supported growth, positioning the brand as a cultural force, not just a streaming platform. What You'll Learn: How to build a marketing strategy around culture, not campaignsThe "Flexibility-First" marketing framework Why authentic brand partnerships require custodianship of storytellingHow to translate digital fandom into measurable real-world experiences The dual-role advantage: buying media as a marketer teaches you how to sell it How to develop appointment viewing behavior for streaming platforms About the Guest: Marian Lee is Chief Marketing Officer at Netflix, appointed in 2022 after serving as VP of UCAN Marketing. She leads a global team driving culture-shaping campaigns that connect audiences worldwide. Previously, she was VP & Co-Head of Music at Spotify, spearheading artist marketing and partnerships. Her career spans Condé Nast, J.Crew and PwC. She holds a BA from Barnard College. Guest Resources: Marian Lee on LinkedInNetflix Website Hosted on Acast. See acast.com/privacy for more information.

24 feb

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29 min
20 FEB

Successfully Using AI in Business with ClearPrompt CEO, Karin Timpone, at the World Economic Forum Event

Podcasting live from the 2026 World Economic Forum in Davos, Karin Timpone, CEO and Founder of ClearPrompt, unpacks how to implement AI with focused, phased approaches rather than sweeping transformations and staying in the center of business strategy. What You'll Learn: Why CMOs are perfectly positioned to lead AI strategy across organizationsHow to break down AI implementation into focused, phased pilots instead of betting the entire farmThe difference between technology adoption and strategic impactHow to build cross-functional alignment in the C-suite around technology and strategyPick one lane and go deep rather than trying to master all of AIWhy it’s important to lean into industry moments that connect you with peers facing similar challenges Hosted on Acast. See acast.com/privacy for more information.

20 feb

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18 min
3 FEB

Why Coca-Cola Bet Big on Generative AI, with Pratik Thakar

In this episode of Adspeak by ADWEEK, host Jenny Rooney speaks with Pratik Thakar, Global VP and Head of Generative AI at The Coca-Cola Company, about the brand’s bold, AI-generated holiday campaign unveiled at Brand Week. Thakar explains why Coca-Cola prioritised creative ambition and speed over cost-cutting, and how a human-first approach to AI is reshaping modern marketing. The conversation explores legal and ethical considerations, new agency collaboration models, and how to embed AI expertise across organisations without silos. It’s a clear-eyed look at why AI marks an inflection point CMOs can’t afford to ignore. What You'll Learn: How to position AI as a creative superpower, not a replacement toolThe "Human First, AI-Amplified" production frameworkWhy you cannot treat your biggest business opportunity as a cost-cutting experimentHow to create organizational velocity through distributed AI adoptionThe legal and IP infrastructure required to scale AI responsiblyWhy iteration speed and re-rendering flexibility are competitive advantages About the Guest: Pratik Thakar is Global Vice President and Head of Generative AI at The Coca-Cola Company, where he leads the development of scalable AI platforms that enhance consumer and brand experiences across Coca-Cola’s global portfolio. With more than 25 years of experience in creative marketing, design, media, and communications, he has delivered award-winning work for some of the world’s most iconic brands. A passionate advocate for human-first AI, Pratik is also an industry leader, educator, and advisor focused on sustainability, equality, and responsible technology. Guest Resources: Pratik Thakar on LinkedInCoca-Cola Website Hosted on Acast. See acast.com/privacy for more information.

3 feb

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49 min
6 JAN

How Cultural Relevance Builds Billion-Dollar Brands with Elizabeth Banks

Disrupting a legacy category takes more than buzz; it takes clarity, conviction, and consumer empathy. In this Adspeak by ADWEEK episode, host Zoë Ruderman speaks with Elizabeth Banks and Marian Leitner-Waldman about how Archer Roose Wines reimagined the wine industry by solving real consumer problems, embracing humor, and refusing growth that didn’t align with their brand voice. From treating product launches like entertainment premieres to choosing partnerships that show up in real-life moments of celebration, the conversation unpacks how authentic disruption, cultural relevance, and disciplined decision-making can build sustainable, billion-dollar brands without chasing viral hype. What You'll Learn: How to identify category disruption opportunities by solving real consumer problemsWhy accessibility and humor are competitive weapons in traditional categoriesThe velocity-over-volume framework for sustainable growthHow to apply entertainment industry playbooks to consumer brandsThe partnership strategy for innovation adoptionHow to evaluate partnership fit using cultural zeitgeist alignment About the Guest: Elizabeth Banks is an award-winning actor, director, producer, and entrepreneur, born Elizabeth Mitchell in Pittsfield, Massachusetts. A magna cum laude graduate of the University of Pennsylvania, she trained at the American Conservatory Theater before building her career in theatre, television, and film. Banks broke out in Sam Raimi’s Spider-Man and went on to star in hits including The 40-Year-Old Virgin, Pitch Perfect, and The Hunger Games, earning Emmy nominations for her role on 30 Rock. Known for her wit and range, she also co-founded Archer Roose Wines, bringing the same creative disruption to consumer brands as she has to Hollywood. Guest Resources: Elizabeth Banks on IMDb Archer Roose Wines Website Hosted on Acast. See acast.com/privacy for more information.

