Event Design Collective PODcasts Event Design Collective

Meet Philippe Clarinval https://www.linkedin.com/in/clarinval/ , General Manager of one of Europe's oldest 5 star grand hotels in Basel Switzerland; the Grand Hotel Les Trois Rois (https://www.lestroisrois.com/en). In this #DESIGNtoCHANGE episode he speaks face to face with Ruud Janssen (https://www.linkedin.com/in/ruudwjanssen/) on how transactional to transformational leadership, along with a strong internal purpose-led culture, can have a major impact in shaping the consumer-facing experience. They explained that everything is in the detail. It is all about creating those memorable moments and how consistency from the purpose to the consumer experience can drive service excellence.
Many lessons to learn from the experiences of a veteran hotelier who operates at the highest levels of integrity and values driven leadership himself. A treat to speak to a dear friend for over 2 decades since meeting at the Cornell General Managers Program in 2005.

For Philippe, who is also a member of Forbes Business Council as well as a coach and mentor, the definition of hospitality is simple: ‘It means being able to give without counting in such a way that every moment becomes meaningful.’

Philippe’s unique leadership approach has made him successful in every endeavor thanks to his belief that people, purpose, and a solid company culture make strategies work.

Below are his brief answers to the Questions from the Worksheet on page 46 & 47 of the #DESIGNtoCHANGE book:

How do you involve others in the change you design for?
-> I try to get them to voice their perception of the vision or where we should be in the future. Then work with them to formulate the steps in between. Designing the journey depends on where we want to go and how our values match.

How do the events you design become markers of change in your organisation?
-> by defining the entry behaviors and the desired behaviors and how the stakeholders are aligned.

How do you have that conversation with your event owner?
-> in a trusting environment, stimulating the prefrontal cortex. I would ask them to be candid and openminded.

How do you enable them to express their vision?
-> by being trusting

How do you enable them to connect the vision to the event story?
-> by trying to have a shared language and understanding where we come from and where we want to get.

How do you articulate the value it creates ?
-> by defining the deltas.


#HORIZONSofCHANGE
#ExperienceDesign
#EventDesign
#Empathy
#values

Meet Philippe Clarinval https://www.linkedin.com/in/clarinval/ , General Manager of one of Europe's oldest 5 star grand hotels in Basel Switzerland; the Grand Hotel Les Trois Rois (https://www.lestroisrois.com/en). In this #DESIGNtoCHANGE BACKstage episode he speaks face to face with Ruud Janssen (https://www.linkedin.com/in/ruudwjanssen/) on how transactional to transformational leadership, along with a strong internal purpose-led culture, can have a major impact in shaping the consumer-facing experience. They explained that everything is in the detail. It is all about creating those memorable moments and how consistency from the purpose to the consumer experience can drive service excellence.
Many lessons to learn from the experiences of a veteran hotelier who operates at the highest levels of integrity and values driven leadership himself. A treat to witness dear friends in conversation who met over 2 decades ago at the Cornell General Managers Program in 2005.

For Philippe, who is also a member of Forbes Business Council as well as a coach and mentor, the definition of hospitality is simple: ‘It means being able to give without counting in such a way that every moment becomes meaningful.’

Philippe’s unique leadership approach has made him successful in every endeavor thanks to his belief that people, purpose, and a solid company culture make strategies work.

#HORIZONSofCHANGE
#ExperienceDesign
#EventDesign
#Empathy
#values

Meet 1 year later with Annette Gregg - CEO at SITE - Society for Incentive Travel Excellence, in conversation with Ruud Janssen on Design to Change.

Linkedin: https://www.linkedin.com/in/annettegregg/

Recap
Ruud and Annette discuss the recent incentive summit's impact, stressing collaboration between associations and destinations, fostering innovation, and learning from failures. They explore event evolution, customization, and plan a future design session, drawing inspiration from 1970s music.

Next steps
Annette focuses on implementing a culture of learning and innovation within SITE, aiming for relevant events.
Ruud and Annette plan to meet in Frankfurt on May 14th and 15th to further discuss future events.
Summary
Incentive Summit Experience

Ruud and Annette review a recent European summit's impact, emphasizing intentional learning and connection. They discuss the event's popularity and the role of destination teams.

