Boutique Chat

The Boutique Hub with Ashley Alderson
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Explore real-life strategies, growth hacks, and proven marketing advice through powerful interviews with top leaders and retailers in the retail industry. Join Ashley Alderson, the Founder of The Boutique Hub, as she talks with retailers, boutiques, wholesale brands, vendors, and industry insiders. Discover the invaluable secrets that have propelled companies to success while maintaining a healthy balance between life and business. Embrace the spirit of Community over Competition, and uncover the next great idea or connection for your small business.

  1. 1 dag geleden

    #814: Retail Summer Strategy: Do This to GROW Your Boutique!

    Are you leaving money on the table during the summer slow season? June and July are the most underrated months in retail — and the smartest boutique owners use them to set up a record-breaking fall. Ashley Alderson and Sara Burks break down exactly how to spend the "J months" wisely.  They discuss how to audit your business before back-to-school season arrives and where retailers should focus their time to maximize profitability in the second half of the year. They also share an inside look at Summer School, including what attendees can expect, the key areas of business they'll be focusing on, and exciting changes coming to Retail Boot Camp that are designed to provide more strategy, support, and implementation than ever before. You'll learn: Why "Maycember" burns you out and what to do the moment it's over How to audit your business at the halfway point of the year Why June and July are your last chance to prep before back to school and holiday season What's changing inside Retail Boot Camp — and why it's bigger than ever Join The Boutique Hub 👉 Summer School | June 2- 4 (10 am CST) Join Ashley and Sara LIVE on Zoom for 3 days of deep dives into your customer, products, profitability, and marketing — with real screen-sharing, step-by-step examples, and actionable homework each day. Replays will be sent to everyone registered.  ____________________________ Ashley Alderson: Instagram     The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

    10 min.

  2. 5 dgn geleden

    Five Minute Friday: The People Side of Retail: HR Basics for Boutique Owners

    HR is one of the biggest hats boutique owners wear — whether they realize it or not. From employee paperwork and legal compliance to hiring the right people and building strong team culture, every boutique owner is responsible for creating systems that help employees succeed. Sara Burks breaks down the fundamentals of HR into simple, practical steps boutique owners can actually implement. She explains the three major areas of HR responsibility — administration, operations, and strategy — and introduces the "FHP Principle" every business owner should remember: Files, Handbook, and Posters. You'll learn: Why every boutique owner becomes an HR director The "FHP Principle" explained Administrative HR basics and legal compliance How better HR systems improve employee retention Join The Boutique Hub  ____________________________ Ashley Alderson: Instagram     The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

    10 min.

  3. 26 mei

    #813: From Facebook Lives to 47X ROAS: The Strategy Behind Their Growth

    What happens when a mother-daughter duo combines entrepreneurship, authenticity, and community? In this episode, Ashley sits down with Karen Monroe and Erin Pisani of K Marie Boutique to talk about how they built a thriving boutique brand through live selling, intentional customer connection, and creative in-store experiences. From starting in Karen's house during COVID to building a warehouse storefront from the ground up, they share the behind-the-scenes reality of growing a successful boutique while balancing family, motherhood, and business together. You'll learn: How live selling transformed their business Why consistency and authenticity matter more than perfection Hosting viral in-store events like Mahjong and needlepoint nights Using Boutique Hub Black and ads to grow both online and local traffic This episode is packed with practical boutique strategies, marketing insights, and a powerful reminder that the best brands are built through real relationships. Join The Boutique Hub Summer School   Karen Monroe & Erin Pisani with K Marie Boutique Instagram:@shopkmarieboutique Website: shopkmarieboutique.com                                              ____________________________ Ashley Alderson: Instagram     The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

    50 min.

  4. 22 mei

    Five Minute Friday: The Merchandising Fix That Increases Sales + Repeat Customers

    Are your customers walking into your store and instantly seeing how your products fit into their lives — or are they left trying to figure it out on their own? In this Five Minute Friday, Sara Burks breaks down one of the biggest merchandising mistakes boutique owners make and how small changes in styling, displays, product photos, and social media can dramatically increase confidence, conversions, and repeat customers. You'll learn: Why customers need inspiration, not just products Small merchandising shifts that can improve profitability How confidence impacts buying decisions Why styling matters on your website and social media From your storefront to your website and social media, every product should answer one question: "Where does this fit in my life?" Join The Boutique Hub  ____________________________ Ashley Alderson: Instagram     The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

    5 min.

