Brew Professional Media

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Kanaal • 4 programma’s

Marketing

Marketing

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Carrières

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Marketing

Marketing

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Technologie

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14 jan

How Brands Can Embrace the 'Heated Rivalry' Hype

Welcome to Marketing Brew Weekly! This week we’re discussing the same thing everyone is discussing: Heated Rivalry! We break down how this Canadian series became a megahit, the fandom the stars have already cultivated, and why romance is really having a moment. But: are brands getting in on it? From the brands mentioned in the show, to the ones totally fumbling the bag, we let marketers know how they can be ready for the next hit show, stars, and steamy romance on the way. 00:00: Intro 00:38: The rise of Heated Rivalry 08:50: Bands that have gotten involved 11:52: Brands and adult romance 15:30: What is the next big show to be a part of 17:42: Forecast by reading the books to plan future collabs 24:47: Is the NHL missing the moment Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. Learn more about your ad choices. Visit megaphone.fm/adchoices

14 jan

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31 min.
21 jan

Brands Are Producing Entertainment Content Now — But Should They?

Welcome to Marketing Brew Weekly! This week we’re discussing the move many brands are making, creating their own content in-house. As brands move to become their own entertainment studios, we take a look at which are doing long-form content best, the costs that come with producing video and social, and the way these brands can actually make their mark in this space. 00:00: Intro 00:36: Gap’s new hire of Chief Entertainment Officer 03:15: Other brands moving into the entertainment studio space 04:17: The benefits 12:49: The challenges 20:14: Over-saturation vs. Under-saturation 22:32: Is video content the new blog? Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. Learn more about your ad choices. Visit megaphone.fm/adchoices

21 jan

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29 min.
24-12-2025

Best Marketing of 2025: From Top Collabs to Taylor Swift

Welcome to Marketing Brew Weekly! This week we’re discussing the hits, misses, and Taylor of it all as we look back on 2025’s best marketing campaigns throughout the year. We’ll be celebrating the best collabs, the best use of a celebrity, and the anti-AI campaign that had us cheering (and posing). Plus, we’ll share our own picks for the moments we’ll remember best from the year. 00:00: Intro 00:31: Brief recap of the year in marketing 02:21: Best Social Trend or Campaign 05:50: Best Collab of 2025 09:05: The Best Use of Celebrity 11:24: The Most Overlooked Campaign 13:55: Most Overhyped Campaign 16:40: Our favorite campaigns This episode was sponsored by ActiveCampaign. For more information, go to http://www.activecampaign.com Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. Learn more about your ad choices. Visit megaphone.fm/adchoices

24-12-2025

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23 min.
31-12-2025

Predicting 2026’s Biggest Marketing Trends

Welcome to Marketing Brew Weekly! This week we’re discussing all the biggest marketing trends we expect to see in 2026…and maybe a few we hope don’t return. From economic restrictions to social predictions, the importance of IRL events and the polarization of AI, these are our best guesses as to where marketers will be spending their time and money in the new year. 00:00: Intro 00:39: The economic reality for 2026 04:54: Social will require creativity 09:32: More IRL events 12:23: The AI of it all 16:40: The trends we do (and don’t) hope to see Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. Learn more about your ad choices. Visit megaphone.fm/adchoices

31-12-2025

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23 min.
17-12-2025

We’re in a K-Shaped Economy. How Will Brands React?

Welcome to Marketing Brew Weekly! This week we’re discussing the current K-Shaped Economy and how brands are reacting. We take a look at the luxury brands leaning into aspirational marketing, and those embracing affordability. Plus, what about the brands in the middle — is it possible to be aspirational and affordable at the same time, and has anyone figured out how to present that message to customers? 00:00: Intro 00:31: Definition of a K-shaped economy 02:51: Which brands are going for aspirational 05:57: Which brands are going for affordability 11:02: Brands aiming for the middle class 14:47: Collabs that elevate a brand 17:36: How are brands positioning themselves as lifestyle brands 18:44: Brands trying to appeal to all consumers 21:43: The little treat economy This episode was sponsored by ActiveCampaign. For more information, go to http://www.activecampaign.com Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. Learn more about your ad choices. Visit megaphone.fm/adchoices

