Agentic Commerce with Andrew McPherson

Andrew McPherson

How AI is reshaping discovery, buying, and commercial strategy. Andrew McPherson breaks down what is changing, what it means, and what B2B leaders should do about it. Each episode explores agentic commerce, AI-mediated discovery, and commercial readiness through frameworks, analysis, and practical implications. New episodes fortnightly. Subscribe to the newsletter: andymcpherson.com Connect on LinkedIn: linkedin.com/in/andrewmcpherson

Afleveringen

  1. 05-08-2025

    The AI Value Creation Pyramid: Your Roadmap from Hype to Reality

    In our first episode, we cut through the noise of Generative AI. While everyone is talking about the hype, we explore the critical question: How do organizations move from ad-hoc experiments to creating real, tangible value? We unpack the essential concept of AI maturity, comparing frameworks from Gartner, Deloitte, and McKinsey. But our main focus is a deep dive into the Generative AI Value Creation Pyramid—a powerful model that provides a clear roadmap for success. We explore its four levels, from individual improvements to visionary innovation, and show how true transformation requires a focus on the human element. In this episode, you will learn: The key differences between the major AI maturity models and how to use them. A step-by-step guide through the four levels of the AI Value Creation Pyramid. Why the common phrase "someone using AI will take your job" is misleading and what the real systemic shift is. How a "build to learn" approach can help your teams create transformational prototypes in just half a day. The crucial role of company culture and human skills in driving a successful AI strategy.

    22 min.
  • 1 aflevering

Info

How AI is reshaping discovery, buying, and commercial strategy. Andrew McPherson breaks down what is changing, what it means, and what B2B leaders should do about it. Each episode explores agentic commerce, AI-mediated discovery, and commercial readiness through frameworks, analysis, and practical implications. New episodes fortnightly. Subscribe to the newsletter: andymcpherson.com Connect on LinkedIn: linkedin.com/in/andrewmcpherson

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