AdMission

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MARKETING
WEKELIJKS BIJGEWERKT

Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

3 MRT

How Philly Cream Cheese reaches 'advertising perfection'

We’ll unpack Telstra’s collab with The Avalanches and their creation of an E-Synth, examine Philadelphia’s new 'Phillyboy' platform and look at how VB expands into mid-strength beer while protecting its hard-earned thirst positioning. We watch: 'Second Life Sounds' from Telstra - https://www.youtube.com/watch?v=UmpAlyr44Kc 'The Adventures of the Phillyboy: Origin Story' from Philadelphia Cream Cheese - https://www.youtube.com/watch?v=aZ7Z5LTJWHMhttps://www.youtube.com/watch?v=-foLP_UABpc 'When the day is done but the job isn't' from VB, CUB - https://www.bandt.com.au/when-the-day-is-done-but-the-job-isnt-vb-campaign-introduces-new-mid-strength-beer/ We look at: Rio Anti-Vape Campaign McDonald’s “You Know Where” OOH  See omnystudio.com/listener for privacy information.

43 min
23 FEB

Prediction markets & why trust in advertising it at an all time high

We watch: 'Rich People Live Longer' from Hims & Hers - https://www.youtube.com/watch?v=aZ7Z5LTJWHM 'Question everything but yourself' from Equinox - https://www.youtube.com/watch?v=8hj-EIu94yk Kalshi - https://www.youtube.com/watch?v=-QMftwmyW-A See omnystudio.com/listener for privacy information.

42 min
16 FEB

Absolut x Tabasco spot 'the future of advertising'; & AI wars spill into the public domain

Russ & Freddie watch Levi's underrated Super Bowl return, discuss the AI rivalry as Anthropic parodies OpenAI (& triggers a very public response from Sam Altman) and review the 'beautiful' launch from Absolut x Tabasco that raises the question of why brands still pay a premium for iconic music. We watch: 'Backstory' from Levi's - https://www.youtube.com/watch?v=j70p29KipEE 'Can I get a six pack quickly?' from Anthropic and Claude - https://www.youtube.com/watch?v=kQRu7DdTTVA&t=1s 'For Those Who Bring The Heat' from ABSOLUT x TOBASCO - https://www.youtube.com/watch?v=1FBVEfTIGVg See omnystudio.com/listener for privacy information.

37 min
9 FEB

Super Bowl: The winners of advertising's biggest day of the year

We're back with our hot takes from the Super Bowl and talk about why brands spend millions for 30 seconds on advertising's biggest day of the year. We watch: 'The Choice' from Pepsi, 'Bananas' from Instacart, 'America Needs Neighbours Like You' from Redfin x Rocket Mortgage & 'American Icons' from Budweiser. See omnystudio.com/listener for privacy information.

44 min
08-12-2025

The Netflix takeover of Hollywood

We watch Droga5’s new 196 campaign & discuss what Netflix’s $83B move to buy Warner Bros means for Hollywood. See omnystudio.com/listener for privacy information.

45 min
25-11-2025

Shania Twain, Uber & the Hollywood marketing crisis

We share our thoughts on the new Uber x Shania Twain spot, Cowboy Colostrum, inside the Hollywood marketing crisis and ask if creativity is dead. See omnystudio.com/listener for privacy information.

46 min
18-11-2025

'The best 20 seconds of advertising produced in the history of advertising'

Russ & Freddie break down IKEA’s new campaign, look at Reuters’ first brand campaign in 175 years, unpack the viral Friend AI pendant takeover of the NYC subway and Heineken’s pitch-perfect parody response. See omnystudio.com/listener for privacy information.

42 min
10-11-2025

Robots, John Lewis & Coca Cola

Christmas campaigns have started, subscription addictions, robots & ads that make you cry. See omnystudio.com/listener for privacy information.

45 min

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TRAILER

Trailer: AdMission

This podcast missed the mark. The premise is all wrong - backwards, even.People want to buy things that make them smarter, stronger, safer, sexier and rich. Nobody wants a podcast about the people behind the fantasies - brought to them by the biggest and the smallest names in this industry.People today want beautiful lies.Nobody wants a podcast about advertising. ‘AdMission’, with advertising guru Russel Howcroft and up-and-comer Freddie Young from ‘Good One Creative ', tells the uncensored story behind the world’s most talked about brands, ideas, marketing campaigns, advertising news and industry screw ups. Russel and Freddie are the ‘then’ and ‘now’ of advertising - Russel, with a life-time of knowledge and experience shaped in the free for all days of advertising, and Freddie, a millennial working in a fractured media landscape dominated by strict standards and Tik-Tok. This no spin podcast offers sharp insight to the world's biggest stories in advertising, media and business. See omnystudio.com/listener for privacy information.

08-02-2024

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3 min

Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.