The Hartwell Studio Works Sports Branding Podcast

John Hartwell
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Sports brand designer John Hartwell offers sports decision makers a look at the nuts and bolts of the sports branding process, providing insights for how to create powerful brand stories and identities that best engage fans.

  1. Episode #30: Developing Your Mission, Vision, and Values with Dr. Paul Plinske

    05-10-2022

    Episode #30: Developing Your Mission, Vision, and Values with Dr. Paul Plinske

    An athletics strategic plan can be an effective tool for helping navigate this competitive higher ed market. Dr. Paul Plinske, VP for Athletics and Strategic Partnerships at Colorado State University Pueblo, talks about the importance of developing mission, vision, and values statements as foundational to a plan's success.

    24 min.
  2. Episode #29: Strategic Messaging for Fundraising Success with Ross Douma

    17-08-2022

    Episode #29: Strategic Messaging for Fundraising Success with Ross Douma

    Among the many factors necessary for effective small college athletic fundraising, one of the most important is strong strategic messaging. Ross Douma, AD at Dordt University, talks about the role strategic messaging has played in Dordt athletics' eye-opening fundraising success.

    23 min.
  3. Episode #28: Creating Experiences to Drive Growth with Tony Hoops

    19-04-2022

    Episode #28: Creating Experiences to Drive Growth with Tony Hoops

    Higher Education is a competitive market, with schools under pressure from multiple directions to keep their doors open. Tony Hoops, AD at Bethel College (KS), shares how his department looked inward to develop experiences that have led to a higher level of competitiveness and institutional growth.

    30 min.
  4. Episode #27: Athletics and Institutional Branding with Sherrie Weldon

    08-03-2022

    Episode #27: Athletics and Institutional Branding with Sherrie Weldon

    It has been said that an athletics department best serves its purpose on campus when it is properly aligned with the goals and objectives of its institution. Sherrie Weldon, CMO at Lynn University, joins the show to talk about how that alignment has implications for the branding and marketing of both the athletic program and the institution itself.

    20 min.
  5. Episode #26: Why Should Small Colleges Care About Athletics Branding?

    03-11-2021

    Episode #26: Why Should Small Colleges Care About Athletics Branding?

    D1/Power 5 college athletics brands are big time, driving tickets, merchandise, and media rights. Small colleges don’t live at that same level, so why should they care about athletics branding? John Phillips of Embry-Riddle Aeronautical University and Jake Ripple of Dodge City Community College join the show to share their thoughts about why branding should be important to every small college athletics program.

    36 min.
  6. Episode #25: NIL for Small Colleges with Meighan Julbert

    06-10-2021

    Episode #25: NIL for Small Colleges with Meighan Julbert

    Meighan Julbert, the Assistant Athletic Director for Student Athlete Success and SWA at Bethany College in Bethany, WV joins the podcast to talk about the ramifications of the Name, Image, and Likeness era (NIL) for small colleges.

    27 min.
  7. Episode #24: How to Tell Your Brand Story with Dan Tudor

    15-09-2021

    Episode #24: How to Tell Your Brand Story with Dan Tudor

    Dan Tudor, President of Tudor Collegiate Strategies, returns to the podcast to talk about the role of storytelling in your branding efforts and how it plays a critical role in separating your brand from your competition.

    30 min.
  8. Episode #23: Building a Small College Athletics Brand from the Ground Up with Darnell Smith

    19-08-2021

    Episode #23: Building a Small College Athletics Brand from the Ground Up with Darnell Smith

    Darnell Smith, Director of Athletics at Texas A&M University - San Antonio talks with John about what he's learned about creating a new athletics brand for a new athletics program.

    30 min.
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Sports brand designer John Hartwell offers sports decision makers a look at the nuts and bolts of the sports branding process, providing insights for how to create powerful brand stories and identities that best engage fans.

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