Beyond Interior Design Podcast: The Business of High-End Design

Marc Müskens

Welcome to the Beyond Interior Design Podcast, where we dive deep into the business reality of running a successful design studio. Join Marc Müskens and his guests - from emerging talents to industry icons - as they share unfiltered insights about the business of design. Each episode reveals the strategic decisions, client relationships, and business approaches that drive real success in the design world. Whether you're scaling your studio or redefining your market position, you'll hear honest conversations about what it really takes to thrive in this industry. From pricing strategies to client psychology, from studio operations to market positioning - we go beyond the surface to explore what makes design businesses truly successful. Brought to you by the Beyond Interior Design Club, the exclusive community where ambitious designers come together to elevate their business to the next level. This isn't just another (interior) design podcast. This is where ambitious designers come to think bigger about their business.

  1. Inside the Luxury Client’s Mindset – with Jeffrey Shaw

    16 MEI

    Inside the Luxury Client’s Mindset – with Jeffrey Shaw

    Send us a text In this episode of Beyond Interior Design, host Marc Müskens sits down with former celebrity photographer turned brand strategist Jeffrey Shaw, to explore how interior designers can elevate their businesses by understanding the mindset of luxury clients. A trusted voice in high-end branding, Jeffrey brings a rare mix of creative experience and strategic insight — having worked with global icons like Oprah and now advising design professionals worldwide. As an expert in luxury perception, Jeffrey reveals what truly defines a premium experience — and how designers can align their services with the emotional expectations of affluent clients. Here’s what we explore in this episode: 🧠 The psychology behind affluent decision-making🗣️ How to “speak the language” of luxury clients with clarity and care💼 Why authenticity and consistency build stronger brand equity than flash📸 Jeffrey's creative journey — from behind the lens to building legacy-driven brands🎁 Bonus for Listeners: Check out Jeffrey's brand strategy toolkit, podcast, and upcoming events: 🔗 https://jeffreyshaw.com/ (Full resources and client work)Follow Jeffrey on InstagramConnect on LinkedIn📌 Connect with us: Follow us for more interior design insights: Instagram: @beyondinteriordesign Website: www.beyondinteriordesign.club 🎧 Where to listen: Find this episode on your favorite platforms: Spotify Apple Podcasts Buzzsprout

    45 min
  2. High-End Interior Design Visibility: Global Strategy 💎 | Premium Marketing & SEO Authority Daniela Furtado

    31 JAN

    High-End Interior Design Visibility: Global Strategy 💎 | Premium Marketing & SEO Authority Daniela Furtado

    Send us a text Tired of hiding your talent in the digital jungle? 🌿 In this refreshing episode of the Beyond Interior Design Podcast, we're diving deep with SEO expert Daniela Furtado into the world of online visibility! Because let's be honest - what's the point of creating stunning designs if no one can find them? 🔍 🔥 What's inside this episode? The hilarious truth about why top designers remain invisible online 🙈 How to make Google crave your portfolio (without selling your soul!) 💫 SEO tricks that even the most tech-allergic designer can implement 🎯 The art of staying authentic in the digital world (yes, it's possible!) ⚖️ Strategic ways to make your unique design voice heard 🎨 Did you know: Some of the most talented designers are as hard to find online as a needle in a haystack? Time to change that! 💡 Why you should listen: Whether you're struggling with online visibility or ready to take your digital presence to the next level - this episode is your roadmap to success. Daniela breaks down complex SEO concepts into practical, actionable steps. Because why make it complicated when it can be fun? Don't miss this game-changing conversation about making your design expertise visible to the world—hit play now! 🎧 📌 Connect with us: Follow us for more interior design insights: Instagram: @beyondinteriordesign Website: www.beyondinteriordesign.club 🎧 Where to listen: Find this episode on your favorite platforms: Spotify Apple Podcasts Buzzsprout 📌 Connect with us: Follow us for more interior design insights: Instagram: @beyondinteriordesign Website: www.beyondinteriordesign.club 🎧 Where to listen: Find this episode on your favorite platforms: Spotify Apple Podcasts Buzzsprout

    1u 1m
  3. Business & Design Balance: Award-Winning Method 💫 | Dutch Design Leader Roelfien Vos

    1 JAN

    Business & Design Balance: Award-Winning Method 💫 | Dutch Design Leader Roelfien Vos

