Rolled Up Network

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Kanaal • 7 programma’s

Management

Management

Wekelijks bijgewerkt
Marketing

Marketing

Maandelijks bijgewerkt
Carrières

Carrières

Wekelijks bijgewerkt
Marketing

Marketing

Wekelijks bijgewerkt
Marketing

Marketing

Wekelijks bijgewerkt
Geschiedenis

Geschiedenis

Bijgewerkt 13-01-2023
Ondernemerschap

Ondernemerschap

Bijgewerkt 11-08-2021

12-04-2024

Standout Strategies for Personal Branding

In this episode of Agency Algorithm, join hosts Joshua Johnston and Nick Shackelford as they dive deep into building a powerful online presence within the marketing space. Learn from their hands-on experience on why resisting paid ads initially played a pivotal role in fostering an authentic inbound marketing strategy and how consistency, cadence, and choosing the right channels are key to effective content distribution. The hosts also discuss leveraging platforms like LinkedIn and Twitter to maximize business marketing efforts and the power of developing a focused offer. ----------------------------------------------- ⏰Timestamps: 00:00 - 04:05: Reflecting on Inbound Leads 04:06 - 06:58: The Journey to Building a Following 06:59 - 09:51: Nurturing Creativity and Innovation 09:52 - 13:26: Targeted Outreach: Leveraging LinkedIn's Lead Potential 13:27 - 16:26: The Magic of Emojis in Copy 16:27 - 20:46: A Gratitude Experiment: Unveiling Its Impact 20:47 - 24:28: Precision Networking: Growing Connections Strategically 24:29 - 25:00: Beyond Posting: Fostering Engagement through Interaction -------------------------------------------------- Keep in touch with your hosts. Follow Shack on X @iamshackelford and visit GeekEx for events, trainings and more. Follow Josh on X @joshykobyashi and visit Hydra to scale to 8-Figures and beyond!

12-04-2024

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25 min.
19-04-2024

How to Overcome Paid Media Saturation

In this episode of Agency Algorithm, hosts Nick Shackelford and Joshua Johnston tackle the challenges and strategies of scaling service offerings in the agency realm, particularly focusing on the demand and intricacies of paid media. Discover how the hosts navigate the oversaturation of advertisements and the importance of personalized communication with clients. They'll share insights into selling services your agency knows best, transparency in business, and managing the growth pains of expanding your agency. Nick and Joshua dissect the strategy behind employing contractors vs. full-time hires and the significance of client retention through tactics such as email and SMS to drive growth sustainably. This episode also sheds light on the cultural nuances of scaling e-commerce in the EU and the inherent challenges, while discussing the perks of having a diversified service portfolio. -------------------------------------------------- ⏰Timestamps: 00:00 - 03:12: Discussing challenges in the paid media landscape 03:13 - 05:50: Emphasizing proactive client communication and updates 05:51 - 08:27: The art of selling what you know and transparency 08:28 - 11:56: Importance of training and client retention for growth 11:57 - 14:35: Scaling agencies and managing team overwhelm 14:36 - 17:30: Outsourcing strategies and keeping core services in-house 17:31 - 19:58: Nick's involvement in strategy and creative departments 19:59 - 22:45: Delegating and empowering team members effectively 22:46 - 25:06: The e-commerce expansion challenge in the EU markets 25:07 - 27:34: Leveraging email as a key tool for client retention 27:35 - 30:00: Strategic agency hiring and the value of specialized services -------------------------------------------------- Keep in touch with your hosts. Follow Shack on X @iamshackelford and visit GeekEx for events, trainings and more. Follow Josh on X @joshykobyashi and visit Hydra to scale to 8-Figures and beyond!

