MAP IT FORWARD Middle East

MAP IT FORWARD

The Map It Forward Middle East Podcast explores the business of coffee across the Middle East, featuring conversations with entrepreneurs, producers, and professionals building the future of the region’s coffee industry. Hosted by Dubai-based Map It Forward founder Lee Safar, each five-episode series highlights one guest's journey, offering practical insights, regional context, and candid discussions that reflect the evolving global coffee landscape. Episodes are released daily at 6 am local UAE time. The video version of the podcast can be found on our YouTube Channel https://www.youtube.com/mapitforward Our website https://www.mapitforward.coffee/middleeastpodcast

  1. 21 uur geleden

    EP 1058 Part 3 of 5 | How Trump Changed the Global Coffee Trade (Jonas Leme Ferraresso) Map It Forward

    Advertising SponsorWant to join our Map It Forward Monthly Community Discussion Group? Head to https://patreon.com/mapitforward to join the community by signing up for the "Roasted Coffee" tier for 20 USD per month. Find other like-minded people in the coffee industry. This community is open to all stakeholders in the coffee industry Episode Description This is Part 3 of a 5-part series with Brazilian coffee agronomist Jonas Leme Ferraresso and Map It Forward Founder Lee Safar, exploring the realities behind Brazil's 2026 coffee harvest and the forces reshaping the global coffee industry. Coffee doesn't move around the world in isolation. It moves through relationships, trade agreements, logistics, and geopolitics. In recent years, few political decisions have had a greater impact on international trade than the tariff policies introduced during Donald Trump's presidency. While much of the public discussion focused on manufacturing and technology, the ripple effects extended into agriculture, including coffee. In this episode, Jonas explains how tariffs and political tensions changed the pace of Brazilian coffee exports to the United States, why American roasters began sourcing coffee differently, and how Brazil responded by strengthening relationships with other trading partners around the world. More importantly, this conversation explores why coffee businesses can no longer afford to ignore geopolitics. Trade relationships that once seemed stable are evolving rapidly, forcing producers, exporters, importers, and roasters to rethink how they manage risk. Rather than viewing these events through a political lens, Jonas encourages us to see them as examples of how governments, trade policy, and international partnerships directly influence the movement of coffee across the global supply chain. Whether you work in coffee sourcing, importing, roasting, green coffee trading, or simply want to understand why coffee markets have become so unpredictable, this episode offers valuable insight into one of the biggest structural shifts happening in the industry today. Connect with Jonas Leme Ferraresso here: https://www.instagram.com/jonascoffeeagronomist https://www.linkedin.com/in/jonas-leme-ferraresso If you found this episode valuable, make sure you’re subscribed to the podcast and follow along for the rest of this 5-part series. *************************************** About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain. Website: https://mapitforward.coffee Mailing list: https://mapitforward.coffee/mailinglist Patreon: https://www.patreon.com/mapitforward Instagram: https://www.instagram.com/mapitforward.coffee/ Contact: support@mapitforward.org

    EP 1058 Part 3 of 5 | How Trump Changed the Global Coffee Trade (Jonas Leme Ferraresso) Map It Forward
  2. 1 dag geleden

    EP 1057 Part 2 of 5 | Why Coffee Stock Levels Matter More Than You Think (Jonas Leme Ferraresso) Map It Forward

