AI-Driven Marketer: Master AI Marketing To Stand Out In 2026

Dan Sanchez
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I'm just a marketer on a mission to master AI in 2026 by interviewing AI tech founders, AI leaders, and marketing practitioners who are getting great results with AI today.  Let's master this thing together. Follow this show to join me on the journey. #danchez

  1. The Audience Growth Engine [Full Framework]

    16 HR AGO

    The Audience Growth Engine [Full Framework]

    In this AI marketing podcast episode, Dan Sanchez and Ken Freire take a deep dive into advanced audience growth strategies for creators who already have traction. They unpack the mathematical reality of the "Audience Growth Ceiling"—where churn rate neutralizes growth—and reveal a three-pillar framework (Acquisition, Retention, and Elevation) designed to break through that plateau and scale your authority. My Favorite AI ToolsTransparency Note: I am an independent affiliate of these tools and may earn a commission if you click the link and sign up for them at no cost to you. I also use every one of them myself. Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella High Level (My all in one marketing platform) - https://danchez.com/highlevel Zencastr (Best AI podcast tool) - https://danchez.com/podtools n8n (my favorite AI automation tool) - https://danchez.com/n8nResources Mentioned Superfans by Pat Flynn - https://patflynn.com/books/superfans/ Atomic Habits by James Clear - https://jamesclear.com/atomic-habits Income School (YouTube Channel) - https://www.youtube.com/c/incomeschool Moz (Whiteboard Friday) - https://moz.com/blog/category/whiteboard-friday Nothing is Wasted Ministries - https://www.nothingiswasted.com/Timestamps 00:00:00 - Introduction to the Audience Growth Accelerator. 00:03:44 - The "Audience Growth Ceiling" and the math of churn. 00:11:27 - The Three Pillars of Growth: Acquisition, Retention, and Elevation. 00:12:45 - Pillar 1 (Acquisition): Paid, Owned, and Earned Media. 00:27:58 - Pillar 2 (Retention): Activation, Frequency, and Depth. 00:39:28 - Creating depth through books, courses, and live events. 00:44:31 - Why you need "Superfans" (Pat Flynn concept). 00:45:56 - Pillar 3 (Elevation): Mission, Success Tracking, and Monetization.

    1h 1m
  2. The Two-Channel Rule: A System for Growing Expert Podcasts

    2 DAYS AGO

    The Two-Channel Rule: A System for Growing Expert Podcasts

    In this AI marketing podcast episode, Dan Sanchez and co-host Ken Freire address the single biggest flaw in podcasting: the lack of organic distribution. To overcome this, they introduce the "Two-Channel Rule," a strategy that pairs your long-form audio content with a specific short-form social platform to drive real growth. Dan and Ken break down why LinkedIn is often the best choice for B2B creators, how to network through comments without being spammy, and why you must treat your social profile like a high-converting landing page. My Favorite AI ToolsTransparency Note: I am an independent affiliate of these tools and may earn a commission if you click the link and sign up for them at no cost to you. Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella High Level (My all in one marketing platform) - https://danchez.com/highlevel Zencastr (Best AI podcast tool) - https://danchez.com/podtools n8n (my favorite AI automation tool) - https://danchez.com/n8nResources Mentioned Hardcore History by Dan Carlin (Mentioned as the gold standard of podcasting) Substack (Discussed as a newsletter/community alternative) ChatGPT - https://openai.com/ (Mentioned for researching influencers) LinkedIn (Recommended primary channel for B2B)Timestamps 00:00 – The "One Big Downside" of Podcasting 03:41 – Introducing the Two-Channel Rule 09:23 – Syndication vs. Engagement: Why you can’t be everywhere 15:20 – Selecting your short-form platform (Why LinkedIn wins for B2B) 19:35 – Dan’s "Working the Room" strategy for LinkedIn engagement 25:28 – How to identify who to engage with to grow your authority 28:49 – The dangers of automating comments with AI 30:50 – Optimizing your LinkedIn profile to function like a landing page

    35 min
  3. How to Build a Personal Brand AI Can't Copy

    3 DAYS AGO

    How to Build a Personal Brand AI Can't Copy

    In this AI marketing podcast episode, Dan Sanchez and Ken Freire discuss why personal branding is the ultimate hedge against AI automation. They dismantle the common misconceptions that branding is merely about logos or "just being yourself," and instead offer a robust three-part framework—Values, Stories, and Future Self—to help marketers build genuine authority that no algorithm can replicate. My Favorite AI Tools Transparency Note: I am an independent affiliate of these tools and may earn a commission if you click the link and sign up for them at no cost to you.  Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella High Level (My all in one marketing platform) - https://danchez.com/highlevel Zencastr (Best AI podcast tool) - https://danchez.com/podtools n8n (my favorite AI automation tool) - https://danchez.com/n8nResources Mentioned Primal Branding by Patrick Hanlon - https://amzn.to/4oVx4II Start with Why by Simon Sinek - https://simonsinek.com/books/start-with-why/ Nothing is Wasted Podcast - https://www.nothingiswasted.com/podcastTimestamps 00:00 - Why AI can never replace the human element of a personal brand. 02:49 - The two biggest lies in branding: The "Logo" Fallacy and the "Just Be Yourself" trap. 07:51 - Pillar 1: Values and Beliefs (The foundation of your brand). 13:50 - Pillar 2: Stories and Experiences (Why origin stories matter). 18:48 - The Gary Vee Example: How stories of transformation create superfans. 21:58 - Pillar 3: The Future Self Science (You are both discovered and created). 27:55 - How to handle audience capture without compromising your values. 33:10 - The "Stake in the Ground" strategy for building authority.