19-04-2024

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26 min.
31-05-2024

Increasing LTV: Proven Tactics for Agency Success

Tune into the latest episode of Agency Algorithm where hosts Nick Shackelford and Joshua Johnston pull back the curtain on key strategies to boost client retention and lower customer acquisition costs for digital agencies. In this episode, Shack and Josh discuss the importance of strong client relationships, the power of newsletters for re-engaging past clients, and optimizing acquisition funnels. They delve into innovative onboarding processes, highlight effective incentive programs, and explore the trade-offs between creating micro-courses and new ads. Get actionable insights and learn from real-life examples that could transform how you manage and grow your digital agency. ------------------------------ ⏰Timestamps: 00:00 - 05:20: Re-engaging past clients with enticing offers 05:21 - 10:40: The root causes of client churn and how to tackle them 10:41 - 15:55: Crafting successful newsletters to drive client retention 15:56 - 20:30: Lowering customer acquisition costs through effective strategies 20:31 - 25:45: The trade-off between micro-courses and new ads 25:46 - 30:00: The impact of efficient onboarding processes 30:01 - 35:25: Incentive programs for sales and team members 35:26 - 40:50: The importance of live performance indicators and client feedback 40:51 - 45:00: Planning for future episodes and encouraging social media connections -------------------------------------------------- Stay connected with our hosts and tap into the evolving digital agency sector. Follow Nick Shackelford on LinkedIn @NickShackelford and keep up with his latest insights on client acquisition and retention. Follow Joshua Johnston on LinkedIn @JoshuaJohnston for exclusive access to agency growth strategies and retention techniques.

31-05-2024

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34 min.
22-03-2024

Client-Centric Upselling Strategies for Agencies

In this episode of Agency Algorithm, hosts Nick Shackelford and Joshua Johnston dive into the intricacies of agency sales processes and client relationships. As Nick prepares for the arrival of his newborn, the hosts discuss the importance of understanding core competencies and the significance of building a big agency. They share insights on upselling and the value of referral partnerships in maximizing revenue and client retention. Offering valuable tips and real-world examples. Delve into this episode to gain actionable strategies for growing and optimizing your agency's service offerings and partnerships. ------------------------------- Key moments: 00:00 - 2:57 Getting great deals for a newborn. 05:00 - 09:30 Upselling strategies: When is this necessary? 09:42 - 10:50 Continuously ask, offer solutions, and adapt. 10:53 - 16:00 Selling steps: onboarding, delivering, then retaining or losing clients. 16:12 - 19:00 Partnerships vital for growth in agency business. 19:12 - 21:00 Three-tier services, pricing, and payment terms. --------------------------------- Keep in touch with your hosts. Follow Shack on Twitter @iamshackelford and visit GeekEx for events, trainings and more. Follow Josh on Twitter @joshykobyashi and visit Hydra to scale to 8-Figures and beyond!

22-03-2024

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23 min.
06-07-2022

EP 16 - Nick Shackelford On How He Built The BEST Live Event In Ecommerce

Today we have the legend himself, Nick Shackelford, on the show as the 3rd host. He's one of the smartest minds in marketing. And today, Nick reveals his best-kept secrets on hosting a killer live event and giving a top tier presentation. So many notes to take from this one. If you liked this... Join 7900+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here. Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Nick on Twitter - https://twitter.com/iamshackelford Follow Rabah on Twitter - https://twitter.com/rabahrahil Sign up for Triple Whale - https://triplewhale.com See you next Monday at 9AM EST 👋

06-07-2022

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45 min.
08-03-2021

Juliana Jackson's Next Steps To Increasing Customer Lifetime Value

Make your buyers feel safe, and they will return. Juliana Jackson has defined 8 steps to increase customer lifetime value success, for small start ups to midsize companies, and shares the last four with Lucas and Pitstop. Focus on the customer journey. Buy from yourself to experience interacting with your brand and using your products. Map the journey, and deliver value at every touchpoint of that journey.Shift your focus from new customer acquisitions to ideal customer acquisitions. Target those who RFM segmentation identify as your best customers, not the average consumer.Empower your customer support team to help you gather further data, listen to their customer experiences, and use that data to generate a more safe and comfortable customer individual experience.Orchestrate personalized campaigns on all of your channels. Understand your customers, understand the value they bring you, and optimize their experience with that understanding. The more comfortable, safe and satisfied your customer feels post-transaction, the more likely they will become a high value customer. Our Sponsors Omnisend - Shogun - ShipBob - Gorgias Mentioned in this episode: Triple Whale - Whale Mail

08-03-2021

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12 min.
29-06-2022

How Bachan's Became the Number 1 BBQ Sauce on Amazon.