    Advertising SponsorMIF Coffee Business Plan Review Service: AI can write a business plan. We'll help you determine whether it will work in the real world. Email support@mapitforward.org or DM @mapitforward.coffee to get started. Episode Description This is Part 2 of a 5-part series with Brazilian coffee agronomist Jonas Leme Ferraresso and Map It Forward Founder Lee Safar, exploring what every coffee professional should understand about Brazil's 2026 harvest and what it means for the global coffee market. One of the biggest misunderstandings in today's coffee market isn't how much coffee Brazil is producing, it's how much coffee is actually available. When people hear that Brazil has coffee stored in warehouses, many assume those inventories provide a comfortable safety buffer. The reality is far more complicated. In this episode, Jonas explains the difference between coffee that physically exists and coffee that is commercially available. We discuss why warehouse inventories have become so important after the volatility of recent years, what remains from previous harvests, and why declining stock levels can amplify market uncertainty even when a new crop is arriving. This conversation also explores how producers, exporters, and traders think about inventory management after several years of weather disruptions, supply chain instability, and historically volatile coffee prices. Understanding coffee stocks isn't simply about counting bags—it's about understanding risk, liquidity, logistics, and timing. If you're trying to understand why the coffee market continues to react so strongly to seemingly small changes in supply, this episode provides critical context that goes well beyond production estimates. Whether you're a producer, importer, exporter, roaster, trader, café owner, or anyone working across the coffee value chain, this discussion will help you better understand one of the least appreciated drivers of today's coffee market. Connect with Jonas Leme Ferraresso here: https://www.instagram.com/jonascoffeeagronomist https://www.linkedin.com/in/jonas-leme-ferraresso If you found this episode valuable, make sure you’re subscribed to the podcast and follow along for the rest of this 5-part series. *************************************** About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain. Website: https://mapitforward.coffee Mailing list: https://mapitforward.coffee/mailinglist Patreon: https://www.patreon.com/mapitforward Instagram: https://www.instagram.com/mapitforward.coffee/ Contact: support@mapitforward.org

    EP 1057 Part 2 of 5 | Why Coffee Stock Levels Matter More Than You Think (Jonas Leme Ferraresso) Map It Forward
  3. 2 dgn geleden

    EP 1056 Part 1 of 5 | Why Brazil's Coffee Harvest Is Defying Expectations (Jonas Leme Ferraresso) Map It Forward

    Advertising SponsorThis episode is brought to you by Arcadia Green Coffee, Colombian coffee exporters taking fresh green coffee from Colombia to the world, farm to roastery, direct. New office now open in the UK.Instagram: https://www.instagram.com/arcadiagreencoffee/WhatsApp: https://wa.me/353877871523 Episode Description This is Part 1 of a 5-part series with Brazilian coffee agronomist Jonas Leme Ferraresso and Map It Forward Founder Lee Safar, exploring the realities of Brazil's 2026 coffee harvest, why expectations have shifted so dramatically, and what coffee professionals should actually be paying attention to. At the start of 2026, many analysts expected Brazil to produce a massive crop that would drive coffee prices significantly lower. But the reality on the ground has been very different. In this episode, Jonas explains what he's seeing across Brazil's producing regions, why early production estimates are changing, and how weather, harvest conditions, and farm-level realities are creating a much more complicated picture than market headlines suggest. This conversation lays the foundation for the rest of the series, where we explore market volatility, global trade, El Niño, fertilizer availability, and what these factors could mean for coffee businesses over the next two years. Whether you're a producer, exporter, importer, roaster, trader, or simply trying to understand what's happening in coffee right now, this series provides valuable context from someone working directly with coffee producers across Brazil. Connect with Jonas Leme Ferraresso here: https://www.instagram.com/jonascoffeeagronomist https://www.linkedin.com/in/jonas-leme-ferraresso If you found this episode valuable, make sure you’re subscribed to the podcast and follow along for the rest of this 5-part series. *************************************** About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain. Website: https://mapitforward.coffee Mailing list: https://mapitforward.coffee/mailinglist Patreon: https://www.patreon.com/mapitforward Instagram: https://www.instagram.com/mapitforward.coffee/ Contact: support@mapitforward.org

    EP 1056 Part 1 of 5 | Why Brazil's Coffee Harvest Is Defying Expectations (Jonas Leme Ferraresso) Map It Forward
  4. 5 dgn geleden

    EP 1055 Part 5 of 5 | The Advice Every Coffee Roaster Needs to Hear (Ana Maria Donneys) | Map It Forward

