Marketing Operators Marketing Operators

In this episode of the marketing operators podcast your hosts are joined by paid social legend David Herrmann. David has been working in Meta ads manager for over 10 years and has become one of the top voices when it comes to paid social. Topics in this episode will include the recent issues with Meta's performance, insights on how brands can navigate this period, the importance of diversifying ad spend across different channels and platforms, such as Pinterest, Snapchat, and Twitter and advice on managing paid media.

00:00 Introduction
07:07 David's Paid Social Journey
12:33 Discussion on Meta Performance Issues
23:27 Importance of Diversifying Ad Spend
26:17 Exploring Alternative Channels
28:11 Advertising on Different Platforms
30:08 Pinterest as the Best Platform for HexClad
37:15 Testing and Scaling Strategies
49:07 Building ASC Campaigns
52:54 Minimizing Creative Testing and Focusing on Winners
55:46 Scaling Winners and Turning off Losers
56:41 Optimizing Campaigns by Product Offerings and Asset Types
59:03 The Challenges of Consolidation
01:02:28 Campaign Organization and Optimization
01:06:45 The Importance of Creative Diversity
01:09:57 Native Ads for Different Platforms
01:13:43 Measuring Performance by Placement
01:15:40 The Rise of Instagram Reels
01:18:27 Challenges and Limitations of Ad Platforms



Operators Exclusive Slack: ⁠⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA⁠


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⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠


Aftersell.⁠⁠⁠
https://www.aftersell.com/⁠⁠⁠


Richpanel.
⁠⁠⁠https://www.richpanel.com/⁠⁠⁠


Haus.
⁠⁠⁠http://haus.io/operators⁠⁠⁠

Subscribe to the 9 Operators Podcast here:
https://www.youtube.com/@Operators9

00:00 Introduction

08:59 Team Building and Org Structure

27:15 Briefing and Planning Campaigns

35:50 88 Effort and Potential Impact in Campaigns

44:20 Hiring the Right People

51:28 Organizing Teams by Channel and Category

01:13:28 Effective Async Communication

01:20:32 The Power of Written Communication





Operators Exclusive Slack: ⁠⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA⁠



Powered by:

Motion.

⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠



Aftersell.⁠⁠⁠

https://www.aftersell.com/⁠⁠⁠



Richpanel.

⁠⁠⁠https://www.richpanel.com/⁠⁠⁠



Haus.

⁠⁠⁠http://haus.io/operators⁠⁠⁠

00:00 Introduction

07:32 Ridge Wallet's Approach to Forecasting

28:29 Cohort-Based Forecasting

37:02 Forecasting Process and Seasonality

45:30 Preparing for High Growth and Customer Service

56:29 Balancing Goals and Morale

01:08:35 Opportunity Cost and Informed Decision Making



Operators Exclusive Slack: ⁠⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA⁠



Powered by:

Motion.

⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠



Aftersell.⁠⁠⁠

https://www.aftersell.com/⁠⁠⁠



Richpanel.

⁠⁠⁠https://www.richpanel.com/⁠⁠⁠



Haus.

⁠⁠⁠http://haus.io/operators⁠⁠⁠

00:00 Introduction and Sponsor Acknowledgement

10:09 Key Performance Indicators for Retention

27:02 The Challenges of Measuring Retention and LTV

39:56 The Need for Incrementality Testing in Retention

47:56 The Impact of First Order Value on LTV

55:33 Exploring Retention Channels

01:06:17 Reactivating Unengaged Customers

01:18:23 Exclusive Offers and Early Access





Operators Exclusive Slack: ⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA





Powered by:



Motion.

⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠



Aftersell.

⁠⁠https://www.aftersell.com/⁠⁠



Richpanel.

⁠⁠https://www.richpanel.com/⁠⁠



Haus.

⁠⁠http://haus.io/operators⁠⁠

00:00 Introduction

08:47 Content Creation and Collaboration

26:15 Cadence of Creative Ideation and Review Meetings

29:30 Balancing Net New Concepts and Iterations

29:59 Exploring New Personas and Concepts

32:06 Understanding Customer Insights for Creative Ideation

34:37 Finding Inspiration from Other Brands

51:55 Balancing Performance and Brand Alignment

59:23 Perception of Ads and Naming Conventions

1:04:57 Importance of Naming Conventions for Data Analysis

01:07:52 Organizing Tests and Categorizing Hooks

01:09:05 Budget Allocation and Testing Methodologies

01:14:51 Testing Approaches and Scaling Strategies

01:20:01 CBO and ABO Campaigns for Testing and Scaling

01:23:48 Considerations for Budget Allocation and Fluctuations

01:26:11 Testing Approaches and Budget Allocation



Operators Exclusive Slack: ⁠https://join.slack.com/t/9operators/s...⁠





Powered by:



Motion.

⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠

Aftersell.

⁠https://www.aftersell.com/⁠

Richpanel.

⁠https://www.richpanel.com/⁠

Haus.

⁠http://haus.io/operators⁠

00:00 Introduction

03:29 Episode One: Getting Started

04:44 Cody's Google Doc Conspiracy Theory

08:06 The Importance of Attribution and Measurement

13:08 Why Attribution is a Hot Button Issue

22:12 Challenges of Attribution

25:47 Consistency in Measurement

28:06 The Value of One-Day Click Attribution

34:19 Establishing Channel-Level Goals

36:58 Understanding Incrementality and its Importance

38:13 The Role of Post-Purchase Surveys

40:22 The Art of Triangulation

42:43 The Value of Post-Purchase Surveys

44:13 The Usefulness of First Heard About Survey Questions

46:44 Debunking the Anti-Post-Purchase Survey Stance

59:44 Understanding Incrementality and its Effect on the Business

01:09:25 Non-Click Traffic and Brand Search

01:13:16 Scaling Channels and Objectives

01:14:08

Misconceptions about Channel CAC

01:19:07 Ongoing Discussion on Attribution



Operators Exclusive Slack: https://join.slack.com/t/9operators/s...





Powered by:



Motion.

https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads


Aftersell.

https://www.aftersell.com/


Richpanel.

https://www.richpanel.com/


Haus.

http://haus.io/operators