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The JUST Branding Podcast, hosted by Jacob Cass & Matt Davies, is the only podcast dedicated to helping designers & entrepreneurs grow brands.


Each episode goes deep into the details of the brand building process, with professional insights, actionable tips and resources to help you build better brands.


Season one focuses on helping designers & entrepreneurs bridge the gap between strategy and design. Branding professionals from around the world join Jacob & Matt in discussing the benefits of brand strategy, top tools, how to sell strategy, brand purpose, brand positioning, neuroscience, brand personality, messaging, storytelling, brand naming, tag lines, logo design, brand identity design and brand experience.


ABOUT JACOB CASS


Jacob Cass is a Sydney-based designer & strategist who runs JUST Creative, an award-winning branding & design firm that doubles as an industry leading blog. Jacob helps brands grow & get results by crafting distinctive logos & brand identities that are backed by a solid brand strategy.


He recently rebranded San Francisco and Puerto Rico, and also branded New York's Digital District. Other clients have included the likes of Disney, Nintendo and Jerry Seinfeld. Jacob has spoken at TEDx, been featured in Forbes, Entrepreneur and has been awarded LinkedIn’s “Best of” for branding.


For him, design is a lifelong journey of continuously honing his craft, as well as educating other fellow designers & business owners to build on theirs, which has allowed him to build a large and loyal following, including his website which has been been viewed over 50 million times. Jacob is an avid traveler and has traveled to 87 countries.


ABOUT MATT DAVIES


Matt is a brand strategy specialist working with leaders to align around their brand and get it ready to connect deeply with those inside and outside of their organisations. His work enables you to grow your business faster and easier. Matt solves a variety of brand challenges, from strategy and positioning to naming and identity right through to company culture and product innovation.

JUST Branding JUST Branding - by Jacob Cass & Matt Davies

    • Ontwerp
    • 5.0, 2 beoordelingen

The JUST Branding Podcast, hosted by Jacob Cass & Matt Davies, is the only podcast dedicated to helping designers & entrepreneurs grow brands.


Each episode goes deep into the details of the brand building process, with professional insights, actionable tips and resources to help you build better brands.


Season one focuses on helping designers & entrepreneurs bridge the gap between strategy and design. Branding professionals from around the world join Jacob & Matt in discussing the benefits of brand strategy, top tools, how to sell strategy, brand purpose, brand positioning, neuroscience, brand personality, messaging, storytelling, brand naming, tag lines, logo design, brand identity design and brand experience.


ABOUT JACOB CASS


Jacob Cass is a Sydney-based designer & strategist who runs JUST Creative, an award-winning branding & design firm that doubles as an industry leading blog. Jacob helps brands grow & get results by crafting distinctive logos & brand identities that are backed by a solid brand strategy.


He recently rebranded San Francisco and Puerto Rico, and also branded New York's Digital District. Other clients have included the likes of Disney, Nintendo and Jerry Seinfeld. Jacob has spoken at TEDx, been featured in Forbes, Entrepreneur and has been awarded LinkedIn’s “Best of” for branding.


For him, design is a lifelong journey of continuously honing his craft, as well as educating other fellow designers & business owners to build on theirs, which has allowed him to build a large and loyal following, including his website which has been been viewed over 50 million times. Jacob is an avid traveler and has traveled to 87 countries.


ABOUT MATT DAVIES


Matt is a brand strategy specialist working with leaders to align around their brand and get it ready to connect deeply with those inside and outside of their organisations. His work enables you to grow your business faster and easier. Matt solves a variety of brand challenges, from strategy and positioning to naming and identity right through to company culture and product innovation.

    S01.E09 - Strategic Audio Branding

    S01.E09 - Strategic Audio Branding

    🔊 Ever heard of sonic branding? Audio branding is the strategic use of music and sound to help reinforce brand recognition and enhance the consumer experience. We go deep in this session, exploring the ins and outs of successful audio branding, using popular examples, as well as the process Drop Music Branding used to audio brand this very podcast. Tune in with Jacob Cass, Matt Davies & Gabriel Ignacio Agüero to discover why “good audio branding is invisible” and how you can stand out with audio branding. 

    • 41 min.
    S01.E08 - Brand Strategy Workshops with Melinda Livsey

    S01.E08 - Brand Strategy Workshops with Melinda Livsey

    Melinda Livsey, a brand strategist & online educator, shares her journey of going from a designer to brand strategist, sharing her definitions of brand & brand strategy, how she “sells” strategy, her onboarding process, how to conduct a brand strategy workshop step-by-step, including the deliverables, plus, what life is like without design. Tune in with Jacob Cass, Matt Davies & Melinda Livsey, if you want to go from being an “order taker” to brand expert.

    • 42 min.
    S01.E07 - Brand Personality, Personas & Archetypes with Stephen Houraghan

    S01.E07 - Brand Personality, Personas & Archetypes with Stephen Houraghan

    Stephen Houraghan joins Jacob Cass & Matt Davies to discuss customer personas and brand archetypes and how these tools can be used to help better understand your audience and define your brand’s personality.

    • 41 min.
    S01.E06 - Brand Positioning & Naming with Rob Meyerson

    S01.E06 - Brand Positioning & Naming with Rob Meyerson

    Positioning and naming expert, Rob Meyerson, joins Jacob Cass & Matt Davies in exploring positioning statements & the best naming practices from the lens of the company, client and consumer, sharing actionable tips and real world examples that will help you build a better brand.

    • 54 min.
    S01.E05 - Brand Purpose with Stef Hamerlinck

    S01.E05 - Brand Purpose with Stef Hamerlinck

    Stef Hamerlinck, a strategy consultant, joins Jacob Cass & Matt Davies to discuss brand purpose, brand authenticity and some unique perspectives on the benefits and misuses of growing a brand from the inside out, touching on purpose, missions, visions and core values.

    • 37 min.
    S01.04 - How to Sell Brand Strategy

    S01.04 - How to Sell Brand Strategy

    Jacob Cass & Matt Davies discuss how to sell strategy, giving different perspectives on how to approach sales & the brand building process. We dive into pricing methodologies, relationship building, metaphors and value ladders.

    • 44 min.

Klantrecensies

5.0 van 5
2 beoordelingen

2 beoordelingen

RalphGroenink ,

Amazing value

Very valuable podcast for brand designers and strategists. Looking forward for more!

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