    Advertising SponsorMIF Coffee Business Plan Review Service: AI can write a business plan. We'll help you determine whether it will work in the real world. Email support@mapitforward.org or DM @mapitforward.coffee to get started. Episode Description This is Part 5 of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward, hosted by Lee Safar. Our guest in this series is Ana Maria Donneys, a fifth-generation Colombian coffee producer, founder of Café Primitivo in Quindío, Colombia, and President and Co-Founder of IWCA Colombia. Across this series, Lee and Ana have explored how Colombian coffee farmers are navigating one of the most volatile periods the coffee industry has experienced in decades. Together they've discussed climate, politics, financing, pricing, and what producers are experiencing as El Niño begins reshaping coffee production. In this final episode, Lee asks Ana a simple but important question: What advice would you give coffee roasters over the next 6–18 months? Ana's answer centres on relationships. She encourages roasters to speak directly with producers or importers, understand how farms are being affected by El Niño, and ask important questions about financing and payment terms before signing contracts. She explains why flexible payment structures, honest communication, and planning ahead could make the difference between producers surviving this period of volatility—or being forced to step away from specialty coffee altogether. The conversation also explores how expectations around coffee quality may need to change over the coming harvests. Ana believes dependable, repeatable coffees that create sustainable businesses for both producers and roasters may become more important than chasing increasingly scarce ultra-high-scoring lots. Lee closes the series with a direct challenge to the industry: after everything producers risk to grow coffee, the very least buyers should do is pay them on time. If you buy, roast, import, or sell coffee, this episode provides practical advice that could help strengthen your business and your relationships throughout the supply chain. Connect with Ana and Café Primitivo here: https://www.instagram.com/cafeprimitivo/ https://www.instagram.com/anadonneys/ https://www.cafeprimitivocolombia.com/ https://www.linkedin.com/in/anadonneys/ If you found this episode valuable, make sure you’re subscribed to the podcast and follow along for the rest of this 5-part series. *************************************** About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain. Website: https://mapitforward.coffee Mailing list: https://mapitforward.coffee/mailinglist Patreon: https://www.patreon.com/mapitforward Instagram: https://www.instagram.com/mapitforward.coffee/ Contact: support@mapitforward.org

    EP 1055 Part 5 of 5 | The Advice Every Coffee Roaster Needs to Hear (Ana Maria Donneys) | Map It Forward
  5. 6 dgn geleden

    EP 1054 Part 4 of 5 | Why $3 Coffee Still Isn't Enough for Farmers (Ana Maria Donneys) | Map It Forward

    Advertising SponsorThis episode is brought to you by Map It Forward Podcast Advertising. Interested in advertising on this podcast? Email support@mapitforward.org to learn more. Episode Description This is Part 4 of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward, hosted by Lee Safar. Our guest is Ana Maria Donneys, a fifth-generation Colombian coffee producer, founder of Café Primitivo in Quindío, Colombia, and President and Co-Founder of IWCA Colombia. Throughout this series, Lee and Ana explore how Colombian coffee farmers are navigating one of the most volatile periods the coffee industry has experienced in decades, discussing climate, politics, pricing, financing, and the future of the coffee supply chain. In this episode, they tackle one of the biggest misconceptions in coffee today: the belief that historically high coffee prices mean producers are finally making good money. Ana explains why that's simply not true. Using examples from her own farm, she shows how lower yields, climate impacts, labour shortages, rising wages, and increasing production costs mean that even coffee selling above US$3 per pound may only be covering the cost of production. For many producers, there is little or no profit left. The conversation also explores the important differences between industrial coffee farming and smallholder production. Lee and Ana discuss why comparing Brazilian industrial farms with Colombian smallholder farms creates unrealistic expectations and why the future of specialty coffee will depend on innovation, mechanisation, and finding new ways to support producers before labour shortages become an even bigger challenge. If you've ever wondered why higher coffee prices haven't solved the coffee industry's problems, this episode provides one of the clearest explanations you'll hear. Connect with Ana and Café Primitivo here: https://www.instagram.com/cafeprimitivo/ https://www.instagram.com/anadonneys/ https://www.cafeprimitivocolombia.com/ https://www.linkedin.com/in/anadonneys/ If you found this episode valuable, make sure you’re subscribed to the podcast and follow along for the rest of this 5-part series. *************************************** About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain. Website: https://mapitforward.coffee Mailing list: https://mapitforward.coffee/mailinglist Patreon: https://www.patreon.com/mapitforward Instagram: https://www.instagram.com/mapitforward.coffee/ Contact: support@mapitforward.org