17-12-2025

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31 min.
7 jan

How AI Will Reshape Marketing in 2026

Welcome to Marketing Brew Weekly! This week we’re discussing the 2026 AI trends all marketers need to know — and will probably be using. From brand discovery to content creations to the latest revelations at CES this week, we’re breaking down the ways AI will be implemented, shamed, and celebrated in the year ahead. 00:00: Intro 00:38: AI discourse at CES 03:56: How marketers will use AI in 2026 11:45: How Hollywood is using AI 15:30: What do consumers want vs. what brands want 19:50: What AI should not be used for 25:36: What do you want a robot to do for you? Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. Learn more about your ad choices. Visit megaphone.fm/adchoices

7 jan

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30 min.
29 apr

The Best Way to Activate Fandoms for Your Marketing

Welcome to Marketing Brew Weekly! This week, we’re feeling the heat and discussing the ways the female gaze and fandoms are changing advertising. From hot Heated Rivalry stars to beauty brands embracing the next It Boys, these are the ways brands are getting fans to do their marketing for them. 00:00: Intro 02:50: Heated Rivalry stars in steamy ads 11:12: The new It Boy 12:50: Fandom is organic marketing 16:45: The Quinn app stays winning 18:50: The beauty industry tapping into hot men 23:50: Sports and beauty marketing 24:50: Pros and cons of tapping into fandoms This episode is brought to you by Paramount Advertising. For more information, visit: https://www.paramount.com/advertising Join us this May for the Marketing Brew Social & Creator Marketing event, covering what’s driving real ROI in the creator economy right now. If you’re in NYC, we’d love to meet you in-person. Tickets and info here: https://www.marketingbrew.com/events/the-next-phase-of-social-and-creator-marketing?utm_campaign=mkb_me_022526&utm_content=show_notes&utm_medium=podcast&utm_source=mkb For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. Learn more about your ad choices. Visit megaphone.fm/adchoices

29 apr

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32 min.
10-12-2025

Is Ragebait A Viable Marketing Strategy?

Welcome to Marketing Brew Weekly! This week we’re discussing Oxford University’s Word of the Year: Ragebait. From Sydney Sweeney’s American Eagle campaign to E.l.f. Choosing to partner with Matt Rife, were these marketing moves worth it for the brands? We touch on controversial Skims products and Coca-Cola using AI in their ads, and discuss which campaigns were fueled by bots — and wonder if it even matters as long as that stock price is up? We also discuss the risk vs. reward of employing this method, and share a brand that seemed to lean into the moment correctly. 00:00: Intro 00:35: What is Ragebait? 02:33: Biggest examples of Ragebait this year 05:20: Why are brands engaging 07:12: How brands do (or don’t acknowledge) using this tactic 08:38: Campaigns that don’t anticipate Ragebait and bots 16:10: How can social listening really be measured now 17:40: What impact will Ragebait campaigns have long-term 19:30: Does Ragebait work? 25:00: The Ordinary’s use of “gentle outrage” This episode was sponsored by ActiveCampaign. For more information, go to http://www.activecampaign.com Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. Learn more about your ad choices. Visit megaphone.fm/adchoices

10-12-2025

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31 min.
22-05-2025

Final Takeaways of this Year's TV Upfronts & The Onion's New Creative Agency

We explore the biggest takeaways from this year's television upfronts including sports rights and streaming simplification, how The Onion is leveraging its comedy expertise by launching its own creative agency, and the New York Mets' innovative strategy to attract younger and casual baseball fans. Check out the full stories, written by our reporters, over at ⁠⁠⁠Marketing Brew⁠⁠⁠. And let us know your thoughts at therefill@morningbrew.com. The Refill is generated with ⁠⁠⁠Wondercraft⁠⁠⁠.

22-05-2025

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10 min.
26-11-2025

How Marketers Are Breaking Through the Black Friday Noise

Welcome to Marketing Brew Weekly! This week we’re discussing Black Friday, Cyber Monday, and the best ways for marketers to navigate their strategies for these days in 2025. How can brands make sure their SMS messaging hits the right tone? Do real Black Friday deals even exist any more? Is Amazon the only brand really owning this time of year? And our hosts share their ideas to get people excited about spending for the holidays again so listen up, brands! 00:00: Intro 00:32: Black Friday memories 03:15: Black Friday starts earlier now 06:00: How can brands make their campaign stand out 07:45: Using SMS marketing 09:21: Consumer sentiment is down around shopping 13:20: The importance of gift guides 17:30: Does Amazon do Black Friday best 21:55: What marketing strategy actually works This episode was sponsored by ActiveCampaign. For more information, go to http://www.activecampaign.com Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. Learn more about your ad choices. Visit megaphone.fm/adchoices

26-11-2025

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29 min.

Podcasts published by Brew Professional Media