New Media

Matt McGarry and Kolby Hatch
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New Media is a podcast for founders and creators building independent media businesses. We explore how to grow and monetize audiences without depending on algorithms, advertising, and platforms you don't control. Each episode shares practical insights on building profitable media and education businesses.  A GrowLetter podcast, hosted by Matt McGarry and Kolby Hatch. 

  1. 3 dgn geleden

    $1M+ Email Marketing HACKS You’ve Never Heard Of With Daniel Bustamante

    Daniel Bustamante (Velocity, Ship 30 for 30) joins Matt and Kolby to break down the email launch tactics that add 20% to every launch—the mid-launch bonus that kills the dead middle, the $99 product that made $25K in 48 hours, the post-launch downsell, and the feedback email that makes your next launch better. Timestamps:   00:55 Expiring Mid-Launch Bonuses (Kill the U-Shape) 03:18 What Bonus to Offer & Ideal Launch Length 07:36 The 48-Hour Flash Sale: $25K From a $99 Product 12:24 Hormozi's "Sold Out" Email & Waitlist Flywheel 16:24 Should You Cap Enrollment? 18:46 The Post-Launch Downsell (+15–20% Revenue) 22:15 Downsell Ideas & Checkout Upsells 24:12 When to Offer Payment Plans 28:44 The "Why Didn't You Buy?" Email 30:49 AI Hyper-Personalized Lead Magnets 35:39 Quiz Funnels Done Right 36:45 Why Cohort Courses Work (Ship 30 Lessons) 43:01 One Piece of Advice for Launching a Cohort 44:22 Where to Find Daniel📌 Resources:  Kit (email platform) ScoreApp (quiz funnels) Ship 30 for 30🔗 Connect with Daniel:  LinkedIn Website NewsletterEnjoying the show? Leave a 5-star review on Apple or Spotify, then email matt@growletter.co or kolby@growletter.co with a screenshot and a question — we'll answer it on the show.

    41 min.

  2. 17 jun

    The Truth About Local Newsletters No One Wants To Admit with Daniel Berk

    Daniel Berk (Moneywise Podcast by Hampton) joins Matt and Kolby to talk about why the local newsletter isn't the business—the audience is, how AI services are the untapped green space for local brick-and-mortars, why the viral Substack tweet got email wrong, and how an X DM with Sam Parr turned into a podcast hosting gig. Timestamps:  00:00 Intro 02:00 Palmetto Parents: Three Local Newsletters 06:40 How Local Newsletters Actually Make Money 11:00 "Own The Town" — Arbitraging Your Audience 14:30 Axios, 6AM City & The Big-Metro Model 17:00 Local AI Services: The Untapped Greenspace 23:15 The Nonprofit (501c3) Newsletter Play 26:15 Is Email Dead? The Viral Substack Tweet 33:00 What "Owned Audience" Really Means 37:30 Moneywise & Two Dads In Tech 40:00 How A Twitter DM Became The Moneywise Gig 45:30 Command The Room Like A Nine-Figure Podcast📌 Resources:  Palmetto Parents Moneywise by Hampton 🔗 Connect with Daniel Berk:  LinkedIn X / Twitter NewsletterEnjoying the show? Leave a 5-star review on Apple or Spotify, then email matt@growletter.co or kolby@growletter.co with a screenshot and a question — we'll answer it on the show.

    40 min.

  3. 10 jun

    Monetization Brainstorm with Justin Moore - Events, Paid Challenges, Books, Best Funnels For Creators, and More

    Justin Moore (Creator Wizard) joins Matt and Kolby to talk about how Sponsor Games lost ~$10K in year two but still turned a profit, why 22% of his challenge attendees upgrade to VIP every single time, the great event food debate, and how to find your real ICP with a book funnel. Timestamps: 00:00 Intro00:26 Sponsor Games Year Two: A $10K Loss and a Reality Show03:50 How the Mastermind Offer Made It Profitable04:15 Marketing a Novel Event With No Speakers05:56 Changing the Date and Venue for Year Three09:30 Should the Event Go on Tour?11:50 Pre-Selling 20% of Next Year's Tickets12:09 Ryan Deiss's 3 Types of Events16:15 The Halo Effect of Hosting an Event22:56 The Great Event Food Debate26:14 Do You Actually Need a VIP Tier?30:16 Inside the 10K Brand Deal Challenge36:09 The Partner Challenge That Flopped42:00 Book Funnels and Finding Your Real ICP50:07 The Case for Focus Over Shiny Objects51:42 Where to Find Justin 📌 Resources: Sponsor GamesSponsor Magnet 🔗 Connect with Justin: LinkedInNewsletter

    48 min.

