Podcast Theory Jason Cercone

Welcome to Podcast Theory! This show has undergone some changes since its launch in 2021, including a couple rebrands, name changes, and format adjustments.But overall, the mission of providing content to help you become a better podcaster has remained in tact.Today, I am officially dubbing this show as Podcast Theory going forward.In this brief introductory episode, discover what's on tap for Podcast Theory as new seasons get set to go live. Podcast Theory will be produced in seasonal f...

It's been a long time coming, but here's the official wrap-up to Solo Podcasting Simplified.In this episode, you'll find:An apology from me for not releasing this episode much soonerAn explanation as to why I shifted course What's going to happen with this podcast (HINT: What's Old Is New Again...with a slight tweak)How content will be produced going forward through this podcastA brief intro to my new brand, Bombtrack MediaThank you for being part of the Podcast Theory experience! Past s...

The reasons why people love podcasts is pretty subjective.For starters, they could get attached to the host and tune in every episode just to hear what he or she has to say.Perhaps the podcast features valuable guests you don't want to miss.Maybe it's because every time they listen, they learn something new that can be implemented into their life on a personal or professional level.Hell, it could be because a podcast allows for an escape from their everyday life...even if for a few minutes.It...

If you listened to Episode 012 of Solo Podcasting Simplified, you know my guest, Mickey Anderson, and I spent our entire conversation unpacking strategies for leveraging a solo podcast within your brand.And by far, one of the most important aspects we focused on was utilizing your website to feature your podcast content.Or, building a separate website 100% dedicated to your podcast production.Why is this so important?We discussed a variety of reasons:The SEO benefitsThe value podcast content ...

Having a podcast is great. The value it brings to your brand cannot be overlooked or ignored.The connection you build with current and potential clients is profound and each episode you publish provides further social proof that you're a true thought leader in your niche that people can learn from.You also have an amazing opportunity to connect with fellow like-minded professionals, thus amplifying your reach and expanding your network.A podcast serves as a consistent, reliable content distri...

Consistency is vital to success in podcasting.The more consistent you are with content creation, actively communicating with listeners, and having compelling, captivating conversations with guests (when and if you feature guests), the more well-rounded podcaster you'll become.You'll also develop and hone skills that transfer to other aspects of your life, including but not limited to how you communicate with friends, colleagues, clients, and loved ones, and how you present your message on sta...