Johnny and Colin chat with Chase Novelich, Director of Ecommerce at Bachans, a Japanese Hot Sauce that has quickly become a pantry favorite. In this episode, they talk about. Becoming the #1 BBQ Sauce on Amazon. History of the brandBecoming #1 on AmazonTriple digit growth on all channels From High Growth Ecommerce to Brick and Mortar Excellence Exceeding expectations in Target, WholeFoods, Costco etc. Topic 3 Managing Ecommerce and Brick and Mortar Expectations. Challenges of DTC vs. Brick & Mortar keeping everyone happy. Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.

29-06-2022

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18 min.
22-02-2023

Geotargeted Ads and Competitively Priced Products w/ Vasa Martinez

Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter. In this episode of Bricks and Clicks, Vasa Martinez, CEO of Perfy, shares with us the story of his low-sugar brain soda company that's designed to help fight issues like depression and pre-diabetes. From launching successfully after one year, building customer loyalty, and cutting costs at Expos, to creating a meme account and studying energy drinks, Vasa offers insights into the challenges and successes of starting a beverage company in a highly competitive market.

22-02-2023

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27 min.
29-03-2024

Building Succesfull Partnerships in Business and Life

Welcome back! In this episode of Agency Algorithm, Nick Shackelford and Joshua Johnston dive deep into the world of partnerships and business relationships. Why is vital to find alignment in growth and speed? What is the impact of major wins and losses, and the significance of communication styles in fostering successful partnerships? Is it smart to ride a solo business? All these questions and more will be answered by Shack and Josh in their one-on-one conversation. So, grab your coffe and join us as we explore the elements of successful partnerships both in business and in life! --------------------- Key moments: 00:00 - 05:50 Startups mix solo and partnership approaches 05:59 - 07:50 Building a successful company requires partnerships and delegation. 07:59 - 12:06 Evaluating worth for equity and partnerships as employee. 12:06 - 13:30 Valuing intangible assets and equity acquisition efforts. 13:33 - 18:20 Use phantom equity as a genuine alternative. 18:23 - 19:50 Entering new phase, balancing work-life priorities. 24:42 - 25:40 Encourage networking, appreciate team, create content. ---------------------- Keep in touch with your hosts. Follow Shack on Twitter @iamshackelford and visit GeekEx for events, trainings and more. Follow Josh on Twitter @joshykobyashi and visit Hydra to scale to 8-Figures and beyond!

29-03-2024

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24 min.
18-05-2023

Why Pixel Data Isn't Always Necessary for Affiliate Marketing Success | Jordan Menard | Motif

Agency Algorithm is produced by Podyssey. Each week Shack and Josh chat with an agency owner and talk about their journey to this point in their career, how they survived the last couple of years, and what the roadmap to success looks like. In this episode of "Agency Algorithm," Jordan Menard, CEO at Motif Digital, joins us to discuss his journey from booking appointments to building the number one product, the unconventional affiliate marketing strategy that generated 100% revenue without pixel data, and how staying true to yourself and having a profit-focused mindset drives brand growth success. We also dive into the importance of balancing numbers and collaboration, media buying, and working with a spouse to find balance. Connect With Jordan: https://www.linkedin.com/in/jordanmenard1/ Join the best in class Triple Whale partner program, and receive up to 20% of your referral. Keep in touch with your hosts. Follow Shack on Twitter @iamshackelford and visit GeekEx for events, trainings and more. Follow Josh on Twitter @joshykobyashi and visit Hydra to scale to 8-Figures and beyond!

18-05-2023

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48 min.

Ecommerce, Media Buying, Shopify, DTC, and CPG podcasts featuring strategies and tactics from industry leaders. Subscribe to learn more, sell more, and do more.