AWS Partners Unplugged

Amazon Web Services (AWS)

AWS Partner Unplugged is a podcast that speaks to all aspects of AWS' technology applications. In each episode we will select a specific topic (e.g., Large Language Models. significant use case applications, partnership best practices) and an AWS host will interact with subject matter experts to deliberate upon the important reference points within each area of discussion. We are not afraid of ideas that make us more curious and enable us to learn collectively. We look forward to robust discussions, sometimes funny ones too, with the overall goal of making us all intellectually better after than we were before!

  1. 1 dag geleden ·  Video

    AWSPU Ep 23: Everything AWS Launched at NYC Summit

    AWS Summit NYC 2026 brought over 15 major launches — and almost every one came with a partner story. In this episode, Sri and Igor break down the biggest announcements from the Javits Center: Bedrock AgentCore going GA, the new Managed Knowledge Base, AWS Continuum for security at machine speed, Kiro going mobile, and the wild move of charging AI bots for web content via WAF. Along the way, they highlight how partners like CrowdStrike, Accenture, Vonage, Datadog, NVIDIA, Hugging Face, and others are deeply integrated into the platform layer — building with AWS, not just on it. Whether you're a partner, a builder, or just trying to keep up, this is your 20-minute debrief. Blogs and announcements: Check Point — Securing AI Agent Behavior with Amazon Bedrock AgentCore and CheckPoint AI Security | Check Point Announces Upcoming Integration with Amazon Bedrock AgentCoreSentinelOne — SentinelOne Announces AI Security Integration with Amazon Bedrock AgentCore to Deliver Runtime Guardrails for AI AgentsAuth0 / Okta — Securing Enterprise Ready AI Agents with Auth0 for AI Agents and Amazon Bedrock AgentCore| Securing Amazon Bedrock AgentCore with Auth0 for AI AgentsAccenture — Accenture and AWS Accelerate Data Transformation with Agentic AI | Accenture Expands Accenture AWS Business Group with New AI Products CapabilityKinaxis — Accelerating Supply Chain AI with Kinaxis MCP on Amazon Bedrock AgentCoreCollibra — AWS and Collibra Deepen Partnership to Bring Business Content and Semantics to AWS SageMaker CatalogSnowflake — Access Snowflake Horizon Catalog Data Using Catalog Federation in the AWS Glue Data Catalog | Catalog-Linked Databases and Cortex Code CLI for IcebergCrowdStrike — CrowdStrike Advances AI and Cloud Security Operations on AWS | CrowdStrike Expands Project QuiltWorks with AWS, Hardening the Cloud Attack Surface Against Frontier AI RiskVonage (Ericsson) — Vonage Brings Agentic Communications to Millions of Developers with Vonage API Power for KiroDatadog — Production-Ready Autonomous Incident Resolution with AWS DevOps Agent (now GA) and Datadog MCP ServerGitLab — GitLab Collaborates with AWS to Bring Agentic DevSecOps to Enterprise Teams | GitLab + Amazon: Platform Orchestration on a Trusted AI FoundationInfosys — Infosys Launches AI-Driven Modernization Solution with Pega Blueprint™ and Amazon BedrockNVIDIA — AWS and NVIDIA Deepen Strategic Collaboration to Accelerate AI from Pilot to Production | AWS Takes NVIDIA "G7" Blackwell Instances GAHugging Face — From the Hugging Face Hub to Robot Hardware with Strands Agents and LeRobot | Build High-Performance Generative AI Systems with Strands Agents, NVIDIA NIM, and Amazon Bedrock AgentCoreStripe — With Stripe, AWS Enables AI Agent Payments for Content Owners and Publishers

    39 min.
  2. 28 mei

    AWSPU Ep 22: Strategic Partnerships with Carmen Puccio: How AWS Partners Build Production-Ready Solutions

