Marketing Talks

Catherine and Tom
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  • MARKETING
  • MAANDELIJKS BIJGEWERKT

A woman and man discuss an interesting marketing topic in Japan.

  1. 8 UUR GELEDEN

    Ten Seconds of Sincerity - The Philosophy of 100m Racing

    This explores the philosophical depth of the manga series Hyakuemu, which centers on the intense world of 100-meter sprinting. It focuses on the contrasting relationship between Togashi, a natural prodigy, and Komiya, a determined hard worker, illustrating how their rivalry pushes them to confront the internal meaning of their efforts. Rather than prioritizing victory, the story emphasizes the psychological process of dedication and the idea that true seriousness requires moving forward despite fear. It suggests that failure acts as a vital catalyst for self-discovery, transforming a simple race into a metaphor for life. It argues that the value of any pursuit lies in the courage to be authentic and the continuous search for purpose amidst both joy and suffering.

    4 min

  2. 1 DAG GELEDEN

    Success for the Having Nothing in Life is Cumulative Result of Daily Choices

    This explores the core philosophies of Yuji Mizoguchi’s book regarding how individuals without inherent advantages can reclaim their lives and achieve true freedom. It emphasizes that existence is the cumulative result of daily choices, urging readers to prioritize intentional time management and integrity over short-term comfort. The author advocates for "high-pulse challenges" where growth occurs by acting despite fear, while maintaining a balance of self-reflection and respect for others. By practicing honesty and proactive giving, an individual can build the social credit necessary to attract luck and meaningful opportunities. The work defines success as the autonomy to support others and live according to one's own convictions.

    5 min

  3. 2 DGN GELEDEN

    Toyoko Inn - A Masterclass in Internal and External Marketing

    Toyoko Inn’s GENKI Badge campaign serves as a masterclass in integrated marketing, successfully selling over 130k pins by blending customer incentives with employee engagement. The hotel chain utilized gamification to transform routine business stays into a collectible experience, featuring 52 unique regional designs that guests can only purchase on-site. This external marketing strategy builds brand loyalty and differentiation in a competitive market by encouraging travelers to visit various locations to complete their collections. Simultaneously, the initiative functions as internal marketing because staff members helped design the badges and use them as conversation starters, fostering a sense of pride and improving the customer experience. The synergy between these two approaches creates a reinforcing loop where enthusiastic service validates the brand’s promise, leading to increased social media buzz and repeat visits. The success of the program demonstrates that a product is most effective when it aligns outward brand identity with internal staff motivation.

    4 min

  4. 2 DGN GELEDEN

    Scientific Sales - Achieving Growth Through Deep Customer Insight

    This highlights the vital integration of marketing and research into the sales process to transition from aggressive pitching to being consistently chosen by customers. It introduces the Circular Sales Cycle, a framework focused on deeply understanding client perceptions and using those insights to foster genuine attitude transformation. To illustrate these principles, it examines the development of Asahi's GINON, a product that succeeded by uncovering the hidden desires of older consumers through immersive observation. By moving beyond surface-level surveys and recreating authentic user experiences, businesses can develop solutions that resonate on a psychological level. They argue that sustainable success stems from anticipating customer needs and viewing sales as a repeatable, evidence-based science.

    7 min

  5. 3 DGN GELEDEN

    Kunitateshiki Study Method and The Seven Habits

    This outlines the Kunitate-shiki study method, a strategic framework for junior high school students that integrates academic success with Stephen Covey’s "The 7 Habits of Highly Effective People." Rather than relying on fleeting motivation, the approach emphasizes habitual discipline, prioritizing consistent sleep and the repetitive use of school-issued materials to master difficult concepts. It encourages students to view mistakes as opportunities for growth and advocates for a lifestyle hierarchy where health and learning take precedence over entertainment. By applying universal principles like proactive goal-setting and synergy across subjects, the method transforms studying into a process of character development. It suggests that mastering these routines helps students build self-efficacy and life skills that extend far beyond the classroom.

    6 min

  6. 4 DGN GELEDEN

    Barcode Battler: Decoding Innovation from Everyday Trash

    This examines the 1990s Japanese social phenomenon of the Barcode Battler, a handheld gaming console that transformed ordinary product barcodes into playable characters. Developed by Epoch, the device succeeded by cleverly repurposing existing societal infrastructure, such as the nationwide spread of convenience stores and standardized JAN codes, into a vast "treasure hunt" for children. It highlights how the company utilized "lateral thinking with withered technology" to create a low-cost, high-engagement product that didn't require expensive software development. Despite its massive success and cultural impact, the craze eventually faded due to predictable algorithms and social issues involving the defacement of store merchandise. It presents the Barcode Battler as a masterclass in innovation through constraint, demonstrating how existing resources can be redefined to provide immense value.

    5 min

  7. 5 DGN GELEDEN

    Chosen for Success - The Foundations of Strategic Marketing

    This serves as a foundational guide for marketing beginners, focusing on how to transition from disorganized tactics to a coherent strategic framework. It defines the core of marketing as the deliberate creation of reasons for customers to choose a product, emphasizing that the final decision power always resides with the consumer. To achieve consistency, this introduces the Who, Where, What, and How model to ensure that target audiences and unique value propositions are defined before selecting promotional tools. It further explains the Research, STP, and Marketing Mix (4Ps) process to help professionals organize their workflow and maintain a customer-centric perspective. By prioritizing customer benefits over product features, it provides a roadmap for building replicable success rather than relying on isolated, accidental wins.

    4 min

  8. 6 DGN GELEDEN

    Studio Alice the Art of Ambidextrous Management

    Studio Alice, Japan's leading children’s photo studio, is effectively navigating the challenges of a declining birthrate by implementing a strategy known as ambidextrous management. This approach involves deepening the quality of their core photography business while simultaneously exploring new frontiers like kimono rentals, location-based shoots, and childcare support services. By leveraging existing assets such as staff expertise and customer trust, the company creates a bridge between established traditions and innovative ventures. Leadership plays a crucial role by fostering a culture of crisis awareness and a willingness to challenge industry norms to remain relevant. It illustrates how a consistent corporate identity focused on family memories can unify diverse business activities into a cohesive growth strategy.

    5 min
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Info

A woman and man discuss an interesting marketing topic in Japan.

Informatie

  • Maker
    Catherine and Tom
  • Jaren actief
    2025 - 2026
  • Afleveringen
    375
  • Beoordeling
    Veilig
  • Copyright
    © Catherine and Tom
  • Website van aflevering
    Marketing Talks