    34 min
  4. Scale Your Authority: Automate Podcast Distribution Without Losing Your Soul

    5 DAYS AGO

    Scale Your Authority: Automate Podcast Distribution Without Losing Your Soul

    In this AI marketing podcast episode, Dan Sanchez and co-host Ken Freire break down why podcasting remains the most powerful channel for building authority, especially when supercharged by AI. They walk through the entire production lifecycle—pre-production, production, post-production, and distribution—sharing how they use tools like Gemini and Zencastr to streamline workflows without losing the human element. Dan also reveals his "episode packaging" strategy and introduces a new tool, Smack.fm, that automates the repurposing of episodes into dozens of social media assets. My Favorite AI ToolsTransparency Note: I am an independent affiliate of these tools and may earn a commission if you click the link and sign up for them at no cost to you. Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella High Level (My all in one marketing platform) - https://danchez.com/highlevel Zencastr (Best AI podcast tool) - https://danchez.com/podtools n8n (my favorite AI automation tool) - https://danchez.com/n8nResources Mentioned Google Gemini - https://gemini.google.com/ Riverside - https://riverside.fm/ Smack - https://smack.fm/ Showrunner - https://showrunner.com/ AI-Driven Marketer Podcast Assessment - https://aidrivenmarketer.com/pod AI-Driven Podcast Course (Free Tutorials) - https://aidrivenpodcast.com/Timestamps 00:00 - Why podcasting is the ultimate channel for authority. 02:50 - Using AI in pre-production: From research to episode packaging. 06:53 - Switching from Custom GPTs to Google’s Gemini Gems for thumbnails. 07:57 - The Production Phase: Why human connection still trumps AI voices. 12:03 - Simplifying post-production with AI editing tools like Zencastr. 18:28 - Using Tella for solo episodes and screen recording. 20:00 - The Distribution Playbook: Turning one episode into dozens of assets. 24:23 - Automating social posts with Smack.fm. 28:09 - Where to find the full documented process for free.

    29 min
  5. The "Dream 100" Execution Plan [Google Sheet System]

    6 DAYS AGO

    The "Dream 100" Execution Plan [Google Sheet System]

    In this AI marketing podcast episode, Dan Sanchez and Ken Freire explore why great ideas alone aren't enough to build authority—you need relationships to move markets. They unpack how podcasting acts as a "Swiss Army Knife" for networking, allowing you to connect with gatekeepers, dream clients, and industry peers. Dan and Ken provide a step-by-step guide on who to interview, how to execute genuine outreach without over-automating, and how to use AI strategically in pre-production without killing the human connection. My Favorite AI Tools Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella High Level (My all in one marketing platform) - https://danchez.com/highlevel Zencastr (Best AI podcast tool) - https://danchez.com/podtools n8n (my favorite AI automation tool) - https://danchez.com/n8nResources Mentioned Content-Based Networking by James Carberry - Book Link The Ultimate Podcast Assessment - https://aidrivenmarketer.com/pod My Showrunner (Custom GPT) - https://myshowrunner.com/ Fathom (AI Notetaker) - https://fathom.video/ Social Media Examiner - https://www.socialmediaexaminer.com/ Otter.ai - https://otter.ai/Timestamps 00:00 – Why ideas are incomplete without relationships. 07:45 – Credibility by Association: Leveraging the "Oprah Effect." 12:20 – The serendipity of opportunities: How knowing people leads to career leaps. 18:42 – The "Dream 100" Strategy: Targeting ideal prospects and partners. 25:45 – The 5-Step Framework: From building the list to the final follow-up. 36:59 – The AI Warning: Why you must not use AI for outreach. 38:12 – The AI Advantage: Using Custom GPTs for pre-interview research and questions. 47:52 – The Follow-Up Game: Turning interviews into genuine friendships with memes and texts.

