Marketing Podcasts

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Kanaal • 4 programma’s

Marketing

Marketing

Maandelijks bijgewerkt
Management

Management

Bijgewerkt 28-03-2024
Marketing

Marketing

Maandelijks bijgewerkt
Marketing

Marketing

Maandelijks bijgewerkt

23 jun

Stop obsessing over this marketing metric

Marketing teams obsess over vanity metrics instead of customer happiness. Amanda Cole, CMO of Bloomreach, explains why effective marketing strategy mirrors baking perfect cookies. She outlines how AI-powered personalization platforms unify customer and product data for real-time individualized experiences. Cole also discusses moving beyond "AI marketing" buzzwords to focus on embedded intelligence that drives actual business outcomes. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

23 jun

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3 min.
11 mei · Video

The Scope of AI Disruption

AI disruption is rewriting marketing's fundamental rules. Isaac Ferreira, VP of AI Growth Systems at Shift Paradigm, explains how intelligence is being pulled out of traditional SaaS platforms into contextual engines that sit below your entire tech stack. He breaks down the "curation effect" where AI agents now filter all digital marketing channels, forcing marketers to rethink discovery through pattern-matched content placement and non-intermediated channels like direct mail and billboards. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

11 mei · Video

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43 min.
18-01-2024

A problem-first approach to data strategy -- Krishnan Venkata // LatentView Analytics

Krishnan Venkata, Chief Client Officer at LatentView Analytics, delves into data strategy approaches and driving change with data. Amid the buzz surrounding generative AI and executive pressure, there's a risk of adopting new technologies for the sake of staying ahead of the technology curve. Often, organizations prioritize technology over identifying the specific problems new solutions can effectively address. Today, Krishnan discusses a problem-first approach to data strategy. Connect With: Krishnan Venkata: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDiedre Downing: Website // LinkedIn // Twitter

18-01-2024

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21 min.
29 apr

If SEO is actually dying, what should marketers stop doing today?

SEO's declining effectiveness demands new customer acquisition strategies. Ruth Zive, Chief Marketing Officer at Voices, shares how voice-first technology is reshaping brand engagement for enterprise clients like Microsoft and BMW. She outlines tactical approaches for transitioning from search-dependent marketing to direct customer outreach and voice-powered brand experiences. The discussion covers practical frameworks for reducing AI-generated strategy bloat while accelerating go-to-market execution. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

29 apr

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5 min.
30-10-2023

Understanding unstructured customer interaction data -- George Davis // Frame AI

George Davis, Founder and CEO of Frame AI, explores how to use AI for analyzing unstructured customer interaction data. Smartphones boosted customer interaction data collection for companies, but analyzing this data was costly and challenging. However, companies like Frame AI seized the opportunity to use advanced natural language understanding for insights and to solve problems with that customer interaction data. Today, George discusses understanding unstructured customer interaction data. Connect With: George Davis: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDominic Bohan: Website // LinkedIn // Twitter

30-10-2023

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26 min.
24-06-2025

ClickStream data will be the most helpful search data moving forward?

Is clickstream data the future of search intelligence? Tyler Einberger from Momentic challenges this assumption, arguing that clickstream's 10-30% accuracy margin limits its precision for detailed analysis. He advocates for combining clickstream with first-party data to understand market direction while using server logs to measure performance, emphasizing how user agent data reveals critical insights about website access patterns and crawl efficiency opportunities. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

24-06-2025

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4 min.
28-03-2024

Personalizing Employee Relationships with AI

Carolyn Clark, Vice President of Employee Experience Strategy at Simpplr, discusses AI in employee engagement. Forward-thinking businesses recognize internal communications as a key strategic asset, acknowledging its role in fostering retention, revenue growth, and heightened productivity. Yet, quantifying the direct influence of communication initiatives on business results poses a challenge. Today, Carolyn shares her insights on measuring the impact of internal comms on employee engagement. Connect With: Carolyn Clark: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDominic Bohan: Website // LinkedIn // Twitter

28-03-2024

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24 min.
04-07-2023

How psychology, consulting, & sales impacts data storytelling -- Mrinal Daryani // Salesforce

Enterprise Account Executive at Salesforce, Mrinal Daryani, is back today with Dominic Bohan to discuss how psychology, consulting, & sales impacts data storytelling. Salesforce, headquartered in San Francisco, California, provides customer relationship management software and applications focused on sales, customer service, marketing automation, e-commerce, analytics, and application development. Connect With: Mrinal Daryani: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDominic Bohan: Website // LinkedIn // Twitter

04-07-2023

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32 min.
27-03-2024

AI-Driven Employee Engagement

Carolyn Clark, Vice President of Employee Experience Strategy at Simpplr, discusses AI in employee engagement. Using AI, companies can efficiently analyze vast amounts of data, anticipate employee needs, and deliver tailored experiences. This contrasts with manual engagement efforts that often rely on limited data interpretation, resulting in a less efficient approach to boosting employee morale and satisfaction. Today, Carolyn shares her insights on AI-driven engagement. Connect With: Carolyn Clark: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDominic Bohan: Website // LinkedIn // Twitter

27-03-2024

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28 min.
22-02-2024

Life working in Learning and Development

Maria Laws, Director of Learning Experience Design at Ahura AI Inc., explores the future of learning and development in the AI era. With generative AI's continuous evolution, there is an increasing need for individuals to expand their skill sets proactively. Ahura AI has positioned itself as a lifelong learning partner, offering personalized guidance, insights, and tools to thrive in an era demanding adaptability and continuous skill development. Today, Maria discusses the future of learning and development in the era of AI. Connect With: Maria Laws: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDominic Bohan: Website // LinkedIn // Twitter

22-02-2024

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59 min.

A series of podcasts for marketers that cover marketing technology, search engine optimization, content marketing, and more...

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Marketing Podcasts

Topprogramma’s

Stop obsessing over this marketing metric

The Scope of AI Disruption

A problem-first approach to data strategy -- Krishnan Venkata // LatentView Analytics

If SEO is actually dying, what should marketers stop doing today?

Understanding unstructured customer interaction data -- George Davis // Frame AI

ClickStream data will be the most helpful search data moving forward?

Personalizing Employee Relationships with AI

How psychology, consulting, & sales impacts data storytelling -- Mrinal Daryani // Salesforce

AI-Driven Employee Engagement

Life working in Learning and Development

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Marketing Podcasts

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