Stef Hamerlinck is your host in this show on brand strategy where I interview industry leaders in branding, design, and strategy. Get inspired and become a better brand strategist. Learn how to solve bigger problems. To get more insights on how to become a creative strategist, visit letstalkbranding.be
Samuel Brealey - Marketing on a budget
In this episode, we're talking with Samuel Brealey, a marketing consultant based in the UK. We talk about how to help small businesses make more money with marketing. How to build a brand on a budget and a lot more. Samuel has a very pragmatic and 'real' approach to marketing that I really admire.
The ugly truth(s) about branding - Austin Franke
In this episode, I talk with Austin Franke, brand strategist and founder of consultancy firm Woopunch. Austin has quite an unconventional approach to branding, using knowledge from behavioral science and other evidence-based fields. We talk about some ugly truths in branding and how we can move beyond the typical branding cliché's.
Cedric Engels - The power of sound
In this episode, we talk with Cedric Engels, author of the amazing book 'the power of sound' and co-founder of the sonic agency 'Sonhouse'. We talk about the importance of sound for brands but also how sounds affect the human brain (and soul). Cedric brought with him a bag of epic sounds so it's a fun little ride through sonic land.
Effective branding: A case study by WeWantMore
In this episode, I interview Michiel & Jan-Pieter from Antwerp based brand & design studio WeWantMore. We talk about their award-winning branding case for Neuhaus. It won a bronze 'Effie' award, which is an award focussed on the 'effectiveness' of creative campaigns, not just 'creative idea'.
Bill Kenney - Focus Lab - B2B branding & creativity
In this episode, we talk with Bill Kenney, co-founder and chief creative officer at Focus Lab, a B2B branding agency. We talk about building B2B brands, brand strategy and how to keep projects fresh.
JP Castlin - Strategy in complexity
In this episode, I talk with my strategy hero, JP Castlin. We talk about the upcoming Castlin manifesto and how its perspectives on strategy will be quite controversial. For decades, 'deliberate' strategy has been the norm in the different strategy disciplines of marketing and branding, but JP offers an alternative view, 'emergent strategy'.
Really nice podcast with extremely interesting guests of all types of design. Also episodes are not too long so perfect for a morning commute.
Great insights to up your branding game
Stef does a great job interviewing a variety of people that have had a huge impact on me and the way I think about branding. By asking the right questions mixed with Stef's personal point of view (based on years of expertise in the field) the podcast gets to the heart of current issues and provides great insights into the complex world of branding.
The Ben Burns interview was the one that caught my attention, as I'm a big fan of thefutur. I immediately noticed the Dutch accent so wanted to support by subbing. I later found out that he's from Belgium but that just as awesome to see someone from the Benelux create a successful international podcast. Good luck!