    55 min
  6. 1 Recording → 12 Assets: The AI "Waterfall" System

    22 NOV

    1 Recording → 12 Assets: The AI "Waterfall" System

    In this AI marketing podcast episode, Dan Sanchez and co-host Ken Freire dive into Chapter 10 of their "Own the Show" series to discuss why podcasting is the ultimate "Swiss Army Knife" of marketing tools. They break down the top 10 reasons why a podcast is essential for modern businesses, ranging from building authority and testing intellectual property to fueling a massive content flywheel and creating long-term assets. Dan and Ken explain how this single medium can solve multiple marketing problems at once, turning a simple recording into a comprehensive strategy for growth. My Favorite AI Tools Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella High Level (My all in one marketing platform) - https://danchez.com/highlevel Zencastr (Best AI podcast tool) - https://danchez.com/podtools n8n (my favorite AI automation tool) - https://danchez.com/n8nResources Mentioned James Carberry / Sweet Fish Media - https://sweetfishmedia.com/Timestamps 00:00 - Why Podcasting is the Swiss Army Knife of Marketing 02:46 - Reasons 1 & 2: Building Authority and Developing IP 10:42 - Reason 3: The Content Flywheel and Repurposing Power 13:24 - Reasons 4 & 5: Networking, Relationships, and the "Human Edge" 19:01 - Reasons 6 & 7: Market Research and Internal Team Alignment 24:40 - Reason 8: Personal Growth and Skill Building 27:16 - Reason 9: Discoverability and Long-Tail Distribution 29:19 - Reason 10: Asset Creation and Monetization Strategies

    33 min
  7. I Might Cancel ChatGPT (The "Workspace" Factor)

    21 NOV

    I Might Cancel ChatGPT (The "Workspace" Factor)

    In this AI marketing podcast episode, Dan Sanchez and Travis Sanchez face a major dilemma: Is it finally time to cancel ChatGPT in favor of Google's Gemini 3? After years of loyalty to OpenAI, Dan breaks down why the new Gemini 3 and "Nano Banana Pro" models might be the superior choice for marketers handling heavy research and content creation. The brothers stress-test the tools, comparing personality, image generation capabilities, and workflow integration, while deciding if they should jump ship now or wait for OpenAI's rumored December counter-attack. My Favorite AI Tools Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella High Level (My all in one marketing platform) - https://danchez.com/highlevel Zencastr (Best AI podcast tool) - https://danchez.com/podtools n8n (my favorite AI automation tool) - https://danchez.com/n8nResources Mentioned Gemini Nano Banana Pro Announcement - https://x.com/GeminiApp/status/1991524174180024538 Viral Post by Flowers (X) - https://x.com/flowersslop/status/1990892946821120369 Dan's LinkedIn Poll - https://www.linkedin.com/in/digitalmarketingdan/Timestamps 00:00 - The Crisis: Why a loyalist is considering leaving ChatGPT. 01:36 - Gemini 3 Breakdown: Why it wins on research and transcripts. 03:05 - The "Vibe" Check: Why ChatGPT still feels more human. 11:00 - Nano Banana Pro: Creating photorealistic images (and the "Gardening Woman" test). 17:40 - ChatGPT 5.1 Updates: M-dashes, instruction following, and group chats. 20:48 - The Decision: Why Dan is waiting until December to pull the plug. 25:04 - Everyday AI: Using bots to find "Moon Park" and 20-year-old candy memories. 30:25 - Poll Results: Is the marketing world ready to switch to Google?

    40 min
  8. Turn 100 Scattered Posts into 1 Book With AI

    20 NOV

    Turn 100 Scattered Posts into 1 Book With AI

    Should you start a podcast? Get the free assessment at https://aidrivenmarketer.com/pod In this AI marketing podcast episode, Dan Sanchez and Ken Freire dive deep into the concept of developing a portfolio of ideas. Rather than throwing out standalone concepts, they emphasize the importance of clustering ideas, identifying a unifying theme, and building a structured framework that elevates authority and impact. Dan shares personal lessons from years on LinkedIn and outlines how AI tools can be leveraged to analyze, group, and package your thoughts. If you've ever felt scattered in your thought leadership, this episode is the blueprint for becoming more intentional, cohesive, and impactful with your ideas. My Favorite AI Tools Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella High Level (My all in one marketing platform) - https://danchez.com/highlevel Zencastr (Best AI podcast tool) - https://danchez.com/podtools n8n (my favorite AI automation tool) - https://danchez.com/n8nTimestamps 00:00 - Dan's confession: years of scattered idea posting 01:07 - The value of building a portfolio, not isolated ideas 02:20 - Frameworks are collections of ideas, not one-offs 03:12 - Questions to ask: what are you known for? What deserves more weight? 04:45 - AI tools to cluster and analyze your ideas 06:08 - Idea gaps and how podcasting can help fill them 07:03 - Finding the unifying theme in your content 08:53 - Real-life examples of unifying themes from Tim Ferriss, Michael Hyatt, Patrick Lencioni 11:32 - Why a unifying theme takes time to build 12:14 - Your theme reveals your core values 13:33 - Questions to align your theme with long-term goals 16:46 - Why and how to cluster ideas 19:11 - Human creativity and idea generation as a superpower 23:09 - When to write a book and why it's the ultimate portfolio 26:52 - Book structure, chapter quality, and packaging your ideasWould you like me to move on to Step 2 and generate possible titles for this episode?

    30 min
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About

I'm just a marketer on a mission to master AI in 2026 by interviewing AI tech founders, AI leaders, and marketing practitioners who are getting great results with AI today.  Let's master this thing together. Follow this show to join me on the journey. #danchez

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