6 jan

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22 min
14 JAN

Trust Yourself First: Bozoma Saint John on Leading Without Permission

What if the most powerful career advice is to stop listening to everyone else? In this episode of Adspeak by ADWEEK, recorded live at Brandweek, host Ryan Joe sits down with marketing powerhouse Bozoma Saint John to unpack how intuition and not approval has guided her career across Apple, Uber, Netflix, and beyond. Bozoma shares why traditional mentorship is overrated, how fear often disguises itself as “good advice,” and what it really takes to assert authority in rigid corporate environments. From building intuition through everyday decisions to planning intentional pivots, this conversation is a masterclass in leading authentically and confidently on your own terms. What You'll Learn: How to Assert Authority in Established Organizations Why Traditional Mentorship and Champions Are OverratedThe Practice Framework for Building Unshakeable IntuitionHow to Distinguish Fear-Based Advice from IntuitionThe Strategic Planning Method for Pivoting.How Mentoring Reveals Leadership Blind Spots About the Guest: Bozoma Saint John is the Creator and CEO of Eve by Boz, a culturally rooted hair and hair care brand celebrating Black women and women of color, and a Hall of Fame–inducted marketing executive, author, and unapologetic badass. She built an iconic career at SpikeDDB, PepsiCo, Apple, Uber, Endeavor, and Netflix, where she served as Global CMO. Bozoma is the author of The Urgent Life, a Harvard Business School case study subject, and creator of leadership programs including The Anatomy of a Badass. She serves on multiple boards, is an Ambassador for the African Diaspora to Ghana, and proudly considers motherhood her greatest achievement. Guest Resources: Bozoma Saint John on LinkedInEve by Boz Website Hosted on Acast. See acast.com/privacy for more information.

14 jan

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22 min
22-07-2025

The War for the Living Room

Can a single deal between streaming frenemies redraw the streaming power map? Roku’s partnership with Amazon could transform connected TV, shaking up rivals like The Trade Desk, Walmart, Google, and LG. It’s a clear win for Amazon—but is Roku gaining scale at the cost of control? Hosted on Acast. See acast.com/privacy for more information.

22-07-2025

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33 min
17 FEB

How Atlanta Became a Marketing, Music, and Sports Powerhouse

In this episode of Adspeak by ADWEEK, host Will Lee sits down with Tony Ressler, Co-founder and Executive Chairman of Ares Management Corporation, and Chris "Ludacris" Bridges, a Grammy-Winning Artist, Entrepreneur, and Philanthropist, for a fast-moving conversation on culture, community, and the business mechanics behind Atlanta’s rise. What You'll Learn: How to identify and leverage your city's unique creative assetsWhy diversification across entertainment, tech, and philanthropy protects long-term brand valueHow to transform real estate into a brand catalystThe strategic importance of non-core revenue streams in sports venuesWhy community investment and brand building are inseparable business strategies About the Guests: Chris "Ludacris" Bridges is a Grammy-winning artist, entrepreneur, and cultural innovator with over 25 years of industry experience spanning music, film, and technology. Known for defining Atlanta's cultural landscape through his influence on hip-hop, film production, and emerging trends, Ludacris has successfully diversified his portfolio into philanthropy, brand partnerships, and tech startups focused on the next generation. Tony Ressler is the Principal Owner of the Atlanta Hawks, a prominent sports executive and real estate developer driving transformative urban development across the Southeast. With expertise in sports franchise management, community investment, and large-scale real estate projects, Ressler has spearheaded initiatives including the revitalization of downtown Atlanta and the expansion of youth education and opportunity programs throughout the region. Guest Resources: Tony Ressler’s ProfileThe Ludacris Foundation WebsiteAres Management Corporation WebsiteAtlanta Hawks Website Hosted on Acast. See acast.com/privacy for more information.

17 feb

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24 min
12-08-2025

Bad Jeans

Brooke Shields did it in the ’80s. Sydney Sweeney did it in 2025. We compare the ad playbook then and now—and how American Eagles' “Great Jeans” campaign became a Rorschach test for the American psyche. Hosted on Acast. See acast.com/privacy for more information.

