Konnected Minds Podcast

Derrick Abaitey

Konnected Minds: Success, Wealth & Mindset. This show helps ambitious people crush limiting beliefs and build unstoppable confidence. Created and Hosted by Derrick Abaitey YT: https://youtube.com/@KonnectedMinds?si=s2vkw92aRslgfsV_IG: https://www.instagram.com/konnectedminds/TikTok: https://www.tiktok.com/@konnectedminds?_t=8ispP2H1oBC&_r=1 Podcast in Africa | Podcast in Ghana | Podcast in Nigeria | Best Podcast in Nigeria | Africa's best podcast

  1. Segment: They Sell Rice at 200 Cedis - Foreign Cartels Use Predatory Pricing to Kill Local Business

    1 UUR GELEDEN ·  BONUS

    Segment: They Sell Rice at 200 Cedis - Foreign Cartels Use Predatory Pricing to Kill Local Business

    From losing over a million dollars in a rice business gone wrong to understanding the brutal reality of predatory pricing and foreign dominance in Ghana's food import sector, and why the harsh truth about entering the rice business is that you can't just walk in with a hundred thousand dollars thinking it's easy money because the moment you show up with your shipment the established players who own 12 brands each will scrub their prices down to cost price and even below just to frustrate you out of the market selling rice at 200 cedis when it's impossible unless they didn't pay duty or got the rice for free, the entrepreneur who faces predatory pricing where competitors intentionally lose money just to keep new players out of the market cutting prices so low that first time importers are forced to sell below cost and lose their capital before eventually quitting the business allowing the big players to raise prices again and recover everything they lost kicking you out, the business owner who warns that 80% of rice importers in Ghana are foreigners from the Middle East India and Lebanon creating a serious concern about food security when the country's food supply of rice sugar and other imports are mainly in the hands of foreigners not because they're not helping the economy or providing jobs but because no Ghanaian businessmen can survive in an environment where the people in the companies are robbing Ghanaians themselves, the realization that these foreign business owners have been here for generations and actually have Ghanaian passports and speak Twi so fluently that if you don't see them and only hear them on the microphone you might think it's a Ghanaian speaking proving how deeply rooted they are in the system, the imported rice versus locally produced rice debate where imported rice is cheaper than locally produced rice because the cost of production in Ghana is so high and all borne by the farmer while in other countries the government provides machinery fertilizers tractors and combined harvesters for free as grants supporting their agribusiness, the farmer in Ghana who has to pay for the tractor buy gasoline rent the combined harvester plow the floor and bear all those costs alone ending up with a product that's not even as fine but still highly priced compared to imported rice making it impossible for any rational Ghanaian consumer to choose local when there's Ghanaian rice at an exhibition selling for 450 cedis while imported rice is way less, the thought of growing rice in Ghana that died after research showed it would result in losses because government promises to help the agri sector never come and friends who own farms in Volta region get no help and have to call for assistance just to sell their rice, the shocking data that the entire rice harvested in Ghana is not enough to feed the people of Greater Accra for two weeks yet people still complain about not having buyers because it's not about demand it's about pricing since farmers spent a lot of money to produce and are suffering, the solution that would affect a lot of importers but could work if the government pushes an agenda for 70% consumption of local produce and 30% importation but only if the government also supports the farmers because otherwise importers would just quit and switch to farming to gain from government support, the threat to the economy when the people who control how much food comes into Ghana are foreigners who are helping the economy yes but building theirs even better sending all the money back to their homes creating a situation where if they decide they're done and leave Ghana will go hungry. Host: Derrick Abaitey

    9 min.
  2. Segment: No One's Coming to Save Us - My Awakening at 12 That Made Me an Entrepreneur

    1 DAG GELEDEN ·  BONUS

    Segment: No One's Coming to Save Us - My Awakening at 12 That Made Me an Entrepreneur