  4. 4 jun

    This Guy Makes $1,500,000 PER MONTH From Texting

    Matt Paulson (MarketBeat) joins Matt and Kolby to talk about the SMS playbook that's now 25% of MarketBeat's revenue, why he pays Twilio $400K a month to make it work, and the case for treating digital media as a depreciating asset he'll shut down at 65 rather than sell.  Timestamps:  00:00 Intro 03:30 SMS Is The New Email 06:00 SMS Is Now 25% Of MarketBeat's Revenue ($1.5M+/Month) 10:00 Promoting Advertiser Offers Over Your Own 13:30 $100 Paid Webinars That Sell $2,500/Month Coaching 14:30 SMS Sunsetting, Short Codes, And Deliverability 17:00 Confirming Phone Numbers To Avoid TCPA Lawsuits 19:00 SMS Tech Stack And Twilio's $400K/Month Bills 23:00 Why Newsletters Are Still Worth It (Gmail's March 20 Change) 28:00 Multi-Channel: Spending $500K/Month On Meta Ads 33:00 The Co-Reg Wars: IMS vs AfterOffers 35:00 Every Tech Company Will Eventually Buy A Media Company 38:00 Why MarketBeat Won't Be Sold Or Acquired 41:00 Beehiiv, Substack, And ESP Feature Bloat 46:00 Marketers Matt Watches: Hormozi, Sanchez, Deiss 50:00 Where to Find Matt Paulson  📌 Resources: MarketBeatAfterOffersThe Email Copywriter (Chris Orzechowski)  🔗 Connect with Matt Paulson:  LinkedInTwitter/X Leave a 5-star review on Apple or Spotify, then email matt@growletter.co or kolby@growletter.co with a screenshot and a question — we'll answer it on the show.

    44 min.

  5. 27 mei

    HubSpot Spent $100M on Creators — Here's Why (With Jonathan Hunt VP of HubSpot Media & Head of The Hustle)

    Jonathan Hunt (VP of HubSpot Media) joins Matt and Kolby to talk about how HubSpot built a 50M-reach owned-media network, the four-part test they run on every acquisition (Hustle, Mindstream, Starter Story, Futurepedia), and why they killed every audio-only podcast on the network. Timestamps:  00:00 Intro 03:33 Why HubSpot Buys Media Companies 04:45 What HubSpot Media Actually Is (65 People, 3 Pillars) 07:15 The Editorial Thesis Behind Every Acquisition 12:26 The HubSpot Acquisition Test: 4 Criteria 14:53 Inside HubSpot's 150-Creator Program 22:24 Co-Creating Brands With Creators 25:06 Why HubSpot Went YouTube First 30:41 The Ad Fatigue Problem (And How They Solved It) 33:01 Scott Galloway and the Native Lead Magnet Play 36:15 How HubSpot Reinvests Profits Into Growth 39:46 Minority Report-Level Attribution 42:00 Why HubSpot Killed Audio-Only Podcasts 43:12 Reactions: Puck, TBPN, Sherwood, A16Z 51:31 Why HubSpot Won't Launch a Net-New Live Show 53:47 Where to Find Jonathan📌 Resources:   Mindstream Starter Story Futurepedia HubSpot Creator Program🔗 Connect with Jonathan:  LinkedIn Enjoying the show? Leave a 5-star review on Apple or Spotify, then email matt@growletter.co or kolby@growletter.co with a screenshot and a question — we'll answer it on the show.

    46 min.