    EP 1054 Part 4 of 5 | Why $3 Coffee Still Isn't Enough for Farmers (Ana Maria Donneys) | Map It Forward
  6. 8 jul

    EP 1053 Part 3 of 5 | Why Coffee Businesses Can't Ignore Politics (Ana Maria Donneys) | Map It Forward

    Advertising SponsorWant to join our Map It Forward Monthly Community Discussion Group? Head to https://patreon.com/mapitforward to join the community by signing up for the "Roasted Coffee" tier for 20 USD per month. Find other like-minded people in the coffee industry. This community is open to all stakeholders in the coffee industry Episode Description This is Part 3 of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward, hosted by Lee Safar. Our guest is Ana Maria Donneys, a fifth-generation Colombian coffee producer, founder of Café Primitivo in Quindío, Colombia, and President and Co-Founder of IWCA Colombia. Throughout this series, Lee and Ana explore how Colombian coffee farmers are navigating one of the most volatile periods the coffee industry has experienced in decades, discussing climate, pricing, financing, politics, and what coffee businesses should be preparing for over the next 6–18 months. In this episode, the conversation turns to politics—not from an ideological perspective, but from the practical reality of running a coffee business. Ana explains how Colombia's changing political landscape is influencing security, business confidence, labour costs, logistics, fuel prices, exchange rates, and ultimately the viability of coffee production. She also shares her perspective on the Colombian Coffee Growers Federation (FNC), explaining why it remains one of the most important institutions supporting producers through research, extension services, guaranteed coffee purchasing, and infrastructure investment. Lee and Ana also explore how international events, including conflict in the Middle East, continue to affect producers through higher freight costs, rising fuel prices, and increasing input costs. The conversation highlights an important reality: coffee businesses don't operate separately from politics. Every decision made by governments, both locally and globally, eventually finds its way back to the farm. Whether you're producing coffee, roasting it, importing it, or serving it in a café, this episode offers valuable context for understanding the broader forces shaping today's coffee economy. Connect with Ana and Café Primitivo here: https://www.instagram.com/cafeprimitivo/ https://www.instagram.com/anadonneys/ https://www.cafeprimitivocolombia.com/ https://www.linkedin.com/in/anadonneys/ If you found this episode valuable, make sure you’re subscribed to the podcast and follow along for the rest of this 5-part series. *************************************** About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain. Website: https://mapitforward.coffee Mailing list: https://mapitforward.coffee/mailinglist Patreon: https://www.patreon.com/mapitforward Instagram: https://www.instagram.com/mapitforward.coffee/ Contact: support@mapitforward.org

    EP 1053 Part 3 of 5 | Why Coffee Businesses Can't Ignore Politics (Ana Maria Donneys) | Map It Forward
  7. 7 jul

    EP 1052 Part 2 of 5 | How El Niño Is Changing Colombia's Coffee Harvest (Ana Maria Donneys) | Map It Forward

