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AdExchanger Talks
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AdExchanger

AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

  1. 4 NOV.

    The Case For Turning Google’s Network Biz Into A Nonprofit

    If the DOJ wins its ad tech antitrust case against Google, it shouldn’t force a breakup, says Arete Research’s Richard Kramer, who proposes this novel solution instead: Google should spin out its network business into a public interest corporation with no hidden fees.

    55 min

  2. 29 OKT.

    Talking Shop With Mike Ryan, The PMax Whisperer

    Mike Ryan of Smarter Ecommerce helps advertisers get the most out of their Google Performance Max campaigns. Understanding what’s going on inside this walled garden black box product is now the most pressing concern for many retailers and ecommerce advertisers, he says.

    41 min

  3. 22 OKT.

    Back To Marketing Basics, With Back Market’s New CMO

    As the former CMO of Sonos, Joy Howard’s job was to make people want to buy new electronics. Now, as the recently appointed CMO of Back Market – an online marketplace for refurbished electronics – it’s her job to convince them not to.

    52 min

  4. 15 OKT.

    Pitching Performance, With Pinterest’s CRO

    Having nipped at Meta’s and Google’s heels for years, Pinterest is finished with being the underdog. It’s been getting very “serious” about its investments in lower-funnel advertising products, says Pinterest CRO Bill Watkins.

    45 min

  5. 8 OKT.

    Context Vs. Cookies With Dotdash Meredith's D/Cipher Lead

    Dotdash Meredith’s Lindsay Van Kirk says the cookie-based buying tools she helped develop in her early career at AppNexus placed too much value on unreliable third-party audiences. But contextual tools like DDM’s D/Cipher, which she now oversees, can build a better ad ecosystem for buyers and sellers.

    45 min

  6. 1 OKT.

    Oracle Memories, With Omar Tawakol

    Omar Tawakol is a serial entrepreneur. He sold two companies in five years, including BlueKai to Oracle in 2014. But he’s in no rush with his new virtual product placement startup Rembrand. He says he’s having too much fun. Plus: Meditating on the end of Oracle Advertising.

    51 min

  7. 24 SEP.

    Ari Paparo, On The Ground In Virginia

    Covering Google’s ad tech antitrust trial in Virginia is surreal for anyone who’s been in ad tech as long as Ari Paparo. He knows most of the people on the stand.

    53 min

  8. 17 SEP.

    Adam Heimlich, Ad Tech Time Traveler

    If Adam Heimlich could travel back in time to alter the future of online advertising, he would go to Google’s acquisition of DoubleClick in 2007, but not necessarily to stop it.

    52 min
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Info

AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

Informatie

  • Maker
    AdExchanger Talks
  • Jaren actief
    2016 - 2024
  • Afleveringen
    100
  • Beoordeling
    Veilig
  • Copyright
    © Copyright 2016, AdExchanger
  • Website van aflevering
    AdExchanger

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