Go Higher!

This show is all about helping leaders and professionals rise to their highest potential. We explore real estate, leadership strategies, team management, and the delicate balance of integrating work, life, and family. With Erika's background in Fortune 100 organizations, she brings the insights and tools that help small and mid-size businesses thrive in an ever-changing world.

  1. 2 jul ·  Video

    Go Higher (Aired 07-02-26) AI, Authenticity, and Smarter Growth: How to Build Better Marketing That Converts

    On this episode of Go Higher, host Erika Butler welcomes Lisa Zwicki, Chief Strategy Officer at SmartAcre, for an insightful conversation about using artificial intelligence to accelerate business growth without sacrificing authenticity. Together, they explore how AI can help companies generate higher-quality leads, strengthen marketing strategies, improve customer messaging, and empower leadership teams to make smarter decisions. Lisa shares practical advice on implementing AI responsibly, creating effective AI policies, refining brand messaging, and using tools like ChatGPT and NotebookLM to streamline workflows while maintaining a genuine human connection. The discussion also covers leadership, company culture, work-life harmony, and building organizations where people and performance thrive together. Whether you're a business owner, marketer, or executive looking to embrace AI with confidence, this episode delivers actionable strategies to help you scale your business, lead with purpose, and build lasting relationships through authentic communication. Chapters (00:00:00) - Go Higher(00:00:36) - Go Higher: Lisa on the Go Hire Show(00:01:45) - How to Get More Leads to Attend Your Event(00:06:32) - Put Your Voice Out There(00:08:40) - A Little More Personal in Your Consulting(00:12:06) - What is a Qualified Lead?(00:14:41) - Go Higher: The AI Imperative(00:15:23) - What's the First Thing to Tell a Leadership Team About AI?(00:17:09) - What's the Best Use of AI at Your Company?(00:20:20) - How to Lead with AI in the Consulting World(00:24:04) - What holds people back from using the LMS?(00:28:31) - Grow Higher With Lisa Wickle(00:29:21) - As an Extension of the Client's Team(00:30:51) - What is one boundary you set for yourself?(00:33:13) - Living Team First at Smart Acre(00:36:17) - What's a Reset for Your Team's Growth?(00:38:37) - Going Higher: What That Means For You(00:40:00) - How to Lead Gen AI Marketing with Lisa

  2. 25 jun ·  Video

    Go Higher (Aired 06-04-26) Brave Conversations, Stronger Communities: The Power of Authentic Leadership

    In this inspiring episode of Go Higher, host Erika Butler welcomes Jasmine Davis, Founder and CEO of Pretty Talk LLC, for a powerful conversation about leadership, communication, and the transformative impact of brave conversations. Drawing from her experience in youth development, mentorship, and leadership training, Jasmine shares how authentic communication can strengthen individuals, teams, schools, and communities. Together, Erika and Jasmine explore the importance of creating safe spaces for honest dialogue, building trust through empathy and accountability, and helping young people develop confidence, character, and resilience. The discussion dives into practical leadership strategies for navigating difficult conversations, improving workplace culture, increasing employee engagement, and fostering environments where people feel heard, valued, and empowered to contribute. Jasmine also introduces the core principles behind the Pretty Talk framework, emphasizing growth mindset, personal responsibility, consideration for others, and the power of finding agreements even when resolutions seem difficult. Chapters (00:00:00) - Go Higher(00:00:35) - Going Higher With Erica Butler(00:01:38) - What is Pretty Talk?(00:03:05) - Empowering the Next Generation(00:05:39) - What Makes a Conversation Brave?(00:07:42) - What Makes a Difference: The Hardest Thing to Do(00:08:41) - Paul Fey: I'm Not A Motivational Speaker, I(00:11:24) - Signs of Communication Disturbance(00:13:22) - Go Higher(00:14:02) - Leadership Language(00:16:05) - The 3 Phrases We Hear in Organizations(00:18:35) - How Do Brave Conversations Help With Recruitment?(00:20:04) - How to Reset a Passive-Aggressive Team(00:21:54) - Pretty Talk: Exploring Identity and Leadership(00:24:09) - Go Higher: Erica Butler on Living Higher(00:25:24) - What Does Leadership Development Look Like When People Don't Trust Their Leaders(00:28:18) - What Do You Build First? Confidence and Respect(00:31:55) - In the Elevator With Professional Leaders(00:33:25) - How to Pay it Forward in Leadership(00:36:36) - The 4 Steps to Having a Real Resolution(00:40:52) - How To Approach a Difficult Conversation(00:41:54) - Lay Intentions Out(00:43:27) - What Do Leaders Do When Someone Gets Emotional or Defensive During a(00:49:12) - Pretty Talk: Go Higher