12-08-2025

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31 min
30-04-2025

Embedded Finance, Digital Wallets, AI Agents, and Payment Innovation in 2025 with Cathy Hackl, Lee Kebler, and Special Guest Nabil Manji

In this episode of TechMagic, hosts Cathy Hackl and Lee Kebler unpack the cutting-edge innovations transforming finance and commerce in 2025. Along with special guest Nabil Manji, SVP of Fintech Growth at Worldpay, the trio discusses the rise of digital wallets and embedded finance, as well as the power of AI agents and real-time payments. They explore how technology is redefining money movement on a global scale and tackle the impact of quantum computing on payment security. They look at the challenges of AI safety and what companies like Shopify are doing to lead the charge. A must-listen for anyone curious about the future of fintech. What you will learn: How digital wallets are transforming global commerceWhy embedded finance is revolutionizing delivery of financial services to customersThe evolution of real-time payments across different global markets How AI agents are reshaping commerce through automated purchasing Why stablecoins are emerging as a crucial tool for cross-border payments The impact of quantum computing on payment security The challenges facing traditional retail experiences Current concerns around AI chatbots and the need for stronger safety measuresThe growing pains of emerging tech trends, from Nintendo's preorder challenges to Meta's AI controversies Come for the tech, stay for the magic! Nabil Manji Bio Nabil Manji is the Senior Vice President and Head of Fintech Growth and Financial Partnerships at Worldpay, where he leads strategic initiatives in emerging payment technologies and financial partnerships. With extensive experience in the payments industry, he oversees how Worldpay collaborates with banks, fintech companies, and card networks to shape the future of money movement. His expertise in payment infrastructure and involvement in Worldpay's Global Payments Report make him uniquely qualified to discuss how technological innovations are transforming the way we think about and handle transactions in an increasingly digital world. His strategic vision for the intersection of technology and finance provides valuable insights for businesses and professionals interested in the future of payments and financial technology. Nabil Manji on LinkedIn Key Discussion Topics: 00:00 Welcome to Tech Magic with Cathy Hackl & Lee Kebler02:44 AI & Mental Health: The Rise of Digital Therapy Solutions09:51 Nintendo Switch 2: When Preorders Go Wrong18:06 Slate Auto: Reimagining the Electric Truck25:44 The Three Pillars of AI in Payments with Nabil Manji39:37 Digital Wallets: The Evolution of Modern Payment Methods46:20 Cryptocurrency as Payment Infrastructure49:20 Understanding Embedded Commerce & Finance53:57 Quantum Computing's Impact on Payment Security01:03:47 Meta AI Controversy: Safety Concerns & Celebrity Voices Hosted on Acast. See acast.com/privacy for more information.

30-04-2025

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1u 9m
03-09-2025

Digg Relaunch, AI Ethics, Online Trust, Platform Safety, and Human Connection with Cathy Hackl, Lee Kebler, and Kevin Rose

In this exciting return of TechMagic in season 3, hosts Cathy Hackl and Lee Kebler sit down with Kevin Rose, founder of Digg and partner at True Ventures, to explore the future of digital communities and human-first technology. Together, they discuss the ambitious Digg relaunch in partnership with Reddit’s co-founder, Alexis Ohanian, the challenges of building trust and safety on online platforms, and the disruptive role of AI in shaping content and jobs. From redefining how we talk about AI “hallucinations” to highlighting the rising importance of authentic human connection, this episode provides fresh insights into the evolving relationship between technology, community, and our shared digital future. Come for the Tech, stay for the Magic! What you will learn: Building Trust in Digital CommunitiesThe Power of Niche CommunitiesStrategic AI IntegrationThe Return to Real-World Connection Kevin Rose Bio Kevin Rose is a pioneering tech entrepreneur, investor, and partner at True Ventures. He is best known as the founder of Digg, the first major social news platform. Over his 25+ year career, he has launched and led multiple ventures, including Revision3 (acquired by Discovery), Zero (the leading intermittent fasting app), and served as CEO of Hodinkee. Rose has been an early angel investor in Twitter, Square, Facebook, and more, earning recognition from Bloomberg, Forbes, MIT, and Time as one of the most influential figures in tech. His focus today is building trustworthy, human-first digital communities and advancing the future of online platforms. Kevin Rose on LinkedIn 1 Kevin Rose on LinkedIn 2 Key Discussion Topics: 00:00 Welcome to Tech Magic Season 303:19 Adventures in Finland & India: Cathy's Global Tech Journey07:05 ChatGPT Drama: Checking on AI Boyfriends12:12 Kevin Rose Interview: The Return of Digg18:22 Building Trust in Digital Communities28:30 The Future of In-Person Meetups32:19 AI Integration & Human Connection39:16 Meta Connect & Smart Glasses Privacy Concerns42:17 The Roblox Safety Debate51:32 AWS vs. Salesforce: The Entry-Level Jobs Controversy59:26 Finding Balance in a Tech-Saturated World01:13:14 Final Thoughts: Gratitude & Music Recommendations Hosted on Acast. See acast.com/privacy for more information.

03-09-2025

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1u 14m

Welcome to the first-ever podcast network for advertising and marketing professionals, brand enthusiasts and anyone curious about what the heck that ad they saw was about. Adweek and leading industry voices will make sense of trends, tackle pressing challenges and share top-tier insights to help you level up your career, creativity and strategy.