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This episode features a conversation with Estela Alcaide, the Online Communication Manager at Mango who takes us through Mango’s online & digital strategy including the #mangogirls digital campaign & influenceurs collaborations.

In this episode of #TheStrategySide you will learn:


What are the mains KPIs and focus for Mango's Online Communication Strategy
What is the success behind #Mangogirls and How does Mango work with Influenceurs
What are Mango's key takeaways to stay relevant in a competitive digital landscape

This episode features a conversation with Launchmetrics' Managing Director of Asia Pacific, Kim Leitzes who discusses the challenges that brands face when entering the Chinese Market. Leitzes founded PARKLU, the leading Chinese KOL analytics platform (based in Shanghai) that was acquired by Launchmetrics in 2020.

In this episode of #TheStrategySide you will learn:


What are the specificities and considerations required for effective brand performance in China
What are the KPIs needed to track Chinese marketing activations
How to use measurement to inform decision-making when launching successful campaigns in China today

In this episode of The Strategy Side, we speak with Chief Marketing Officer at Launchmetrics, Alison Bringé on how brands can take the right steps in 2021 to readjust their strategies and stay ahead of the competition.

In this episode of #TheStrategySide you will learn:

- How brands and agencies can demonstrate PR ROI in order to showcase their contributions.
- Different ways in which to diversify and tailor PR reports to differentiated audiences, from C-levels to direct communications and departments.
- The importance of data-driven strategies based on unified, comparable metrics.
- The future of PR for fashion, luxury, and beauty brands.

The Swedish fashion industry is pushing for a digital and sustainable future. Briefly paused last year and back onto the fashion week calendar in 2020, Stockholm Fashion Week held its first online show at the end of August, just days before the official fashion month kicked off. This time, the completely digital event put sustainability and digital innovation at the forefront to respond to the new market narrative and to showcase ideas and designs in the notion of a ‘new normal’ tackling circularity, and diversity, digitization, and climate action. Catarina Midby shares her insights on Stockholm Fashion Week, and how it has adapted to the

We connected with Stephan Rabimov to better understand the current and future dynamics informing the industry today. Rabimov is a seasoned public relations and fashion media professional with experience as a contributing editor at Forbes, L’Officiel, The Huffington Post, and dozens of other publications.