  5. 19 mei

    #812: How to Add $200K+ in Revenue to Your Boutique

    Can a simple add-on service completely change the revenue of your boutique? Ashley Alderson sits down with Michelle Peth, CEO of Beettan, to unpack how boutique owners are adding a high-margin, repeat-customer service to their businesses through spray tanning — and why it's becoming one of the smartest ways to increase revenue without adding more racks, inventory, or overhead. You'll learn: Why boutiques are adding spray tanning as a profitable service The mindset shifts that separate struggling stores from thriving ones Why vulnerability and humility matter in entrepreneurship How adding services can increase loyalty, confidence, and average spend Join The Boutique Hub Summer School   Michelle Peth & Beettan: Instagram: @beettan_official Website: beettan.com                                             ➡️ $100 off Certification with code HUB   Also be sure to check out The Beet Goes On Podcast!  ____________________________ Ashley Alderson: Instagram     The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

    39 min.

  6. 15 mei

    Five Minute Friday: Stop Offering Loyalty Programs Like This… It's Costing You Sales

    Why do so many loyalty programs fail… even when businesses pour time, money, and effort into them? Sara Burks breaks down the biggest reasons most loyalty programs don't actually create loyal customers — and why discounts, points, and punch cards often attract the wrong buyers instead of building long-term relationships. You'll learn: Why discount-based loyalty programs often fail The biggest mistakes boutiques make with rewards systems How to create a loyalty experience customers actually remember Why your boutique should stop copying everyone else This helps explain what really keeps customers coming back: experience, connection, trust, and making your best customers feel truly valued. Join The Boutique Hub  ____________________________ Ashley Alderson: Instagram     The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

    6 min.

  7. 12 mei

    #811: Turning a Side Hustle into a Sustainable Business

    What does it actually take to build a boutique business that lasts — not just for a season, but for decades? Jennifer Kok of Next Wave Business Coaching joins Ashley to share the lessons she learned after building, scaling, and eventually selling her bakery business after 20 years. Jennifer breaks down the systems, mindset shifts, and leadership principles that helped her create a sustainable business instead of just another hustle. You'll learn: The "9 pillars" framework for building a sustainable business Why most entrepreneurs quit before the breakthrough The mindset shifts every entrepreneur must make to scale How to build a business you can eventually sell Join The Boutique Hub Summer School   Jennifer Kok & Next Wave Business Coaching: Facebook: @nextwavewithjen Instagram: @NextWavewithJen LinkedIn: @jenniferowenskok Website: nextwavebusinesscoaching.com                                              ➡️ FREE Case Study  ____________________________ Ashley Alderson: Instagram     The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

    43 min.

  8. 8 mei

    Five Minute Friday: How to Design a Boutique That Increases Sales: 10 Must Have Features

    What actually makes a boutique work — beyond just looking beautiful? In this Five Minute Friday, Joell from JR Visual Design breaks down the top design and functional features every boutique owner should be thinking about when creating or updating their retail space. From fitting rooms and lighting to merchandising fixtures and backroom organization, this episode focuses on the details that directly impact customer experience, daily operations, and sales. You'll learn: Why beauty without function hurts sales The biggest boutique layout mistakes owners make How fitting rooms impact buying decisions How to maximize every inch of your retail space Join The Boutique Hub JR Visual Design & Merchandising: Website: jrvisualdesign.com Instagram: @jrvisualdesigns

    10 min.
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Info

Explore real-life strategies, growth hacks, and proven marketing advice through powerful interviews with top leaders and retailers in the retail industry. Join Ashley Alderson, the Founder of The Boutique Hub, as she talks with retailers, boutiques, wholesale brands, vendors, and industry insiders. Discover the invaluable secrets that have propelled companies to success while maintaining a healthy balance between life and business. Embrace the spirit of Community over Competition, and uncover the next great idea or connection for your small business.

Informatie

  • Maker
    The Boutique Hub with Ashley Alderson
  • Jaren actief
    2018 - 2026
  • Afleveringen
    516
  • Beoordeling
    Veilig
  • Copyright
    © The Boutique Hub, Inc 2018
  • Website van aflevering
    Boutique Chat

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