    From watching poor families struggle while having an awakening at 12 years old that no one is coming to save you to building six businesses before turning 30, and why the brutal truth about entrepreneurship is that if a thought makes you nervous it's worth pursuing because people who fear money don't get it and the things that scare you the most are exactly where your success is hiding waiting for you to be brave enough to reach for it, the young man who spent time with his grandmother selling beads in Fishy past learning that her generation would work regardless of conditions for five cedis a day to provide for their families while his father's generation would work but could switch jobs and his generation resigns when things get uncomfortable and Gen Z doesn't want to work at all, the first among six siblings who got an awakening around 12 or 13 years old realizing that no one was coming to save his family so while his siblings stayed home to play he would go with his grandmother to sell beads the waist beads and king beads that she made into chains and wrist beads, the grandson whose grandma was the one with the money in the family making beads but also having farms and animals like pigs and sheep that people would buy bringing income and always taking him along to sell teaching him the foundation of business, the pattern that grandmas and entrepreneurs share something special because those who spend time with grandma like him and others become business people proving there's something about that generation that understood work and sacrifice, the 18 year old missionary who spent two years on the streets of Lagos in Nigeria asking himself what next and didn't really believe so much in school because that's not the only way to get educated realizing school is just one of the best ways but not the only way, the young man who turned his Christian mission work into personal life lessons learning that if he could convince a stranger to leave their church and join a new church that was a big skill he could use in business and life, the philosophy that the thought that makes you nervous before you do it is exactly what you should do because that thought that comes to your mind that makes you think so much you get scared of it that is it go for it, the wisdom that if you're asking yourself questions about that thing that thought that has awakened you saying I need to do this I need to do that don't be scared because that thought you are scared of is where your success is, the shark mentality that if you are going for your dreams you are the shark of the ocean and sharks bite fishes but that doesn't mean they're bad sharks that's what they are destined to be they need to survive, the line between being the shark and being a bad shark which is going for what you want the right way by utilizing the resources in terms of people around you to get what you want but the right way, the connector who knows person A has something and person B needs that thing so he gets it from person A and gives it to person B making both happy but gaining more than each of them because that's how you conquer, the choice between being a shark or a shrimp in this world because shrimps get eaten so you have to decide which one you want to be, the business starter who had zero money when he started but just had a vision and a dream and got people to give him money that he wasn't even sure would be a success because he found out the problems people have and provided solutions, the problem solver who understands that someone's problem is they have a lot of money and don't know what to do with it so you go find a solution to that person's problem because a person who provides solutions to problems is a successful person, the reality that all the successful people in the world have always provided solutions to problems without actually using their own resources it's just people they provide a solution to the problem someone has. Host: Derrick Abaitey

    9 min.
  3. Segment: A Million Dollars Lost in Rice - The Business Mistake That Taught Me Everything

    2 DGN GELEDEN ·  BONUS

    Segment: A Million Dollars Lost in Rice - The Business Mistake That Taught Me Everything

    From watching wealthy neighbors from a poor home where his father farmed and his mother sold grounded pepper and cassava in the markets to building a rice empire and multiple businesses before turning 30, and why the brutal truth about money is that most people fear it because they were taught to fear it growing up watching Nigerian movies where every rich person was portrayed as an occultist or ritualist making their parents restrict them from dreaming big but when you grow up as the poor child in the only proprietary school in your village walking to school while other kids get picked up in fancy cars you either become bitter or you watch the extremely wealthy neighbors in your backyard and study how they move and decide that fear will not control you, the young man who saw a million dollars in his personal account at 25 years old proving that when people say they made their first million it is real because he lived it and saw the money with his own eyes, the entrepreneur who came across a document of a shipment of rice from Vietnam to Ghana that he was never supposed to see and studied the numbers and something just hit him that this could be it, the founder and CEO of CH Rider Group who owns companies in transport and has his own rice brand and real estate companies building what is already a legacy before even turning 30, the first of six siblings and the first of two males who was taught humility through affliction because when you don't have money and you're surrounded by people who do you learn to value genuine friendship since every friend you made while you were young was actually a genuine friend because they weren't your friends because you had something they just trusted in you, the son whose parents made sure he and his brother got the best even though they were poor sending them to the only proprietary school in the village while his dad went to farm and his mom sold in the markets, the young boy who wasn't allowed to watch movies because his parents thought the Nigerian films showing ritualists and occults would affect them and make them think that's how you make money instilling fear of money in an entire generation, the different mind who watched rich people and their children and saw himself doing even better if he had the opportunity instead of being scared or bitter about the inequality, the man who believes money answers all things exactly like the Bible says and thinks every average person out there should not fear money but should command it because people who don't fear money have the will to control it and turn it into the way they want, the philosophy that if you're able to control money you can control anything so don't be scared of how much money or scared of money just know how to use it, the wisdom that a lot of people fear money and when you tell someone that thing costs a hundred thousand they say whoa and that's fear but he doesn't fear money because he knows if he had it he would know what to turn it into to even tenfold it, the realization that most of his generation were brought up from poor homes and were taught to fear money because their parents didn't have it and how they spoke of money made it seem like people who have money are probably superstitious ritualists or fraudsters or drug dealers limiting the young generation from knowing what to do if they come across money, the neighbor who lived just at the backyard with extremely wealthy people and watched their lives studying how success actually works instead of believing the narrative that money equals evil, the business owner who lost over a million US dollars in three months when rice disappeared with no revenue and no recovery putting the company in debt but didn't let that destroy him.

