Double Your Freelancing Podcast

Brennan Dunn, Zach Swinehart

Better Clients. More Money. A Happier Life.

  1. How Virginie is Scaling From Solo Freelancer To 100 Active Clients

    20-10-2025

    How Virginie is Scaling From Solo Freelancer To 100 Active Clients

    In This Episode: Zach talks to one of his students, Virginie, who went from relying on word of mouth referrals → to signing 10 new clients in the past few months. You’ll get a behind-the-scenes look at how Virginie diversified her client revenue and is well on her way to her goal of 100 active clients. 🚀 What You'll Learn: The “lead-gen first” system that let her niche down with less riskHow to build a predictable client-acquisition process without depending on referralsThe mindset reframe that turns boring repetition into real business growthHow to make outreach feel valuable and human, not spammyWhen to automate, systemize, and outsource to stay focused without burning out💡 Ideal for Freelancers Looking to: Replace unpredictable feast-and-famine cycles with consistent client flowLearn how to niche down safely and validate before committingEscape the social-media grind and build a business that runs on systems, not luckWant to learn more about 200KF or join the waitlist? Check it out at: https://dyf.link/200kf 🌎 More Free Posts & Videos at: https://doubleyourfreelancing.com

    1 u 37 m
  2. How Freelancers Can Fix the “Forced-Hire” Scaling Mistake

    29-09-2025

    How Freelancers Can Fix the “Forced-Hire” Scaling Mistake

    In This Episode: Zach breaks down how to escape the “panic hire” cycle by building a simple hiring funnel you can use before you hit capacity. This includes evaluating candidates in a standardized way, using structured rubrics to protect your client work, and using your project manager (not you) as the filter in the process. 🚀 What You'll Learn: How to build a repeatable hiring funnel so you can confidently hire the right team members before you desperately need them.The “feed more birds with one scone” content approach to building assets that simultaneously support hiring, onboarding, and client acquisition while you scale.A real-life case study of a freelancer “in the trenches” delivering epic value to clients with productized services without doing the fulfillment to build a scaleable business vs. just a freelancer who owns a job.Why your marketing and sales process should highlight the real cost of not using your proven system.The overall mindset shift to go from ad-hoc freelancing to structured systems that protect your reputation, scale your business, and give you more clients without burning out.💡 Ideal for Freelancers Looking to: If you’re a six-figure freelancer sick of being maxed out on time, wanting to scale your business, and need to hire a freelancer (but are terrified of bad hires or losing client trust), this episode gives you the practical steps to hiring better.👉 If you want to learn more or join 200KF Waitlist check it out here: https://dyf.link/200kf

    1 u 7 m
  3. How To Price Your Freelance Services in 2025

    16-06-2025

    How To Price Your Freelance Services in 2025

    In This Episode: Zach breaks down a real-life pricing mistake and shows how a simple shift in positioning can lead to higher fees without changing the service offering. If you’ve ever priced “by the hour” or “per deliverable,” this video gives you actionable pricing tips to attract higher rates in 2025. 🚀 What You'll Learn: Why pricing per task keeps you stuck at low ratesHow to anchor your pricing to client outcomesWhen performance-based pricing makes sense—and what to watch out for💡 Ideal for Freelancers Looking to: Escape low-paying, commodity-style workClose better clients with stronger offersRaise their rates with confidence

    17 min.
  4. How Calista Solved The “Waiting For Referrals” Problem (As a New Freelancer!)

    02-04-2025

    How Calista Solved The “Waiting For Referrals” Problem (As a New Freelancer!)

    Full shownotes at https://dyf.link/episode150 In this episode, Zach talks to Calista from nimblecrafted.com about how she went from relying on low-paying referrals to building a confident, repeatable system for landing freelance clients. Over the past five months, Calista has transformed from a burned-out developer stuck in commoditized pricing to someone with real control over her business—without sacrificing her desire for a chill, creative lifestyle. You’ll hear how she overcame the unique challenges of freelancing from Indonesia, figured out a niche that actually excites her (gaming), and landed qualified leads through her very first outreach campaign. Zach and Calista also dig into: Why starting with the problem, not your skills, is key to crafting a high-value offerHow to stay motivated through the messy, uncomfortable phases of business buildingThe mindset shift that helped Calista stop underinvesting in herselfA sneak peek at her early client wins—and how she’s validating a brand-new serviceWhat to expect (and avoid) if you're a new freelancer just starting outIf you’re early in your freelancing journey or struggling to land clients without slashing your rates, this episode will give you both inspiration and a practical roadmap to move forward. You can learn more about 200KF course at https://dyf.link/200kf