    In this episode, we sit down with Carmen Puccio, Senior Manager of Worldwide Tech Partner Solutions Architecture at AWS, to explore how AWS works strategically with partners to create design wins and production-ready solutions. Carmen brings a unique perspective from his 15-year journey at Associated Press building large-scale systems to his 10 years at AWS working across migration, containers, and now partner solutions architecture. We dive deep into what makes a successful design win - moving beyond sandbox experiments to validated, production-ready solutions that drive real customer value. Carmen explains how AWS's structured partnership approach delivers faster time to market, AWS validation credibility, and established revenue models at scale, contrasting this with partners working in isolation. The conversation covers AWS's four strategic pillars for 2026: generative AI and agentic AI (including Agent Core's 2 million SDK downloads in five months), AWS Marketplace evolution with multi-product solutions and partner revenue measurement, technical differentiation through co-engineering, and regional expansion for data sovereignty requirements. Carmen shares concrete examples from partners like Datadog's EKS add-ons, Workday and PGA Tour's Agent Core implementations, and the transformative impact of AWS Transform reducing modernization timelines by up to 4x. We also explore the new marketplace capabilities that allow partners to bundle multiple products and services, plus the game-changing partner revenue measurement tools launched in January 2026. For partners listening, Carmen provides clear next steps: work closely with your PSA and PDM teams, leverage your partner plan as a go-to-market foundation, and maintain that crucial two-way conversation with AWS about emerging customer needs and market opportunities. Contact: E-mail: aws-partner-unplugged-podcast-hosts@amazon.com LinkedIn: https://www.linkedin.com/in/carmenapuccio/

    27 min.
  3. 22 apr

    AWSPU Ep 20: AWS Marketplace Transformation with Matt Yanchyshyn

    In this episode, Igor sits down with Matt Yanchyshyn, Vice President of AWS Marketplace and Partner Services, to explore the explosive growth of AWS Marketplace from billions to tens of billions in transactions. With 99% of the top 1,000 AWS customers now having active marketplace subscriptions and over 3 million subscriptions globally, Matt reveals how the "App Store generation" in C-suite positions is driving this transformation. The conversation covers the fastest-growing AI and Agents Tools category (900 to 3,000+ solutions in months), the introduction of multi-product solutions that bundle software, services, and AI components, and new features like Express Private Offers for automated negotiated pricing. Matt emphasizes how successful partners embrace both product-led growth and sales-led growth simultaneously, with automation playing a crucial role in scaling co-sell opportunities. Key takeaway: Partners must embrace marketplace, agents, and automation to serve the next generation of enterprise buyers who demand immediate access to integrated solutions. AWS Marketplace Features AI and Agents Tools marketplace: https://aws.amazon.com/marketplace/search/results?searchTerms=AI+agentsMulti-product solutions: https://docs.aws.amazon.com/marketplace/latest/buyerguide/multi-product-solutions.htmlPrivate offers: https://docs.aws.amazon.com/marketplace/latest/userguide/private-offers-overview.htmlExpress Private Offers: https://docs.aws.amazon.com/marketplace/latest/userguide/express-private-offers-workflow.htmlSaaS Quick Launch: https://docs.aws.amazon.com/marketplace/latest/buyerguide/saas-quick-launch.htmlProfessional Services: https://aws.amazon.com/marketplace/search/results?searchTerms=professional+servicesAWS Services Mentioned Amazon Connect: https://aws.amazon.com/connect/Amazon Bedrock: https://aws.amazon.com/bedrock/Partner Central APIs: https://docs.aws.amazon.com/partnercentral/Companies & Solutions Referenced Salesforce: https://aws.amazon.com/marketplace/search/results?searchTerms=salesforceMongoDB: https://aws.amazon.com/marketplace/search/results?searchTerms=mongodbElastic: https://aws.amazon.com/marketplace/search/results?searchTerms=elasticZscaler: https://aws.amazon.com/marketplace/search/results?searchTerms=zscalerCrowdStrike: https://aws.amazon.com/marketplace/search/results?searchTerms=crowdstrikeDatabricks: https://aws.amazon.com/marketplace/search/results?searchTerms=databricksWorkday: https://aws.amazon.com/marketplace/search/results?searchTerms=workdayServiceNow: https://aws.amazon.com/marketplace/search/results?searchTerms=servicenow