  6. 20 mei

    The Secret Behind $100M+ Personal Brands

    Katelyn Bourgoin (founder of Unignorable) joins Matt and Kolby to break down the 6 types of ownable ideas, the 5-question framework she uses to engineer one, why courses are losing value to AI-enabled "brainware" agencies, and a live audit of Matt's ownable idea. Timestamps:  00:00 Intro 00:39 The Why We Buy → Unignorable Rebrand 04:16 Ownable Ideas: Test Round (Sinek, Welsh, Sanchez) 09:30 What an Ownable Idea Actually Is 12:22 The 6 Types of Ownable Ideas 16:26 How to Create Your Own (and Why It's Hard) 18:55 The 5-Question Framework 22:10 Brené Brown Broken Down by the Framework 24:16 Lightning vs. Engineered Ideas 27:06 Live Audit: Matt's Overlap Effect Framework 39:58 Brainware: The AI-Enabled Agency Thesis 43:32 Productized Services as the New Course 50:37 Accountability as a Service 52:36 Sunsetting What No Longer Fits 54:38 Where to Find Katelyn 📌 Resources Mentioned:  UNIGNORABLEWhy We Buy newsletterBrian Balfour's Four Fits Framework  🔗 Connect with Katelyn Bourgoin:  LinkedIn  Website & NewsletterEnjoying the show? Leave a 5-star review on Apple or Spotify, then email matt@growletter.co or kolby@growletter.co with a screenshot and a question — we'll answer it on the show.

    56 min.

  7. 13 mei

    $100M Course Seller: Info Products Are Dead Forever (Here’s What’s NEXT)

    Ryan Deiss (DigitalMarketer, Scalable.co) joins Matt to talk about why he killed an eight-figure course business, the 80% sales drop that forced the pivot, why AI is replacing courses faster than anyone wants to admit, and how to actually monetize expertise in a post-course world. Timestamps:  00:00 Intro 00:28 Why Ryan "Retired" From DigitalMarketer 03:32 The Real Reason Course Sales Collapsed 06:37 Why AI Beats Courses Every Time 11:54 DigitalMarketer's 80% Revenue Drop 13:05 Why "Course Business" Is the Wrong Frame 16:53 Build Your Own Media First 21:19 The 4 Ways Media Companies Make Money 22:23 Sell AI Trained on Your IP, Not the Course 28:23 Why Coaching On Top of Courses Won't Save You 33:12 The Truth About Cohort-Based Programs 35:14 The 3 Event Business Models 41:36 Sponsorships, Exhibitors & Critical Mass 48:07 Sponsorship Tiers and Protecting the Stage 58:00 Activations, Meetups & Sponsored Experiences 1:02:28 Where to Find Ryan📌 Resources: The Scalable Company DigitalMarketer  🔗 Connect with Ryan Deiss: LinkedInNewsletter

    1 u 2 m

  8. 7 mei

    The Media Trends Nobody Is Talking About

    Brian Morrissey (The Rebooting) joins Matt and Kolby to talk about his three-archetype theory of modern media, why most TBPN streaming-show clones will fail, the real strategic value of SMS, and why aging out of LinkedIn is a bigger flex than flying private. Timestamps:  00:00 Intro  00:06 The 3 Media Archetypes: Artists, Suits, Engineers  05:54 Streaming Media and MTS vs TBPN  08:00 Why Webinars Punch Above Their Weight  12:37 The Power of Parasocial Podcast Connections  16:09 Is Streaming A Fad? Neo-Traditional Media  20:18 The Underpants Gnome Problem With Clips  24:03 Is SMS The New Email?  26:45 The Hardest Part Is Having The Audience  29:51 Brian's Writing Process (No Audience In Mind)  34:36 Smart SMS Use Cases (Events, Subtext)  40:00 Building A Strategic Reserve Of Phone Numbers  42:59 Why SMS Crushes For Webinar Registrations  49:47 NoScroll And Anonymous X Accounts  53:22 Aging Out Of LinkedIn Is The Real Flex  54:05 Where To Find Brian 📌 Resources Mentioned:  The Rebooting People vs Algorithms (podcast) Monitoring The Situation (MTS) Breaking Points  🔗 Connect with Brian Morrissey: LinkedIn Website & Newsletter  Enjoying the show? Leave a 5-star review on Apple or Spotify, then email matt@growletter.co or kolby@growletter.co with a screenshot and a question — we'll answer it on the show.

    55 min.
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Info

New Media is a podcast for founders and creators building independent media businesses. We explore how to grow and monetize audiences without depending on algorithms, advertising, and platforms you don't control. Each episode shares practical insights on building profitable media and education businesses.  A GrowLetter podcast, hosted by Matt McGarry and Kolby Hatch. 

Informatie

  • Maker
    Matt McGarry and Kolby Hatch
  • Jaren actief
    2023 - 2026
  • Afleveringen
    112
  • Beoordeling
    Expliciet
  • Copyright
    © 2026 Grow Letter Media, LCC
  • Website van aflevering
    New Media

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