    Advertising SponsorMIF Coffee Business Plan Review Service: AI can write a business plan. We'll help you determine whether it will work in the real world. Email support@mapitforward.org or DM @mapitforward.coffee to get started. Episode Description This is part 2 of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward, hosted by Lee Safar. Our guest in this series is Ana Maria Donneys, a fifth-generation Colombian coffee producer, founder of Café Primitivo in Quindío, Colombia, and president and co-founder of IWCA Colombia. In this series, Lee and Ana explore how Colombian coffee farmers are navigating 2026’s volatility across the C Market, climate, liquidity, politics, pricing, and producer-roaster relationships. In this episode, Lee and Ana focus on El Niño and how it is already impacting the coffee harvest in Colombia. Ana explains where Café Primitivo is in the harvest cycle, what happened during the Mitaca, and why the second semester harvest may be far more difficult. She describes the practical signs farmers are seeing on the ground: higher heat, less rain, dry soil, struggling young trees, disease pressure, and cherries that may not develop properly. This conversation also looks at why Colombia is not prepared for irrigation in the way some other producing countries may be, why a smaller harvest does not automatically mean better outcomes for farmers, and why many Colombian producers are entering the second half of the year exhausted and uncertain. For roasters, buyers, importers, and coffee business owners, this episode offers an important origin-side view of what El Niño could mean for supply, quality, pricing, and producer resilience over the next 6 to 18 months. Connect with Ana and Café Primitivo here: https://www.instagram.com/cafeprimitivo/ https://www.instagram.com/anadonneys/ https://www.cafeprimitivocolombia.com/ https://www.linkedin.com/in/anadonneys/ If you found this episode valuable, make sure you’re subscribed to the podcast and follow along for the rest of this 5-part series. *************************************** About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain. Website: https://mapitforward.coffee Mailing list: https://mapitforward.coffee/mailinglist Patreon: https://www.patreon.com/mapitforward Instagram: https://www.instagram.com/mapitforward.coffee/ Contact: support@mapitforward.org

    EP 1052 Part 2 of 5 | How El Niño Is Changing Colombia's Coffee Harvest (Ana Maria Donneys) | Map It Forward
  8. 6 jul

    EP 1051 Part 1 of 5 | Why Liquidity Is The Real Coffee Crisis In 2026 (Ana Maria Donneys) | Map It Forward

    Advertising SponsorThis episode is brought to you by Arcadia Green Coffee, Colombian coffee exporters taking fresh green coffee from Colombia to the world, farm to roastery, direct. New office now open in the UK.Instagram: https://www.instagram.com/arcadiagreencoffee/WhatsApp: https://wa.me/353877871523 Episode Description This is part 1 of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward, hosted by Lee Safar. Our guest in this series is Ana Maria Donneys, a fifth-generation Colombian coffee producer, founder of Café Primitivo in Quindío, Colombia, and president and co-founder of IWCA Colombia. In this series, Lee and Ana explore how Colombian coffee farmers are navigating 2026’s volatility across the C Market, climate, liquidity, politics, pricing, and producer-roaster relationships. In this episode, Lee and Ana discuss whether 2026 is progressing the way coffee producers expected. After a year where many people believed the price of coffee would fall sharply, the C Market moved in the opposite direction, creating new pressure for producers, roasters, importers, and the wider coffee supply chain. Ana explains why she cannot build her business around the C Market, even though the C Market still affects her. She talks about the conversations she had with clients at the beginning of the year, the importance of knowing her cost of production, and why liquidity has become one of the biggest challenges of 2026. This episode is a clear look at why coffee volatility is not just about price. It is about cash flow, risk, trust, contracts, and the ability of coffee businesses to pay each other on time. Connect with Ana and Café Primitivo here: https://www.instagram.com/cafeprimitivo/ https://www.instagram.com/anadonneys/ https://www.cafeprimitivocolombia.com/ https://www.linkedin.com/in/anadonneys/ If you found this episode valuable, make sure you’re subscribed to the podcast and follow along for the rest of this 5-part series. *************************************** About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain. Website: https://mapitforward.coffee Mailing list: https://mapitforward.coffee/mailinglist Patreon: https://www.patreon.com/mapitforward Instagram: https://www.instagram.com/mapitforward.coffee/ Contact: support@mapitforward.org

    EP 1051 Part 1 of 5 | Why Liquidity Is The Real Coffee Crisis In 2026 (Ana Maria Donneys) | Map It Forward

Info

The Map It Forward Middle East Podcast explores the business of coffee across the Middle East, featuring conversations with entrepreneurs, producers, and professionals building the future of the region’s coffee industry. Hosted by Dubai-based Map It Forward founder Lee Safar, each five-episode series highlights one guest's journey, offering practical insights, regional context, and candid discussions that reflect the evolving global coffee landscape. Episodes are released daily at 6 am local UAE time. The video version of the podcast can be found on our YouTube Channel https://www.youtube.com/mapitforward Our website https://www.mapitforward.coffee/middleeastpodcast