    36 min.
  5. How Devs Can Escape Commoditization in an AI Vibe Coder’s World

    26-03-2025

    How Devs Can Escape Commoditization in an AI Vibe Coder’s World

    Full show notes at https://dyf.link/episode149 In this episode, Zach dives into how developers can escape commoditized pricing by aligning their skills with high-value business problems. Learn how positioning your expertise around solving specific problems can help you stand out, charge higher rates, and attract better clients. You'll discover how to shift from being a "keyboard for hire" to a problem-solving expert that businesses want to pay top dollar for. Zach also shares a real-world example of a developer who unknowingly nailed this positioning and how you can replicate it. You’ll also learn: Why reactive, commoditized freelancing leads to constant rate pressureThe difference between subjective and objective value—and how to use both effectivelyA step-by-step framework for defining your ideal client profile (ICP)A proven outreach strategy to attract high-value clients without being spammy The power of attaching your work to measurable business outcomesIf you're a developer looking to break out of the low-value pricing trap and build a high-paying freelance business, this episode is for you! More free content at https://doubleyourfreelancing.com

    25 min.
  6. How To Get Paid For Project Discovery, with Laura Elizabeth

    15-11-2024

    How To Get Paid For Project Discovery, with Laura Elizabeth

    👉 Full show notes at https://dyf.link/episode148 In this episode, Zach talks to Laura Elizabeth, co-owner of Double Your Freelancing and creator of Project Pack. Laura is talking about how she does “paid roadmapping” for her clients, often charging upwards of $6,000 for ONE roadmap. In this episode, we’ll discuss what paid roadmapping is, why freelancers should consider doing it, and common mistakes to avoid. This is a valuable episode if you’re currently doing free proposals and want to learn how to get paid for them instead. 🌍 More free content at https://doubleyourfreelancing.com

    28 min.
  7. “I can't get past €10k/month Freelancing…” — Solving $100k→$200k/yr Bottlenecks, With Delia Monk

    30-09-2024

    “I can't get past €10k/month Freelancing…” — Solving $100k→$200k/yr Bottlenecks, With Delia Monk

    Full show notes at: https://dyf.link/episode147 In this episode, Zach talks with copywriter Delia Monk about some of the “bottlenecks” she’s been running into as she tries to scale from a low-six-figure soloist to a small agency. Delia has great stats about the efficacy of her skills, including… ☑️ Getting a client’s sales page from 3% → 12% application rate (a.k.a. 4x’ing it) ☑️ Doubling open rates for her long-term retainer client who has her work on emails …But she feels she’s maxed out her rates and that delegating work is eating so much into her margins that it’s not worth it. In this episode she and Zach explore this and uncover opportunities to keep moving forward and address this bottleneck. If you’re in a similar position to Delia, where you’re having trouble breaking through the mid-100k-bottleneck, you’ll probably REALLY enjoy $200k Freelancer: https://dyf.link/200kf

    50 min.
  8. How To Use “Runway Reduction Anchoring” To Charge More

    23-09-2024

    How To Use “Runway Reduction Anchoring” To Charge More

    Full show notes at: dyf.link/episode146 n this episode, Zach talks about a sneaky positioning technique freelancers can use to instantly charge more. 👉 Learn how to raise your rates and work with better clients in our free “Charge What You’re Worth” course: https://dyf.link/offer Links from the episode: ~~ $200k Freelancer Build a machine that generates clients – predictably and controllably – and grow your freelance income to $200k/yr+ https://doubleyourfreelancing.com/200kfreelancer/ ~~ Others: Double Your Rates Toolkit - https://doubleyourfreelancing.com/rates-toolkit Double Your Freelancing Rate - https://doubleyourfreelancing.com/rate Crappy Canva illustration from the video - https://www.canva.com/design/DAGRA99z-X8/E0WWZ_0VDe3K3BxZ8GWEbQ/view?utm_content=DAGRA99z-X8&utm_campaign=designshare&utm_medium=link&utm_source=editor

    15 min.
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