  3. 25 jun ·  Video

    Go Higher (Aired 05-07-26) Leading with Purpose, Impact, and Courage

    In this empowering episode of Go Higher, host Erika Butler sits down with Aurora Brunovsky, Senior HR Business Partner and CEO & Co-Founder of Give Back Lehigh Valley, for an inspiring conversation about leadership, community impact, and the courage to pursue a vision. Aurora shares her journey from a passion for helping people to building a successful career in human resources while growing a nonprofit organization that has raised nearly $200,000 to support local communities. Together, Erika and Aurora explore the importance of accountability in leadership, building trust within organizations, creating healthy workplace cultures, and leading with empathy and transparency. Chapters (00:00:00) - Go Higher(00:00:35) - Go Higher: Give Back Lehigh Valley(00:01:31) - An Inspiring Woman: Aurora(00:03:42) - The Secret to Becoming a Change Maker(00:05:58) - Meeting the Right Person's Accountability(00:09:56) - Red flags in the culture(00:11:40) - What's the First Step to Stabilizing a Culture?(00:12:52) - How to Build Trust with a Team(00:15:16) - Go Higher(00:15:54) - The New Frontier: Aurora Bon(00:19:38) - Erica on Give Back Lehigh Valley(00:22:51) - Give Back Lehigh Valley: Oakley's involvement(00:24:35) - Give Back Lehigh Valley(00:27:03) - Give Back LV(00:28:15) - Going Higher With Amy(00:28:52) - Go Higher(00:30:01) - A Taste of Starting a Business With Chris(00:33:51) - Give Yourself the Freedom to Fail(00:35:07) - The Queen of HR: What's Working Well for Our Company?(00:39:07) - Give Back: The Hard Times(00:40:36) - Give Back: A Few Words

  4. 26 mrt ·  Video

    Go Higher (Aired 03-26-26) Leadership, Entrepreneurship & Building High-Performing Teams

    Discover powerful leadership insights on the Go Hire Show (Aired 03-26-26) as Erika Butler sits down with global experts to explore entrepreneurship, team development, and cultural leadership. Learn how successful leaders overcome challenges, build high-performing teams, and lead with confidence in diverse environments. This episode features real-world strategies on resilience, “failing forward,” and creating strong business cultures that drive growth. From entrepreneurship journeys to leadership development tools like DISC and intercultural intelligence, gain actionable advice to elevate your career, business, and mindset. Watch now on NowMedia TV and stream on Roku, Apple TV, SiriusXM, and more. Stay connected for weekly episodes focused on leadership, business growth, and personal development. Chapters (00:00:00) - Go Higher: The Power of Leadership(00:00:36) - Go Higher(00:01:12) - Knowledgeworks in Dubai(00:01:52) - In the Elevator: Entrepreneurs(00:03:29) - The Challenges of Running Your Business(00:06:01) - The Secret to Developing Yourself(00:08:18) - What's Your Biggest Success Story?(00:09:04) - How to Build a Successful Leader(00:09:51) - High-Performing Teams: The Secret to Success(00:13:03) - Go Higher(00:13:51) - Top Executives: Training and Development(00:16:59) - Developing your Team(00:18:36) - How to Lead a Change-oriented Team(00:18:55) - How to Develop a Change Team(00:21:40) - Give feedback to your team first(00:22:36) - Go Higher: When Leaders Need to Critique(00:25:29) - Go Higher: Confidence in a Multicultural Setting(00:27:10) - How to Build Confidence Leading Across Culturally Distinct Teams(00:28:29) - What tools help leaders read the room?(00:29:31) - What are the benefits of cultural confidence?(00:31:35) - What Does Cultural Humility Matter?(00:32:34) - What is one thing leaders should stop doing immediately because it increases cultural(00:33:19) - The New World of Connections(00:34:08) - Interview(00:36:31) - Go Higher(00:37:14) - Why Human Centered Leadership Is Vital in Multicultural Organizations(00:39:34) - How can leaders stay grounded and compassionate while navigating diverse teams?(00:40:48) - Leading With Humanity(00:42:16) - What kind of leaders do you want to encourage and grow(00:43:05) - How to Keep People Connected to the Work(00:45:36) - 7 Humanity Based Leadership Habits(00:45:58) - What is humanity based leadership?(00:46:20) - What Would Be Your Most Valuable Story?(00:46:54) - What's the New Leadership?(00:47:38) - Leaders on the Create Space Group(00:48:47) - How to Create a Space for New Clients(00:49:47) - Grow Higher With Nicole Regan White

Info

This show is all about helping leaders and professionals rise to their highest potential. We explore real estate, leadership strategies, team management, and the delicate balance of integrating work, life, and family. With Erika's background in Fortune 100 organizations, she brings the insights and tools that help small and mid-size businesses thrive in an ever-changing world.

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