    10 min.
  4. "I Spent 20 Years Building Ghana's Most Influential Blog" - And I Still Don't Have A Retirement Plan

    3 DGN GELEDEN

    "I Spent 20 Years Building Ghana's Most Influential Blog" - And I Still Don't Have A Retirement Plan

    He built Ghana's most influential blog before the word "blogger" even existed. 20 years. No marketing team. No strategy. Just luck — and knowing when to say yes. But here's what nobody talks about: what happens when the content stops paying? In this episode of Konnected Minds, Derrick sits down with Ameyaw Debrah — Ghana's pioneer blogger, media entrepreneur, and founder of ameyawdebrah.com — for one of the most honest conversations about creative entrepreneurship you will hear this year. Ameyaw has spent 20 years at the centre of Ghana's entertainment and media industry. He launched Pulse Ghana, led YEN.com.gh, and built a personal brand that brands now come to — without him ever having to pitch. But behind the success is a story of calculated gambles, a father's dream that never got to be realised, a regret about ignoring an entire generation, and a very honest question: what is the plan when the content stops? This is not the regular success story. This is the real one. 🎟️ Konnected MInds Live Kumasi, Sept 9th. https://www.konnectedmindslive.com/ Guest: Ameyaw Debrah YT: https://www.youtube.com/ameyaw Host: Derrick Abaitey IG: https://www.instagram.com/derrick.abaitey YT: https://www.youtube.com/@DerrickAbaitey Join Konnected Academy: https://www.triibe.io/konnected-academy 🎟️ Konnected MInds Live Kumasi, Sept 9th. https://www.konnectedmindslive.com/ Listen to the podcast on: Apple Podcast - http://tinyurl.com/4ttwbdxe Spotify - http://tinyurl.com/3he8hjfp Join this channel: /@konnectedminds FOLLOW ► https://linktr.ee/konnectedminds #Podcast #businesspodcast #AfricanPodcast #Ghanapodcast #NigerianPodcast

    1 u 3 m
  5. Segment: I Made My First Million at 24 - From English Teacher to International Deal Maker

    4 DGN GELEDEN ·  BONUS

    Segment: I Made My First Million at 24 - From English Teacher to International Deal Maker

    From teaching English in Vietnam to importing rice worth over a million dollars in Ghana, and why the brutal truth about building trust is that you need to be brought up right where your yes is your yes and your no is your no but you also need to remember that your surroundings matter because you need to surround yourself with winners and listen to their problems and provide solutions to their problems so you can gain their trust, the young man who learned from his own personal experiences that every time you meet a new person you try to find their problem and figure out who they are so you can utilize the resources they have the right way making them happy while you gain more than them, the English teacher who moved from the Philippines to Vietnam in 2019 and met new people and made friends with a very big man in the country who introduced him to his father, a 65 year old General Director of Vietnamese government companies that had never employed any foreigner since its beginning and had never explored outside their territories, the confident young man who was asked what can you do and said I can take your company across Vietnam even though he didn't even know what he was talking about but had that confidence which led to the creation of an international commercial department where he was made the lead, the department head who started searching for whatever he could do for that company making deals and transacting internationally with South Korea and Japan bringing in multiple international deals and getting commission from the company every time, the 24 or 25 year old who made his first million dollars in his personal account proving that when people say they made their first million it is real because he lived it and saw the money with his own eyes, the entrepreneur who came back home thinking he could start something like Grab the Southeast Asian motorbike Uber service and registered a company called Ryder Group with a Y and built the app before realizing it's illegal to use motorcycles for commercial purposes in Ghana only for delivery of packages, the businessman who spent a lot of money from other people on the failed motorbike venture but his own money was still there so he reached back to those people and said we will not be allowed to operate because of this and they didn't pull back because of the trust they had, the employee who came across a document of a shipment of rice from Vietnam to Ghana that he was never supposed to see but took a peak and saw a whole vessel of rice shipment and studied the numbers and something just hit him that this could be it, the young man looking for a legacy that would send his name and make his family proud and help his community even though he had the option to relocate to Switzerland and give his money to a Swiss bank and stay and enjoy the dividends every quarter like his two friends who are currently there doing exactly that, the son who chose not to be selfish and go to Switzerland and forget about everything because he knew what he was coming from and knew the home he came from and knew he had a responsibility to his family and his neighbor and his community and his country, the importer who returned with his money and turned the company and updated the activities from the original plan to importation of general goods and sought the right paperwork to import stuff and did a market research before bringing in a heavy shipment over a million US dollars as the first shipment going all in. Host: Derrick Abaitey