    26 min.
  4. 3 mrt

    AWSPU Ep 19: Inside Customer Solutions Management: How CSMs Drive Success at AWS

    In this episode, Igor sits down with Christina, a Senior Customer Solutions Manager (CSM), and Alicia, a Senior Manager, to explore the critical role of CSMs at AWS. They discuss how CSMs help accelerate customer and partner goals through a unique blend of technical expertise and business acumen. The conversation covers the diverse career paths that lead to CSM roles, from consulting and software development to education and healthcare. Christina and Alicia explain how CSMs operate differently for each customer based on their cloud maturity level - from simple lift-and-shift migrations for nascent customers to complex co-innovation projects with digitally native organizations. They emphasize that success criteria are uniquely defined for each customer, requiring CSMs to understand not just the technical requirements but also the business outcomes and human change management aspects of cloud adoption. The episode highlights how CSMs serve as trusted advisors who bridge the gap between technology and business, working across AWS's ecosystem to deliver end-to-end customer experiences. With over 600 CSMs worldwide and growing, the role continues to evolve as technology advances, particularly in areas like generative AI and agentic solutions. For partners, CSMs provide the same customer-obsessed approach, helping navigate AWS's complex ecosystem and achieve market success through strategic integrations and early adoption programs. Alicia Retzlaff: https://www.linkedin.com/in/aliciaretzlaff/Christina Bucio: https://www.linkedin.com/in/christina-bucio-aa329953/Igor: https://www.linkedin.com/in/igor-alekseev-b6425835/

    20 min.
  5. 18 feb

    AWSPU Ep 18: IAM Temporary Delegations Deep Dive

    Igor sits down with Welly Siauw, Principal Partner Solutions Architect at AWS, to explore the game-changing IAM Temporary Delegations feature that's simplifying how AWS partners onboard and manage customer accounts. They dive deep into how this feature eliminates the friction of traditional onboarding processes, where customers previously had to navigate complex documentation and manually configure IAM roles and permissions. Now, partners can request temporary, limited permissions that customers can review and approve through a streamlined console experience, complete with AI-generated human-readable permission descriptions. The conversation covers advanced patterns like read-only discovery followed by deployment permissions, admin delegation workflows for enterprise environments, and day-two operations for ongoing feature updates. With robust security controls including CloudTrail logging, permission boundaries, and revocation capabilities, this feature represents a new standard for partner-customer trust and operational efficiency. Current adopters include major partners like CrowdStrike, Databricks, Sentinel One, and HashiCorp, with the feature available to ISV Accelerate partners with AWS Marketplace listings. Guest **Welly Siauw** - Principal Partner Solutions Architect, AWS - LinkedIn: https://www.linkedin.com/in/wellsiau/ Links: * https://docs.aws.amazon.com/IAM/latest/UserGuide/access_policies-temporary-delegation.html * https://docs.aws.amazon.com/IAM/latest/UserGuide/access_policies-temporary-delegation-partner-guide.html * https://aws.amazon.com/blogs/apn/streamline-customer-onboarding-and-accelerate-time-to-value-with-aws-iam-temporary-delegation/

    23 min.

Info

AWS Partner Unplugged is a podcast that speaks to all aspects of AWS' technology applications. In each episode we will select a specific topic (e.g., Large Language Models. significant use case applications, partnership best practices) and an AWS host will interact with subject matter experts to deliberate upon the important reference points within each area of discussion. We are not afraid of ideas that make us more curious and enable us to learn collectively. We look forward to robust discussions, sometimes funny ones too, with the overall goal of making us all intellectually better after than we were before!