    Send us a text We’ve got a special guest in this episode of The Beyond Interior Design Podcast—Roelfien Vos, one of the Netherlands’ top interior designers! 🇳🇱 With her unique blend of creativity and business savvy, Roelfien has built a design studio that’s as inspiring as her projects. But how does she manage it all while staying passionate and energized? Let’s find out! 💥 🔥 What’s inside this episode? How Roelfien blends work and life into one creative flow. 🖌️Why saying “no” is just as powerful as saying “yes.” ✔️❌The secret to staying inspired and loving what you do. ✨Her take on managing energy and staying true to your vision. 💡How her Dutch roots influence her timeless and purposeful designs. 🌍Did you know: Marc was once an intern at the design studio of Roelfien Vos? 💡 Why you should listen: Whether you’re an interior designer, a creative entrepreneur, or just someone looking for inspiration, this episode is packed with insights to help you balance your business and creativity. Roelfien shares her journey, her challenges, and the lessons she’s learned along the way. Don’t miss this conversation with one of the Netherlands’ biggest design talents—hit play now! 🎧 📌 Connect with us: Follow us for more interior design insights: Instagram: @beyondinteriordesign Website: www.beyondinteriordesign.club 🎧 Where to listen: Find this episode on your favorite platforms: Spotify Apple Podcasts Buzzsprout

    1u 3m
  4. Beyond IKEA: Democratizing Luxury Design 🌟 | World-First Podcast with IKEA

    01-12-2024

    Beyond IKEA: Democratizing Luxury Design 🌟 | World-First Podcast with IKEA

    Send us a text WORLD PREMIERE ALERT! 🌍 For the first time ever, IKEA steps into the podcasting world—and it’s happening right here on the Beyond Interior Design Podcast! What if there’s no difference between high-end luxury design and the accessible, affordable creations of IKEA? In this eye-opening episode, Marc sits down with Patrik Gustafsson, Global Home Furnishing and Retail Design Manager at IKEA, to uncover the secrets behind IKEA’s revolutionary approach to design. With over 20 years of experience shaping homes around the world, Patrik offers a rare behind-the-scenes look at how IKEA seamlessly combines beauty, function, affordability, and sustainability—and why these principles work just as well for luxury interiors as they do for mass-market solutions. Key highlights from this episode: 🔑 How IKEA uses activities and human needs as the foundation for every design decision.🌱 The role of democratic design in creating products that are affordable, functional, and sustainable.🏡 Why designing for real life—not just aesthetics—is the secret to long-lasting, impactful interiors.🛠️ Lessons luxury designers can learn from IKEA’s simple, yet genius, approach to problem-solving through design.🌍 How IKEA is shaping a more sustainable future with innovative materials, circularity, and bold design decisions.Whether you’re an interior designer seeking inspiration, a homeowner looking to transform your space, or simply a design enthusiast curious about what makes IKEA so iconic, this episode is packed with actionable insights and fresh perspectives. 💡 Why listen? Patrik shares not just the story of IKEA, but how their design ethos can inspire anyone—from global brands to boutique luxury studios. Discover how understanding your client’s needs, focusing on functionality, and thinking sustainably can elevate your work, no matter your budget or scale. Get ready to challenge the way you think about design—because whether it’s a high-end project or IKEA, great design is all about creating solutions that truly work. 📌 Connect with us: Follow us for more interior design insights: Instagram: @beyondinteriordesign Website: www.beyondinteriordesign.club 🎧 Where to listen: Find this episode on your favorite platforms: Spotify Apple Podcasts Buzzsprout

    51 min

Info

Welcome to the Beyond Interior Design Podcast, where we dive deep into the business reality of running a successful design studio. Join Marc Müskens and his guests - from emerging talents to industry icons - as they share unfiltered insights about the business of design. Each episode reveals the strategic decisions, client relationships, and business approaches that drive real success in the design world. Whether you're scaling your studio or redefining your market position, you'll hear honest conversations about what it really takes to thrive in this industry. From pricing strategies to client psychology, from studio operations to market positioning - we go beyond the surface to explore what makes design businesses truly successful. Brought to you by the Beyond Interior Design Club, the exclusive community where ambitious designers come together to elevate their business to the next level. This isn't just another (interior) design podcast. This is where ambitious designers come to think bigger about their business.

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