    9 min.
  6. Segment: I Have a Standard Black Card - Building a Business Gave Me Respect and Financial Freedom

    5 DGN GELEDEN ·  BONUS

    Segment: I Have a Standard Black Card - Building a Business Gave Me Respect and Financial Freedom

    From making hair oil for free on YouTube to building a thriving business with a standard black card and private banking, and why the brutal truth about self confidence is that loving yourself and believing in yourself makes people take certain risks that everybody selling includes you and includes people buying from you, the young woman who went through content creation stopping for six months when she wasn't getting gigs before coming back and continuing proving that giving up is not something you should consider easy because somebody is watching and somebody can relate with your content, the business owner who has never hired an influencer before because people come and post their own videos and reviews without being asked making her feel important when customers say oh my edges can come back again my hair can come back giving her something solid behind the content creator title, the entrepreneur who can now go into rooms and say I'm a content creator but I can handle business I've been doing this for five years and when business goes left right the foundation still stands, the first in person sale in March where people came to buy products and she made sales and people came to see her creating conversations that she's happy to show in rooms saying look at this picture this is all me and I did it in two weeks, the sense of belonging that comes from having a thriving business where you put this and this and this together and you're able to make something that gives you respect especially when it's a thriving business because when you have the influence people say oh she can influence and she has a business too, the standard black card holder with private banking who can now buy the basics she needs even though the luxury items require more thought proving that financial freedom comes in stages, the wisdom that if you feel like starting something grab that feeling and try because if you fail at least you know you tried and sometimes when you get that feeling grab it don't dismiss it try again and see because content creation for her went down she came back and tried again after six months of not getting gigs and she continued, the honest reflection that she's given up on certain things she wishes she had stayed consistent with so giving up is not something you should consider easy, the goal to give five or ten women 20,000 cedis each to start their business this year because she won 5,000 cedis from Sunlight when she was starting and got the opportunity to reach this point so now she wants to create opportunities for others, the young girls who can learn from her and the plan to help them pick themselves up because there's a real struggle and if 10 people every year set up businesses simply by listening to conversations like this in the next 50 years the country will be better because the government can't do all the job and individual people need to build businesses and employ people, the products that make people give reviews without being asked creating hope that edges can come back and hair can grow back making the business owner feel like her work matters beyond just making money. Guest: Princess Ama Burland Host: Derrick Abaitey

    9 min.
  7. Segment: I Just Knew I'd Be Rich - Growing Up With Confidence, Not a Plan

    6 DGN GELEDEN ·  BONUS

    Segment: I Just Knew I'd Be Rich - Growing Up With Confidence, Not a Plan

    From knowing she would be rich without knowing how to becoming one of Ghana's most recognized influencers who treats life like a movie where she's the main character, and why the brutal truth about growing up with a Muslim mother who let you walk around without covering your head and never forced you to become a lawyer is that when you come from a home where conversations are balanced and there's no shame in saying I don't want rice today or I don't think this way, you grow up so confident in yourself that even when brands are bullying you online about your body and the comments are tearing you apart, the head of a major company sees that same post and thinks you're perfect to represent them because empathy works in mysterious ways and sometimes your lowest moment becomes the exact reason someone decides to give you a life changing opportunity, the young girl who lived a simple life where nothing really appealed to her and being a lawyer didn't make sense and being a doctor never crossed her mind because she's a soft girl and the only career she ever considered was being an air hostess because it looked nice and you get to travel, the daughter who could have any conversation in this world with her mother and there's no topic too crazy or too wild because her mom listens and takes time to understand why you think the way you think which is why they'll make food for everybody in the house but won't cook rice for her because it's not by force that she has to eat rice, the confident woman who thinks the way she thinks and if you don't agree that's fine because somebody will say something different and that's just how life works when you grow up in a home where your thoughts are valued and you're not being told don't do this it's like this without room for discussion, the sister from her mother's side who along with all her siblings are very open minded and very able to communicate because that's just how they were raised and it shows in how her auntie and her children also have that same great bond where conversations flow freely, the student who was forced to go to school one day even though she said she didn't want to go and a car knocked her down and the next week her leg was swollen and this whole place melted and her mother was so sad saying oh my God I shouldn't have forced her to go to school which is part of the reason but not the whole reason why her mom became even more understanding, the young woman who always knew she would be rich but just didn't know how because she has this feeling that life is a movie and she's part of the main character so things will always go well for her even if she's going through the worst things, the positive mindset that even when people were bullying her online because she said she brought a package and the comments were just people putting her in, she went for a life changing meeting and one of the heads said I know you I saw when they brought you the package and the comments were tearing you apart and he still found her fit to represent them, the philosophy that even if there's something bad it's building up to something good because the bullying she has gone through has made it easier for her to gain opportunities from people who feel empathy for what she's experienced, the realization that if you keep hitting her like in boarding school where you hit hit hit hit at first it hurts but then it starts feeling numb and you don't feel it again because that's how life works when people keep saying you are this you are this you are this you are this and she realizes it's not really affecting her life in a negative way, the wisdom that the only thing that can affect her life in a negative way is if she actually does something wrong because as long as she has not done anything wrong you can't hold anything against her it's just your feelings about her but not the feeling about what she's supposed to achieve. Host: Derrick Abaitey