Collaboration and Failure Embrace

They stress collaboration, authenticity, and embracing failure, citing successful events and plans for showcasing resilience in the Swiss Alps. Ruud hints at a surprise session and emphasizes learning from failure.

Learning and Knowledge Sharing

The importance of learning from past experiences, sharing knowledge, rapid prototyping, and creativity is highlighted, along with addressing liabilities and learning from other professions.

Addressing Fear of Failure

Annette and Ruud address the fear of failure internally, advocating for a safe experimentation environment and celebrating both successes and failures.

Event Strategy and Evolution

They discuss the industry's state, questioning event purpose, aligning senior teams, and SITE's 50th global conference strategy.

Evolution of Events

Annette emphasizes events' need to adapt and evolve, warning against complacency. They discuss events continually evolving to stay relevant.

Edc Level 3 Program and Time Trends

Ruud and Annette discuss the EDC level 3 program's balance between consistency and adaptation, considering current time trends.

Customized Event Experiences

They explore the future of event management, suggesting attendee agency and facilitator-driven, peer-to-peer learning approaches.

Design Session Planning

Plans for a large design session for a future conference and celebrating failures are discussed, with a focus on staying relevant for younger generations.

Risk-Taking and Change

Inspired by Bob Marley, they discuss risk-taking, fundamental changes, and the importance of adapting to stay relevant.

"How do you Design the End from the Beginning? "
A year has passed since Key Kawamura ( https://www.linkedin.com/in/key-kawamura/ ) and Ruud Janssen spoke last in March 2023. Join this episode to hear more about what differentiates a PLACE from a SPACE and 2 concrete examples of how collaboration in the workplace is evolving and how new working methods are influenced by design.
Key is the co-founder of Studio Banana, one of the pre-eminent Design Studios and shares his insights from recent project at the Insel Spital in Bern ( https://studiobanana.com/work/loops-installation/ ) , Switzerland and the 150 year old prolific watchmaker Audemars-Piguet's approach to collaboration and place making at their birthplace in the Vallée de Joux - Switzerland ( https://studiobanana.com/work/testing-ground-audemars-piguet-village/ ) . Recorded live in person over breakfast at the Event Design Collective home in Niederdorf, Switzerland with mid April snow fluries to top off this wonderful conversation.
Learn more about the #DESIGNtoCHANGE book here: https://designtochange.online

Padraic Gilligan (https://www.linkedin.com/in/padraicgilligan/ ) in conversation with Ruud Janssen ( https://www.linkedin.com/in/ruudwjanssen/ ) #DESIGNtoCHANGE onsite at SITE Incentive Summit Europe in Andermatt Switzerland

Marc Matthews (https://www.linkedin.com/in/marchmatthews/) with Ruud Janssen #DESIGNtoCHANGE Onsite At SITE Incentive Summit Europe.

The SITE Incentive Summit Europe recently wrapped up in Andermatt, Switzerland, where 60 professionals from the incentive travel industry came together to forge and strengthen cultural connections, while exploring innovative ideas for Alpine incentive events.

Marking its fourth installment, the Summit has seen previous editions in locations such as Verbier and Geneva/Montreux in Switzerland, and Ljubljana/Bled in Slovenia.

Championing a boutique approach and maintaining an intimate atmosphere, the Incentive Summit Europe prioritizes excellence and creativity in every aspect: from fostering meaningful relationships and educational opportunities, to deepening the understanding of the destinations and bringing fresh ideas to event planning and execution.

The event was hosted at the exquisite Radisson Blu Hotel in Andermatt, which opened its doors in 2019. The three-day agenda was filled with vibrant networking events at the Chedi and Cotton Club, insightful plenary discussions about the future of incentive travel and the art of event design, alongside unique activities such as ice sculpting and llama trekking that took advantage of the breathtaking mountainous landscape.

“Incentive Summit Europe is now an established fixture, along with Incentive Summit Americas, in SITE’s annual calendar of events. The ’boutique’ dimension of our Summit Series allows us to connect meaningfully with attendees and mediate quality learning and destination immersion experiences that highlight the unique role of incentive travel in bridging and building cultures. We’re extremely grateful to the Switzerland Convention & Incentive Bureau (SCIB) for their gracious partnership since the launch of Incentive Summit Europe in 2018.