I'M THAT Eitan Chitayat

"I’m an over-sharer. In general in life, it's something that I think I'm very good at. It's a gift that I overshare and share everything in my life. So for me, there's no boundaries with that. I mean, obviously, there be a personal things that we don't always share about our lives. But I'm the kind of person who, if I feel passionate about something, I want to share it because I know that it can make an impact in somebody's life, even if it's one person."

"Since October 8, my professional reputation has been dragged through the mud. Most of my colleagues won't speak with me, I have been getting so much hate that I've had to grow a thick skin very quickly because at first, it was just too much. I could not, and I still cannot understand how people can harbor so much hate in our hearts for someone they do not know.

You know, I jokingly say, 'At least give me the honor of knowing me before you hate me. Maybe you'll find something to hate. But at least give me a chance.' We've lost many, many, many friends."

"When we got there, we still didn't understand the full picture. We didn't know that people got kidnapped to Gaza. We didn't know how many people got slaughtered. Meanwhile, I'm starting to get messages about friends of mine that were at the Nova Music Festival....unfortunately, those guys, three of them got slaughtered."

"There's no substitute for great idea. And I think great ideas are what, have and will continue to drive the ad industry and just innovation period."

“Most of the people I would work with were people bashing it out every day in their home studio....It's a constant, you know, drill and grill and it's such a great feeling when someone actually nails it. And it's like, holy s**t. This is just unbelievable. This piece of music - and you're part of it!”

"The thing about music is it's something that always grows and that constantly can give me something new. That every time I go back to the piano and sit there and just open myself up, something new happens – every time. And I think that that can happen for the rest of my life. There's nothing like it. It's the most soothing, most invigorating thing - and it has promise. Always, I can always get better, I can always learn more, I can always write something new."