    9 min.
  8. Segment: You Can't Be on Top Forever - The Hard Truth About Influence and Building Beyond Fame

    13 APR ·  BONUS

    Segment: You Can't Be on Top Forever - The Hard Truth About Influence and Building Beyond Fame

    From stumbling into influencing in 2019 without even knowing what content creation was to building two businesses on the back of social media attention, and why the brutal truth about being an influencer is that you can't be popular forever because your time will pass and younger people will be more vibrant and more in tune with the culture than you are which is why you have to find something that works for you when you're sleeping and when people don't see your face, the young woman who got paid 800 cedis in 2019 to post bags for a brand thinking it was the biggest deal of her life before realizing people actually get paid serious money for this and she could step up her pricing and start talking to brands properly, the reality that influencing can be very dicey and you can lose it at any moment which is why she doesn't even know how she's been relevant from 2019 till now because usually some people are just there for some months and then they are gone, the wisdom that the moment you get that people are looking at you, you have to find something and put the influence inside otherwise you can't be an influencer forever because it's not possible to have that hold on people forever, the honest truth that just like footballers can't play for the rest of their lives and will retire, influencers also have to retire because you can't be popular for the rest of your life, the blessing of being lucky enough to be an influencer for 10 years which is a long time for people's attention to be on you and within that 10 years you should be able to build something so when you're telling your children that you were popping you can also tell them what you did within that 10 years, the biggest challenge being that she's an on the spot thinker who never asks what questions will be asked in interviews and can't write scripts because she works better in the moment looking at products and deciding what will work better but sometimes that doesn't work with some brands who want you to script it or have their own storyline which becomes difficult because it's not just bad for the brand it's bad for her brand as well when a post gets 50,000 views instead of her usual 500,000 views, the mixed reality that not every brand takes influencing seriously but some brands do and right now they are starting to take influencers seriously because it's better now than when they started in 2019 as brands are starting to understand the power that social media has as compared to traditional media, the fight that one influencer has to say this one I'm taking 10,000 so the next person doesn't settle for 5,000 which reminds her of the type of work Shatta Wale had to do fighting for musicians in the country to get what they deserve, the lack of unity in the influencing business because nobody wants to start that conversation after she went to an interview three years ago and mentioned she was paid 5,000 cedis for a brand to help other people coming up know what to expect and everybody said she was lying so now who wants to have the conversation when somebody tried and people put them down, the reality that people are afraid of sellouts because if they all agree to something somebody will go for less like it has happened to her before, the country where people don't like to talk about finances or give figures but she feels like it's a realistic conversation to know what to expect in the real world like if you have 500,000 followers how much is a good amount or a range so people know what to expect, the disagreement that influencing is oversaturated because anybody can be an influencer just like the number of lawyers that are competing or doctors so why is influencing oversaturated when brands just need to know who they want to pick.

    12 min.

Trailer

Info

Konnected Minds: Success, Wealth & Mindset. This show helps ambitious people crush limiting beliefs and build unstoppable confidence. Created and Hosted by Derrick Abaitey YT: https://youtube.com/@KonnectedMinds?si=s2vkw92aRslgfsV_IG: https://www.instagram.com/konnectedminds/TikTok: https://www.tiktok.com/@konnectedminds?_t=8ispP2H1oBC&_r=1 Podcast in Africa | Podcast in Ghana | Podcast in Nigeria | Best Podcast in Nigeria | Africa's best podcast

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