The PPC Mastery Podcast

Miles McNair & Bob Meijer
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  • MARKETING
  • UPDATED WEEKLY

Welcome to The PPC Mastery Podcast! Every week, we'll share actionable tips, strategies, tactics, and stories to inspire you to make more out of your Google Ads campaigns. Presented by Bob Meijer & Miles McNair — founders of PPC Mastery.  Our mission is to unite and provide insane value to the PPC community and help ambitious companies and marketers make the most out of Google Ads. Whenever you're ready, here's how we can help you: Join our free Discord community here: https://www.ppcmastery.com/community  Subscribe to The PPC Edge Newsletter (and get one actionable Google Ads tip in your mailbox every Monday): https://www.ppcmastery.com/blog 

  1. 9 SEPT

    Take your Google Ads audits to the next level | Scaling with Bob EP3

    🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit In this new mini-series (called Scaling with Bob), we take you behind the scenes of Bob's new freelance offer and what he's doing to help a Lead Gen client scale. We hope you enjoy these insights from the trenches! 🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲. Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter  🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯! Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world. Become a member of The PPC Hub and make this the best year of your career! (2.000+ members) → https://www.ppcmastery.com/hub

    28 min

  2. 2 SEPT

    Advanced onboarding: the secret to next-level client results | Scaling with Bob EP2

    Download the list of questions here: https://drive.google.com/file/d/1rVoTjdGKq2QwxQJ7729az5u7FS-lpTQM/view?usp=sharing 🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit In this new mini-series (called Scaling with Bob), we take you behind the scenes of Bob's new freelance offer and what he's doing to help a Lead Gen client scale. We hope you enjoy these insights from the trenches! 🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲. Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter  🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯! Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world. Become a member of The PPC Hub and make this the best year of your career! (2.000+ members) → https://www.ppcmastery.com/hub

    34 min

  3. 13 AUG

    Behind the scenes of Bob's new PPC freelance offer | Scaling with Bob EP1

    🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit In this new mini-series (called Scaling with Bob), we take you behind the scenes of Bob's new freelance offer and what he's doing to help a Lead Gen client scale. We hope you enjoy these insights from the trenches! 🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲. Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter  🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯! Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world. Become a member of The PPC Hub and make this the best year of your career! (2.000+ members) → https://www.ppcmastery.com/hub

    42 min

  4. 10 JUN

    From midwife to Freelance PPC Expert: the inspiring story of Sandi Walsh | EP 40

    🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit Follow Sandi Walsh on LinkedIn: https://www.linkedin.com/in/sandralouisewalsh/ 🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲. Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter  🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯! Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world. Become a member of The PPC Hub and make this the best year of your career! (2.000+ members) → https://www.ppcmastery.com/hub

    43 min

  5. 2 JUN

    +77% Google Ads conversions with irresistible offers (w/ Lol Lowe) | EP 39

    🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit Follow Lol Lowe on LinkedIn: https://www.linkedin.com/in/lollowe/ 🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲. Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter  🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯! Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world. Become a member of The PPC Hub and make this the best year of your career! (2.000+ members) → https://www.ppcmastery.com/hub Chapters: 00:00 Introduction and Irresistible Offers 00:38 Welcome to the PPC Mastery Podcast 01:15 Spotlight on Lol: Inspiring The PPC Hub 02:19 Lol's Journey and Client Success Stories 03:21 Deep Dive into Irresistible Offers 04:40 Case Study: Personal Training Business 06:41 Case Study: Coffee Subscription Business 14:20 Results and Impact of Irresistible Offers 17:50 Challenges and Client Conversations 22:10 Freelancing and The PPC Hub Community 30:44 Final Thoughts and Advice for PPC Experts 31:22 Closing Remarks and How to Stay Connected

    33 min

  6. 26 MAR

    Why specializing got him more clients as a Freelance Google Ads Specialist (w/ Jos Cobussen) | Ep 37

    🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit Follow Jos Cobussen on LinkedIn: https://www.linkedin.com/in/jos-cobussen/ 🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲. Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter  🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯! Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world. Become a member of The PPC Hub and make this the best year of your career! (1.700+ members) → https://www.ppcmastery.com/hub Chapters 00:00 Introduction and Guest Welcome 01:00 Golden Nugget for PPC Experts 01:45 LinkedIn Strategies for Client Acquisition 03:19 Guest's Career Journey 05:16 Challenges and Successes in Freelancing 09:58 Specializing in Lead Generation 14:42 Marketing and Client Acquisition Strategies 19:14 Scaling and Future Plans 25:42 Networking and Joining the PPC Hub 25:49 Investing in Knowledge and Courses 27:53 Impact on Skills and Confidence 29:06 Honesty and Experimentation with Clients 31:37 Freelancing Tips and Recommendations 35:17 Red Flag Clients and Learning Experiences 38:27 Productivity Hacks for Freelancers 43:13 Final Thoughts and Career Advice 46:08 Connecting and Wrapping Up

    49 min

  7. 19 MAR

    How she built an agency people actually enjoy working at (w/ Kat Sale) | Ep 36

    🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit Kat Sale is the Co-Founder of House of Performance and has grown her agency to 14 people in just a few years. In this episode, you'll learn why it's so important to build a good company culture, and how Kat has done that at HoP. Follow Kat Sale on LinkedIn: https://www.linkedin.com/in/kat-sale/ 🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲. Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter  🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯! Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world. Become a member of The PPC Hub and make this the best year of your career! (1.700+ members) → https://www.ppcmastery.com/hub Chapters 00:00 Introduction and Guest Welcome 01:05 The Journey of House of Performance 02:23 Building a Unique Company Culture 05:53 Challenges and Growth 09:02 Team Dynamics and Client Relationships 17:25 Future Goals and Reflections 22:37 Firing a Difficult Client 23:13 Addressing Burnout in the Industry 24:31 The Importance of Curiosity and Perseverance 27:02 Specialization in Digital Marketing 28:38 Balancing Work and Family Life 32:05 Rapid Fire Questions 38:53 Final Thoughts and Takeaways

    41 min

  8. 12 MAR

    Scale Google Ads with the Bottom-Up Funnel (w/ Aaron Young) | Ep 35

    🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit Subscribe to Aaron Young on YouTube: https://www.youtube.com/@AaronYoungGoogleAds 🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲. Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter  🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯! Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world. Become a member of The PPC Hub and make this the best year of your career! (1.700+ members) → https://www.ppcmastery.com/hub Chapters 00:00 Introduction to Bottom of Funnel Strategy 00:19 Welcome to the PPC Mastery Podcast 00:28 Guest Introduction: Aaron Young 00:55 The Myth of Advanced Strategies 01:52 Aaron Young's Journey in PPC 07:22 Defining the Bottom Up Funnel Approach 07:44 Implementing the Bottom Up Funnel Strategy 13:24 Lead Generation vs. E-commerce Strategies 16:47 Evaluating Campaign Success 21:30 Challenges and Considerations 26:14 Rapid Fire Questions 30:40 Final Thoughts and Advice 32:50 Conclusion and Outro

    34 min
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About

Welcome to The PPC Mastery Podcast! Every week, we'll share actionable tips, strategies, tactics, and stories to inspire you to make more out of your Google Ads campaigns. Presented by Bob Meijer & Miles McNair — founders of PPC Mastery.  Our mission is to unite and provide insane value to the PPC community and help ambitious companies and marketers make the most out of Google Ads. Whenever you're ready, here's how we can help you: Join our free Discord community here: https://www.ppcmastery.com/community  Subscribe to The PPC Edge Newsletter (and get one actionable Google Ads tip in your mailbox every Monday): https://www.ppcmastery.com/blog 

Information

  • Creator
    Miles McNair & Bob Meijer
  • Years Active
    2023 - 2025
  • Episodes
    42
  • Rating
    Clean
  • Copyright
    © PPC Mastery
  • Show Website
    The PPC Mastery Podcast

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